Photography by Ian L. Sitren

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APA Sourcebook 2020

Very pleased to again be in the APA Sourcebook 2020. Published annually by the American Photographic Artists, the print edition is distributed to advertising agencies, editorial publications, design firms and select companies around the USA. Model Randalene Sargent.

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Frontline Flyovers & Fujifilm GFX100

Honoring the people on the front lines of the pandemic, the Palm Springs Air Museum is doing flyovers over different facilities on Fridays through May. This is the three aircraft returning from the flight the other day. The World War II C-47 “What’s Up Doc”, the iconic “Red Tail” P-51 Mustang “Bunny”, and one of only of the very few flying in the entire world, the P-63 Kingcobra “Pretty Polly”.

Photographed with the new Fujifilm GFX100 medium format camera and the GF110mm lens. I am just now shooting with it for the first time. Faster operating than I had expected, it was able to capture aircraft in flight from the ground. This is a 100 megapixel camera still capable of shooting five frames per second with continuous auto-focusing. I will be shooting with it some more, so keep coming back to see what else I do with it. Thanks!

Returing From Frontline Flight

Returing From Frontline Flight

Returing From Frontline Flight

Fujifilm-GFX100-110_-May 10 2020

On The Beach Today

I have found a great place to “Shelter In Place” with an ocean view and still travel. Well maybe not. A Soviet Navy B-39 Submarine, the largest conventionally powered submarine ever built. Likely this one stalked U.S. Navy vessels out of San Diego.

From a photo excursion from Palm Springs to San Diego. At the Maritime Museum San Diego. Photographed with my Hasselblad H4D-40 and HC80mm lens.

This submarine and our current times reminds me of the 1959 motion picture “On The Beach” directed by Stanley Kramer. It takes place during the aftermath of a nuclear war. A tremendous motion picture with an all-star cast. However the similarities to today are somewhat discomforting.

Soviet B-39 Submarine

International Firefighters’ Day

From a photo shoot I did for a magazine series about fitness in the military. At March Air Reserve Base. Photo shoot note… I shot this with a Phase One medium format camera system.

International Firefighters’ Day is observed each year on 4th May. On this date you are invited to remember the past firefighters who have died while serving our community or dedicated their lives to protecting the safety of us all. At the same time, we can show our support and appreciation to the firefighters world wide who continue to protect us so well throughout the year.”

“The role of a firefighter in today’s society – be it urban, rural, natural environment, volunteer, career, industrial, defence force, aviation, motor sport, or other is one of dedication, commitment and sacrifice – no matter what country we reside and work in. In the fire service we fight together against one common enemy – fire – no matter what country we come from, what uniform we wear or what language we speak.”
– Lt JJ Edmondson, 1999

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Caps and Grammys

This was given to me by the Grammys in 2006. I was there photographing rehearsals with a specially invited group from Special Olympics Southern California. I was documenting their visit.

One of the most fulfilling times for me was shooting for Special Olympics. I did everything from their John Wooden Dinner with thousands of people to every sport during their Fall and Summer Games. Photographs were used for annual reports, displays, media etc.

During “Shelter In Place” I have been cleaning up my office. I have a lot of caps and t-shirts from my travels. Many given to me and others I purchase. I will post more, they are fun. Thanks!

Grammy's Cap

Hasselblad H1 Introduction

I have always been a fan of Hasselblad because of it’s place in history with the exploration of outer space. This is an ad from July/August 2005 in Picture Magazine, but it appeared in many magazines. I remember very well the introduction of the H1D when Hasselblad held a day long special event at the Loews Hotel in Santa Monica. It was led by none other than the then President of Hasselblad.

I was there, and as I usually would do, spent a couple of days staying at the Loew’s for other business. Holding that camera and looking through that viewfinder was a total revelation. It shamed other cameras with its huge bright view. The camera so very ergonomic and solid. Everyone was just amazed with it and it’s features and future.

Indeed that held with me when finally I bought my own H4D system some years later. Hasselblad always had some great huge events. Other companies have done so along the way too. I hope to see more. I think it is good marketing although sometimes immediate results are not seen.

Hasselblad H1 Ad Picture Magazine July:Aug 2005

 

Social Media During Shelter In Place

What to do during this time for your business. You should be working on your social media presence for one thing. Your audience is spending much more time at that computer, and so is mine. So I decided to build my business Facebook page which had been stagnant.

Most of my Facebook reach was on my personal page over the years. But that is at my limit of 5,000 friends. And I have been on Facebook since 2008. So this is what I have done for my page “SecondFocus Photography by Ian L. Sitren” so far. Thanks!

Social Media March 15 - May 1