She said it not me… From a series I did for Bodybuilding.com. You will see me hard at work. The photographs went on to be magazine ads and features too. Thanks!
An outstanding workout series I photographed over a few days with IFBB Figure Professional Ava Cowan. “Professional” for sure when it comes to Ava!
And be sure to “Like” the Facebook page for our gym shoot location Palm Springs Fitness Center, my favorite gym and to keep up with my posting over there as Social Media Manager. It helps me a lot and I promise to make it fun! Thanks!
Deadlifts done right with IFBB Professional Figure Competitor Ava Cowan…
With feet flat beneath bar, squat down and grasp bar with shoulder width or slightly wider overhand or mixed grip. Start with light weight to not only warm up but to determine what you are capable of lifting.
The addition of wrist straps can great improve your ability to perform multiple reps as well as more weight. If no straps are used, a mixed grip is a great way to grip the bar.
Start with 2 sets of 15 reps before moving into working weight.
Lift bar by extending hips and knees to full extension, keeping the bar close to the body throughout the movement. Keep your back flat throughout the exercise and pull shoulders back being mindful not to round the shoulders. Also, keep knees pointing the same direction as your feet. Return and repeat.
The simplified version of the muscles used are:
The grip strength (finger flexors) and the lower back (erector spinae) work isometrically to keep the bar held in the hands and to keep the spine from rounding.
The gluteus maximus and hamstrings work to extend the hip joint.
The quadriceps work to extend the knee joint.
The adductor magnus works to stabilize the legs.
Core musculature remains braced to stabilize the spine.
One of my favorite photo shoots ever. Spending four days in a gym and evenings poolside photographing Ava Cowan. The best!
There is an actual purpose for all of those mirrors in the gym. Just like IFBB Figure Pro Ava is doing here. Watch your form, the movement of the muscles as you do your lifts. It will get you in touch with actually what is happening and also keep you doing things right.
Ava was here at Palm Springs Fitness Center week doing a photo shoot for a workout magazine series. One of the most respected and admired women in the fitness business. Thanks Ava Cowan!
Do I love photographing beautiful women with incredible bodies? Yes! My good buddy Stacey Naito. Thank You!
Makeup and Hair Styling by the incredible Blanche Le Beau.
One of the most incredible women ever in the world of fitness, Ava Cowan. The video and photo shoot we did for Bodybuilding.com promotions and advertising. Her body, her eyes, her movements… Ava is a magnificent work of art.
I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.
The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.