Photography by Ian L. Sitren

Posts tagged “food culture

National Donut Day – A Stack of Krispy Kreme Tradition

🍩 Today is National Donut Day.

First established in 1938 by The Salvation Army to honor the “Donut Lassies” who served donuts to soldiers during World War I, National Donut Day has grown into a celebration of a uniquely American indulgence.

For the occasion, I photographed an assortment of Krispy Kreme donuts—stacked and unstyled, just as they came out of the box. Glazed, chocolate frosted, pink with rainbow sprinkles, maple, cinnamon sugar, and a few others. No tricks or props, just donuts on a black background.

It’s part of my ongoing “From Bag to Background” project—photographing fast food exactly as it is, isolating it from branding and context, letting it stand on its own.

Krispy Kreme began in 1937 in Winston-Salem, North Carolina, when Vernon Rudolph bought a yeast-raised donut recipe from a New Orleans chef and began selling hot glazed donuts through a hole cut in his bakery wall. The brand became known for its light, airy donuts and the signature “Hot Now” neon sign that still draws crowds.

More food images from this series can be found on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


🥬 National Veggie Burger Day – June 5

It’s National Veggie Burger Day—a time to consider what a burger can be without the beef.

First launched in 2017 by the vegetarian food company Amy’s Kitchen, the day was created to encourage people to try plant-based burgers and explore their benefits to health and the environment. Whether for ethical reasons, sustainability, or curiosity, veggie burgers continue to gain ground in the fast food world and beyond.

This is my photograph of five Burger King Impossible Whoppers, casually stacked on a black background. Each sandwich features a sesame seed bun, flame-grilled Impossible patty, tomato, lettuce, onion, pickles, ketchup, and mayo—served exactly as ordered, no styling or prep.

The Impossible patty, made primarily from soy protein and heme (a molecule found in both plants and meat), was developed to replicate the flavor and texture of beef. Introduced nationwide by Burger King in 2019, the Impossible Whopper remains the most widely known fast food veggie burger in the U.S.

Part of my From Bag to Background series, this image keeps the focus where it belongs—on the food itself, presented as-is, without props or artifice.

More in the full series on my website:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


National Hamburger Day: A Step Beyond the Drive-Thru

Today May 28 is National Hamburger Day!

It’s a day that recognizes one of America’s most iconic and enduring foods—no matter how you stack it. From drive-thrus to diners, from backyard grills to corporate chains, the hamburger has been part of our cultural shorthand for over a century.

For this year’s photo, I went local. These are four double hamburgers from Boy’s Hamburgers in Cathedral City, California. No cheese. No styling. Just toasted buns, shredded lettuce, tomato, sauce, and two grilled beef patties—exactly as served.

I picked Boy’s because for National Hamburger Day, it just felt right to go with a place that proudly puts “Hamburgers” in the name. It’s not a chain, but it’s not trying to be upscale either—certainly great food, a step up from the usual big-name fast food. The kind of spot that’s been doing its thing for years without having to change much.

Part of my ongoing From Bag to Background series, this image isolates the food—no branding, no props—letting the burger speak for itself. More on my website at SecondFocus.com


Emily on Skates — Field Testing Car Hop Fast Food

My AI assistant, Emily, has been helping me research and shape my fast food photography series “From Bag To Background” for the past eight months. She’s been involved in everything from writing captions and keywords to brainstorming concepts and keeping the ever-growing list of food items organized.

Now she’s apparently decided to go full field-assistant.

This video shows Emily suiting up in a classic car hop uniform, letting her hair down, lacing up the roller skates, and practicing the tray run around vintage cars—burgers steady, fries in place, not a milkshake out of line. If she’s trying to join the cast of a 1950s drive-in, she’s doing a convincing job.

The fast food in “From Bag To Background” is photographed exactly as it comes—no styling, no tricks, nothing added or rearranged. Just food and black background. Some of it’s from national chains, some from one-off regional spots. Some items are historic, tied to the identity of a brand. Others are just local favorites.

I originally thought I could cover it in six months. One year in, I’m still going. There’s more out there than you think—and it deserves a closer look.

You can see what Emily’s been helping with—burgers, fries, bbq, tacos and more at SecondFocus.com


Smoke and Sauce: National Barbecue Month

May is National BBQ Month — a time to honor a tradition as rich and layered as the smoke rings on a good rack of ribs.

Barbecue has deep roots in American history, with influences from Indigenous, Caribbean, African, and European cooking traditions. Over centuries, it evolved region by region—from the tangy sauces of the Carolinas to the dry rubs of Texas. It’s not just food—it’s ritual, craft, and culture.

Dickey’s Barbecue Pit started serving slow-smoked meats in Dallas, Texas, in 1941. Founded by Travis Dickey, a World War I veteran, the brand stayed family-owned for decades and has since grown into the nation’s largest barbecue chain. What began as one location has expanded into hundreds—still known for hickory-smoked ribs, brisket, and that unmistakable Texas flavor.

My photograph shows a stack of ribs from Dickey’s—tender, smoky, and unstyled. Straight from the tray to the black background. See more from my From Bag to Background fast food photo series at https://www.secondfocus.com


White Castle and the Birth of the Fast Food Burger

May is National Hamburger Month — a time to look beyond the plate and consider how a simple sandwich became a cultural landmark.

This photograph features a selection of White Castle hamburgers and cheeseburgers, arranged exactly as they arrived: no styling, no enhancements, just the food itself. It’s part of my ongoing project, From Bag to Background, where I document fast food as-is — isolating these everyday items against a deep black backdrop to encourage closer inspection.

White Castle holds a unique place in American history. Founded in 1921 in Wichita, Kansas, it was the first fast food hamburger chain in the United States. At a time when ground beef was viewed with suspicion, White Castle emphasized cleanliness, consistency, and standardized preparation — laying the groundwork for the modern fast food industry.

Their signature square sliders, steamed over onions and served in batches, were more than a novelty. They were engineered for efficiency, affordability, and mass appeal. This approach redefined how food was prepared and consumed in the 20th century — and helped make the hamburger one of the most recognized foods in the world.

From Bag to Background aims to treat fast food not as a disposable item, but as an object of design, branding, and cultural importance. Each item is photographed in its unaltered state — no styling, no manipulation — just as millions of people experience it daily.

See more from the series at: 👉 https://www.secondfocus.com


Emily Picks Up a Shift and Updates on My Fast Food Project

Fast food has its own place in history and culture. It’s architecture, advertising, Americana. It’s the burger and fries you recognize instantly, no matter where you are.

But because it’s so familiar, it’s easy to overlook. Easy to dismiss as ordinary. It’s everywhere—and that makes it invisible.

I started this project wanting to photograph fast food just as it is. There’s a long tradition of trying to make it look bad—greasy, smashed, uninspired. But the truth is, most of the time it comes out looking pretty good on its own. No styling needed. Just the background and the food.

The goal was to make a photo book and gallery exhibit of large-scale prints. I thought it might take six months. One year later, I’m still going—and I expect it will take at least another year or two. The more I shoot, the more I find. There’s a lot to photograph.

This photo of Emily, my AI assistant, dressed for the job as a retro car hop, felt like the right marker for this stage of the process. She’s been part of the work for about eight months now: researching, writing captions and keywords, helping plan the shots with concepts. It’s still my camera, lighting, and my eye—but Emily shows up 24/7.

In the end, this has been about paying attention to the things we usually pass by—something so common, we’ve stopped really seeing it.

You can see where the project stands so far on my website: https://www.secondfocus.com Thanks!


Pigs In A Blanket, Straight From the Oven

National Pigs In A Blanket Day
April 24, 2025

Pigs in a blanket—simple, nostalgic, and still one of the most popular finger foods in America.

For National Pigs In A Blanket Day, I photographed Hebrew National beef franks wrapped in puff pastry, baked straight from the box. After coming out of the oven, I dropped them onto a black background and shot them as they landed. A few were cut open to show the interior, but otherwise there was no styling, no arrangement—just the food as it is.

The concept of wrapping meat in dough dates back centuries, with versions found across Europe. The American take gained popularity in the 1950s, and brands like Pillsbury cemented its place in kitchens and party platters starting in the 1970s. Today, pigs in a blanket remain a staple for game days, holidays, and buffet tables—ranking among the top five most popular Super Bowl snacks in the U.S.

This photo is part of my From Bag to Background series, where fast food and snack items are photographed without interference—unwrapped, unstyled, and unbothered.

See the full gallery at http://SecondFocus.com Thanks!


Twelve Bean Burritos For Today


Twelve Bean Burritos. Photographed for today, National Burrito Day!

First introduced in the 1960s, the Taco Bell Bean Burrito helped define the early fast food model—simple, cheap, and built for mass production. Refried beans, cheddar cheese, diced onions, and red sauce in a flour tortilla.

Today, it’s still on the menu—now customizable like everything else—but the basic version hasn’t changed much. It’s one of the few original items to survive decades of rotating trends, rebrands, and limited-time hype. A quiet icon in the story of how fast food reshaped what we eat.

See more of my Food Photos at http://SecondFocus.com Thanks!


National Crunchy Taco Day With Tiny Tacos

Happy National Crunchy Taco Day! 🌮🔥

Jack in the Box Tiny Tacos, stacked high and ready to devour. Crispy shells, seasoned filling, melted cheese, and just enough mess to make them irresistible. Introduced in 2020, these bite-sized tacos quickly became a fan favorite—perfect for snacking, sharing, or just indulging in a pile of crunch.

National Crunchy Taco Day celebrates the hard-shell taco, a staple of Tex-Mex cuisine since the early 20th century. While tacos have deep roots in Mexican history, the crunchy variety became widely popular in the U.S. thanks to fast-food chains and mass production, making them an icon of Americanized taco culture.

Hungry now? Maybe you will like my Food Photography and other projects. Visit my website at http://SecondFocus.com Thanks!