Before and almost after, still going. My own story and you will like this. A before and after like you have never seen!
I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.
The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.
In my years as a photographer in the world of bodybuilding and fitness, I have for a long time been asked many times over and over…. “Have you ever photographed ________?”. And the person I always get asked about more often than any other has always been this glorious, gorgeous, wonderful creature on Earth…. Ava Cowan. One of the world’s best known, most popular and respected IFBB Figure Pro’s ever. Over 1,000,000 Facebook fans alone. So the answer is Yes, I have photographed Ava Cowan!
Waiting… Is she waiting for someone? Is someone waiting for her? What is on the other side of that door? Is she hiding something? Somewhere at the Salton Sea.
That incredible body built and owned by Regina Piazza. A fitness professional for sure and opening her new all around fitness facility in Dana Point, California as we speak!
The subject came up about all of the photo shoots I did for Bodybuilding.com. Having become one of the most visited websites in the world, sales for the company had grown to exceed a half billion dollars per year. During those growth years, I photographed their advertising, online and print magazine features and endless bodybuilding and fitness competitions around the country. Most memorable for me, so many, very many. But way at the top was the advertising, video and features that came out of my photo shoot with Maria Rogers. “A picture is worth a thousand words” and way more!
One of my all time favorite photographs I have ever shot ever. The incredible wonderful Tina Chandler during her Olympia bodybuilding competition.
That is what you call Joanna Johnson, a Gym Motivator! And not just my words, others around World Gym in Palm Desert yesterday, men and women, walked up and congratulated her on the way she has worked so hard to build her body. Joanna drives the goals and admiration of others to be a better self. Go visit her, Joanna is a trainer there and she can be your Gym Motivator too!
This photograph was just a quick example I picked out from our photo shoot because it is so fun. Joanna’s first professional photo shoot, she warmed up and gave me some of her own posing. Good job!
Photo shoot notes… Makeup and Hair Styling by another gym motivator herself, Natalie Lyle. Hasselblad digital camera system. Lighting by Broncolor with the Broncolor Para 133 reflector and Move 1200L pack. Only the best!