Photography by Ian L. Sitren

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Photography For Your Ad Campaign…

Photography For Your Ad Campaign...

I am ready willing and able to photograph your advertising campaigns, magazine ads, billboards and more. So this is my shout out to you supplement companies, clothing, sportswear, fashion, art directors, marketing managers. Just send me a note to my e-mail at SecondFocus@mac.com. Thanks!

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Getting Ready For The West Coast Classic Bodybuilding Competition…

Getting Ready For The West Coast Classic Bodybuilding Competition...

Travis Ely getting ready to stand on stage tomorrow at Lonnie Teper’s NPC West Coast Classic. Getting in some posing practice in the mirror with his coach Jake Sawyer. Looking good and looking even better tomorrow!

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Three Of One Doug Brignole!

Three Of One Doug Brignole!

Three of Doug Brignole in one photo. And it makes perfect sense!

First there is Doug Brignole the bodybuilding competitor having just returned from bering on stage at the 2014 NABBA World Championships in Belfast, Ireland. It was the Nabba Mr. Universe that launched a guy named Arnold. How cool is that!

Then there is Doug Brignole, a recognized expert in the field of exercise physiology, author of endless columns and features in bodybuilding and fitness magazines. The author of the published book “Million Dollar Mu$cle” along with Adrian James Tan. And as well, Doug is an amazing historian of the world of bodybuilding.

And third, there is Doug Brignole the personal trainer who has brought along people to heights of health and fitness they never would have guessed they could have achieved.

So three of Doug Brignole in just one of our photos from our shoot… Perfect!

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From The Air At Muscle Beach!

This is really fun! Early in the day at the Memorial Day show at Muscle Beach. Later in the day would have been fun to see as well because the stands were jammed, the boardwalk was filled with people as was the booth areas, the beach and around that Air Force F-16. And yes I was there shooting photos of course! Very cool!

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Bus Stop, Mall or Social Media

Bus Stop, Mall or Social Media

It was in a shopping mall where Maria Bertrand was handed a business card and told she would make a great model. She ended up modeling and appearing in ads and magazines for Guess, Versace, Gianfranco Ferre, La Vien en Rose, Dynamite, La Perla, Armani, Coke, and Le Grenier. Maria worked in Milan, Paris, London, Athens, Montreal, Toronto and Capetown. Then commercials for Audi, Miller, Bud Light, Baskin Robbins, Molson Dry, Coppertone, Pela Windows, Comcast, Michelob and Club Med. Also there are about 20 movies and television shows. And like Maria said to me “I forget half the stuff I have done “. Pretty good for being spotted in a mall!

So where is the “mall” today. One top model, Asheigh Good, who is all over everywhere today, said she was spotted at a bus stop. “They took those photos, and then nothing much happened”. But three months later they went up on Facebook. “It was only two hours before a call came in from Ford Models. One week later, Ashleigh had booked the Givenchy in Paris, as an exclusive.” – Interview from “CR Fashion Book” Spring/Summer 2014 issue.

So I am making a point… Social Media is very powerful. For those of you looking to move ahead, be the person you want to be and be careful how you use Facebook and other Social Media. And if you are using horrible photos of yourself, well, that is what will be seen. By the way, all my Social Media is watched and has been seen by millions of people from all walks of life. That includes the owners of major companies, editors and art directors from all kinds of magazines and so very more. I have found it for me to be the most powerful tool I have ever used for “getting out there”! If I can give you any assistance or ideas or when you are ready for the photo shoot, send me a note to SecondFocus@mac.com. I love seeing people become successful! Thanks!

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In Front Of My Cameras…

In Front Of My Cameras...

I have had so much fun photographing so many of you. This is what it is like in the gym in one of my photo shoots. Well with a couple of exceptions. The tall hot blonde is usually my Makeup and Hair Stylist, Natalie Lyle. But she is very amazing in front of the camera as well. And you don’t see my assistant, Clyde Sawyer, because he is taking the photo. The big guy there is Jonathan Rude. You know he is big because Natalie is 6 ft tall. Put her in 6 inch heels, and I have, well you get the idea! So who else wants to be in front of my cameras?

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Taking Another Hard Hit!

Taking Another Hard Hit!

You just know that this heavy bag is about to take another hard hit. And you can just hear the thump as it rocks back from the blow each time, over and over. With a very big Jonathan Rude working it out for my camera. Outstanding!

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Not “Cat In The Hat”!

This is not “Cat In The Hat” but it is by Dr. Seuss. “The Rather Odd Myopic Woman Riding Piggyback on One of Helen’s Many Cats” certainly depicts a different side to his satire. In a gallery in Laguna Beach.

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“Mississippi Burning” 50 Years Ago Today

Fifty years ago today, three Civil Rights workers were murdered by members of the Mississippi White Knights of the Ku Klux Klan including members of the Neshoba County Sheriff’s Department and Philadelphia Police Department of Mississippi. James Earl Chaney, Andrew Goodman, and Michael “Mickey” Schwerner were working on the “Freedom Summer” campaign registering people to vote. This story has been retold in the 1988 motion picture “Mississippi Burning” which was actually the name given the investigation by the FBI. Outrage over the murders of these three young men were among the many outrages that led to the passing of the Civil Rights Act of 1964 and the Voting Rights Act of 1965.

My photograph here… So ordinary but yet so very profound in the history of this country and in all humanity… A section of the lunch counter from Woolworth’s in Greensboro, North Carolina that became pivotal in the protests against racial discrimination on Feb. 1, 1960. A non-violent protest by four very brave students, five months later the entire Woolworth’s chain was desegregated, serving blacks and whites alike.

One of the very moving and extraordinary things I saw, many unexpectedly, on my trip last year. On display at the Smithsonian Institution National Museum of American History in Washington D.C.

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Rockin’ Bombay Beach!

Rockin' Bombay Beach!

Build a fit rockin’ body in the gym and look good everywhere! The rockin’ body here built and belonging to the equally beautiful Sasha Brown. A woman who you now see from Southern California to the gyms in Eastern Europe and everywhere! A success story that Sasha has written herself! Outstanding!