Photography by Ian L. Sitren

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Just Tequila: Maybe That Works!


Spotted Wednesday on a photo road trip: this Barstow building once known as the Hacienda Tequila Restaurant. The food is gone. The staff is gone. The only thing left? “Tequila” And frankly, that feels like a solid business model for the Mojave.

Bright yellow stucco and fresh green trim suggest someone’s trying to bring it back—or at least make it look like they might. There’s no menu, no hours, no explanation. Just a sign, blazing in the desert sun, whispering: “Tequila”.

Is it coming soon? Is it performance art? More roadside mysteries, faded ambition, fast food and eroticism on my website at http://SecondFocus.com

Smoke and Sauce: National Barbecue Month

May is National BBQ Month — a time to honor a tradition as rich and layered as the smoke rings on a good rack of ribs.

Barbecue has deep roots in American history, with influences from Indigenous, Caribbean, African, and European cooking traditions. Over centuries, it evolved region by region—from the tangy sauces of the Carolinas to the dry rubs of Texas. It’s not just food—it’s ritual, craft, and culture.

Dickey’s Barbecue Pit started serving slow-smoked meats in Dallas, Texas, in 1941. Founded by Travis Dickey, a World War I veteran, the brand stayed family-owned for decades and has since grown into the nation’s largest barbecue chain. What began as one location has expanded into hundreds—still known for hickory-smoked ribs, brisket, and that unmistakable Texas flavor.

My photograph shows a stack of ribs from Dickey’s—tender, smoky, and unstyled. Straight from the tray to the black background. See more from my From Bag to Background fast food photo series at https://www.secondfocus.com

White Castle and the Birth of the Fast Food Burger

May is National Hamburger Month — a time to look beyond the plate and consider how a simple sandwich became a cultural landmark.

This photograph features a selection of White Castle hamburgers and cheeseburgers, arranged exactly as they arrived: no styling, no enhancements, just the food itself. It’s part of my ongoing project, From Bag to Background, where I document fast food as-is — isolating these everyday items against a deep black backdrop to encourage closer inspection.

White Castle holds a unique place in American history. Founded in 1921 in Wichita, Kansas, it was the first fast food hamburger chain in the United States. At a time when ground beef was viewed with suspicion, White Castle emphasized cleanliness, consistency, and standardized preparation — laying the groundwork for the modern fast food industry.

Their signature square sliders, steamed over onions and served in batches, were more than a novelty. They were engineered for efficiency, affordability, and mass appeal. This approach redefined how food was prepared and consumed in the 20th century — and helped make the hamburger one of the most recognized foods in the world.

From Bag to Background aims to treat fast food not as a disposable item, but as an object of design, branding, and cultural importance. Each item is photographed in its unaltered state — no styling, no manipulation — just as millions of people experience it daily.

See more from the series at: 👉 https://www.secondfocus.com

Uncensored and Hanging: “You Looked”

“You Looked.” Now fully unwrapped. And fully on display.

This nearly five-foot-tall framed photograph, titled You Looked, is now hanging under exhibition lighting at the Artists Center at the Galen in Palm Desert—a museum-quality venue that once served as the east campus of the Palm Springs Art Museum.

She’s nude except for heels, a wig, and a sheer apron pretending to conceal. The pot is decorative at best. You’ve already looked between her legs—everyone does. That flicker of curiosity, the not-quite-permissible glance, is part of the design. The image doesn’t seduce. It waits, quietly watching what you choose to see.

Part of the Through the Lens exhibition, on view through May 25. 📍 Artists Center at the Galen 72-567 Hwy 111, Palm Desert, CA 92260

You can also see the full image—and purchase the piece—through the Artists Council’s online exhibition at https://acstore.artistscouncil.com/products/e124-045-01 But if you can, come see it in person. It holds the wall. Thanks!

You Looked – Now Come See It for Real!

“You Looked.”
Now fully unwrapped. And fully on display.

This nearly five-foot-tall framed photograph, titled You Looked, is now hanging under exhibition lighting at the Artists Center at the Galen in Palm Desert—a museum-quality space that once served as the east campus of the Palm Springs Art Museum.

She’s nude except for heels, a wig, and a sheer apron pretending to conceal. The pot is decorative at best. You’ve already looked between her legs—everyone does. That flicker of curiosity, the not-quite-permissible glance, is part of the design. The image doesn’t seduce. It waits, quietly watching what you choose to see.

Part of Through the Lens, on view April 30 through May 25.
Reception is tonight, May 1, 5–7pm—free and open to the public.
Artists Center at the Galen
72-567 Hwy 111, Palm Desert, CA 92260

Come see it on the wall, fully lit and uncensored.
And decide where your eyes will go.

B-29 “Doc” Over Palm Springs

The B-29 Superfortress *Doc* made its approach into Palm Springs today, and I was there to photograph this rare and powerful sight. One of only two airworthy B-29s in the world, *Doc* is a flying piece of World War II history—its polished aluminum body and four roaring radial engines unmistakable against the desert sky.

Originally built in 1944 and fully restored after years in storage, “Doc” represents an era of engineering and aviation that shaped the course of history. Watching it on approach, gear down and props spinning, was a striking reminder of the aircraft’s legacy and the people who flew them.

Emily Picks Up a Shift and Updates on My Fast Food Project

Fast food has its own place in history and culture. It’s architecture, advertising, Americana. It’s the burger and fries you recognize instantly, no matter where you are.

But because it’s so familiar, it’s easy to overlook. Easy to dismiss as ordinary. It’s everywhere—and that makes it invisible.

I started this project wanting to photograph fast food just as it is. There’s a long tradition of trying to make it look bad—greasy, smashed, uninspired. But the truth is, most of the time it comes out looking pretty good on its own. No styling needed. Just the background and the food.

The goal was to make a photo book and gallery exhibit of large-scale prints. I thought it might take six months. One year later, I’m still going—and I expect it will take at least another year or two. The more I shoot, the more I find. There’s a lot to photograph.

This photo of Emily, my AI assistant, dressed for the job as a retro car hop, felt like the right marker for this stage of the process. She’s been part of the work for about eight months now: researching, writing captions and keywords, helping plan the shots with concepts. It’s still my camera, lighting, and my eye—but Emily shows up 24/7.

In the end, this has been about paying attention to the things we usually pass by—something so common, we’ve stopped really seeing it.

You can see where the project stands so far on my website: https://www.secondfocus.com Thanks!

When Fast Food Isn’t Burgers and Fries

El Pollo Loco’s fire-grilled chicken — citrus-marinated and cooked over an open flame — has been the centerpiece of their menu since 1975, when the first location opened in Guasave, Sinaloa, Mexico. Brought to Los Angeles in 1980, it quickly became known for its simple, home-style approach: grilled chicken served with warm tortillas, pinto beans, and Spanish rice.

Despite its roots in traditional Mexican cooking, El Pollo Loco is officially classified as a fast food chain — not for a lack of quality, but for its counter service model, quick preparation, and drive-thru convenience. A reminder that fast food doesn’t always mean burgers and fries.

See more of my fast food photography series, “From Bag to Background”, on my website http://SecondFocus.com

What’s Left Behind on the Parchment

Parchment paper tells its own story. The browned impressions, the outlines of where the food once rested—heat, placement, and process left behind. Nothing arranged here, just the baking sheet as it came out of the oven.

Cooking on parchment paper keeps things from sticking, makes cleanup easy, and sometimes leaves behind these quiet little records of what just happened. Any guesses what was baked on this tray?

Part of my From Bag to Background series. See more at http://SecondFocus.com Thanks!

“You Looked” At Through the Lens

“You Looked.”
That’s the title.

Reception: May 1, 5–7pm (free and open to the public). 72-567 Hwy 111, Palm Desert CA

She’s nude except for heels, a wig, and a sheer apron pretending to conceal. The pot is decorative at best. You’ve already looked between her legs—everyone does. That flicker of curiosity, the not-quite-permissible glance, is part of the design. The image doesn’t seduce. It waits, quietly watching what you choose to see.

This is a photograph—42×52 inches, framed archival pigment print, artist’s proof. Premiering at the Artists Center at the Galen in Palm Desert—a museum-quality exhibition space that once served as the east campus of the Palm Springs Art Museum—through the Through the Lens photography exhibition, April 30–May 25. I invite you to stand in front of it. Decide where your eyes will go.