A close up from the photograph in the corner of model Kristen Dugas. Photographed by me just recently with a Hasselblad H5D-50c camera and Broncolor lighting with the Broncolor Para 133 reflector. This was during the Hasselblad Bron ProSolutions Tour at Edge Studios in Los Angeles.

Now look at the details of her beautiful face. Look at the detail in just the pupil of her eye, the pure and perfect colors, the real life skin tone and hair color. Look at the color and detail of her lips. This is what a photograph looks like when it is shot right and especially with such amazing camera and lighting equipment.

So very many of you are showing photographs that are so terribly bad. I know you shot with a part time photographer who says he is a pro, but it is to your detriment. No matter how many “Likes” you might happen to get because the photographer had you bend over in some juvenile sexual imagination of a pose. It is just that nobody ever showed you what is good and what is not. It does not serve you well if you are a model or fitness model trying to build your career when you have these photographs with your completely flattened out skin that looks like plastic and more bright orange than anything else. It does not serve you well when the bikini you are wearing looks brown and your clothing sponsor sent you a green one. It does not serve you well when your white shirt looks like just a big bright white out area when here should be lace visible or fine fabric. It does not serve you well when you actually look at the photo and it is just plain out of focus! We see so much bad photography that it has become the normal.

I could go on and on but feel free to send me any questions or inquiries you might have to my e-mail at SecondFocus@mac.com. Whether you are a model or an advertiser or a magazine or otherwise depend on quality photography I just want to see you do better. And I can do that!