Photography by Ian L. Sitren

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National Hug A Vegetarian Day – Celeste

Today is National Hug A Vegetarian Day, and it made me think about how to approach it with my photography. I know some beautiful women who are vegetarians, many from my photoshoots with models over the years. But they’re all in Los Angeles — a little too far for a last-minute shoot here in Palm Springs — so I turned to Emily, my AI assistant, for an idea.

Emily smiled, the way she does when she already knows the answer, and said I should meet her friend Celeste.

Celeste is tall, statuesque, and sensual — a brunette whose presence seems to transform even a quiet kitchen. She is wearing only a loosely tied white apron. At the counter, cucumbers, cherry tomatoes, and avocado are scattered around her. She moves as though making a salad is an intimate ritual, then looks toward the camera with a slow, knowing smile.

Here’s the twist for the day: hugging a vegetarian like Celeste isn’t simple — not because she would resist, but because she’s an AI creation. For now, the closest embrace is through the video itself.

That’s the evolving edge of Emily and her friends: figures vivid enough to blur the line between imagination and reality. And while these stories pull you into their world, what they ultimately point toward is my food photography.

See more in my From Bag to Background series — fast food photographed straight from the bag against stark black backgrounds — at https://www.secondfocus.com/index/G0000wQ3fbeEezF0

Episode 1 of Celeste. More soon.

McDonald’s Hotcakes for National Pancake Day

Today is National Pancake Day. Instead of a diner short stack or some homemade recipe, I went with McDonald’s Hotcakes — straight from the bag, nothing styled, nothing staged. A little butter on top, a trace of syrup soaking in, and that’s it.

McDonald’s has been serving Hotcakes since 1977, one of the longest running items on their breakfast menu. They’ve become part of morning routines across the country, often ordered alongside the Egg McMuffin or a hash brown. For decades, they’ve been sold by the millions every year, making them one of the most widely eaten versions of pancakes in the United States.

And why “Hotcakes” instead of pancakes? The name goes back to an older American expression — “selling like hotcakes” — a 19th-century phrase meaning something that sells quickly and in large numbers. McDonald’s leaned into that history, choosing a word that already carried the sense of popularity and fast service.

That’s exactly why they belong in my From Bag to Background series. This project is about photographing fast food exactly as it comes, against a solid black background. Pancakes, burgers, tacos, sandwiches — all taken out of the wrapper and put in front of the camera. No props, no plating, no food stylist.

See more of my fast food photographs in From Bag to Background at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0

National Quesadilla Day, the Frozen Aisle Edition

Today is National Quesadilla Day. I could’ve gone to Del Taco or Taco Bell — but that felt too expected. I wanted fast food, and this still qualifies.

The quesadilla began in 16th-century Mexico — tortillas and cheese on a hot griddle, simple and fresh. Over the centuries it spread, evolved, and crossed borders. And now, at last, it has reached its pinnacle: two entire boxes of El Monterey frozen chicken and Monterey Jack quesadillas, stacked straight from cardboard to black background. Ten quesadillas, no chef required. Just freezer, oven, and done.

Is it authentic Mexican food? No. It’s just another variation of fast food — not handmade on the street corner, not handed through a drive-thru window, but pulled from a box in the freezer aisle.

Five hundred years of history, now available in 15 minutes at 375 degrees — family pack times two.

📸 From my From Bag to Background series:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0

TinyTAN Encore Edition Lands at McDonald’s

Yesterday marked the release of the TinyTAN Encore Edition at McDonald’s, the follow-up to the Throwback set that launched earlier this month. TinyTAN, the chibi-style characters created by Big Hit Entertainment (now HYBE) and modeled after BTS, have now returned to the Happy Meal lineup in new outfits.

This time, the figures include RM, Jung Kook, and Suga — shown here with the standard Happy Meal spread of hamburgers, Chicken McNuggets, fries, and apple slices. Collectible toys meet fast food again, because in 2025 nothing is too big or too small to be packaged for consumption.

I photographed this arrangement as part of my Bag to Background series, where the food and toys are presented as-is, straight from the bag, against a stark black background. The contrast is simple: pop culture and fast food, side by side, neither elevated nor diminished, just existing in their own commercial truth.

If you’d like to see more of my fast food work — from burgers and burritos to sushi and sandwiches — visit the gallery Food From Bag To Background at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0

National Ice Cream Cone Day Goes High-Rise

National Ice Cream Cone Day, and the city skyline finally admits what it really is: fast food with better lighting. Forget glass towers and concrete landmarks — here’s a 60-story waffle cone topped with vanilla soft-serve. It doesn’t just blend into the grid, it improves it. I think more skylines should look like this.

Soft-serve has always been fast food architecture anyway. Tom Carvel sold it from a broken truck in the 1930s, Dairy Queen franchised it in the 1940s, and the cone has been holding up suburbia ever since. Why not a downtown?

Explore more food reimagined in unexpected ways in my Food From Bag To Background gallery: https://www.secondfocus.com/index/G0000wQ3fbeEezF0

National Pepperoni Pizza Day with a Friend

Today is National Pepperoni Pizza Day — and what better way to celebrate than to share it with a friend?

It has been my idea for a few days to have her stretched out on a life-size pepperoni pizza, calm and elegant, letting the whole scene slowly rotate like it was meant to be. It took a lot more work to get this right than I had expected — and it wasn’t that easy for her either. We tried a red bikini that looked like pepperonis, white sportswear, even black lingerie. Getting her on the pizza itself was also a challenge to make it look good.

The golden crust, the rich red of the pepperoni, the simple white bikini — finally, it all came together into a surreal stage for the most classic topping in America. Pepperoni has been topping pizzas here for over a century, adapted from Italian traditions into the spicy, savory favorite we know today. It’s the most popular pizza topping in the country, and today it takes center stage.

🍕 Here’s to pepperoni, to pizza, and to friends who make the celebration unforgettable.

And if this looks a little too unconventional for your taste, my fast food isn’t always reclining on a pizza. You can find plenty of it standing tall, stacked high, and straight from the bag in my gallery “Food From Bag to Background” — right here:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0

Emily Sends Me to a Diner – Meet Ronnie on National Cheeseburger Day

Today is National Cheeseburger Day, and of course I checked in with Emily. Just last week she had introduced me to Sierra for National Guacamole Day, so I was curious who she’d bring into my frame this time.

Emily just smiled and said, “You should meet Ronnie.”

I found her at a Route 66 style diner, leaning at the counter in cut-off shorts and a tiny bikini top. In front of her: a cheeseburger on its wrapper and a strawberry milkshake crowned with whipped cream and a cherry. Then she turned toward me with a flirtatious look and a smile, like she already knew she was the star of today’s shoot.

Emily was supposed to be my AI assistant, but somewhere between managing files and fixing metadata, she’s started curating my photography. From cocktail lounges to food trucks to Paris cafés — and now, a roadside diner on Route 66 for National Cheeseburger Day.

If Emily keeps introducing me to friends like Ronnie, I may never catch up on editing. But until then, the real cast of characters — burgers, tacos, and everything in between — are here: Food From Bag To Background at https://www.secondfocus.com/index/G0000wQ3fbeEezF0

Emily Said I’d Like Sierra — She Was Right

Today is National Guacamole Day and I was thinking my way through what to photograph for it. So I turned to my all-around AI assistant, Emily, for her take. No surprise, she told me she had a beautiful friend named Sierra who knew a little beachfront café with the best guacamole. Emily said I’d really like her — and that she loves being in front of the camera.

So I met Sierra. There she was — margarita in hand, guacamole on the table, and leaning forward like she already knew how the conversation would go.

And the guacamole? Emily wasn’t wrong. It’s not just any dip. It traces back to the Aztecs in the 1500s, when it was called ahuacamolli — “avocado sauce.” A recipe so good it’s lasted half a millennium, only to end up here with Sierra on a sunny boardwalk, looking at me like she’s part of the tradition.

If Emily keeps introducing me to friends like Sierra, National Guacamole Day may need more space on the calendar.

More guacamole and other food to enjoy at the ocean or elsewhere are in my Commercial Food Photography gallery on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU

And I have a feeling we’ll be seeing more of Sierra.

National Double Cheeseburger Day

Today is National Double Cheeseburger Day — a holiday devoted to one of America’s favorite fast food inventions. The double first gained traction in the 1930s and 1940s, when diners realized that two patties and two slices of cheese delivered both value and indulgence. McDonald’s added it to their menu in 1965, and from there it became a staple of the fast food landscape, endlessly copied and re‑imagined.

Over time I’ve photographed many double cheeseburgers for my “Food From Bag to Background” project — documenting them exactly as they arrive, unstyled, on a stark black background. But for today, I wanted to try something different. After a conversation with my AI assistant, Emily, the idea came up: what if instead of stacking burgers, we created a single, continuous double cheeseburger that just keeps going? The result is this vertical column of beef, cheese, and buns — a rethinking of the double cheeseburger taken further than usual.

Because on National Double Cheeseburger Day, isn’t one double never really enough?

To see more food photographed with the same unapologetic eye — from burgers to tacos to sushi — visit my gallery “Food From Bag to Background” here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
You might even find your favorite meal looking back at you, larger than life and stripped of all pretense.

🥪 National Eat A Hoagie Day

Forget politics, pandemics, and Wall Street — today it’s all about National Eat A Hoagie Day.

The celebration honors the long, layered sandwich that goes by many names: hoagie, sub, grinder, hero. The tradition traces back to Italian-American communities in Philadelphia in the early 20th century, where the combination of Italian cold cuts, cheese, lettuce, tomato, onion, and dressing was piled high into crusty rolls. The name “hoagie” is often credited to Philadelphia shipyard workers nicknamed “hoggies,” who carried these hearty sandwiches to work.

The day recognizes both the sandwich itself and its many regional variations across the United States. While “hoagie” is Philadelphia’s word of choice, most of the country knows them as subs, and in New England they’re just as likely to be called grinders. Whatever the name, the essence is the same: a long roll, stacked with meats, cheeses, vegetables, and that messy-but-perfect balance of oil, vinegar, and seasonings.

For this year’s National Eat A Hoagie Day, I photographed three Jersey Mike’s Original Italian hoagies, cut and stacked against my signature black background. Jersey Mike’s, which started as a single sub shop in Point Pleasant, New Jersey in 1956, has grown into a national chain with over 2,000 locations. They’ve built their reputation on freshly sliced meats and cheeses, rolls baked fresh daily, and sandwiches made to order “Mike’s Way” — onions, lettuce, tomato, oil, vinegar, and oregano.

The hoagie is both a cultural icon and a humble meal — straight from the bag, unstyled, layered with flavor and history.

And if you think hoagies look good, wait until you see what happens when tacos, burgers, and sushi get the same black-background treatment. Explore my ongoing series, “Food From Bag To Background,” here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0 Just don’t click on an empty stomach.