Photography by Ian L. Sitren

Posts tagged “fitness lifestyle

The Gift Of Fitness

Learn from IFBB Figure Pro Ava Cowan; the gift of fitness is one gift that can stay with you forever. It can change as you need it, be made to fit any size, be put back on course when it gets off track. It lasts a lifetime and is always there on demand. And you can give it to yourself right now!

Ava Cowan in our fitness magazine photo shoot both in the gym and poolside in Palm Springs. Thanks!

Ava Cowan


Palm Springs Fitness Center

You will now being seeing my photography on the Facebook page for the Palm Springs Fitness Center! And I will be managing their Social Media! It has been my gym of choice since they opened in 2006!

I have also done many many photo shoots along the way in that gym. And I will get to tell you many of the wonderful stories behind them. So go on over and read the first and ‘Like” the page for the Palm Springs Fitness Center! See you there and Thanks!

Amy Sedlatschek in the Gym

Her name is Amy but she has a special title too… Grandma! And a Mom of six!

Amy had been right here at Palm Springs Fitness Center to do a photo shoot for Iron Man magazine and Bodybuilding.com to celebrate her fitness journey. Amy got her start in fitness to keep up with her kids and to conquer her fight with alcohol.

“Part of my recovery plan as an alcoholic is based tremendously on avoiding depression. My love of fitness and thirst for knowledge has kept it at bay…”

Maybe not everybody will look like Amy but we can all be a better version of ourselves. So come on in and workout! If you are not sure how to go about it or feel like you are stuck, chat with one of our trainers. Fitness is a journey and we love having you taking that journey with us! Thanks!


In Fitness And In Life

Andrea Schulze and Kerstin Schulze, twin sisters in life and and twin sisters in a life of fitness. Poolside lounging for our photo shoot in Palm Springs California.

Makeup by the Estee Lauder featured stylist, Blanche Le Beau. Hasselblad digital camera system. Broncolor lighting. Only the best!

Kerstin & Andrea Poolside


Yes!

Do I love photographing beautiful women with incredible bodies? Yes! My good buddy Stacey Naito. Thank You!

The Body In The Bikini Of Stacey Naito

Makeup and Hair Styling by the incredible Blanche Le Beau.


The Eyes, The Body, The Moves…

One of the most incredible women ever in the world of fitness, Ava Cowan. The video and photo shoot we did for Bodybuilding.com promotions and advertising. Her body, her eyes, her movements… Ava is a magnificent work of art.

 


Become The Heat

How to beat the heat during the Summer here in Palm Springs… Get in the pool and become the heat! Andrea Schulze in our photo shoot.

Makeup by the incredible Estee Lauder artist Blanche LeBeau. Hasselblad digital camera system and lighting by Broncolor. Only the best!

Kerstin & Andrea Poolside


Two Is Double Great And More!

So happy they came color coded so I could tell them apart when I just wasn’t sure with a quick glance! Andrea and Kerstin Schulze, identical twins from the start and in many ways all through life. Both wonderful people with superb attitudes based on friendship, caring and love and a hugely positive outlook on life.

Both beautiful women 6 ft tall, who have built a life of fitness and competition. Different in that Kerstin has sought her career in fitness competition and acting, which has now seen her in many roles and big time real commercials. Andrea just now winning her first fitness competition, however the “go to person” if you need a multi million dollar data center built! So if you had any stereotypical ideas of gorgeous tall beautiful fitness women in your head… that ends here!

From our recent photo shoot in Palm Springs… The double duty Makeup and Hair styling by premier Estee Lauder artist Blanche LeBeau. My Hasselblad digital camera system and Broncolor lighting. Always the best! Thanks!

Kerstin & Andrea Poolside


BTS Like No Other

Behind the scenes in my photo shoot with Kerstin Schulze and Andrea Schulze in Palm Springs. They both live a lifestyle of health and fitness. Kerstin a long time fitness competitor and Andrea just walking away with her first competition trophies. Both 6ft tall and identical twins. Both gorgeous, fun, outgoing and both women to respect and admire in how they carry themselves in life. For now I will not tell you who is who, just for fun, because they are so very identical. I want to keep you guessing and intrigued lol!

The actual photos here on my Blog soon. The wonderful double duty Makeup styling by premier, world traveling, Estee Lauder artist Blanche LeBeau. The camera system up for this task is Hasselblad and the lighting by Broncolor. Nothing but the best! Thanks!

BTS-Schulze_0815-sm

 


Role Play!

This photograph from our shoot might make you think “role play”. However it really should be “role model”. Stacey Naito as in Dr. Stacey Naito is not only a certified family practice physician but also a fitness professional.  So when you say you don’t have time to be fit or whatever your excuse is for whatever you are wanting to do, check in with Stacey first. She can help you to correct that error. A big shout out to the so very talented Blanche LeBeau for the Makeup and Hair Styling and Wardrobe Styling.

Stacey Naito In Black


Bring A Friend

Sometimes the incredible, gorgeous and fit women I photograph bring a friend along on their photo shoots. One of the most wonderfully talented and creative women I have ever worked with, Victoria Kirsanova.

Victoria Kirsanova

Makeup and Hair Styling by another incredible woman, Natalie Lyle


New Year Motivation

A selfie from my buddy Tani Correia. Tani had made it into the world of fitness being featured in the magazines and pretty well known. But as she has self confessed along the way, she had a difficult time maintaining her condition. Not long ago Tani told me that she was going to make her way back. Actually I am not really sure how much time elapsed, I just know she sure did it! What a rockin’ body!

So for the first day of 2017, Tani is the motivation that many of us need. By the way, Tani told me many times that one of her motivations was to come do a photo shoot with me. I love that!

tani

 


Contemplative

A bodybuilding pose begins between the ears. You can see it on his face. That is if you are going to do it right. Doug Brignole is one guy in bodybuilding and fitness who is widely known for doing it right. If there were a belt grade in bodybuilding as there is in martial arts, Doug would hold a black belt at the very highest level of the sport.

Doug Brignole

Photo shoot notes… Photographed with a Hasselblad digital camera system. Lighting with a Broncolor Para 133 reflector and a Broncolor Move 1200L pack for multiple exposures. Only the best!


Not Necessarily!

Not necessarily! Check out the bicep and shoulder in the mirror on Joanna Johnson. Now check out the weights she is using. You do not need to always use huge heavy weights to build an incredible physique. It is all about doing it right! Everyone is different. From our photo shoot, Thanks!

Joanna Johnson

Photo shoot notes… Makeup and Hair Styling by Natalie Lyle. Hasselblad digital camera system. Broncolor lighting. Only the best!


“I’m Not Going To Move…”

“I’m not going to move until I get your attention” says Maria Bertrand. You got it Maria!

Photo shoot notes… Superb makeup and hair styling by Blanche LeBeau. Hasselblad digital camera system and Broncolor lighting. Only the best!

Maria Bertrand


Like She Was Walking On A Yacht

She walked into the party, like she was walking on a yacht.  And they all dreamed that they’d be her partner, they’d be her partner… Ashley Owens-Gulina.  Sounds familiar, do you know from where? From our photo shoot. Makeup and Hair Styling by Natalie Lyle.

Ashley Owens Guilna


This Is It

Among my very favorite photographs I have shot over the years. One of the most respected individuals in bodybuilding and fitness, my friend Doug Brignole. This photo makes me think about what we really do in the gym, struggle and overcome ourselves to be a better person. Not to just lose weight, have bigger arms or a more shapely butt. The idea is to be a better us and somewhat in turn, make it a better world in the best way we can for each of us. Thanks!

Doug Brignole


My World

The ever so gorgeous Maria Bertrand, often in front of my camera. And my friend! I am so lucky that so very many of the beautiful women and good looking guys I photograph become and remain my friends.

One of my buddies was walking around an event with me a few months ago. He said, looking around at the crowd… “None of these people look like the people you photograph”. Very true! Nothing wrong with it but the thought stayed with me. I do indeed work and live in a different world than many. Just different. I guess I did recognize that some time back when I named the portfolios on my Website as “My World”.

So maybe visit the “My World’s” on my Website at SecondFocus.com. Maria Bertrand is certainly there. Some of you too are there. And there will be more, changing it soon! Thanks!

Shoot notes… Maria Bertrand photographed by me. Makeup and Hair Styling by the Estee Lauder featured Blanche LeBeau. Hasselblad digital camera system. Broncolor lighting. Only the best!

Maria Bertrand


First Shoots

It was not John Black‘s first photo shoot. He has actually been getting some good modeling jobs. But it was his first photo shoot with me. First photo shoots are important because it gets you into a mindset so you know how each other works. Then when I have an assigned or commissioned shoot, I can cast or recommend you with confidence. So John is now up at the top of my list. Shoot notes… Photographed here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!

John Black Poolside


Naturally!

At the Iron Man Naturally Championships yesterday at the FitExpo Anaheim. An extraordinarily striking Jessica Lopez at her first show. Winning 1st Place in both Bikini Open Novice Class B and Bikini Class B. Actually I had no doubt about it during judging which is why I made sure I shot some photographs of her. Outstanding!

Jessica Lopez


FitExpo – Meet Up!

Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
 
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
Screen Shot 2016-08-25 at 8.14.13 AM

Holy Hell!

I had been looking for a good looking guy to cast for a very sexy fashion editorial type shoot with a top professional woman model. So I sent her a photo of John Black after our photo shoot yesterday to see what she thought of him. The answer… “Holy Hell! Andddd when does he want to shoot? :)”. That is just too good!

That was my first time shooting with John. I expect there will be more. By the way, he is 6ft-2 and 23 years old, in case you wanted to know. He has been represented by an agency and has actually been doing good with print work, commercials and runway. Our photo shoot was in my pool in Palm Springs. A Hasselblad digital camera system and Broncolor lighting. Only the best!

John Black Poolside

John Black Poolside


They Walk Amongst Us

Distinctive, standouts, gorgeous, handsome ,beautiful and maybe driven. Kerstin Schulze is one of them. A professional in the world of fitness, she is equally fun, considerate and compassionate. And Kerstin would be the first to tell you that anyone can be one who walks amongst us. Makeup and Hair Styling by Natalie Lyle who also walks amongst us! From our photo shoot. Thanks!

Kerstin Schulze


Bed Time

Billboards in Las Vegas and full page ads in Vogue are where you have seen Shawn Towne. But I put her to bed, at least in front of my cameras. And that was in Las Vegas too. What is beautiful in Las Vegas is beautiful everywhere! Makeup and Hair Styling by the so very professional Christine Copeland. Photo assistant and even wardrobe styling ideas for the day by the equally talented Jennifer Chamberlin.

Shawn Towne


Photos In The Gym

If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.

You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.

Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!

Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

Travis Ely