A Facebook cover photo. Love this woman, Maria Bertrand. From our photo shoot at Venice Beach.
October 4, 2020 | Categories: Uncategorized | Tags: Facebook, fashion photographer, Palm Springs photographer, Venice Beach | Leave a comment
“Winter Wonderland” is the first thing that crosses my mind. Which is an example of why I do not typically title my photographs. However I can correctly title Maria Bertrand… Beautiful! From our photo shoot at Venice Beach.

December 8, 2016 | Categories: Uncategorized | Tags: beach photo shoot, fashion model, fashion photographer, fitness model, love the sun, model, model photography, Palm Springs photographer, Vegan Beauty, Vegan Model, Venice Beach, yoga beauty, yoga model | Leave a comment
The first retro Vintage Swimsuit competition has now happened! A look back in time to those healthy, carefree, and exciting times at Muscle Beach that the entire world imagines. Vividly in everyone’s mind is the picture of Southern California beaches, the sun, good looking guys and pretty girls. And the pretty girl here is picturesque herself, Hannah Gordon Etherson on stage at Muscle Beach!

Hannah Etherson competing in the revival of Vintage Swimsuit competition at Muscle Beach, Memorial Day 2016.
June 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fashion photographer, fitness, fitness lifestyle, magazine photographer, model photographer, Muscle Beach, Muscle Beach photographer, Palm Springs photographer, photo shoot, Venice Beach, Vintage Swimsuit | Leave a comment
I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…

May 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photography, editorial photographer, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Mulholland Drive, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | 2 Comments
Your photo shoot with me Memorial Day weekend. I will be at Venice Beach for the huge show at Muscle Beach on Memorial Day. So on Saturday or Sunday, May 28 and 29, you can have your own mini photo shoot with me. You do not have to be doing the Muscle Beach show. Fashion model or bodybuilder, bikini model or physique competitor and couples, all are welcome. Just like my wonderful beautiful friend Maria Bertrand from our shoot on the sand at Venice Beach.
Spend about an hour with me at Venice Beach, The Venice Beach Boardwalk or a nearby beach in Marina Del Rey. Because I am photographing so many people that weekend and at the Muscle Beach show, I do these photo shoots at hugely reduced rates just to make it available to as many people as possible. But please sign up immediately so we can get you in. And if you are doing the show, sign up for your photographs with me, both on stage and backstage in the famous workout Pit. Thanks and here is the link for sign up… MuscleBeachPhoto.com.

May 14, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, fashion photographer, fitness photographer, magazine photographer, model photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach, Venice Beach Boardwalk | Leave a comment
So excited to be the Muscle Beach photographer shooting the first new Vintage Swimsuit Competition. You can have your photographs on stage, backstage in the famous “Pit” or even your own photo shoot on Saturday or Sunday. But I can only photograph so many people so please sign up ASAP. Any questions just get back to me on Facebook Messenger. Thanks! For more details and sign up information go to MuscleBeachPhoto.com

Posing examples for the new Vintage Swimsuit Competition at Muscle Beach.

May 5, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, fitness, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, swimsuit competition, Venice Beach, Vintage Swimsuit | Leave a comment
She is truly amazing in front of my cameras. As my often Makeup and Hair Stylist on my photo shoots she is incredibly talented. As my assistant at Muscle Beach, at 6 ft tall and gorgeous, she makes it really easy to find me. So when you look for me back stage in the workout “Pit” in the morning at check in, look for Natalie Lyle. I am the guy with the cameras next to her.
For the details and sign up for my photographing you at the huge Muscle Beach Show on Memorial Day weekend please click here. At the show or even if you are not doing the show for photo shoots that weekend, please take advantage of me. My photo shoot costs are usually at least ten times that what I charge for these Muscle Beach weekends. But you have to sign up ahead of time and ASAP before I book up. Thanks and click here… MuscleBeachPhoto.com

May 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilder, bodybuilding photo shoot, editorial photographer, editorial photography, fitness model, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
If you are going to work that hard and do the show at Muscle Beach on Memorial Day, you have to get in front of my cameras! Just ask Melissa Loya! Time to sign up, and for more details click here… https://squareup.com/store/secondfocus
You can have your photos on stage and backstage in the famous workout “pit”. You can also have your own mini photo shoot for yourself or a couple on the Saturday or Sunday of that weekend. That can be on the beach and around the world famous Venice Boardwalk.
Not doing the show? You can still have your own mini photo shoot. Either way, take advantage of me! My shoot rates are often at least 10 times what I do for this show. I do these photo shoots like this only for Muscle Beach.
But you must sign up ASAP! I will not have time to photograph everyone as much as I really would like to. So get signed up and let’s get you some outstanding photographs! Click here… https://squareup.com/store/secondfocus

Melissa Loya at The Muscle Beach International Classic Memorial Day 2015
May 3, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach, Venice Beach Boardwalk | Leave a comment
Here we go! Muscle Beach only a few weeks away. Are you doing the show? I am available to photograph you but you have to sign up ahead of time. You can have your photographs on stage, backstage in the famous “Pit” or even your own personal, or as a couple, beach mini photo shoot. If you have wanted pro photos or have been wanting to shoot with me, time to sign up. I do not even remotely make the costs so very low except for Muscle Beach. And for the mini photo shoots, you do not have to be doing the show. Any questions, just send me a note and there is the link for more info and to sign up. Thanks! https://squareup.com/store/secondfocus

May 2, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | Leave a comment
If you are going to be at Muscle Beach for the big Memorial Day weekend show, this is how you find me. Look for my 6ft tall gorgeous assistant Natalie Lyle. Most often on my photo shoots as Makeup Artist and Hair Stylist, she is very exceptional in front of the camera too. Natalie will be helping me keep track of the people who sign up for photo shoots. For signing up details, click here… http://squ.re/1Sl56iQ
I will be shooting everyone who signs up with me and I am the Muscle Beach photographer. Bikini class, Vintage Swimsuit, Bodybuilding, Physique, all of it, I am your photographer. It will be a really busy show and to be fair I will only be photographing the people who sign up for photographs. I just will not have enough time otherwise. At the show, you can have your photographs on stage and also you can select to add on backstage in the world famous Muscle Beach “Pit”.
You can also have your own mini photo shoot for just yourself or a couple. On the Saturday and Sunday before the show, I will be photographing right there at Venice Beach and nearby on the beach in Marina Del Rey. And you do not have to be doing the Muscle Beach show to sign up for a mini photo shoot.
If you have at all been wanting to shoot with me or wanting to have some great professional photographs, this is the chance at a really reduced cost. I make these prices available only for times like this when I can photograph a lot of people. I have really done this so it can be as inexpensive as possible for everyone. For the details, here is the link and Thank You! I really hope as many of you as possible get in front of my cameras! Click here and please sign up right away, only a few weeks left… http://squ.re/1Sl56iQ

April 21, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
Bailey Quist had a secret admirer while we shot her photographs backstage at Muscle Beach last Memorial Day. My cameras can admire you too! At the big Memorial Day show, all competitors, men, women or couples can sign up to have your photographs on stage, backstage in the world famous “Pit” or your own mini photo shoot on Saturday or Sunday. I do ask that you sign up right away, we are only a few weeks away. I will only be able to photograph a limited number of people, so sign up now and Thanks! Here is the link for the details… http://squ.re/1Sl56iQ

April 20, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Venice Beach | Leave a comment
So excited to be a part of the new Muscle Beach Vintage Swimsuit competition coming up on Memorial Day! Along with show producer Joe Wheatley we are planning on re-creating timeless photographs like this. If you are doing the show, you just might be a part of it. And you can have your own moments in my photographs too. I am the Muscle Beach photographer. You can sign up for your photographs on stage, back stage in the famous “Pit” and your own personal mini photo shoot. Also available for couples. But please sign up ASAP, I will not have time for everyone, so do not wait. Thanks and click here for details… https://squareup.com/store/secondfocus/

April 20, 2016 | Categories: Uncategorized | Tags: 1950's, ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com

March 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black belt, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Of course Lisa Marino Sanders would arrive in her United States Air Force F-16 for her photo shoot with me at Venice Beach.
The high flying Makeup and Hair Styling by Natalie Lyle. Flight wear styling by April Ann Styles. And the real F-16 courtesy of the United States Air Force. Only at the real Muscle Beach for the real Muscle Beach/Venice bodybuilding and fitness shows.

March 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, F-16, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, photography, United States Air Force, USAF, Venice Beach | Leave a comment
This is where I try to get you to take advantage of me! On Memorial Day weekend I will be at Venice Beach for the huge bodybuilding and fitness competition at world famous Muscle Beach. Very simply, because I will be photographing so many people over that weekend and at the show, I go out of my way to make it as inexpensive as possible to shoot with me. You can have your own mini photo shoot at a cost I never can make possible otherwise. Check it out and please sign up as soon as possible so I can get you in. Any question please send me an e-mail to Ian@SecondFocus.com. And here is the link to SIGN UP! Thanks!

Jake Sawyer on the beach. Photography by Ian L. Sitren.
March 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilder, bodybuilding photographer, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!

Maria Bertrand In The Pit At Muscle Beach
February 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!

January 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot, Venice Beach | Leave a comment
Here it is! Only at the real Muscle Beach/Venice! Bringing back that wonderful look and feel of Vintage Swimsuit. I am planning to do some really cool photo shoots for this huge Memorial Day weekend happening. So if you are thinking of doing the show and are interested let me know ASAP. My e-mail is SecondFocus@mac.com.
Here are the competition details…
“VINTAGE SWIMSUIT”
Swimsuit: 1pc. only “Vintage” (circa 1940-1950’s)
One Class for all heights
Poses: Front relaxed “fun” pose & side “over the shoulder”.
Shoes will be pumps, open or closed toe.
Vintage jewelry/hair accessories allowed.
No crossovers allowed to other classes.
The Muscle Beach Int’l Classic, Memorial Day, Monday May 30, 2016. Any competition questions, reach out to Joe Wheatley at joesmusclebeach@yahoo.com.

By the way, this is the only show anywhere that opens with a flyover by the United States Air Force! Top That!

January 19, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, editorial photographer, fitness, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
If you were on stage at Muscle Beach or just nearby on Memorial Day, this is one of the memories you are carrying in your mind from 2015. One you will not forget soon! The only bodybuilding and fitness show to open with the United States Air Force flying a C-17 overhead at roof top level. You saw it, you heard it and you could feel the excitement. Only at the real Muscle Beach shows! That is where you find me with my cameras for over a decade.

December 30, 2015 | Categories: Uncategorized | Tags: bodybuilding, bodybuilding photographer, C-17, fitness photographer, flyover, magazine photographer, Memorial Day, Muscle Beach photographer, photo shoot, physique, Real Muscle Beach, USAF, Venice Beach | Leave a comment
Alexandre Michel Franchini came all the way from Saint-Mihiel, France to stand on stage at Muscle Beach. Too much fun having him in front of my camera on the beach in the surf. Truly an amazing, talented and physically accomplished individual. And I must say, one nice guy with a superb sense of adventure. Photographed on only the best, Hasselblad.

October 21, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, beach, black belt, bodybuilding photographer, editorial photographer, fitness photographer, magazine photographer, martial arts, Muscle Beach, Venice Beach | Leave a comment
Thank You to everyone who shot with me over the Summer at Muscle Beach! I had so much fun with all of you and look forward to showing off more of your photos here on Facebook and on all of my social media. And a big congratulations to Sheena Epps and Toto Djong for your wins on stage and my photos of you making the 2016 Muscle Beach banners including the huge 7ft x 14ft banner that will be seen on the famous Venice Beach Boardwalk next Summer. Millions of people from around the world will be admiring your great physiques and dedication! Thank You All Again!

September 29, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, editorial photographer, fitness photographer, magazine photographer, Muscle Beach, Venice Beach, Venice Beach Boardwalk | Leave a comment
As we grow older we are visited by the sadness of the passing of those who have touched our lives. Yesterday many of us learned of the passing of Sean Jones. It was few years ago, Sean took the stage at Muscle Beach and it was obvious that for everyone else that it would be a fight for 2nd place. Actually Sean that day set a standard that would be hard to beat for a superb aesthetic bodybuilding physique for anyone to have matched. Sean went on to become a much sought after and respected body paint model around the world. He touched many many lives. But this photo I shot of Sean, the day after that Muscle Beach show, is one of my all time favorites and has been on my website ever since. And it will remain so. It makes me smile as he did whenever I heard from him and followed his journey. Much better seen full screen for this big guy on my website at http://bit.ly/1LgKKrt

September 16, 2015 | Categories: Uncategorized | Tags: body paint, bodybuilder, bodybuilding, fitness, Muscle Beach, Venice Beach | Leave a comment
Sheena Epps, totally gorgeous with an amazing well proportioned worked out body, won overall figure at the Muscle Beach Championship this past Labor Day. What a great pleasure to see her on that stage in that bright Venice Beach sunlight! The photograph captured on my Hasselblad camera, only the best!

September 11, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, figure, fitness photographer, Hasselblad, magazine photographer, Muscle Beach, Venice Beach | Leave a comment
Legendary bodybuilder Ed Corney being inducted into the Muscle Beach Hall of Fame by bodybuilder Jerome Ferguson. Ed is considered one of the greatest bodybuilding posers of all time. He took many famous bodybuilding titles over the years including Mr. Universe in 1972 in competition held in Baghdad, Iraq.
Ed appeared in the movie and was on the poster for the movie “Pumping Iron” with Arnold and many well known bodybuilders. He was also featured on the cover of the book. To a person, everyone who has ever known Ed Corney speaks of him as one of the nicest guys you could ever meet. And that includes myself as well. Congratulations to Ed Corney! Well deserved!

At Muscle Beach Venice at the Muscle Beach Championship on Labor Day 2015. Photographed by me using only the best, Hasselblad cameras.
September 10, 2015 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding, Hall of Fame, Hasselblad, Muscle Beach, Venice Beach | Leave a comment