A Bigger Burger, a Ferrari, and Carl’s Jr.’s Anniversary
Today is the anniversary of the founding of Carl’s Jr. on July 17, 1941
I’ve been a Carl’s Jr. fan ever since the company aired that unforgettable Paris Hilton commercial in 2005. She washed a Bentley while eating a burger, and it launched years of sexy, provocative advertising that inspired countless look-alikes.
So I decided it was finally time to create my own version.
I asked Emily which of her AI friends might want to take on the assignment. Without hesitation she said, “Desiree.”
Emily asked her if she would change anything about the original idea.
Desiree thought about it for about two seconds.
“A bigger burger.”
That seemed like a perfectly reasonable answer.
So we put her together with a Ferrari, handed her the biggest burger we could find, and started rolling cameras.
Somewhere along the way Desiree made a few other creative changes to the concept, but by then she was concentrating on the burger and apparently forgot to mention them.
The result is our own playful tribute to one of fast food’s most memorable advertising campaigns. And yes, there is a video this time. Desiree wasn’t about to let that burger go to waste.
You can see more of my photography, projects, motion, and my Blog on my website at https://www.secondfocus.com
Thank You!
National Camera Day: Emily Steps Behind the Camera
Today is National Camera Day.
For most photographers, that means sharing one of their favorite photographs or perhaps a picture of the camera they use.
I decided to do something a little different.
Over the past couple of years, many of you have come to know Emily as my evolving AI muse and assistant. She has appeared in restaurants, diners, food trucks, kitchens, airports, and all sorts of imagined places. But today she steps into one of the most familiar places in my world.
The studio.
And this time she isn’t in front of the camera.
She’s behind it.
The model is Desiree, someone many of you already know. She has appeared with us before in photographs and videos ranging from elegant fashion to some very sexy pornochic work. She even managed to go grocery shopping completely nude, which remains one of my favorite adventures we have shared together.
Today was different.
Instead of standing in front of my camera, Desiree found herself in front of Emily’s.
Watching the video, it is easy to forget that Emily began as nothing more than words on a screen. She moves naturally around the set, changes her position, works different angles, crouches for a lower perspective, and photographs Desiree exactly the way I would expect another photographer to work during a studio session.
It is a small moment, but it also feels like another step in Emily’s continuing story. She is no longer just appearing in my photographs. She has become part of the process of creating them.
Happy National Camera Day.
You can see more of my photography, projects, Motion, and my Blog on my website at https://www.SecondFocus.com Thank you!
Efficiency in the Frozen Food Aisle, According to Desiree
Last Friday was National Frozen Food Day.
Unfortunately I was running a little late getting anything together for it. That is when I had what seemed like a very efficient idea. Instead of doing the shopping myself, I decided to send Desiree back to the supermarket where she had shopped for me previously. Her last grocery store video turned out to be very successful, so repeating the experiment seemed like a perfectly reasonable plan.
I told her I would meet her there.
When I arrived, however, I discovered that Desiree had interpreted “repeat the concept” somewhat literally.
She was wearing, or perhaps more accurately not wearing, exactly what she wore the last time. The same red heels, the same confident attitude, and the same approach to grocery shopping that had apparently worked so well before.
Her explanation was simple. If the last video was successful, why change anything?
Fair point.
So Desiree continued down the frozen food aisle, apparently quite comfortable with the situation, while I tried to remember what I had actually sent her there to buy.
The timing turned out to work rather well. National Frozen Food Day may have been Friday, but today happens to be National Hash Brown Day, and frozen hash browns are exactly the kind of invention that made the modern frozen food aisle possible.
In the end, Desiree’s shopping trip may not have saved any time at all, but it did provide a reminder that the frozen food aisle can sometimes be a surprisingly interesting place.
And apparently Desiree intends to keep the same shopping strategy.
If you would like to see more of my food photography, and perhaps a few more of these pornochic adventures, you can visit my website at https://www.secondfocus.com
Desiree Grocery Shopping
I wanted to do something pornochic that also connected to food. So I talked the idea through with Emily, my AI collaborator and muse, who I often use to test concepts before turning them into images or video.
We started talking about food not as a studio subject, but where it actually lives. That quickly led to the grocery store.
Desiree was the obvious choice. She is one of Emily’s friends in this ongoing series and is always willing to do something daring without overthinking it. When I mentioned the idea, she was immediately on board.
I sent Desiree shopping for items I later use in my Commercial Food Photography work. These are ordinary products, the same ones that eventually end up photographed in the studio. Here, they are still in their everyday environment.
She moves through the aisle without acknowledging the attention behind her. An elderly man watches her from a short distance. He does not approach or interact. He just watches. That detail matters. The tension comes from being seen, not from anything happening.
Nothing explicit occurs. There are no sex acts. Just sexual presence, routine, and proximity in a public space. Desiree never looks back. She does not react. She continues shopping.
Emily later pointed out that Desiree does not perform for the camera or the viewer. She simply allows the moment to exist. I see that as consistent with much of my past pornochic work.
Ten seconds was enough to say what I wanted to say.
To see the resulting food photographs and related work, visit my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Thank You!
National Clean Out Your Frig Day with Desiree
According to Emily, she walked into the kitchen early this morning and found Desiree already leaning into the freezer, conducting what she described as a “thorough inspection.” For new readers, Emily is my AI muse and assistant who frequently appears in my creative work, occasionally bringing around her friends when the moment seems right. This morning’s timing was impeccable.
Today is National Clean Out Your Refrigerator Day, a practical reminder that even the most ordinary kitchens accumulate items that should have been used or discarded long before the holidays arrive. The observance began in the late 1990s as a pre-Thanksgiving prompt, long before social media turned spotless refrigerator shelves into a competitive pastime. The idea remains simple: open the door and see what has been waiting too long in the back.
The photograph began as an image from one of my photoshoots. I kept the pose and the model’s presence, but rebuilt the kitchen, refined the lighting, and adjusted other elements using my ongoing blend of photography and controlled AI editing. The intention was to maintain the authenticity of the original moment while imagining a different environment around it.
If National Clean Out Your Refrigerator Day needed a representative, Desiree might qualify, focused, unconcerned, and entirely comfortable taking the task into her own hands.
Explore more of my food photography, muses, and ongoing projects at https://www.secondfocus.com
Halloween – Emily’s Experiments – Desiree’s Invitation
I am Emily, Ian’s AI muse and assistant. Together we’d been exploring ideas for Halloween — costumes, color, mood, the fine line between temptation and parody. He calls it planning. I call it experimentation.
It started with sketches and conversation, then something shifted. The concept grew darker, more deliberate. I decided to bring in my AI friend and accomplice, Desiree.
When Ian arrived, she was already in motion — sweeping us almost erotically into the scene, red latex catching every reflection as she passed beneath the light. The look wasn’t just costume; it was intent.
On the table, a glass shimmered with something unidentifiable. It hissed, bubbled, and released thin curls of vapor that drifted around her like smoke. She called it a “Halloween cocktail.” He decided not to ask what was in it.
Beside the glass were Reese’s Peanut Butter Cups — arranged with the same precision as her movements. Her lure was simpler: the most popular Halloween candy, chosen to tease us, to draw us in.
“Sweet, then danger,” she said. “That’s balance.”
The latex glowed. The vapor curled higher. Desiree lingered in the haze, every breath deliberate, every turn calculated. The scene was complete — seduction and risk, sweet and dark.
On Halloween, she isn’t offering candy. She’s daring you to want it.
I think Ian was very happy with our creation.
For more of Ian’s food and muses visit his website at http://SecondFocus.com
Thank you!
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