National Big Mac Day and a Hawaiian Question
Today is National Big Mac Day, a celebration of one of the most recognizable hamburgers ever created. Introduced by McDonald’s in 1968, the Big Mac has become far more than just another menu item. With its two all-beef patties, three-piece sesame seed bun, shredded lettuce, cheese, pickles, onions, and signature Big Mac Sauce, it has become an icon of American fast food.
For this photograph, I wanted to show what makes a Big Mac unique. Opening the top bun reveals the middle layer of bread and the familiar ingredients that have made the sandwich instantly recognizable for generations. Against my very black black background, the attention stays exactly where I wanted it, on one of the world’s most famous hamburgers.
While researching today’s post, I stumbled onto something I hadn’t expected. Hawaii has one of the highest rates of SPAM consumption in the world, and McDonald’s restaurants there even serve SPAM on their breakfast menu. That led me to an obvious question. If McDonald’s Hawaii serves SPAM, why has there never been an official SPAM Big Mac?
Tomorrow I’m going to find out what that might look like. I’ll be creating and photographing my own SPAM Big Mac. It won’t be an official McDonald’s product, but rather my own photographic interpretation inspired by Hawaii’s unique food culture. Then, a few days later, we’ll continue the journey with National SPAM Musubi Day.
You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com
Thank You!
Happy Anniversary Burger King: From Insta-Burger King to the Whopper
Today, July 23, marks the anniversary of the beginnings of Burger King, going back to 1953 and a restaurant in Jacksonville, Florida, called Insta-Burger King.
The story changed considerably from there. James McLamore and David Edgerton opened an Insta-Burger King franchise in Miami in 1954, eventually acquired the company, dropped the “Insta” from the name, and built Burger King into one of the biggest fast food chains in the world.
Then came the sandwich that would define the company.
The Whopper was introduced in 1957 and went on to become one of the most recognizable hamburgers in fast food. “Home of the Whopper” became part of the Burger King identity, and the Whopper itself has remained at the center of the menu for almost 70 years.
For my Food From Bag To Background photography project, I photographed both Whoppers and Double Whoppers, straight from Burger King, out of the wrappers and onto my very black black background.
And apparently one Whopper wasn’t enough for the photograph either.
Happy Anniversary Burger King!
You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com
Thank You!
A Bigger Burger, a Ferrari, and Carl’s Jr.’s Anniversary
Today is the anniversary of the founding of Carl’s Jr. on July 17, 1941
I’ve been a Carl’s Jr. fan ever since the company aired that unforgettable Paris Hilton commercial in 2005. She washed a Bentley while eating a burger, and it launched years of sexy, provocative advertising that inspired countless look-alikes.
So I decided it was finally time to create my own version.
I asked Emily which of her AI friends might want to take on the assignment. Without hesitation she said, “Desiree.”
Emily asked her if she would change anything about the original idea.
Desiree thought about it for about two seconds.
“A bigger burger.”
That seemed like a perfectly reasonable answer.
So we put her together with a Ferrari, handed her the biggest burger we could find, and started rolling cameras.
Somewhere along the way Desiree made a few other creative changes to the concept, but by then she was concentrating on the burger and apparently forgot to mention them.
The result is our own playful tribute to one of fast food’s most memorable advertising campaigns. And yes, there is a video this time. Desiree wasn’t about to let that burger go to waste.
You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com
Thank You!
National Big Boy Day | The Restaurant Mascot That Became an American Icon
Today is National Big Boy Day.
Long before fast food chains covered every freeway exit, Bob’s Big Boy helped define what the American family restaurant could be. When Bob Wian introduced the original double-decker Big Boy hamburger in Glendale, California, in 1937, it became one of the first signature burgers that people would travel specifically to eat. The combination of car culture, diners, drive-ins, and roadside architecture made Big Boy an icon of postwar America.
The smiling Big Boy statue carrying his oversized hamburger became just as recognizable as the restaurant itself. Today, original fiberglass statues have become highly sought-after collectibles, with surviving examples often selling for thousands of dollars. They represent much more than a restaurant chain. They remind people of family dinners, road trips, classic cars, and an era when the neighborhood diner was often the center of the community.
I photographed this statue in the window of an antique store in Julian, California. Between the reflections in the glass and the familiar smile, it seemed to capture exactly what nostalgia looks like. Sometimes an old restaurant mascot can tell a bigger story than the meal it was created to advertise.
There is much more to see on my website, including my food photography, aviation, editorial work, new Motion page, and my regularly updated blog. Visit SecondFocus.com
National Hamburger Day and the Fast Food Reality Behind FOOD FROM BAG TO BACKGROUND
Today is National Hamburger Day.
The hamburger has probably become the defining subject of my “FOOD FROM BAG TO BACKGROUND” project. Fast food photographed exactly as it arrives, no stylists, no reconstruction, no fake versions built for advertising.
And one thing people occasionally ask is where all this food comes from.
The answer is simple: the same place everybody else gets it.
The restaurants and chains have no idea I am photographing their food. There are no sponsorships, no special preparation, no discounts because of photography, and no carefully assembled “photo burgers” arriving from a corporate kitchen. I walk in or use the apps, place an order, pick it up, bring it home, and photograph it exactly as it comes out of the wrapper or bag.
Actually, the apps have become part of the process. The fast food companies constantly push coupons, free items, points, discounts, and combination deals. Surprisingly worthwhile ones. Sometimes I end up planning a shoot around whatever special appears that week.
That is part of what interests me visually about the project. These hamburgers are not idealized advertising concepts. They are real fast food hamburgers, bought like anybody else would buy them, photographed seriously against black backgrounds with the same attention I would give any other subject.
Somewhere between documentary, satire, and food photography, the hamburger became one of the central characters.
And if you have ever wondered what fast food starts looking like when it is pulled out of the bag, isolated against black, and treated like a serious photographic subject, step into the project here on my website at https://www.secondfocus.com
Today is National Hamburger Day May 28th
At Shake Shack, the menu listed a three‑patty burger, and that was all the excuse I needed. So I bought three of them—because why settle for one triple burger when you can line up three towers of beef and ShackSauce? No cheese, no rearranging, no styling. Just three oversized burgers straight from the bag to my black background.
Shake Shack Background
- Started as a hot‑dog cart in Madison Square Park, New York City, in 2001, expanding to a permanent kiosk in 2004.
- Went public in 2015 under the ticker SHAK, with its stock doubling to $47 on one day.
- Now has 600+ locations worldwide, with a mix of company‑owned and licensed restaurants.
- Burgers use a proprietary Pat LaFrieda beef blend, cooked on a griddle for a caramelized crust and served on Martin’s potato rolls with their signature ShackSauce.
Burger Facts
- Americans eat about 50 billion burgers every year, averaging 26 burgers per person annually.
- Triple‑patty burgers remain uncommon, making three of them a fitting choice for National Hamburger Day.
See more from my ongoing fast‑food photo series, From Bag to Background, here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Hamburger Day: A Step Beyond the Drive-Thru
Today May 28 is National Hamburger Day!
It’s a day that recognizes one of America’s most iconic and enduring foods—no matter how you stack it. From drive-thrus to diners, from backyard grills to corporate chains, the hamburger has been part of our cultural shorthand for over a century.
For this year’s photo, I went local. These are four double hamburgers from Boy’s Hamburgers in Cathedral City, California. No cheese. No styling. Just toasted buns, shredded lettuce, tomato, sauce, and two grilled beef patties—exactly as served.
I picked Boy’s because for National Hamburger Day, it just felt right to go with a place that proudly puts “Hamburgers” in the name. It’s not a chain, but it’s not trying to be upscale either—certainly great food, a step up from the usual big-name fast food. The kind of spot that’s been doing its thing for years without having to change much.
Part of my ongoing From Bag to Background series, this image isolates the food—no branding, no props—letting the burger speak for itself. More on my website at SecondFocus.com
Burger Box
Proud to share the latest in my Fast Food photography series. Burger Box, established in 1954, is the oldest restaurant in the Coachella Valley. A true roadside gem with outdoor window service that even featured a gas station back in the day. Pictured here are their iconic double cheeseburgers, cheeseburgers with pastrami, and freshly made fries, all grilled to order and served in simple brown bags. The taste and aroma bring back the nostalgia of an era that’s fast disappearing. Sadly, this beloved spot will be closing its doors at the end of the month. For more of my food photography, visit http://SecondFocus.com. Thanks!
National Cheeseburger Day!
Happy National Cheeseburger Day! 🍔 Did you know the cheeseburger was first invented in 1924 at a sandwich shop in Pasadena, California? Fun fact: the biggest cheeseburger ever made weighed a whopping 2,104 lbs, created at Black Bear Casino in Minnesota back in 2012!
To celebrate, here’s my photograph of a cheeseburger. And yes I ate it. Can you guess where it’s from? 🤔 Check out more of my food photography (and more!) over at http://SecondFocus.com You will find more cheeseburgers too! Thanks!
National Double Cheeseburger Day!
Here it is today September 15th, National Double Cheeseburger Day! And so my photograph of a tantalizing close-up of Carl’s Jr.’s iconic double cheeseburgers, known for their big, messy, and indulgent appeal. These burgers gained widespread attention starting in 2005, thanks to a series of provocative TV commercials, starting with Paris Hilton, who famously washed a Bentley while showcasing her sexy body and enjoying the latest creation from Carl’s Jr. I love it! More of my Food Photography and more on my website at http://SecondFocus.com Check it out and Thanks!
The Whopper!
The Whopper, Burger King’s iconic sandwich, first created in 1957 as a direct competitor to the McDonald’s Quarter-Pounder. It’s legendary slogan, ‘Home of the Whopper,’ became unforgettable over the years. And right here, we have three of them rotating before your eyes. Check out my Food Photography and much more on my website at http://SecondFocus.com Thanks!
Double Whoppers Three
Pretzel Baconator
Happy National Burger Day, UK! 🇬🇧
Let’s celebrate with a throwback to a true classic—the Jumbo Jack from Jack In The Box. 🍔 Introduced in 1971 to rival the Big Mac, this massive burger quickly made its mark in the fast food world. Fun fact: the only major change since then was swapping out Jack’s Secret Sauce for ketchup in 1999!
I just photographed these fresh out of the bag, capturing the essence of this iconic burger. Craving more? Check out my food photography at http://SecondFocus.com you might just find something delicious! 😋
National Hamburger Day
Today May 28, 2024 is National Hamburger Day! It is the USA’s favorite food, followed closely by the Cheeseburger. As I have read, evidence suggests that the Hamburger actually originated here in the USA. It certainly is the mainstay of the entire Fast Food industry. Do you have a guess where this Burger is from? More of my food photographs on my website at SecondFocus.com Thanks!
All The Parking
Bob’s Big Boy
I think it is amazing how much social history really exists behind this guy.
SecondFocus Blog 