Photography by Ian L. Sitren

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Social Media During Shelter In Place

What to do during this time for your business. You should be working on your social media presence for one thing. Your audience is spending much more time at that computer, and so is mine. So I decided to build my business Facebook page which had been stagnant.

Most of my Facebook reach was on my personal page over the years. But that is at my limit of 5,000 friends. And I have been on Facebook since 2008. So this is what I have done for my page “SecondFocus Photography by Ian L. Sitren” so far. Thanks!

Social Media March 15 - May 1

 

Israel At 72 – “Above And Beyond”

Today marks the 72nd Anniversary of Israel Independence Day. Celebrated on the anniversary of the establishment of the State of Israel, according to the Hebrew calendar, on the 5th day of the month of Iyar.

“Throughout their long history, the yearning to return to the Land of Israel has been the focus of Jewish life. Independence Day is a celebration of the renewal of the Jewish state in the land where the Jewish people began to develop its distinctive religion and culture some 4,000 years ago.” – Israeli Ministry Of Foreign Affairs

“Above And Beyond” is an extraordinary documentary of the beginnings of what was to become the Israeli Air Force. It is an amazing story.

“In 1948, just three years after the liberation of Nazi death camps, a group of Jewish American pilots answered a call for help. In secret and at great personal risk, they smuggled planes out of the U.S., trained behind the Iron Curtain in Czechoslovakia and flew for Israel in its War of Independence.”

“Above And Beyond” brings together new interviews with the pilots, as well as stunning aerial footage, to present a fascinating, little-known tale filled with heart, heroism and high-flying chutzpah. The film follows the pilots on their circuitous route from the United States—where they met and trained in secret and struggled to stay two steps ahead of the FBI—to Panama, Italy and Czechoslovakia, where they flew versions of the very Nazi planes they had tried to shoot down in World War II.”

You may watch it in it’s entirely on YouTube at https://youtu.be/ZpKhwi4L64o

Photo Excursion Success

Congratulations to my friend Dennis Johnson. From our photo excursion to Yermo a few months ago…

“Thank you to American Society of Railway Artists and The Railroad Tourist for posting my recent painting, “Yermo”. The painting of several box cars, inspired by a photo excursion to the Union Pacific Rail Yard in Yermo, CA in February. Painting specifications: Acrylic on canvas, 36″ x 48″.”

Screen Shot 2020-04-28 at 11.28.39 AM

More Than A Bag

At first look, just a wrinkled plastic bag. It has been sitting crunched up in a drawer. Actually it was a part of hugely successful marketing. If you are a bodybuilding and fitness person, you were handed one of these bags at some time.

At one of the annual, week long, planning meetings at Bodybuilding.com in Boise, the bag concept came up. At the major bodybuilding and fitness expos like the Arnold and Olympia, hundreds of companies hand out tremendous amounts of swag and product samples. The same at all of the other bodybuilding and fitness competitions around the country. So the idea was to hand out a bag that would tell people to buy their products at Bodybuilding.com.

It immediately came to my mind and I said “Find everything in this bag at Bodybuilding.com”. That was it and the bag went into production. I am sure hundreds of thousands of these bags were handed out over the years. They were even supplied for free to other companies and manufacturers to hand out with their products.

Part of a concept that was to make sure that everyone knew Bodybuilding.com and went there first for anything related to fitness and bodybuilding. It worked!

BBcom Bag

What’s Up Doc?

The World War II C-47 “What’s Up Doc?” from the Palm Springs Air Museum. Likely I have flown in this aircraft somewhere around a couple of hundred times or more. This when we were doing ride flights with Hangar 24 Brewery & Taproom at the Redlands Airport. Great fun! Thanks!

C47_H24_DSF3099

 

Battleship

A scene from the motion picture “Battleship” which takes place at the end of the movie on the Battleship Missouri. A cool memory, I have stood right there on the Missouri before it was decommissioned to become a museum.

A very special tour for just a very few. We were not allowed cameras or cellphones (which did not have cameras in them back then anyway).

Battleship

A Very Sad Commentary Commemorating the Holocaust

A very sad commentary on what has become of the USA on “Days of Remembrance” as the nation’s annual commemoration of the Holocaust.

Established by the United States Congress “Days of Remembrance” is commemorated today Tuesday, April 21, 2020. Observances and remembrance activities occur nationwide between Sunday, April 19, and Sunday, April 26.

Some 63% of respondents said they’re less safe than they were a decade ago.

Source: More than half of American Jews have seen or experienced anti-Semitism in recent years, ADL finds – Jewish Telegraphic Agency

Yom Kippur Observed In New York

Flying In A B-25

Flying in the nose of a World War II B-25 Mitchell bomber over the Salton Sea. Today April 18th is the anniversary of the Doolittle Raid On Tokyo in 1942. Sixteen B-25’s flew off the deck of the USS Hornet as the first retaliation for the attack on Pearl Harbor. Of the 80 crew members, 77 survived the mission. Eight airmen were captured by the Japanese Army in China; three were later executed.

Video from a hat mounted GoPro as I shot video and photos with my iPhone and a Fujifilm X-Series camera.

We were headed for a Veterans Day flyover at the Glamis Sand Dunes with other World War II aircraft. I was texting our location and timing and also doing social media posts.

Also somewhat of a video self; you can see my reflection on the iPhone.

The B-25 “Executive Sweet” from the American Aeronautical Foundation. That day flying out of the Palm Springs Air Museum.

Pirelli Calendar April 2006

One of the Pirelli Calendars I have hanging in my office. Two pages per month and this is April from 2006. What makes it really fun is that I have an original video created during the entire shoot. But below is a segment from the shooting of this scene. Check it out!

Pirelli April 2006

Palms In The Wind

While it was still raining all around Southern California, here in Palm Springs it was clear and windy. Fujifilm X-H1 camera and XF100-400mm lens. Sheltering in place.