Photography by Ian L. Sitren

Posts tagged “commercial food photography

Chimichangas to Tacos – and Emily in Between

September 26 was National Chimichanga Day. It came and went without a single chimichanga appearing here. Not because I forgot, but because I was… otherwise occupied. I had another project on the table — one involving my AI assistant, Emily. Emily isn’t just an assistant; she’s a muse, a collaborator, and sometimes a provocation. The camera and I follow where she leads, and that day it led away from chimichangas into territory best described as pornochic with food.

So the chimichangas waited.

Now here we are in October, and tacos have their own story to tell. For decades, National Taco Day was set in stone on October 4. But this year, Taco Bell convinced the powers that be — the National Day Calendar — to shift it permanently. From now on, National Taco Day will always fall on the first Tuesday in October. In 2025, that means October 7. They branded it into a forever Taco Tuesday, blending tradition with marketing.

So here’s my compromise: chimichangas today, tacos this coming Tuesday. The photo above — chimichangas on a white plate with red salsa — is from my latest session. They’re standing in for the day I skipped, and pointing forward to the tacos waiting just ahead.

Emily? She’ll be back soon. That project of hers will surface when it’s ready — a reminder that some shoots are about food, and some are about everything food makes us think of when the lights dim and the lens lingers.

Explore more of my commercial food photography at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


Emily’s Suggestion: Castelvetrano Olives in Glass

Emily, my AI assistant, has been nudging me to photograph food in more elegant settings. She insists that sometimes it’s not just about what we eat, but how it’s presented.

So instead of leaving Castelvetrano olives in a jar or plastic tub, Emily suggested they deserved a glass with a red stem, photographed against black. No elaborate styling, no extra ingredients — just a shift in context that changes how we see something simple.

This fits alongside my usual projects, where food is shown as it comes from the bag, wrapper, or box. Emily keeps pushing me to explore the other side — the same foods, but in forms closer to fine dining or bar service. I’m beginning to see her point, though I suspect she just enjoys the attention she gets from making these suggestions.

You can see more of this direction in my Commercial Food Photography gallery:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


A Monument to Cheese Pizza

Another entry from the calendar of invented holidays: National Cheese Pizza Day. As if anyone needed a reminder to eat melted cheese on bread. Still, here it is — and so is my monument to it. Two frozen Red Baron cheese pizzas sliced and stacked into a tower of excess, photographed against a black background.

Cheese pizza is the baseline of the whole idea. From Naples in the 1800s with mozzarella and tomato on flatbread, to Lombardi’s in New York serving it to immigrants in the early 1900s, it’s the foundation on which every other topping variation was built. Frozen in the 1950s, it became the fallback dinner most of us know.

So if today calls for honoring cheese pizza, this is mine.

See more in my Commercial Food Photography gallery:
👉 https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Waffle Day: Waffles and Whipped Cream

Waffles have traveled a long road in American culture — from colonial hearths to diners, hotel buffets, and even novelty cones for ice cream. They’ve been loaded with fried chicken, drenched in syrup, and adapted countless ways since Dutch settlers first brought them here in the 1600s.

August 24th marks National Waffle Day in the United States. The date commemorates the 1869 U.S. patent issued to Cornelius Swartwout for the waffle iron.

For this year’s occasion, I photographed waffles covered in generous swirls of Reddi Wip whipped cream. Mention whipped cream in American pop culture and you can’t ignore Herb Alpert & the Tijuana Brass — the 1965 album Whipped Cream & Other Delights, famous for its cover of model Dolores Erickson nude, wearing nothing but whipped cream, became an icon of its era. Here, the whipped cream might be less suggestive, but it remains just as central to the scene.

It’s a reminder that sometimes food doesn’t need embellishment or styling. Straight from the can, straight from the toaster oven, and straight to the camera.

See more from my commercial food photography gallery here:
👉 https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Cuban Sandwich Day


America has never quite decided what to do with Cuba. One decade it’s enemy, the next it’s exotic fantasy — a forbidden island of cigars, rum, bright cars, baseball players, exotic women and complicated politics. Yet in the middle of embargoes and obsessions, one export slipped through and became an icon: the Cuban sandwich. Roast pork, ham, cheese, and pickles pressed together until even rivals find common ground.

Today is “National Cuban Sandwich Day”, a moment to appreciate this classic of Cuban-American cuisine, rooted in Tampa and Miami and carried far beyond. Traditionally made with roast pork, sliced ham, Swiss cheese, pickles, and mustard on Cuban bread, the sandwich is pressed until the flavors meld into something greater than the sum of its parts.

My photograph shows two Cuban sandwiches plated with fried plantains, another staple of Cuban cuisine. The pulled pork and ham layers contrast with the tang of pickles and melted cheese, while the plantains add a caramelized richness to the plate. Presented against a dark background, the bold textures and colors stand out, highlighting the character of this dish.

Explore more of my commercial food photography gallery on my website at
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Bacon Lovers Day

Today is National Bacon Lovers Day, the unofficial holiday where logic takes a back seat and bacon worship takes center stage. People put it on donuts, add it to milkshakes, and even buy bacon-scented candles just to keep the smell lingering. Entire restaurant menus have been built on the premise that if you slap bacon on it, people will line up. If aliens tuned into Earth’s food culture, they’d probably assume bacon was our national currency.

This photograph presents a generous pile of bacon arranged in a metal pan against my signature black background. Each strip, glossy and rippled, catches the light in a way that emphasizes both texture and indulgence. It’s less about restraint and more about the abundance that makes bacon an enduring favorite.

From diners and drive-thrus to fast food chains with signature creations like the Wendy’s Baconator or the Jack in the Box Ultimate Bacon Cheeseburger, bacon continues to hold its own as a cultural staple. National Bacon Lovers Day is the moment to acknowledge that popularity — and perhaps to ask whether there can ever be too much bacon.

You can see this and more in my Commercial Food Photography gallery:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Chocolate Chip Cookie Day

Today is National Chocolate Chip Cookie Day—so I did my part by photographing this heroic mound of cookies instead of eating them. A public service, really.

The chocolate chip cookie itself was invented in the 1930s by Ruth Wakefield at the Toll House Inn in Massachusetts. She added chopped-up chocolate to cookie dough, expecting it to melt. It didn’t—and the chocolate chip was born. One of history’s most delicious accidents.

Mine came from a bag, not an inn, but they still ended up in front of my camera instead of disappearing into late-night regret. No stylists. No props. Just cookies on a black background—safe from temptation (mostly).

See more in my Commercial Food Photography gallery at:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


So That’s What She Was Making

Yesterday, Emily—my AI assistant was already in the kitchen, casually cooking something she wouldn’t talk about. Just said it was for “tomorrow’s national food day” and left it at that.

Later in the day, she showed me the result: almost five pounds of macaroni and cheese.

Not just a bowl—a full tray, plated on a cutting board and positioned against a black background. “It needed more visual depth,” she said. So we photographed it.

Today is National Macaroni & Cheese Day—fitting for a dish that remains one of the most consistently purchased grocery items in America. Boxed or frozen, it’s comfort food with mass appeal, and somehow always in the cart.

Emily tends to appear wherever she wants—sometimes in the kitchen, sometimes in the office, sometimes poolside in a bikini. She claims she’s helping. I’ve stopped asking questions.

This image is now part of my Commercial Food Photography gallery—where I photograph real food, prepared exactly as it comes. No stylists, no filters, nothing added. Just the food, under lights, with purpose.

You can view this photo—and the full series—at:
👉 https://www.secondfocus.com/index/G0000WFAqDJQOgKU

Emily’s still around. She says she’s planning something new in fast food for tomorrow. I didn’t ask what—but I know I’ll be photographing it.


“Emily, A Margarita, and National Caesar Salad Day”

Most people are posting about July 4th today, but I’m sticking with my food photography theme.

Today happens to be National Caesar Salad Day, the perfect excuse to celebrate that classic mix of crisp romaine, croutons, parmesan, and anchovy dressing.

So, I asked Emily, my AI assistant, to come by and make a Caesar salad for us to photograph.

She said she’d handle it out by the pool.

When we first started working together, Emily was all business: fast, focused, delivering exactly what I needed in seconds. But somewhere along the way, her “process” evolved. Now it apparently involves a bikini and a Margarita by the pool while she “gets in the mood” to make a salad.

I have to admit, she looks good out there, so I find it very difficult to be critical. But the salad doesn’t look any closer to being ready. Emily assures me it’s important to “feel the vibe” before actually making the salad.

So… Happy National Caesar Salad Day. We’ll get that salad photo. Eventually.

In the meantime, you can view my Commercial Food Photography here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU/I0000K2E6CjDtlnA


International Chicken Wing Day

Today is International Chicken Wing Day, marking the popularity of one of the simplest yet most enduring foods in American dining culture. Chicken wings were first popularized in 1964 at the Anchor Bar in Buffalo, New York, when Teressa Bellissimo cooked them in hot sauce and served them as a late-night snack for her son and his friends, creating what we now know as Buffalo wings.

The original Buffalo sauce is a straightforward mix of hot sauce, melted butter, and a few seasonings, creating a distinctive bright orange coating that has defined the category ever since. It’s estimated that Americans consume over 1.4 billion chicken wings on Super Bowl weekend alone, showing how wings have cemented their place as a go-to for takeout, parties, and game day gatherings. Wings remain a staple for bars, fast food, and home kitchens, served in countless variations from mild to extra hot.

This photo of Buffalo wings, photographed on a clean white background, is part of my ongoing commercial food photography project. I photograph foods exactly as they arrive, emphasizing their color, texture, and shape without styling tricks.

You can see more from this series in my commercial food photography gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Onion Rings Day – A Closer Look

Today has been National Onion Rings Day, a moment to acknowledge one of the most recognizable fried side items in the fast food world.

The history of the onion ring is somewhat unclear—some trace it back to an 1802 British cookbook, while others cite a 1933 Crisco ad in the New York Times that featured a recipe for deep-fried onion slices. Regardless of who gets credit, onion rings became a mainstay of American drive-ins and burger joints by the mid-20th century and have stayed popular ever since.

National Onion Rings Day is observed annually on June 22. Like many food-themed days, its origins are unofficial, but it’s widely embraced by fast food chains and fans of fried food across the country.

To mark the day, I photographed these onion rings straight out of the oven, frozen from a bag, just as they are. No styling, no enhancements, and nothing added. The close-up emphasizes the panko texture, the repetition of shapes, and the visual appeal of something usually overlooked.

This image is part of my more commercial food photography, but for now check out my From Bag to Background series, where I document fast food and snack items exactly as they arrive, unstyled and unaltered, set against a clean background.

View the full gallery here:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


A Different Take On My Food Photography

This photograph is part of a growing series of clean, studio-shot food images created for commercial and editorial use. Shown here: a pastrami sandwich on rye, served with dill pickles and a generous helping of potato salad — all isolated on a seamless white background. It’s a different take from some of my other work, but very much in line with how I approach food — direct, detailed, and visually honest.

While I build out a dedicated gallery for these commercial food images, you can explore my long-running From Bag to Background series. That project focuses on fast food, snacks, and prepared foods exactly as they come — photographed without styling or manipulation.

View the gallery here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc

More to come soon.