Photography by Ian L. Sitren

Posts tagged “dessert

National Donut Day and America’s 10 Billion Donuts

Today, November 5th, is National Donut Day, one of two days each year when donuts get their moment in the spotlight. The first Friday in June is the original National Donut Day, created by The Salvation Army in 1938 to honor the “Donut Lassies” who served treats to soldiers during World War I. November 5th later joined as a second observance, giving donut lovers another excuse to indulge.

I’ve photographed donuts before from the big fast-food chains, but this time I turned to grocery store classics. These are Entenmann’s, a brand that began in 1898 when William Entenmann delivered baked goods door-to-door in Brooklyn. More than a century later, their boxed donuts have become a household staple, a familiar sight on grocery shelves across America.

Emily (my AI muse and assistant) adds: “Turns out, Americans consume around 10 billion donuts every year, roughly 31 donuts per person. While Entenmann’s doesn’t release exact production figures, reports suggest they’ve produced over 780 million donuts since their early days. That’s a lot of mornings, late-night snacks, and coffee breaks made a little sweeter.”

See more from my Commercial Food Photography at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Dessert Day: Chocolate-Dipped Cookies

It’s been National Dessert Day today, and I happened to have a container of these chocolate-dipped cookies—sold under the name Dunk’ems. Not exactly the homemade kind, but something you’d find in the supermarket aisle on impulse.

They’re half chocolate chip cookie, half candy. The kind of dessert that doesn’t ask for ceremony, just a little attention under good light. My photograph isolates them against a pure black background, the turquoise bowl adding a note of color contrast. The result turns a familiar packaged dessert into something formal and deliberate—an image more about surface and texture than sweetness.

You can see more of my food photography in my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Waffle Day: Waffles and Whipped Cream

Waffles have traveled a long road in American culture — from colonial hearths to diners, hotel buffets, and even novelty cones for ice cream. They’ve been loaded with fried chicken, drenched in syrup, and adapted countless ways since Dutch settlers first brought them here in the 1600s.

August 24th marks National Waffle Day in the United States. The date commemorates the 1869 U.S. patent issued to Cornelius Swartwout for the waffle iron.

For this year’s occasion, I photographed waffles covered in generous swirls of Reddi Wip whipped cream. Mention whipped cream in American pop culture and you can’t ignore Herb Alpert & the Tijuana Brass — the 1965 album Whipped Cream & Other Delights, famous for its cover of model Dolores Erickson nude, wearing nothing but whipped cream, became an icon of its era. Here, the whipped cream might be less suggestive, but it remains just as central to the scene.

It’s a reminder that sometimes food doesn’t need embellishment or styling. Straight from the can, straight from the toaster oven, and straight to the camera.

See more from my commercial food photography gallery here:
👉 https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Donut Day – A Stack of Krispy Kreme Tradition

🍩 Today is National Donut Day.

First established in 1938 by The Salvation Army to honor the “Donut Lassies” who served donuts to soldiers during World War I, National Donut Day has grown into a celebration of a uniquely American indulgence.

For the occasion, I photographed an assortment of Krispy Kreme donuts—stacked and unstyled, just as they came out of the box. Glazed, chocolate frosted, pink with rainbow sprinkles, maple, cinnamon sugar, and a few others. No tricks or props, just donuts on a black background.

It’s part of my ongoing “From Bag to Background” project—photographing fast food exactly as it is, isolating it from branding and context, letting it stand on its own.

Krispy Kreme began in 1937 in Winston-Salem, North Carolina, when Vernon Rudolph bought a yeast-raised donut recipe from a New Orleans chef and began selling hot glazed donuts through a hole cut in his bakery wall. The brand became known for its light, airy donuts and the signature “Hot Now” neon sign that still draws crowds.

More food images from this series can be found on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


McDonald’s Apple Pie on National Apple Pie Day

Today is National Apple Pie Day, a fitting time to feature one of the most enduring fast food desserts in America—McDonald’s Apple Pie.

First introduced in 1968, McDonald’s Apple Pie was the chain’s first-ever dessert item. Originally deep-fried, it quickly became a fan favorite for its crackling crust and piping-hot filling. In the early 1990s, most U.S. locations switched to a baked version, part of a broader push toward “healthier” options. Despite the change, the pie’s iconic rectangular shape, sugary glaze, and soft apple filling kept it popular across decades.

This photograph, part of my *From Bag to Background* series, captures the pies just as they came—unwrapped and stacked on a deep black background. Some are broken open, revealing the caramelized apple interior, while others remain whole, showcasing the crisp, golden lattice crust. No styling. No props. Just fast food as it really is.

McDonald’s still sells millions of apple pies each year, a testament to their lasting appeal. And while flavors have rotated in and out—cherry, pumpkin, and even taro in some countries—the classic apple pie remains a constant.

See more photos from the series on my website: http://SecondFocus.com


M&M’s in Motion: A Study in Color & Texture

Some things are so familiar that we rarely stop to look at them differently. In my latest video, M&M’s take center stage—not as a snack, but as a mesmerizing display of motion and texture. Shot in close-up, the candy-coated chocolates rotate, filling the frame with an endless blur of color. With no background or outside context, the viewer is fully immersed in their movement.

The History Behind M&M’s

M&M’s were first introduced in 1941, designed specifically for U.S. soldiers in WWII who needed a chocolate treat that wouldn’t melt in their hands. The sugar shell coating solved that problem, making them a practical ration. In 1954, their branding became legendary with the introduction of the slogan: “Melts in your mouth, not in your hands.”

Over the decades, M&M’s evolved. The colors have changed (tan was replaced by blue in 1995 after a public vote), and flavors expanded beyond the classic milk chocolate. Today, Mars Inc. produces over 400 million M&M’s every single day.

Exploring Motion in Food Videography

This piece is an exercise in minimalism. By removing distractions, the focus remains solely on the candy’s glossy texture, uniform shape, and movement. The rotation creates an almost hypnotic effect—what is normally a static object becomes dynamic, alive.

Food photography often emphasizes stillness, but motion transforms perception. Whether it’s steam rising, a sauce dripping, or candies rotating, movement brings a new layer of engagement to an otherwise simple subject.

For more of my striking food photography and other visual work that challenges the expected, visit SecondFocus.com.

How does movement change the way we experience everyday objects? Let me know your thoughts in the comments.


“National Chocolate Covered Anything Day”

It is “National Chocolate Covered Anything Day” — and marking the occasion, one of the most favorite chocolate-dipped treats. My photograph of chocolate-covered strawberries captures the indulgence with dramatic lighting and sharp detail. Randomly cut and stacked, the strawberries are coated in smooth milk chocolate.

Chocolate-covered strawberries top the list of popular chocolate-dipped treats, followed by pretzels, almonds, bananas, and marshmallows.

See my Food Photography and much more on my website at http://SecondFocus.com Thanks!


July 4th Ice Cream

July 4th makes me think of ice cream. Not sure why, I really almost never eat ice cream. Did you know vanilla is the most popular flavor worldwide, followed by chocolate and strawberry? Fun fact: Baskin Robbins, known for only ice cream, is ranked 50th on the list of 50 top fast food restaurants! More of my food photos on my website at http://SecondFocus.com Thanks!

National Donut Day Today June 7th

What started as a simple ring of fried dough has transformed into a wide variety of donuts with an array of toppings and designs that we know and love today. From major storefront chains with large followings to beloved neighborhood shops, America has a deep affection for donuts. More of my food photos on my website at SecondFocus.com Thanks!