Photography by Ian L. Sitren

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“Buying Size 10 Made Me Want To Cry”

Nicole Zimmer Toepper said that despite exercising and eating right that she was resigned to thinking that was just the way it was going to be after turning 40. One year ago she couldn’t button her size 8 pants and the thought of buying size 10 made her just want to cry. And then another incredible transformation with the help of Train Insane Gym. Nicole went from a very unhappy size 8/10 to standing on stage at Muscle Beach on this past Memorial Day only about a few weeks ago. That wiped away the tears!

Muscle Beach on July 4th I will be doing the photography on stage and backstage if you are doing the show. And even your own photo shoot the day after the show or the day before. But you must please sign up as soon as possible. For more information and to sign up just click here and Thanks… https://squareup.com/market/secondfocus

Posted by  |  June 20, 2015 | Categories: Uncategorized | Tags: , , , , , , , , | Leave a comment

Just Wonderful!

There are so many wonderful’s here in this photograph but I will start with Katie Madden. She is just incredibly gorgeous and has built herself a beautiful fit body. A health and fitness professional she actually started in fitness at the age of 42. I first photographed and interviewed her at the NPC Nationals competition in Miami 9 years ago. Now are you ready for this… Katie in my pool here in Palm Springs for this photo shoot on Monday at the age of 56!

The next wonderful is the Makeup and Hair Styling by my ever present Natalie Lyle. She never ceases to do wonderful work and brings a trusted professionalism to every one of our photo shoots!

And another wonderful is Hasselblad. A historic name in camera systems that has seen work in the finest fashion houses, in the hands of the most famous photographers and has even seen Outer Space and the Moon. Now in my hands producing a realism, perfect colors and skin tones and the definition that I have always wanted to see in my photographs. Don’t be fooled, lesser is not just as good.

Posted by  |  June 19, 2015 | Categories: Uncategorized | Tags: , , , , , , , , | 1 Comment

Always So Many!

Only some of the many looks of Katie Madden from our photo shoot the other day. The hard part for me is always selecting the very best shots when all are so good! MakeUp and Hair Styling by Natalie Lyle who makes it equally tough on me by doing such great work!

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Posted by  |  June 18, 2015 | Categories: Uncategorized | Tags: , , , , , , , | 2 Comments

When It Is This Hot…

Behind the scenes from Monday with a totally captivating Katie Madden. Finished doing our studio shoot and with it being so very hot here in Palm Springs what better then to move the photo shoot to the pool! I must say that Katie did not do anything to lower the temperature!

Makeup and Hair Styling for the day by an also very hot Natalie Lyle. The hard work was down by my assistant Clyde Sawyer. And I got to use my new favorite Hasselblad camera. Outstanding!

Posted by  |  June 17, 2015 | Categories: Uncategorized | Tags: , , , , , , , , | Leave a comment

Just Two Guys Except…

Just two guys hanging out and sharing maybe some past times. Well maybe not just any two guys. That guy on the left is Al Pacino, and the guy on the right, bodybuilding icon Eddie Giuliani. Eddie was Al’s trainer for many years and so Al came out on this July 4th 2012 to induct his buddy Eddie into the Muscle Beach Hall Of Fame. Only at Muscle Beach/Venice!

Posted by  |  June 17, 2015 | Categories: Uncategorized | Tags: , , , | Leave a comment

She Did It In Eight Months!

She did it in less than a year! Catie Fernandez Magdaleno said she always “hated her body”. She was a runner doing 8 -10 miles per day! Figured she could eat whatever she wanted because all that running took care of it. Did not work. So 9 months after having a baby, when this before photo was taken, she joined Train Insane Gym, stopped running and went on their program of food and lifting. The results speak for themselves. This gorgeous woman went from September 2014 to standing on stage at Muscle Beach/Venice on this past Memorial Day! Just WOW!

Are you going to be on stage at Muscle Beach on July 4th? I will be doing photographs but only if you sign up ahead of time. On stage, backstage or even your own photo shoot the day before or after. It is only a couple of weeks away so please sign up ASAP. There is a limit to how many people I can do. Here is the online sign up with more info and Thanks! https://squareup.com/market/secondfocus

Posted by  |  June 16, 2015 | Categories: Uncategorized | Tags: , , , , , , | Leave a comment

A Real Time Saver

Very time efficient when you can get lots of services in one place. Actually a store front that caught the interest of my camera on a photo excursion the other day. This is in old downtown Indio California.

Posted by  |  June 14, 2015 | Categories: Uncategorized | Tags: , , , , , | Leave a comment

OK Smile!

Actually a small part of a building size mural in old downtown Indio California. Went on an excursion yesterday to photograph around old downtown Indio and Coachella and anything interesting along the way. There were many a great mural of incredible art. This one was especially extraordinary. I photographed with my Hasselblad medium format digital camera. The results are more astounding that I had imagined. The realism, color accuracy and sharpness create more of a duplicate of reality than just a photograph. Another photographer asked me if I had the clients who warranted such an expensive camera system. I said yes… Me! I expect the best photography I can do from me!

Posted by  |  June 13, 2015 | Categories: Uncategorized | Tags: , , , , , , , | Leave a comment

Her First!

You have seen her makeup and hair styling work in my photographs in magazines and online for some time now. Now you get to see Natalie Lyle herself in a magazine from one of our photo shoots. The latest edition of Planet Muscle Magazine. Yes this is the same Natalie who was helping me on my photo shoots all day at Muscle Beach on Memorial Day during the show. You will see her again with me on July 4th at Muscle Beach. So bring a copy with you and take a selfie with Natalie and the magazine and have her sign it. How Fun! And if you want to sign up for photo shoots at the show or that weekend, here is the link… https://squareup.com/market/secondfocus Thanks!

Posted by  |  June 12, 2015 | Categories: Uncategorized | Tags: , , , , , , , | Leave a comment

I Don’t Have Enough Words!

It is a good thing I shoot photographs because I would not have enough words here. The incredibly beautiful, stunning, gorgeous, sensational fitness icon and my long time friend Ava Cowan. From a photo shoot we did in Marina Del Rey.

This is one of the locations I will be using the day before and after the July 4th Muscle Beach show. If you want to do your own photo shoot with me as well as have me photograph you on stage and backstage at the show, you need to get signed up. Here is the link to the online form and more info. I would love to photograph all of you but there will be only so many I can do. So please sign up as soon as you can, and Thank You! https://squareup.com/market/secondfocus

Posted by  |  June 11, 2015 | Categories: Uncategorized | Tags: , , , , | Leave a comment