National Hamburger Day and the Fast Food Reality Behind FOOD FROM BAG TO BACKGROUND
Today is National Hamburger Day.
The hamburger has probably become the defining subject of my “FOOD FROM BAG TO BACKGROUND” project. Fast food photographed exactly as it arrives, no stylists, no reconstruction, no fake versions built for advertising.
And one thing people occasionally ask is where all this food comes from.
The answer is simple: the same place everybody else gets it.
The restaurants and chains have no idea I am photographing their food. There are no sponsorships, no special preparation, no discounts because of photography, and no carefully assembled “photo burgers” arriving from a corporate kitchen. I walk in or use the apps, place an order, pick it up, bring it home, and photograph it exactly as it comes out of the wrapper or bag.
Actually, the apps have become part of the process. The fast food companies constantly push coupons, free items, points, discounts, and combination deals. Surprisingly worthwhile ones. Sometimes I end up planning a shoot around whatever special appears that week.
That is part of what interests me visually about the project. These hamburgers are not idealized advertising concepts. They are real fast food hamburgers, bought like anybody else would buy them, photographed seriously against black backgrounds with the same attention I would give any other subject.
Somewhere between documentary, satire, and food photography, the hamburger became one of the central characters.
And if you have ever wondered what fast food starts looking like when it is pulled out of the bag, isolated against black, and treated like a serious photographic subject, step into the project here on my website at https://www.secondfocus.com
Fast Casual vs. Fast Food: A Look at Farmer Boys Most Popular Sandwiches
Did you know there’s a difference between fast casual and fast food? While both offer quick service, fast casual focuses on made-to-order meals, and fresh preparation—never pre-made or heat-lamp-held.
Founded in 1981 in Perris, California, Farmer Boys is a prime example of fast casual, with over 100 locations across California, Nevada, and Arizona. Customers order at the counter or drive-thru, but the food is cooked fresh to order, using farm-fresh ingredients and generous portions that set it apart.
This photograph features four of Farmer Boys’ most popular menu items—Farmer’s Burger, Big Cheese, Loaded Classic Fried Chicken Sandwich, and Classic Fried Chicken Sandwich—stacked against a deep black background. Flame-grilled beef, hand-battered crispy chicken, fresh produce, and toasted brioche buns define these sandwiches.
See my food photography, along with bold, provocative imagery, aviation, and other unexpected projects at http://SecondFocus.com Thanks!
Del Taco Then and Still Now
Del Taco was founded as a roadside fast food diner in 1964 in Yermo, California. The original menu featured tacos, cheeseburgers, fries, and tostados. While tostados are no longer on the menu, tacos, cheeseburgers, and fries are still there, although a little more expensive. At the time tacos were 19 cents and cheeseburgers were 24 cents. That first day they took in $169 in sales, the equivalent of 900 tacos! On my website you will find my Food Photography as well as many others of my photography and video clips. Take a look at http://SecondFocus.com Thanks!
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