From my soon to be released series “Diner Dreams”. Photographed not only in color but also black and white medium format film. It is not what you might expect. Editorial availability and prints. Keep watching here for the release information. Thanks!
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Diner Dreams
Posted by Ian L. Sitren | April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, art nude, Diner Dreams, editorial photographer, fashion editorial, fashion nude, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photographs, Palm Springs | 12 Comments
Millions!
My favorite van wrapped with the most famous photograph I have ever shot! This photograph has been on maybe millions of flyers, brochures, magazine ads and more. Hugely successful. And the best Egg Whites ever and around longer and sold more than any other brand ever. That is that guy who started it all, Ray Mac McCabe. Egg Whites International.
Posted by Ian L. Sitren | April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness, fitness photographer, fitness photography, health, magazine photographer | Leave a comment
You Are Not A Bodybuilder
A note of honest clarification for some of you who reach out to me. I am happy to work with you, but so you know… If you are 5-10 and weigh 160 pounds and have enough room in the sleeves of your medium size t-shirt to stuff a loaf of bread in next to your biceps, you are not a bodybuilder. You might be a fitness model for juvenile size underwear, which is fine. But you are not a bodybuilder. If I can help get you in the right direction that is great. However just because a few people around your gym swoon over you while you are on some pastel color Pilates ball with your little chrome weights will not convince me. My buddy Jake Sawyer here is a bodybuilder. Any questions, let me know. Thanks!
Posted by Ian L. Sitren | April 14, 2016 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding photographer, fitness model, fitness photographer | Leave a comment
Lucky Tree
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!
Posted by Ian L. Sitren | April 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, photo shoot, Vegan Beauty, Vegan Fitness, Vegan health, Vegan Model, yoga fitness | Leave a comment
Sports Theme
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!
Posted by Ian L. Sitren | April 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude, fashion nude photography, fashion photographer, fitness, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, nude editorial, nude fashion photography, nude model, Palm Springs, Palm Springs photographer, Para 133, photo shoot, sports photography | Leave a comment
Polaroid and Palm Springs
Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.




Posted by Ian L. Sitren | April 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photography, fashion editorial, fashion nude, fashion nude photography, fashion photographer, Impossible Project, Instant Film, magazine photographer, nude editorial, nude fashion, Palm Springs, Palm Springs photographer, Palm Springs photographs, photo shoot, Polaroid, SX-70 | 2 Comments
The Tools Of My Work
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!
Posted by Ian L. Sitren | April 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, Palm Springs, Para 133, photo shoot | Leave a comment
The Sky Up There
Beautiful desert skies over the Salton Sea Airport. Scenery in our photo shoot provided by Bailey Daniels. Just the model, myself and my camera. So simple, my favorite way to shoot.
Posted by Ian L. Sitren | April 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, edgy fashion, editorial photographer, fashion photographer, magazine photographer, Palm Springs photographer, photo shoot, Salton Sea | Leave a comment
Models Have Opinions Too
Posted by Ian L. Sitren | April 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photo shoot, nude photography, photo shoot | Leave a comment
You and My Camera
Simple is my favorite way of creating photographs. Here Melyssa, window light, and a medium format camera loaded with Kodak Portra film. The only camera I have really enjoyed as much as shooting film is my medium format Hasselblad digital camera. It creates that film look of color, tonality and depth that I want to see in my work. Only the best! Thanks!
Posted by Ian L. Sitren | April 5, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, fashion nude photography, fitness photography, Hasselblad, Kodak, Kodak Portra, magazine photographer, nude, nude editorial, nude fashion, nude fashion photography, nude model, nude photo shoot, nude photography, photo shoot | Leave a comment








