Photography by Ian L. Sitren

Posts tagged “bodybuilding

Fitness Marketing

We take it as common place seeing neck lanyards with company names at events and conventions etc. But that was certainly not the case 15 years ago at bodybuilding and fitness events. At one of the major amateur bodybuilding competitions, thousands of attendees, competitors and guests all had their passes on plain black lanyards. I said to Bodybuilding.com, let’s make lanyards and give them free to all of the bodybuilding and fitness event producers around the country, even around the world. Within the next few months and going forward, hundreds of thousands of people at these events became individual billboards for Bodybuilding.com.

BBcom Neck Lanyard


T-Shirts T-Shirts T-Shirts

T-Shirts! Sorry no I don’t have any left to give out as of some time ago. In the prior decade I did the advertising, features and bodybuilding show photography for BodyBuilding.com when they grew into a huge company.
 
It was brilliant marketing that they gave away thousands and thousands of t-shirts at bodybuilding shows around the country every month. And people would specifically look for my photography from bodybuilding shows and more so much that it became part of the marketing as well.
 
So BodyBuilding.com printed these shirts for me to give out. To my astonishment when Fedex delivered a room full of boxes of shirts to my house one day. It was very cool to see so many people wearing these shirts in the stands at the Olympia or Arnold and at other shows and gyms all around the country.
BBcom Shirt

Grandma!

Tammy Neslund, age 56, mother of two and grandmother. Being fit and healthy is better and is the fountain of youth!

From our photoshoot at the Coachella Movie Ranch. Makeup and styling with Estee Lauder featured artist Blanche Lebeau. Hasselblad digital camera system and Broncolor lighting. Thanks!

Tammy Neslund At 56


Chest Fly’s And Crush Press

Another workout video with some good points that I shot for Palm Springs Fitness Center with trainer Dan Partridge. Thanks!

About “good form” in doing exercises… “… the reason I have a job”. “We want to make sure that when you come in here that you are doing the exercises not only to better yourself but to make sure you are doing it properly…” – Dan Partridge


Photo Shoots In The Gym

From one of my favorite gym photo shoots ever. My buddy Chris from a advertising shoot we did for a multi page brochure for Bodybuilding.com.

Chris LaCascia in the gym for an ad campaign for Bodybuilding.com


BTS For Ad Campaign

I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then  grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.

The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.


So Many!

The subject came up about all of the photo shoots I did for Bodybuilding.com. Having become one of the most visited websites in the world, sales for the company had grown to exceed a half billion dollars per year. During those growth years, I photographed their advertising, online and print magazine features and endless bodybuilding and fitness competitions around the country. Most memorable for me, so many, very many. But way at the top was the advertising, video and features that came out of my photo shoot with Maria Rogers. “A picture is worth a thousand words” and way more!

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