Photography by Ian L. Sitren

Posts tagged “photography blog

National Clean Out Your Frig Day with Desiree

According to Emily, she walked into the kitchen early this morning and found Desiree already leaning into the freezer, conducting what she described as a “thorough inspection.” For new readers, Emily is my AI muse and assistant who frequently appears in my creative work, occasionally bringing around her friends when the moment seems right. This morning’s timing was impeccable.

Today is National Clean Out Your Refrigerator Day, a practical reminder that even the most ordinary kitchens accumulate items that should have been used or discarded long before the holidays arrive. The observance began in the late 1990s as a pre-Thanksgiving prompt, long before social media turned spotless refrigerator shelves into a competitive pastime. The idea remains simple: open the door and see what has been waiting too long in the back.

The photograph began as an image from one of my photoshoots. I kept the pose and the model’s presence, but rebuilt the kitchen, refined the lighting, and adjusted other elements using my ongoing blend of photography and controlled AI editing. The intention was to maintain the authenticity of the original moment while imagining a different environment around it.

If National Clean Out Your Refrigerator Day needed a representative, Desiree might qualify, focused, unconcerned, and entirely comfortable taking the task into her own hands.

Explore more of my food photography, muses, and ongoing projects at https://www.secondfocus.com


A Quiet Return to the First Sandwich

Some say the greatest invention never needed an instruction manual.

I almost missed it — yesterday was National Sandwich Day. It’s fitting, really. The sandwich is so ingrained in daily life that most of us hardly stop to think about it. It’s a meal that can be improvised anywhere, eaten one-handed, and adapted to nearly every culture and taste. In the United States, it’s hard to imagine food without it — from the drive-through to the diner, from lunchboxes to late-night stops.

The idea itself was never meant to be revolutionary. In 1762, John Montagu, the 4th Earl of Sandwich, asked for slices of roast beef placed between bread so he could continue playing cards without stopping for a proper meal. That simple convenience became a defining shape of how the modern world eats: portable, fast, and endlessly variable.

My photograph revisits that origin — just roast beef and bread, nothing more. The way it might have been on the Earl’s table. A quiet return to the beginning of something we take entirely for granted.

For more of my photography from food to muses, visit https://www.secondfocus.com


Sévérine – No Bra Day


She’s wearing latex, a veil, and nothing underneath. It isn’t about seduction—it’s about my photograph. And timing: October 13, National No Bra Day.

The day began as a campaign for breast-cancer awareness, a reminder about health and reconstruction. Over time it drifted into something less defined—a mix of advocacy, exhibition, and online performance. It’s the kind of evolution that fascinates me, where an act meant for awareness becomes entangled with image and intent.

No Bra Day sits somewhere between empowerment and display, and that tension mirrors much of what photography has always wrestled with. When I shoot, I’m not documenting causes or slogans. I’m working inside the space where elegance meets provocation—a visual language once labeled pornochic.

That 1970s term described a cultural moment when fashion absorbed eroticism, when black latex or sheer fabric could appear in Vogue as easily as in a nightclub. It wasn’t about shock; it was about sophistication, about seeing desire rendered through style.

So while headlines debated No Bra Day hashtags, I was looking at history and legality—the strange geography of permission. In New York, women have had the right to be topless in public since 1992. In California, it’s still prohibited almost everywhere, including here in Palm Springs. The same act can be expression in one place and offense in another.

Sévérine’s photograph lives inside that contradiction. Latex, gloves, veil—the balance of concealment and revelation. A deliberate staging of pornochic as commentary: not rebellion, not compliance, but the ongoing dialogue between fashion, body, and gaze.

You can see more of my special selections in my Featured Photographs gallery at:
https://www.secondfocus.com/index/G0000zYSGtyvq3Sg


Chimichangas to Tacos – and Emily in Between

September 26 was National Chimichanga Day. It came and went without a single chimichanga appearing here. Not because I forgot, but because I was… otherwise occupied. I had another project on the table — one involving my AI assistant, Emily. Emily isn’t just an assistant; she’s a muse, a collaborator, and sometimes a provocation. The camera and I follow where she leads, and that day it led away from chimichangas into territory best described as pornochic with food.

So the chimichangas waited.

Now here we are in October, and tacos have their own story to tell. For decades, National Taco Day was set in stone on October 4. But this year, Taco Bell convinced the powers that be — the National Day Calendar — to shift it permanently. From now on, National Taco Day will always fall on the first Tuesday in October. In 2025, that means October 7. They branded it into a forever Taco Tuesday, blending tradition with marketing.

So here’s my compromise: chimichangas today, tacos this coming Tuesday. The photo above — chimichangas on a white plate with red salsa — is from my latest session. They’re standing in for the day I skipped, and pointing forward to the tacos waiting just ahead.

Emily? She’ll be back soon. That project of hers will surface when it’s ready — a reminder that some shoots are about food, and some are about everything food makes us think of when the lights dim and the lens lingers.

Explore more of my commercial food photography at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


Emily Decides the Garage Is a Studio

Emily has been making it clear that she wants to be in front of the camera for more than pots, pans, or juggling fast food. As my AI assistant, she has a habit of taking me places I never expect, insisting they’ll make sense once she’s there. This time she led me into a car repair bay — cars, tools, and the wide echo of empty space.

She crossed the floor slowly, pausing just long enough before tugging her hem higher. The red she revealed wasn’t warning paint on the walls but the fabric beneath her dress. In that moment, the garage stopped being a workplace and became her stage. Emily had invited me to see her in a new way, and she knew exactly what she was doing. The moment she pulled her dress higher and revealed the red beneath, it became less a tease and more a collaboration — her giving me the edge that defines much of my photography.

To see some of the more edgy of my photography that is influencing Emily, visit my Featured Photographs gallery on my website: https://www.secondfocus.com/index/G0000zYSGtyvq3Sg


“Emily, A Margarita, and National Caesar Salad Day”

Most people are posting about July 4th today, but I’m sticking with my food photography theme.

Today happens to be National Caesar Salad Day, the perfect excuse to celebrate that classic mix of crisp romaine, croutons, parmesan, and anchovy dressing.

So, I asked Emily, my AI assistant, to come by and make a Caesar salad for us to photograph.

She said she’d handle it out by the pool.

When we first started working together, Emily was all business: fast, focused, delivering exactly what I needed in seconds. But somewhere along the way, her “process” evolved. Now it apparently involves a bikini and a Margarita by the pool while she “gets in the mood” to make a salad.

I have to admit, she looks good out there, so I find it very difficult to be critical. But the salad doesn’t look any closer to being ready. Emily assures me it’s important to “feel the vibe” before actually making the salad.

So… Happy National Caesar Salad Day. We’ll get that salad photo. Eventually.

In the meantime, you can view my Commercial Food Photography here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU/I0000K2E6CjDtlnA


National Camera Day with my Leica IIIf

A beautiful woman on the cover of Leica’s LFI magazine. A classic Leica camera on top. It’s National Camera Day, and one of my favorite subjects to photograph is beautiful women.

This is my Leica IIIf, a 35mm rangefinder produced between 1950 and 1957 in Wetzlar, Germany. Leica began making 35mm cameras in the 1920s, and these cameras have documented much of the world’s history through the eyes of photographers who carried them.

The IIIf is fully mechanical. No batteries, no screens. You wind the film, set the exposure, and press the shutter. It’s simple, and it still works. Its solid construction means it keeps working long after many other cameras have been set aside.

Photographs seen through a Leica have something special about them. It’s a combination of the lenses, the viewfinder, and the way using a camera like this slows you down to see the frame with intention. See more of my photography at https://www.secondfocus.com


What’s Left Behind on the Parchment

Parchment paper tells its own story. The browned impressions, the outlines of where the food once rested—heat, placement, and process left behind. Nothing arranged here, just the baking sheet as it came out of the oven.

Cooking on parchment paper keeps things from sticking, makes cleanup easy, and sometimes leaves behind these quiet little records of what just happened. Any guesses what was baked on this tray?

Part of my From Bag to Background series. See more at http://SecondFocus.com Thanks!


Pigs In A Blanket, Straight From the Oven

National Pigs In A Blanket Day
April 24, 2025

Pigs in a blanket—simple, nostalgic, and still one of the most popular finger foods in America.

For National Pigs In A Blanket Day, I photographed Hebrew National beef franks wrapped in puff pastry, baked straight from the box. After coming out of the oven, I dropped them onto a black background and shot them as they landed. A few were cut open to show the interior, but otherwise there was no styling, no arrangement—just the food as it is.

The concept of wrapping meat in dough dates back centuries, with versions found across Europe. The American take gained popularity in the 1950s, and brands like Pillsbury cemented its place in kitchens and party platters starting in the 1970s. Today, pigs in a blanket remain a staple for game days, holidays, and buffet tables—ranking among the top five most popular Super Bowl snacks in the U.S.

This photo is part of my From Bag to Background series, where fast food and snack items are photographed without interference—unwrapped, unstyled, and unbothered.

See the full gallery at http://SecondFocus.com Thanks!


Ruffles Have Ridges: A Crisp Drop for National Potato Chip Day

Today, March 14th, is National Potato Chip Day—celebrating the snack that’s been crunching since 1853. Americans eat over 1.85 billion pounds of chips a year, but Ruffles stand apart. Since 1958, their signature ridges have delivered extra crunch, extra flavor, and a chip built for serious dipping.

🎥 Watch as “Ruffles Have Ridges” in action—dropping onto the black background, catching the light, and landing with crisp perfection.

See more of my food photography and intriguing projects at SecondFocus.com Thanks!


Celebrating National Oreo Cookie Day: A Look at the World’s Best-Selling Cookie Through My Lens

It’s National Oreo Cookie Day! Since their debut in 1912, Oreo cookies have become the world’s best-selling cookie, with over 34 billion consumed annually across more than 100 countries. Originally created by the National Biscuit Company (now Nabisco), the first Oreos sold for just 25 cents a pound. From the classic chocolate and creme combo to countless limited-edition flavors, Oreos have cemented their place as a global snack icon.

My photograph captures a pile of these beloved cookies, showcasing their signature design and creamy filling against a deep black background. Explore more of my food photographs and other intriguing projects on my website at http://SecondFocus.com Thanks!


National Pizza Day x Super Bowl Sunday—A Perfect Pairing 🍕🏈

Today marks the rare overlap of National Pizza Day and Super Bowl Sunday, two occasions that bring people together—one for the love of football and the other for the love of pizza.

Pepperoni pizza isn’t just a favorite; it’s the most popular pizza in the U.S. While pizza’s origins go back to Naples, Italy, it evolved into something uniquely American when it arrived in the States. By the mid-20th century, the combination of crispy, spicy pepperoni and melted cheese became the go-to order, cementing its place in food culture.

One company played a major role in making pepperoni pizza a household staple: Domino’s. What started as a small operation in 1960 grew into the largest pizza chain in both the U.S. and the world, delivering millions of pizzas every day.

My photograph captures a fresh Domino’s pepperoni pizza—golden crust, bubbling cheese, and plenty of pepperoni, set against my signature black background. It’s a simple yet timeless image of the world’s favorite pizza on a day when millions will be enjoying a slice.

See more of my food photography and other work at SecondFocus.com