McDonald’s Hotcakes for National Pancake Day
Today is National Pancake Day. Instead of a diner short stack or some homemade recipe, I went with McDonald’s Hotcakes — straight from the bag, nothing styled, nothing staged. A little butter on top, a trace of syrup soaking in, and that’s it.
McDonald’s has been serving Hotcakes since 1977, one of the longest running items on their breakfast menu. They’ve become part of morning routines across the country, often ordered alongside the Egg McMuffin or a hash brown. For decades, they’ve been sold by the millions every year, making them one of the most widely eaten versions of pancakes in the United States.
And why “Hotcakes” instead of pancakes? The name goes back to an older American expression — “selling like hotcakes” — a 19th-century phrase meaning something that sells quickly and in large numbers. McDonald’s leaned into that history, choosing a word that already carried the sense of popularity and fast service.
That’s exactly why they belong in my From Bag to Background series. This project is about photographing fast food exactly as it comes, against a solid black background. Pancakes, burgers, tacos, sandwiches — all taken out of the wrapper and put in front of the camera. No props, no plating, no food stylist.
See more of my fast food photographs in From Bag to Background at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
TinyTAN Encore Edition Lands at McDonald’s
Yesterday marked the release of the TinyTAN Encore Edition at McDonald’s, the follow-up to the Throwback set that launched earlier this month. TinyTAN, the chibi-style characters created by Big Hit Entertainment (now HYBE) and modeled after BTS, have now returned to the Happy Meal lineup in new outfits.
This time, the figures include RM, Jung Kook, and Suga — shown here with the standard Happy Meal spread of hamburgers, Chicken McNuggets, fries, and apple slices. Collectible toys meet fast food again, because in 2025 nothing is too big or too small to be packaged for consumption.
I photographed this arrangement as part of my Bag to Background series, where the food and toys are presented as-is, straight from the bag, against a stark black background. The contrast is simple: pop culture and fast food, side by side, neither elevated nor diminished, just existing in their own commercial truth.
If you’d like to see more of my fast food work — from burgers and burritos to sushi and sandwiches — visit the gallery Food From Bag To Background at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
National Pepperoni Pizza Day with a Friend
Today is National Pepperoni Pizza Day — and what better way to celebrate than to share it with a friend?
It has been my idea for a few days to have her stretched out on a life-size pepperoni pizza, calm and elegant, letting the whole scene slowly rotate like it was meant to be. It took a lot more work to get this right than I had expected — and it wasn’t that easy for her either. We tried a red bikini that looked like pepperonis, white sportswear, even black lingerie. Getting her on the pizza itself was also a challenge to make it look good.
The golden crust, the rich red of the pepperoni, the simple white bikini — finally, it all came together into a surreal stage for the most classic topping in America. Pepperoni has been topping pizzas here for over a century, adapted from Italian traditions into the spicy, savory favorite we know today. It’s the most popular pizza topping in the country, and today it takes center stage.
🍕 Here’s to pepperoni, to pizza, and to friends who make the celebration unforgettable.
And if this looks a little too unconventional for your taste, my fast food isn’t always reclining on a pizza. You can find plenty of it standing tall, stacked high, and straight from the bag in my gallery “Food From Bag to Background” — right here:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0
TinyTAN Toys Arrive at McDonald’s
Yesterday marked the first day of McDonald’s new tie-in with TinyTAN, the chibi-style characters created by Big Hit Entertainment (now HYBE) and based on the members of BTS. BTS, short for Bangtan Sonyeondan or “Bulletproof Boy Scouts,” is a seven-member South Korean pop group that has become one of the most influential music acts in the world.
These TinyTAN figures have appeared in animations and merchandise before, but now they’re standing watch over hamburgers and Chicken McNuggets.
The promotion brings the toys into Happy Meals, paired with either a hamburger or McNuggets, fries, apple slices, and milk. A reminder that pop culture, K-pop, and fast food are all equally collectible in their own ways.
I suppose this counts as a newsworthy event. The photograph here was made in response to a request from ZUMA Press for syndication.
If you’d like to see fast food photographed in ways no toy could ever compete with, take a look at my gallery Food From Bag To Background here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Behind the Scenes: Cluckin Bun for National Fried Chicken Day
Most people are posting fireworks and flags this weekend. I already posted Emily, my AI assistant in a bikini poolside, making a Caesar salad for the weekend—so now I’m posting fried chicken.
Today is National Fried Chicken Day, so I picked up these Jr sandwiches from Cluckin Bun, a Nashville-style chicken spot that’s popped up here in the Palm Springs area. This shot is a bit of behind the scenes—the sandwiches just as they came, still in the takeout packaging, before I photographed them unwrapped directly on the black background for my Bag to Background series.
That’s what the series is about: no stylists, no fake sauces, no nonsense—just real fast food, exactly as it is, photographed against a clean black background. For this project, I’ve been seeking out the lesser-known fast food spots like Cluckin Bun, along with the big chains, to capture what people are actually eating.
View my Bag to Background gallery here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Thanks!
SecondFocus Blog 