National Hamburger Day and the Fast Food Reality Behind FOOD FROM BAG TO BACKGROUND
Today is National Hamburger Day.
The hamburger has probably become the defining subject of my “FOOD FROM BAG TO BACKGROUND” project. Fast food photographed exactly as it arrives, no stylists, no reconstruction, no fake versions built for advertising.
And one thing people occasionally ask is where all this food comes from.
The answer is simple: the same place everybody else gets it.
The restaurants and chains have no idea I am photographing their food. There are no sponsorships, no special preparation, no discounts because of photography, and no carefully assembled “photo burgers” arriving from a corporate kitchen. I walk in or use the apps, place an order, pick it up, bring it home, and photograph it exactly as it comes out of the wrapper or bag.
Actually, the apps have become part of the process. The fast food companies constantly push coupons, free items, points, discounts, and combination deals. Surprisingly worthwhile ones. Sometimes I end up planning a shoot around whatever special appears that week.
That is part of what interests me visually about the project. These hamburgers are not idealized advertising concepts. They are real fast food hamburgers, bought like anybody else would buy them, photographed seriously against black backgrounds with the same attention I would give any other subject.
Somewhere between documentary, satire, and food photography, the hamburger became one of the central characters.
And if you have ever wondered what fast food starts looking like when it is pulled out of the bag, isolated against black, and treated like a serious photographic subject, step into the project here on my website at https://www.secondfocus.com
Today is National Hamburger Day May 28th
At Shake Shack, the menu listed a three‑patty burger, and that was all the excuse I needed. So I bought three of them—because why settle for one triple burger when you can line up three towers of beef and ShackSauce? No cheese, no rearranging, no styling. Just three oversized burgers straight from the bag to my black background.
Shake Shack Background
- Started as a hot‑dog cart in Madison Square Park, New York City, in 2001, expanding to a permanent kiosk in 2004.
- Went public in 2015 under the ticker SHAK, with its stock doubling to $47 on one day.
- Now has 600+ locations worldwide, with a mix of company‑owned and licensed restaurants.
- Burgers use a proprietary Pat LaFrieda beef blend, cooked on a griddle for a caramelized crust and served on Martin’s potato rolls with their signature ShackSauce.
Burger Facts
- Americans eat about 50 billion burgers every year, averaging 26 burgers per person annually.
- Triple‑patty burgers remain uncommon, making three of them a fitting choice for National Hamburger Day.
See more from my ongoing fast‑food photo series, From Bag to Background, here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
SecondFocus Blog 