Fitness Marketing
We take it as common place seeing neck lanyards with company names at events and conventions etc. But that was certainly not the case 15 years ago at bodybuilding and fitness events. At one of the major amateur bodybuilding competitions, thousands of attendees, competitors and guests all had their passes on plain black lanyards. I said to Bodybuilding.com, let’s make lanyards and give them free to all of the bodybuilding and fitness event producers around the country, even around the world. Within the next few months and going forward, hundreds of thousands of people at these events became individual billboards for Bodybuilding.com.
From Here To There!
Before and almost after, still going. My own story and you will like this. A before and after like you have never seen!
BTS For Ad Campaign
I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.
The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.
I Get Asked The Most About…
In my years as a photographer in the world of bodybuilding and fitness, I have for a long time been asked many times over and over…. “Have you ever photographed ________?”. And the person I always get asked about more often than any other has always been this glorious, gorgeous, wonderful creature on Earth…. Ava Cowan. One of the world’s best known, most popular and respected IFBB Figure Pro’s ever. Over 1,000,000 Facebook fans alone. So the answer is Yes, I have photographed Ava Cowan!
Waiting
Waiting… Is she waiting for someone? Is someone waiting for her? What is on the other side of that door? Is she hiding something? Somewhere at the Salton Sea.
That incredible body built and owned by Regina Piazza. A fitness professional for sure and opening her new all around fitness facility in Dana Point, California as we speak!
Makeup and Hair styling by an also incredible body and talent, Natalie Lyle. Photographed with my Hasselblad digital camera system. Only the best!
So Many!
The subject came up about all of the photo shoots I did for Bodybuilding.com. Having become one of the most visited websites in the world, sales for the company had grown to exceed a half billion dollars per year. During those growth years, I photographed their advertising, online and print magazine features and endless bodybuilding and fitness competitions around the country. Most memorable for me, so many, very many. But way at the top was the advertising, video and features that came out of my photo shoot with Maria Rogers. “A picture is worth a thousand words” and way more!
Ever Ever
One of my all time favorite photographs I have ever shot ever. The incredible wonderful Tina Chandler during her Olympia bodybuilding competition.
