Photography by Ian L. Sitren

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Ideas From Where?

I am asked often where I get ideas for my photo shoots. The ideas really come from my mind. But I am always looking at photographs and magazines make up a big part of that. Not what you might expect though. I will be very blunt and say that the bodybuilding and fitness magazines are about as imaginative as tan condos in a planned community. And very often, very very often, the photography is just not good. These are three of the many magazines I try to catch all of the time. Usually I get them on my trips to L.A., I make it a point to make the stop to get some. Others I get include Treats! MagazineBlindfold MagazineMirageMagazine, LOVE, Purple Fashion magazine, the Leica S Magazine and many more. These three magazines also are on Facebook. Also they all have websites. Anyway the point I am making is… if you want to broaden your view of photo shoots, either being in them, shooting them or just enjoying them, get your eyes out of the fitness shelf. Make it more fun!

S Magazine Lui Flaunt

Kicking It Up!

She is kicking it up and bringing it to others. Maria Bertrand loves health and fitness and is going to share that love. Doing her re-certification as a personal trainer and bringing something very special to social to what she does. And that something very special is herself. I can assure you, very special indeed! Do you know that as a professional model this woman has been photographed and appeared in the most prestigious of magazines and for the most well known fashion houses. She has a very impressive list of movie and television credits. And Maria Bertrand even gets in front of my camera now and then. How good is that! Let’s do it!

Maria Bertrand In The Pit

Dog Training In The Gym?

By popular demand, more or less. This was from an advertising photo shoot I did for Bodybuilding.com and rates of one of the all time fun photo shoots ever! World famous champion bodybuilder trainer Charles Glass training a dog in the gym. We had the dog on the treadmill, benches, machines and yes we did free weights. This and another photograph from the series ran as magazine ads for quite a long time. And Charles told me now and then he still gets calls asking if he does train dogs! Great Fun!

Charles Glass

Iron As A Supplement…

It has always been that iron is a great supplement. That is when used as weights in the gym. I think Ashley Owens Gulina has found exactly the right dosage! From our photo shoot. Makeup and Hair Styling by Natalie Lyle.

Ashley Owens Guilna

Kardio!

This was a topic of conversation yesterday so I thought I would share it for those of you who have not seen this. An absolutely tremendous photo shoot I did with Charles J Flanagan actually running alongside and racing a freight train. This ran as a feature on Cardio in BODY Magazine in Sweden. A double page spread with a number of other photographs from the shoot.

A big shout out the Charles for really making this photo shoot so outstanding. And a big shout out to Body Magazine for doing such a creative feature. How many magazines do you see do a cardio feature with the same old concept of people running on a treadmill. Or when they get really creative they do a guy and a girl running on the beach together. Of course, with the obligatory adoring look on her face gazing up at her man. Boring and so trite. Anyway great job award goes to Body Magazine! Thanks!

BODY_SE-1-sm

Where Else? Of Course!

Well where else would you expect to find red tires but with Maria Bertrand in the desert by the windmill farms. Obviously!

Maria Yvonne Bertrand in Palm Springs

Pool Party! Maybe Next Time…

It was a hot day out here in the desert when we were doing our photo shoot. So I had no problem persuading Ashley Owens Gulina to get in the pool. Actually our wonderful Makeup and Hair Stylist, Natalie Lyle dropped into the pool a few times herself. Good thing I was busy taking photographs or it would have been a pool party and not a photo shoot. Good idea! Maybe next time!

Ashley Owens Guilna

Hi Heidi!

Just thinking about my friend Heidi Cannon who is out at the 2014 WBFF Worlds Fitness Extravaganza in Las Vegas at The Cosmopolitan Hotel. A huge event attended by people from around the world. By the way, Heidi is incredible in front of the camera. Have fun Heidi!

Heidi Cannon

Bigger And Better!

Bigger is better and you can see the photographs as big as your biggest screen on my website. The quality is also much much better than what you see on Facebook, Instagram or other social media. Access my Blog directly from there too. Check it out at SecondFocus Dot Com. Please do! Thanks! http://www.secondfocus.com/

About Me

One Pill Makes You…

“One pill makes you larger
And one pill makes you small
And the ones that mother gives you
Don’t do anything at all
Go ask Alice
When she’s ten feet tall”

– From the single “White Rabbit” by Grace Slick and Jefferson Airplane from 1967. In interviews Grace Slick said she grew up being read “Alice In Wonderland” and it was always a vivid memory for her.

Yesterday, my photograph of The Mission Theatre in Fallbrook California. An art deco movie house built in 1946. Now restored to much of it’s orginal classic design. I am sure they probably did not do a “White Rabbit” version of Alice. https://www.youtube.com/watch?v=Vl89g2SwMh4

Fallbrook's Mission Theatre