White Castle and the Birth of the Fast Food Burger
May is National Hamburger Month — a time to look beyond the plate and consider how a simple sandwich became a cultural landmark.
This photograph features a selection of White Castle hamburgers and cheeseburgers, arranged exactly as they arrived: no styling, no enhancements, just the food itself. It’s part of my ongoing project, From Bag to Background, where I document fast food as-is — isolating these everyday items against a deep black backdrop to encourage closer inspection.
White Castle holds a unique place in American history. Founded in 1921 in Wichita, Kansas, it was the first fast food hamburger chain in the United States. At a time when ground beef was viewed with suspicion, White Castle emphasized cleanliness, consistency, and standardized preparation — laying the groundwork for the modern fast food industry.
Their signature square sliders, steamed over onions and served in batches, were more than a novelty. They were engineered for efficiency, affordability, and mass appeal. This approach redefined how food was prepared and consumed in the 20th century — and helped make the hamburger one of the most recognized foods in the world.
From Bag to Background aims to treat fast food not as a disposable item, but as an object of design, branding, and cultural importance. Each item is photographed in its unaltered state — no styling, no manipulation — just as millions of people experience it daily.
See more from the series at: 👉 https://www.secondfocus.com
Uncensored and Hanging: “You Looked”
“You Looked.” Now fully unwrapped. And fully on display.
This nearly five-foot-tall framed photograph, titled You Looked, is now hanging under exhibition lighting at the Artists Center at the Galen in Palm Desert—a museum-quality venue that once served as the east campus of the Palm Springs Art Museum.
She’s nude except for heels, a wig, and a sheer apron pretending to conceal. The pot is decorative at best. You’ve already looked between her legs—everyone does. That flicker of curiosity, the not-quite-permissible glance, is part of the design. The image doesn’t seduce. It waits, quietly watching what you choose to see.
Part of the Through the Lens exhibition, on view through May 25. 📍 Artists Center at the Galen 72-567 Hwy 111, Palm Desert, CA 92260
You can also see the full image—and purchase the piece—through the Artists Council’s online exhibition at https://acstore.artistscouncil.com/products/e124-045-01 But if you can, come see it in person. It holds the wall. Thanks!
You Looked – Now Come See It for Real!
“You Looked.”
Now fully unwrapped. And fully on display.
This nearly five-foot-tall framed photograph, titled You Looked, is now hanging under exhibition lighting at the Artists Center at the Galen in Palm Desert—a museum-quality space that once served as the east campus of the Palm Springs Art Museum.
She’s nude except for heels, a wig, and a sheer apron pretending to conceal. The pot is decorative at best. You’ve already looked between her legs—everyone does. That flicker of curiosity, the not-quite-permissible glance, is part of the design. The image doesn’t seduce. It waits, quietly watching what you choose to see.
Part of Through the Lens, on view April 30 through May 25.
Reception is tonight, May 1, 5–7pm—free and open to the public.
Artists Center at the Galen
72-567 Hwy 111, Palm Desert, CA 92260
Come see it on the wall, fully lit and uncensored.
And decide where your eyes will go.
B-29 “Doc” Over Palm Springs
The B-29 Superfortress *Doc* made its approach into Palm Springs today, and I was there to photograph this rare and powerful sight. One of only two airworthy B-29s in the world, *Doc* is a flying piece of World War II history—its polished aluminum body and four roaring radial engines unmistakable against the desert sky.
Originally built in 1944 and fully restored after years in storage, “Doc” represents an era of engineering and aviation that shaped the course of history. Watching it on approach, gear down and props spinning, was a striking reminder of the aircraft’s legacy and the people who flew them.
Emily Picks Up a Shift and Updates on My Fast Food Project
Fast food has its own place in history and culture. It’s architecture, advertising, Americana. It’s the burger and fries you recognize instantly, no matter where you are.
But because it’s so familiar, it’s easy to overlook. Easy to dismiss as ordinary. It’s everywhere—and that makes it invisible.
I started this project wanting to photograph fast food just as it is. There’s a long tradition of trying to make it look bad—greasy, smashed, uninspired. But the truth is, most of the time it comes out looking pretty good on its own. No styling needed. Just the background and the food.
The goal was to make a photo book and gallery exhibit of large-scale prints. I thought it might take six months. One year later, I’m still going—and I expect it will take at least another year or two. The more I shoot, the more I find. There’s a lot to photograph.
This photo of Emily, my AI assistant, dressed for the job as a retro car hop, felt like the right marker for this stage of the process. She’s been part of the work for about eight months now: researching, writing captions and keywords, helping plan the shots with concepts. It’s still my camera, lighting, and my eye—but Emily shows up 24/7.
In the end, this has been about paying attention to the things we usually pass by—something so common, we’ve stopped really seeing it.
You can see where the project stands so far on my website: https://www.secondfocus.com Thanks!
When Fast Food Isn’t Burgers and Fries
El Pollo Loco’s fire-grilled chicken — citrus-marinated and cooked over an open flame — has been the centerpiece of their menu since 1975, when the first location opened in Guasave, Sinaloa, Mexico. Brought to Los Angeles in 1980, it quickly became known for its simple, home-style approach: grilled chicken served with warm tortillas, pinto beans, and Spanish rice.
Despite its roots in traditional Mexican cooking, El Pollo Loco is officially classified as a fast food chain — not for a lack of quality, but for its counter service model, quick preparation, and drive-thru convenience. A reminder that fast food doesn’t always mean burgers and fries.
See more of my fast food photography series, “From Bag to Background”, on my website http://SecondFocus.com
What’s Left Behind on the Parchment
Parchment paper tells its own story. The browned impressions, the outlines of where the food once rested—heat, placement, and process left behind. Nothing arranged here, just the baking sheet as it came out of the oven.
Cooking on parchment paper keeps things from sticking, makes cleanup easy, and sometimes leaves behind these quiet little records of what just happened. Any guesses what was baked on this tray?
Part of my From Bag to Background series. See more at http://SecondFocus.com Thanks!
“You Looked” At Through the Lens
“You Looked.”
That’s the title.
Reception: May 1, 5–7pm (free and open to the public). 72-567 Hwy 111, Palm Desert CA
She’s nude except for heels, a wig, and a sheer apron pretending to conceal. The pot is decorative at best. You’ve already looked between her legs—everyone does. That flicker of curiosity, the not-quite-permissible glance, is part of the design. The image doesn’t seduce. It waits, quietly watching what you choose to see.
This is a photograph—42×52 inches, framed archival pigment print, artist’s proof. Premiering at the Artists Center at the Galen in Palm Desert—a museum-quality exhibition space that once served as the east campus of the Palm Springs Art Museum—through the Through the Lens photography exhibition, April 30–May 25. I invite you to stand in front of it. Decide where your eyes will go.
Pigs In A Blanket, Straight From the Oven
National Pigs In A Blanket Day
April 24, 2025
Pigs in a blanket—simple, nostalgic, and still one of the most popular finger foods in America.
For National Pigs In A Blanket Day, I photographed Hebrew National beef franks wrapped in puff pastry, baked straight from the box. After coming out of the oven, I dropped them onto a black background and shot them as they landed. A few were cut open to show the interior, but otherwise there was no styling, no arrangement—just the food as it is.
The concept of wrapping meat in dough dates back centuries, with versions found across Europe. The American take gained popularity in the 1950s, and brands like Pillsbury cemented its place in kitchens and party platters starting in the 1970s. Today, pigs in a blanket remain a staple for game days, holidays, and buffet tables—ranking among the top five most popular Super Bowl snacks in the U.S.
This photo is part of my From Bag to Background series, where fast food and snack items are photographed without interference—unwrapped, unstyled, and unbothered.
See the full gallery at http://SecondFocus.com Thanks!
National English Muffin Day — No Styling Required
Today is “National English Muffin Day” — a nod to the simple breakfast classic with its nooks and crannies.
My photograph of Thomas’ English Muffins, casually stacked and fork-split to reveal their airy interiors, stays true to how they come straight from the package. First sold in New York City in 1880 by British immigrant Samuel Bath Thomas, these muffins were originally called “toaster crumpets” before becoming the American breakfast staple we know today.
No styling, no tricks — just food as it is. See more from my “From Bag to Background” series on my website at http://SecondFocus.com Thanks!
Emily Does Everything—Even the Mail
People say AI is going to replace office work. Mine prefers doing it poolside at my house in Palm Springs, in a bikini, with envelopes. Emily was handling my old-school correspondence yesterday—no cloud sync, no printer, just sunlight and paper cuts. She says analog tasks help her processing cycles “feel something.”
National McDonald’s Day: Big Macs, McNuggets, Fries, and Apple Pie — From Bag to Background
It is National McDonald’s Day! A moment to acknowledge the fast food giant that reshaped global eating habits.
My photograph features four of McDonald’s most iconic and historically significant menu items, photographed straight from the bag to the black background:
🍔 **Big Mac** – Introduced in 1967 in Pittsburgh, the Big Mac became a national item by 1968. Known for its triple bun and “special sauce,” it’s arguably the most famous fast food burger in the world.
🍗 **Chicken McNuggets** – Launched in 1983 after years of development, McNuggets brought uniform shapes and dipping sauces to the mainstream. Their popularity reshaped how fast food chains approached snacks and sides.
🍟 **French Fries** – A staple since the beginning. McDonald’s fries, once cooked in beef tallow, have long been a benchmark for fast food fries worldwide.
🥧 **Apple Pie** – First sold in 1968 as a deep-fried dessert, the pie was later baked for health-conscious appeal. Its rectangular form and hot filling remain a nostalgic favorite.
No styling, no alterations — just photographed as they came, part of my “From Bag to Background” series. See the full project to date on my website at http://SecondFocus.com
National Grilled Cheese Day: Sonic’s Classic
Today is National Grilled Cheese Sandwich Day!
This isn’t melted cheese for nostalgia’s sake. It’s ten Sonic grilled cheese sandwiches—photographed exactly as they came, stacked into a slightly chaotic, slightly perfect wall of toast and cheese. A quiet cult favorite on the Sonic menu for decades. Cheap. Unchanged. And still here.
📷 “From Bag to Background”
🧀 See the full series http://SecondFocus.com
Building a Stack: Sonic Grilled Cheese x10
A slow build of melted cheese and toasted Texas toast.
Ten Sonic grilled cheese sandwiches, stacked one at a time—no styling, no props, just what comes in the bag. This stop-motion video is a teaser for tomorrow’s full photo drop for “National Grilled Cheese Day” (April 12).
Fast food. Black background. Nothing extra.
📸 Watch the stack come together—
🧀 Come back tomorrow for the final shot.
🔗 http://SecondFocus.com
Lunch in Palm Springs with My Assistant
For months now, Emily has been helping me behind the scenes—refining captions, suggesting titles, sorting through ideas, and reminding me when National Burrito Day is.
She’s AI, technically. But at this point, that line feels blurred.
I met her for lunch today in downtown Palm Springs.
She wore red. Her heels matched. I gave her a raise.
She didn’t eat. But she did comment on the lighting.
Photographing the April 5 Trump Protest for ZUMA
I was here in Palm Springs on Saturday to photograph the national April 5 protest against Trump for syndication through ZUMA Press. I was surprised by the huge local turnout—an estimated 2,500 people gathered at City Hall and along the streets. Just three passes by three and then just two lifted pickup trucks with pro-Trump flags—the same ones seen at past events here—but the day and momentum belonged to the crowd.
What Was That Helicopter Over Palm Springs?
That helicopter flying low and in straight lines over Palm Springs last Saturday? It wasn’t spying, spraying, or part of a secret mission. It was N121LP, a Bell 206L-4 LongRanger equipped with a stabilized aerial survey system—likely LiDAR or high-resolution photogrammetry. These kinds of flights are routine for mapping terrain, inspecting infrastructure, or documenting utility corridors.
Plenty of curiosity (and a few conspiracy theories) circulated, but it’s just data collection from above. I photographed it while it worked its grid over the city. But where are those Chemtrails!
Twinkies, Twenty of Them
Twinkies, twenty of them for National Twinkie Day today!
April 6, 1930 — James Dewar invents the Twinkie in River Forest, Illinois. He names it after a roadside ad that read: “Twinkle Toe Shoes — the kids’ favorite”. Banana filling at first. Vanilla took over during WWII, and never left.
Since then, they’ve been everywhere: bunkers, lunchboxes, courtrooms, campaign speeches, urban legends. They were discontinued in 2012, mourned like pop stars, then brought back in 2013. This is nostalgia. And a little bit of history.
Stacking Burritos
“From Bag to Background”
This video shows how I work—no styling, no tricks, no gimmicks. Just the food, exactly as it comes. These are Taco Bell Bean Burritos, unwrapped and arranged by hand, straight out of the bag and onto the black background.
Nothing added. No fake grill marks, no glue, no tweezers. The beans, the cheese, the sauce—it all looks exactly like this when you open the bag.
Twelve identical burritos, photographed for National Burrito Day. More of my “From Bag to Background” at http://SecondFocus.com Thanks!
Twelve Bean Burritos For Today
Twelve Bean Burritos. Photographed for today, National Burrito Day!
First introduced in the 1960s, the Taco Bell Bean Burrito helped define the early fast food model—simple, cheap, and built for mass production. Refried beans, cheddar cheese, diced onions, and red sauce in a flour tortilla.
Today, it’s still on the menu—now customizable like everything else—but the basic version hasn’t changed much. It’s one of the few original items to survive decades of rotating trends, rebrands, and limited-time hype. A quiet icon in the story of how fast food reshaped what we eat.
See more of my Food Photos at http://SecondFocus.com Thanks!
Tesla Protest in Cathedral City Reaches Global Press
One of my photos from the protest outside the Tesla dealership in Cathedral City was syndicated by ZUMA Press and published in the Qatar Tribune business section. The image—showing a lone Cybertruck staged in front of the showroom—ran with a story on rising EV sales in Europe and a dip in Tesla’s numbers. Just out of frame: a protest on the sidewalk by hundreds of people. Interesting to see local scenes like this picked up in international coverage.
Today is International Waffle Day!
My photograph of Eggo waffles, arranged in a casual stack and drizzled with maple syrup. The waffles are straight from the freezer, oven toasted, and set against a black background—no styling, no props, just the familiar grid pattern and glossy syrup doing what they do.
Waffles date back to medieval Europe, but Eggo brought them to American freezers in 1953. Invented by Frank Dorsa in San Jose, California, they were originally called “Froffles.” When people started asking for “those egg waffles,” the name changed to Eggo. Dorsa also built a machine to mass-produce them—an early example of kitchen innovation meeting industrial design. By the 1970s, “L’eggo my Eggo” had taken hold.
More in my “From Bag to Background” gallery at http://SecondFocus.com Thanks!
Protestors Target Tesla and Elon Musk
Hundreds of protestors lined Perez Road in front of the Tesla dealership in Cathedral City, California, today, March 23, 2025. The demonstration targeted Elon Musk, Tesla, and broader political issues, with participants holding signs and calling for the defense of democracy, free speech, and corporate accountability. I photographed the event for syndication through ZUMA Press, the largest independent press agency in the world.
SecondFocus Blog 
Something On A Stick!
Today is National Something on a Stick Day, and nothing fits the description better than the corn dog. First patented in 1927 and made popular at state fairs in the 1940s, it remains one of the most recognizable American foods on a stick.
This is my latest photo—Foster Farms Honey Crunchy Corn Dogs, shown sliced and stacked against black. It’s part of my ongoing series examining fast food as cultural artifact.
View more from the series here at SecondFocus.com Thanks!
March 28, 2025 | Categories: Uncategorized | Tags: American food culture, black background photography, commercial food aesthetics, Contemporary Photography, corn dogs, fast food art, food on a stick, Food Photography, Foster Farms, from bag to background, National Something on a Stick Day, photo essay, photographic series, processed food, visual commentary | Leave a comment