Photography by Ian L. Sitren

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“Forever Marilyn” Featured in The Times London and ZUMA Press

One of my photos syndicated by ZUMA Press from last week’s relocation of the “Forever Marilyn” statue in Palm Springs was licensed and featured in “The Times” of London, and other publications around the world, as well as selected as a Picture of the Day by ZUMA Press. I’m pleased to have been selected and featured for capturing this 26-foot icon being lifted and moved to it’s new location resolving a long-standing legal dispute.

The Original: 50 Years of the Egg McMuffin




March 2nd, National Egg McMuffin Day, McDonald’s iconic breakfast sandwich, has a rich history that revolutionized fast-food breakfast. It was conceived in 1971 by Herb Peterson, a McDonald’s franchisee in Santa Barbara, California. Inspired by Eggs Benedict, Peterson wanted to create a portable, handheld version that could be eaten on the go. He developed a sandwich featuring a freshly cracked egg cooked in a Teflon ring, Canadian bacon, and melted cheese, all served on a toasted English muffin.

After a successful test run, the Egg McMuffin made its national debut in 1975, becoming the foundation of McDonald’s breakfast menu. Its success led McDonald’s to expand its breakfast offerings, introducing items like **hotcakes, scrambled eggs, sausage, hash browns, and pastries. Among these additions was the Sausage McMuffin, which replaced the Canadian bacon with a seasoned pork sausage patty, offering a heartier, more indulgent alternative. The Sausage McMuffin with Egg soon followed, combining the best elements of both sandwiches.

The success of the Egg McMuffin didn’t just transform McDonald’s—it redefined fast-food breakfast entirely. Competing chains took notice, with Burger King launching the Croissan’wich in 1983, swapping the English muffin for a flaky croissant. Wendy’s, Jack in the Box, and Dunkin’ also expanded their morning menus, introducing similar breakfast sandwiches with eggs, cheese, and a choice of bacon, sausage, or ham. Even convenience stores and frozen food brands capitalized on the trend, offering ready-to-heat versions in grocery aisles.

2025 marks the sandwich’s 50th anniversary, celebrating half a century of mornings with McDonald’s first-ever breakfast item. The Egg McMuffin’s enduring popularity not only helped cement fast-food breakfast as a daily routine but also influenced an entire industry, proving that a simple idea—an egg on an English muffin—could change the way America starts its day.

Visit my website to see my Food Photography and other intriguing photo projects. Thanks! http://SecondFocus.com

Last Day Please Visit!

Friends in the area—tomorrow is the last day to see my largest exhibited photograph, nearly 5 feet high.

“A WET SEXUALITY OF MUSCLE” is on display at the Artists Center at the Galen, a museum-standard facility, as part of an exhibit featuring 118 artworks. If you haven’t seen it yet, I’d love for you to check it out before the show closes.

This piece is all about power, resilience, and vulnerability. A sculpted figure stands under a cascade of water, droplets highlighting every muscle. The stark black background makes the play of light and shadow even more dramatic, while the water enhances her presence with an undeniable sexual energy. Dumbbells at her feet tie it all back to discipline and transformation.

If you go, let me know what you think. Thanks!

📍 **Artists Center at the Galen**
72567 Hwy 111, Palm Desert, CA
📅 **Last day: March 1**

Hope you get a chance to see it!

“Forever Marilyn” on the Move – Time-Lapse of Palm Springs Statue Relocation

For this video, I mounted a GoPro to the hot shoe of my camera while photographing the move of the Forever Marilyn statue in Palm Springs for syndication through ZUMA Press. The footage captures the entire process as the 26-foot-tall sculpture was lifted and repositioned just 30 feet away—fast-tracked to 300% speed, condensing the move into a quick, unedited, 2-minute, 10-second clip.

This shift marks the resolution of a long-running legal dispute over the statue’s placement near the Palm Springs Art Museum. Despite the controversy, Forever Marilyn, created by sculptor Seward Johnson, remains an undeniable landmark in the city. Here’s a high-speed look at the relocation.

“Forever Marilyn” Moves—Palm Springs Icon Shifted 30 Feet to Settle Legal Dispute

The 26-foot-tall *Forever Marilyn* statue, created by sculptor Seward Johnson, was hoisted by crane early this morning in downtown Palm Springs. This larger-than-life tribute to Marilyn Monroe’s iconic pose from *The Seven Year Itch* was shifted roughly 30 feet to resolve ongoing legal disputes over its placement. Installed in 2021 near the Palm Springs Art Museum, the statue faced criticism and legal challenges regarding public access and aesthetic concerns. This morning’s relocation—just a short distance—marks the conclusion of the legal battles.

For those of you in the community who were upset with being able to see under her skirt and calling this misogynistic, I again looked closely and see only white painted aluminum. Not a vagina in sight. So you all must have a much better imagination than I do.

Vapor Trail Falcon 9

The condensation cloud rising in the sky after a launch. When SpaceX’s rocket engines burn fuel—typically a mix of RP-1 (a refined kerosene) and liquid oxygen—the combustion produces water vapor (along with carbon dioxide). As this hot vapor exits the engine and meets the very cold, high-altitude air, it rapidly cools and condenses into tiny droplets or ice crystals, creating the white, wispy trail. This phenomenon is similar to the contrails seen behind high-flying aircraft.

Last night, the SpaceX Falcon 9 rocket launch was hidden by the mountains for me. However the remaining vapor trail rose slowly in the sky above them. The colors photographed nicely and made me happy I just stayed outside instead of just going back in the house.

Aerial Survey Over Palm Springs: Bell 206-L4 with Sharper Shape Imaging System

On Saturday, many people in Palm Springs noticed a Bell 206-L4 helicopter circling the area. I took the opportunity to photograph the aircraft mid-flight and identified it as N295SJ, a privately owned helicopter equipped with a Sharper Shape Heliscope 2.0—a specialized aerial imaging system used for infrastructure inspections, power line surveys, and vegetation management.

This particular helicopter is owned by Premier Rotors LLC, a company known for providing aerial services for utility companies, infrastructure monitoring, and environmental assessments. The presence of the Heliscope 2.0 system suggests that the flight was part of a detailed survey, likely scanning power lines, roads, or other infrastructure components that require regular maintenance checks from above.

Aerial surveys like these play an essential role in detecting potential hazards, identifying vegetation encroachment, and ensuring infrastructure integrity, helping companies and local governments maintain large-scale networks efficiently. These flights are common across urban and rural landscapes, providing critical data that would be difficult to gather from the ground.

If you spotted this helicopter in the skies over Palm Springs, now you know what was happening.

Fast Casual vs. Fast Food: A Look at Farmer Boys Most Popular Sandwiches

Did you know there’s a difference between fast casual and fast food? While both offer quick service, fast casual focuses on made-to-order meals, and fresh preparation—never pre-made or heat-lamp-held.

Founded in 1981 in Perris, California, Farmer Boys is a prime example of fast casual, with over 100 locations across California, Nevada, and Arizona. Customers order at the counter or drive-thru, but the food is cooked fresh to order, using farm-fresh ingredients and generous portions that set it apart.

This photograph features four of Farmer Boys’ most popular menu items—Farmer’s Burger, Big Cheese, Loaded Classic Fried Chicken Sandwich, and Classic Fried Chicken Sandwich—stacked against a deep black background. Flame-grilled beef, hand-battered crispy chicken, fresh produce, and toasted brioche buns define these sandwiches.

See my food photography, along with bold, provocative imagery, aviation, and other unexpected projects at http://SecondFocus.com Thanks!

Photographing SpaceX’s Falcon 9 Night Launch: 23 Starlink Satellites

Photographed last night… SpaceX launch of the Falcon 9 launch of 23 Starlink satellites to low-Earth orbit from Space Launch Complex 4 East (SLC-4E) at Vandenberg Space Force Base in California. This is the 23rd flight for the first stage booster supporting this mission, which previously launched NROL-153, NROL-87, NROL-85, SARah-1, SWOT, Transporter-8, Transporter-9, NROL-146, Bandwagon-2, and 13 Starlink missions. Following stage separation, the first stage will land on the Of Course I Still Love You droneship, which will be stationed in the Pacific Ocean.

M&M’s in Motion: A Study in Color & Texture

Some things are so familiar that we rarely stop to look at them differently. In my latest video, M&M’s take center stage—not as a snack, but as a mesmerizing display of motion and texture. Shot in close-up, the candy-coated chocolates rotate, filling the frame with an endless blur of color. With no background or outside context, the viewer is fully immersed in their movement.

The History Behind M&M’s

M&M’s were first introduced in 1941, designed specifically for U.S. soldiers in WWII who needed a chocolate treat that wouldn’t melt in their hands. The sugar shell coating solved that problem, making them a practical ration. In 1954, their branding became legendary with the introduction of the slogan: “Melts in your mouth, not in your hands.”

Over the decades, M&M’s evolved. The colors have changed (tan was replaced by blue in 1995 after a public vote), and flavors expanded beyond the classic milk chocolate. Today, Mars Inc. produces over 400 million M&M’s every single day.

Exploring Motion in Food Videography

This piece is an exercise in minimalism. By removing distractions, the focus remains solely on the candy’s glossy texture, uniform shape, and movement. The rotation creates an almost hypnotic effect—what is normally a static object becomes dynamic, alive.

Food photography often emphasizes stillness, but motion transforms perception. Whether it’s steam rising, a sauce dripping, or candies rotating, movement brings a new layer of engagement to an otherwise simple subject.

For more of my striking food photography and other visual work that challenges the expected, visit SecondFocus.com.

How does movement change the way we experience everyday objects? Let me know your thoughts in the comments.