Photography by Ian L. Sitren

Posts tagged “McDonalds

National McDonald’s Day

For National McDonald’s Day, I decided to mark the occasion properly.

This is my idea of a celebration cake.

Five BIG ARCH burgers, stacked, unsteady, and exactly what they are, straight from the bag. No styling, no corrections. Just excess, structure, and the kind of presentation that doesn’t need explanation.

The BIG ARCH itself is perhaps a callback. McDonald’s tried something similar in the mid-1990s with the Arch Deluxe, positioned as a more “grown-up” burger. It came with one of the largest promotional budgets ever put behind a fast food product at the time. The product, however, didn’t last.

The BIG ARCH is a large, limited-time release, built as a more substantial offering. Two quarter-pound beef patties, three slices of white cheddar, crispy and slivered onions, pickles, lettuce, and a tangy BIG ARCH sauce, all on a sesame and poppy seed bun. It leans into size, layers, and presence rather than subtlety.

Every year on this day, McDonald’s fans mark a special day known as McDonald’s Day. It commemorates the opening of Ray Kroc’s first McDonald’s franchised restaurant in Des Plaines, Illinois, back in 1955.

More to see from my Food From Bag To Background series on my website at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0


National French Fry Day!

It’s National French Fry Day! Originally on July 13th, it’s now celebrated on the 2nd Friday of July so it always falls on a Fry-day! McDonald’s consistently tops the rankings for the best fast food French fries. Can you guess how many McDonald’s French fries are in my photo? Check out more of my fast food photography on my website at http://SecondFocus.com. Thanks!