Photography by Ian L. Sitren

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More Popcorn!

Here’s a big pile of popcorn for you to enjoy throughout the day!

No need to pace yourself—just grab a handful (or ten) and dive in. I photographed this to mark National Popcorn Lovers Day a few days ago, but popcorn never goes out of style. Just try not to drop too much between the couch cushions.

Want to see more of my food photography and other intriguing projects? Check out my website at https://www.secondfocus.com Thanks!

Ruffles: The 2nd Most Popular Potato Chip—But Who’s #1?

Another look at Ruffles for National Potato Chip Day—because one post wasn’t enough. Ruffles aren’t just any potato chip; they’re the 2nd most popular brand in the U.S. With their signature ridges adding extra crunch and flavor, it’s no surprise they’ve been a favorite since 1958.

But if Ruffles are #2, what’s #1? (You probably already know.)

🥔 See more of my food photography at http://SecondFocus.com Thanks!

A Deli Icon for National Reuben Day and My St. Patrick’s Day Favorite

March 14 – National Reuben Sandwich Day

A true deli icon. My photograph of a Reuben sandwich—layered with corned beef, Swiss cheese, sauerkraut, and Russian dressing on crispy grilled rye. A sandwich with history, tracing its roots to early 20th-century America. Some say it was created in Omaha during a late-night poker game in the 1920s, while others credit Reuben’s Delicatessen in New York City. Either way, it’s been a staple for over a century.

And with St. Patrick’s Day around the corner, this is my way to enjoy corned beef, instead of corned beef and cabbage, which I don’t like a lot!

See more of my food photography and other intriguing photo projects at http://SecondFocus.com Thanks!

Ruffles Have Ridges: A Crisp Drop for National Potato Chip Day

Today, March 14th, is National Potato Chip Day—celebrating the snack that’s been crunching since 1853. Americans eat over 1.85 billion pounds of chips a year, but Ruffles stand apart. Since 1958, their signature ridges have delivered extra crunch, extra flavor, and a chip built for serious dipping.

🎥 Watch as “Ruffles Have Ridges” in action—dropping onto the black background, catching the light, and landing with crisp perfection.

See more of my food photography and intriguing projects at SecondFocus.com Thanks!

Popcorn: A Cinematic Take for National Popcorn Lovers Day

Popcorn: The Movie. Or maybe the documentary.
Either way, I shot this for today—National Popcorn Lovers Day.

Popcorn in motion, a tumble of light, airy kernels against an all-black background. No frills, no distractions—just the texture, the movement, and the simple pleasure of this timeless snack. Shot in crisp detail, this video captures the weightlessness of popcorn as it falls, a moment suspended before the next handful disappears.

This is part of my ongoing food photography project, where fast food, snack foods, and more are captured straight from the bag, isolated against a black backdrop. You can see more of my work—food, bold portraits, aviation, and other intriguing projects on my website at https://www.secondfocus.com

The Evolution of Meatballs: Celebrating National Meatball Day

My photograph of Meatballs for today,  National Meatball Day! 

While the exact origins of National Meatball Day are unclear, it’s believed to have started in the United States as a way for restaurants and meatball enthusiasts to celebrate this comfort food. Over the years, the holiday has grown in popularity, with eateries offering specials and home cooks sharing their favorite recipes.

In Italy, meatballs—known as polpette—are typically small, made from a blend of pork, beef, or veal mixed with breadcrumbs, garlic, and Parmesan. Unlike the American tradition, they’re rarely served with pasta, instead enjoyed on their own or in broths.

When Italian immigrants arrived in the United States in the late 19th and early 20th centuries, they adapted their recipes to the abundance of meat available, creating larger meatballs paired with spaghetti and marinara sauce—an entirely American invention. The meatball sub soon followed, packed with marinara and melted cheese, becoming a deli staple.

See more of my Food Photography and intriguing photo shoots on my website at http://SecondFocus.com Thanks!

McDonald’s Hash Browns: A Fast-Food Icon

Happy National Hash Brown Day! McDonald’s hash browns have been a breakfast favorite since their introduction in 1977. These golden, crispy patties are made from grated russet potatoes, offering a satisfying crunch on the outside and a fluffy interior. Each hash brown contains 140 calories, making it a popular choice to complement breakfast sandwiches or enjoy on its own.

Over the years, McDonald’s has played a significant role in shaping the fast-food breakfast landscape. As of 2024, McDonald’s holds approximately 34.8% of the U.S. breakfast market share, leading the industry ahead of competitors like Starbucks (16%) and Dunkin’ Donuts (14.3%).

However, recent price increases have sparked customer feedback. In some locations, the price of a single hash brown has risen to over $3, leading to discussions about affordability. McDonald’s CEO has acknowledged these concerns, emphasizing the company’s commitment to maintaining value for customers. I will say that by using the McDonald’s app to order, I personally saved $16 buying this stack of 20 to photograph.

McDonald’s hash browns remain an iconic breakfast item, symbolizing the brand’s influence on morning routines nationwide. Visit my website for more of my delicious Food Photographs and other intriguing photography. Thanks! http://SecondFocus.com

Celebrating National Oreo Cookie Day: A Look at the World’s Best-Selling Cookie Through My Lens

It’s National Oreo Cookie Day! Since their debut in 1912, Oreo cookies have become the world’s best-selling cookie, with over 34 billion consumed annually across more than 100 countries. Originally created by the National Biscuit Company (now Nabisco), the first Oreos sold for just 25 cents a pound. From the classic chocolate and creme combo to countless limited-edition flavors, Oreos have cemented their place as a global snack icon.

My photograph captures a pile of these beloved cookies, showcasing their signature design and creamy filling against a deep black background. Explore more of my food photographs and other intriguing projects on my website at http://SecondFocus.com Thanks!

SpaceX Launch: ZUMA Press Photo of the Month

I’m honored to have my photograph of the SpaceX Falcon 9 launch included in ZUMA Press’s Pictures of the Month for February. This image captures the dramatic ascent of Falcon 9 as it carried 23 Starlink satellites into low-Earth orbit from Space Launch Complex 4 East (SLC-4E) at Vandenberg Space Force Base in California.

ZUMA Press is the world’s largest independent press agency and wire service. ZUMA’s top-of-the-class photographers have won every major award—from the prestigious Pulitzer to the World Press Awards, along with multiple Best of Photojournalism (BOP) and Pictures of the Year (POYi) awards. With over 12,000 new images posted daily, ZUMA’s state-of-the-art online archive has grown to an incredible 20 million images, making it the largest purely editorial library on the web.

I’m proud to be part of such a distinguished selection of images and invite you to explore the full gallery of this month’s stunning photographs. Check out the video of February’s featured images at https://thepicturesofthemonth.com

You can also view more of my work, from fast food to aviation and many more intriguing projects on my website at https://www.secondfocus.com Thanks!

“Forever Marilyn” Featured in The Times London and ZUMA Press

One of my photos syndicated by ZUMA Press from last week’s relocation of the “Forever Marilyn” statue in Palm Springs was licensed and featured in “The Times” of London, and other publications around the world, as well as selected as a Picture of the Day by ZUMA Press. I’m pleased to have been selected and featured for capturing this 26-foot icon being lifted and moved to it’s new location resolving a long-standing legal dispute.