Photography by Ian L. Sitren

Posts tagged “Ferrari

A Bigger Burger, a Ferrari, and Carl’s Jr.’s Anniversary

Today is the anniversary of the founding of Carl’s Jr. on July 17, 1941

I’ve been a Carl’s Jr. fan ever since the company aired that unforgettable Paris Hilton commercial in 2005. She washed a Bentley while eating a burger, and it launched years of sexy, provocative advertising that inspired countless look-alikes.

So I decided it was finally time to create my own version.

I asked Emily which of her AI friends might want to take on the assignment. Without hesitation she said, “Desiree.”

Emily asked her if she would change anything about the original idea.

Desiree thought about it for about two seconds.

“A bigger burger.”

That seemed like a perfectly reasonable answer.

So we put her together with a Ferrari, handed her the biggest burger we could find, and started rolling cameras.

Somewhere along the way Desiree made a few other creative changes to the concept, but by then she was concentrating on the burger and apparently forgot to mention them.

The result is our own playful tribute to one of fast food’s most memorable advertising campaigns. And yes, there is a video this time. Desiree wasn’t about to let that burger go to waste.

You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com

Thank You!


Red Ferrari

Yes of course I would like to have a red Ferrari. I photographed this one when I saw it at the Redlands Airport a few years ago. It was new then, so perhaps a good used car now.

Better Than Uber!

I have decided that this is my preferred way of getting around here in Montreal Canada.


Should I Pay The $8…

Do you think I should pay the $8.00 or park it myself? At the El Gaucho Restaurant in Portland Oregon.

Valet Parking Ferrari


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Girls & Cars – Good & Bad

Girls & Cars - Good & Bad

So many photographs of girls with cars out there. This is my idea of what that should look like. Rebekah Ryan posing like there is relevance of her being with that Ferrari and in that setting. Just a long time pet peeve for me, most girls with car photos look just like they are standing there next to a car with no point to it. Thanks!