What to do during this time for your business. You should be working on your social media presence for one thing. Your audience is spending much more time at that computer, and so is mine. So I decided to build my business Facebook page which had been stagnant.
Most of my Facebook reach was on my personal page over the years. But that is at my limit of 5,000 friends. And I have been on Facebook since 2008. So this is what I have done for my page “SecondFocus Photography by Ian L. Sitren” so far. Thanks!
I have shot almost all of the photo and video content for the social media for the Palm Springs Air Museum for a few years now. But I also really enjoy finding historic video like this to use…
At the “Wings Over Camarillo” airshow with the Palm Springs Air Museum. I am the Museum photographer and also Social Media Manager. Shooting the show opening USAF skydiving with my X-T3 and 100-400 lens, I knew I had beautiful shots but how to get one up on Social Media on the spot.
I had already paired my X-T3 with my iPhone using the Fujifilm Cam Remote app. I selected one of the photos and instantly transferred it to my phone. It was beautiful as shot. Within moments I had it on the Air Museum Instagram where it was an instant hit. Another Fujifilm X-Series feature that has made my life easier.
This is the exact photo, except I did add my logo in Photoshop for display here. However no other editing.
I cannot imagine how someone spends the money to buy an operating business like this and then throws it all in dumper with worse than an amateur marketing start. The e-mail I received and my reply. Although I guess it worked; it says they were hoping to hear from me soon, and they did.
August 21, 2019 | Categories: Uncategorized | Tags: bad marketing, bad PR, fitness photographer, gym ads, gym advertising, gym marketing, Palm Springs photographer, social media manager | Leave a comment
January 14, 2019 | Categories: Uncategorized | Tags: aviation photographer, fashion photographer, model photographer, Naked Chic, nude fashion photography, nude photographer, Palm Springs photographer, photographer, social media manager | 1 Comment
Fun video I get to do. At the Palm Springs Air Museum as the photographer and social media manager.
Routine annual maintenance and a gear swing on the C-47 “What’s Up Doc?”. Yes it works! Thanks!
August 9, 2018 | Categories: Uncategorized | Tags: aircraft maintenance, aviation photographer, C-47, C-47 What's Up Doc?, FujiFeed, FujiFilm X-Series, Gear Swing, Palm Springs Air Museum, Palm Springs photographer, PSAirMuseum, social media manager | 2 Comments
This graph is one direct from Facebook showing the growth I have created for one client. The red line indicates where I took over the job. Before that it was relatively flat for at least a year or more with very lackluster postings.
As a photographer, I have for a long time now continued to build my own business with social media. Perhaps I have something like 15 years doing it. As well as having been involved in building content and social media for my photo clients. So it was only a matter of course that I have applied my abilities to create content of photos, videos and writing to build and manage social media for clients as a regular part of my business.
I am not some part time guy doing this on the side. Social Media, photography and video is what I do. If you might be interested in chatting about what I might do for you, please send me an e-mail to Ian@SecondFocus.com. Happy to have the opportunity to just chat with you. Thanks!
August 4, 2018 | Categories: Uncategorized | Tags: ad photography, advertising photography, commercial photographer, content creator, content video, magazine photographer, professional photographer, Social Media, social media content, social media content creation, social media manager | Leave a comment
Hey everyone! I am part of the team with the Palm Springs Air Museum going to the National Championship Air Races in Reno in September. We will be racing two significant and historic aircraft.
First is our P-63 Kingcobra right here in my photo. “Pretty Polly” will be the first Kingcobra to race at Reno in decades! Alongside will be our iconic Red Tail P-51 Mustang “Bunny” dedicated to the famed Tuskegee Airmen of World War II.
We are on our way but still need you to join our Red Tails Kingcobra Race Team. There are great perks and rewards from our team Shirts to actually flying. Our sponsorship levels gives you significant signage too in front of a huge audience in the most prestigious Air Race of the fastest motorsport in the world!
So please check it out. It will be great fun and excitement. Thanks and click right here… https://igg.me/at/RedTailsReno2018
August 2, 2018 | Categories: Uncategorized | Tags: aviation photographer, Crowdfunding Manager, Indiegogo Fundraising Manager, National Championship Air Races, P-51 Bunny, P-51 Mustang, P-63 Kingcobra, Palm Springs Air Museum, Palm Springs photographer, Pretty Polly, PSAirMuseum, Reno Air Races, social media manager | 2 Comments
July 19, 2018 | Categories: Uncategorized | Tags: advertising photography, fitness photographer, fitness training, fitness video, free gym offer, Palm Springs Fitness Center, Palm Springs photographer, social media manager | 1 Comment
Come along with me and the Palm Springs Air Museum…
Getting Ready To Go To Reno! For the National Championship Air Races for 2018! Join with us as part of our Red Tails Kingcobra Race Team as our P-51 Mustang “Bunny” again roars around the pylons. And this year along with our P-63 Kingcobra “Pretty Polly”. The first time in decades for a Kingcobra at the Reno Air Races!
We are reaching out to all of you, we are committed, but need your help. We have great perks for as little as $25 on up to our Platinum Sponsor Level. You can even fly in “Bunny” too. So please check it out and help us out! We promise you great fun as you are a Red Tails Kingcobra Team Member! Thanks! Click right here for our Indiegogo https://igg.me/at/RedTailsReno2018
July 4, 2018 | Categories: Uncategorized | Tags: Air Race, Air Racing, aviation photographer, aviation photography, Experience Different, ExperienceDifferent, GoPro, P-51 Bunny, P-51 Mustang, P-63 Kingcobra, Palm Springs Air Museum, Palm Springs photographer, PSAirMuseum, Reno Air Races, social media manager | Leave a comment
Very much enjoy getting to discover and research these moments in history. As Social Media Manager for the Palm Springs Air Museum.
July 2, 1926 the Air Corps Act became law creating the United States Army Air Corps. A history which went on to become the United States Army Air Forces on June 20, 1941. Today as we know, it is now the United States Air Force created in 1947. A proud heritage of aviation and service from 92 years ago today.
Thank You to Palm Springs Air Museum friend Brooks Wachtel, Emmy Award Winner and Co-Creator of the History Channel series “DogFights” for this moment in history.
“Wings Over America” poster from 1939.
Mick Dawson talking about the Spitfire. Mick was a young man in England working at an airbase during World War II. One of the very very interesting people I get to meet shooting photographs and video and managing the social media for the Palm Springs Air Museum.
Climb in the cockpit of the Supermarine Spitfire yourself! This is an incredible opportunity! The British fighter aircraft that is a hero of the Battle of Dunkirk and the exciting motion picture “Dunkirk”!
Open Cockpit Saturday June 30th from 10:30am – 12:30pm at the Palm Springs Air Museum. Check it out!
June 29, 2018 | Categories: Uncategorized | Tags: aviation photographer, Battle of Britain, Dunkirk, Palm Springs Air Museum, Palm Springs photographer, social media manager, Spitfire, Supermarine | Leave a comment
My work in bodybuilding and fitness as a photographer has allowed me to meet some great people. Like my friend Mr. John Hansen who has the title as the very first Mr. Natural Olympia.
Here in a segment of video we did at Palm Springs Fitness Center. Treadmill and StairMaster, how and why from a guy who really knows his stuff.
June 29, 2018 | Categories: Uncategorized | Tags: Cardio training, fitness photographer, fitness trainer, fitness training, fitness video, Palm Springs Fitness Center, Palm Springs photographer, social media manager, StairMaster, treadmill | Leave a comment
I really enjoy the purpose when my videos and photos get to share both excitement and history. Here with the Palm Springs Air Museum.
The Berlin Airlift 70 years ago started on June 24, 1948. From our Palm Springs Air Museum friend, Brooks Wachtel, Emmy Award Winner and Co-Creator of the epic History Channel series “DogFights”. More below…
“The Soviet Union began the Berlin Blockade. It was an attempt to gain control over the allied sections of the city by preventing food from reaching the inhabitants.
The allies answered with the largest airlift in history, flying in supplies on the gamble that the Soviets would not launch an overt and provocative attack on these aircraft.
By April, 1949, they were flying in more supplies than had previously been delivered by rail. In May the humiliated Soviets gave up and opened the land routes.”
In total, the USAF delivered 1,783,573 tons and the RAF 541,937 tons, nearly two-thirds of which was coal, on 278,228 flights to Berlin. The Royal Australian Air Force delivered 7,968 tons of freight and 6,964 passengers during 2,062 sorties. The C-47s and C-54s together flew over 92 million miles in the process, almost the distance from Earth to the Sun. At the height of the Airlift, one plane reached West Berlin every thirty seconds. Pilots came from the United States, United Kingdom, Australia, Canada, New Zealand, and South Africa.
The C-47 “What’s Up Doc?” is a veteran of the Berlin Airlift. And right now in the air-conditioned hangars of the Palm Springs Air Museum where you can watch “Doc” undergoing it’s routine annual inpsection. That is something you will not see everyday. Check it out!
June 29, 2018 | Categories: Uncategorized | Tags: aviation photographer, aviation video, Berlin Airlift, C-47, C-47 What's Up Doc?, Palm Springs Air Museum, Palm Springs photographer, social media manager | Leave a comment
From my photo shoot with Mark Ebinger and a Social Media post from it…
Lifting weights, a little or a lot, it all makes you stronger, no matter how old you are. For your body and your mind, working out has always been shown to be one of the best things you can do for yourself ever!
Come on in and give it a try at Palm Springs Fitness Center! For A Free 7-Day Pass, text PSFC to 95577. All in air-conditioned comfort and fun! And any questions, just check in with one of our trainers to get you going on your fitness journey. Thanks!
June 12, 2018 | Categories: Uncategorized | Tags: bodybuilding photography, fitness photographer, Gym Photo Shoot, gym photographer, Palm Springs Fitness Center, Palm Springs photographer, social media manager, squats, weightlifting | 2 Comments
It was Friday and Saturday night for me at the Palm Springs Air Museum. This was fun!
Thousands of people got a whole different look at the C-47 “What’s Up Doc?” for Splash House. People who had never seen incredible military aircraft like ours before got a look at many of them. The typical reaction… Wow this is great, we have to come back!
Splash House is a multi-venue music festival hosted poolside at hotel resorts in Palm Springs and right here at the Palm Springs Air Museum for their huge night time after-party. A great way to introduce people to the fun of Palm Springs and to the Air Museum. Thanks!
June 12, 2018 | Categories: Uncategorized | Tags: FujiFilm X-Series, Palm Springs Air Museum, Palm Springs photographer, PSAirMuseum, social media manager, Splash House, Splash House 2018, Splash House After Party | 1 Comment
I greatly enjoy putting these historical posts together for the Palm Springs Air Museum. Please take a moment and watch and also “Like” the Air Museum page for me. “One of the best Air Museums in the world” – CNN. I am the Social Media Manager so a big audience really helps me out. Thanks!
June 6th will be the 74th Anniversay of D-Day when the Allies invaded Western Europe in World War II in the largest amphibious attack in history.
Part of the preparation for the invasion was planning how to tow the Waco CG-4A combat glider carrying men, armament and cargo into battle. This original film shows the gliders being towed with aircraft from the P-38 Lightning to the mighty B-17 Flying Fortress, and even a PBY Catalina.
Come on in to the Palm Springs Air Museum and see our own Waco combat glider and D-Day exhibit. They flew into war with “no motors, no parachutes, and no second chances”. It is history up close and real. Thanks!
June 6, 2018 | Categories: Uncategorized | Tags: D-Day, D-Day Invasion, Normandy Invasion, Palm Springs Air Museum, Palm Springs photographer, PSAirMuseum, Social Media, social media manager, social networking, Waco Glider | 1 Comment
I am also the Social Media Manager for theÂ Palm Springs Air Museum. And it is with great pride that I have the opportunity to share not only my own photographs and video created for the Air Museum, but also stories like this from very important times in history…
05:34 Japanese ships detected by a United States Navy Catalina PBY from Midway Island June 4, 1942, 76 years ago. And so began the most decisive naval battle in the Pacific Theater of World War II. You will soon be able to join with us in our ongoing restoration to flying of our own PBY Catalina. But for now…
The Battle Of Midway described by our Palm Springs Air Museum friend, Emmy Award Winner, Brooks Wachtel, co-creator of the iconic History Channel series “DogFights”…
The Battle of Midway began. It was the first major victory for America over Japan during World War II. The battle ended on June 6 and blunted Japanese expansion in the Pacific. The Japanese navy never recovered from the loss of 4 fleet carriers and their highly trained aviators. Walter Lord called it, â€œthe incredible victory.â€
For the Japanese, losing the carriers and their irreplaceable pilots and aircrews was symbolic of the insurmountable problem that would doom them to defeat. The Japanese economy was less than 4% of the worldâ€™s industrial output while the United States was near 30%. It was estimated that the United States had 10 times the war making potential of Japan.
A war of attrition would be fatal to Japan.
Their only hope was a quick victory. Admiral Yamamoto, who had been to America, told his superiors that the Japanese Navy could run riot for six months and then he could promise nothing. Midway was six months to the day after Pearl Harbor.
Before Pearl Harbor the chief of Naval Operations, Admiral Stark â€“ with great prophesy – warned the Japanese Ambassador, â€œIf you attack us we will break your empire before we are through with you. While you may have initial success due to timing and surprise, the time will come when you too will have losses but there will be this great difference. You not only will be unable to make up your losses but you will grow weaker as time goes on; while on the other hand we not only will make up our losses but will grow stronger as time goes on. Itâ€™s inevitable that we shall crush you before we are through with you.â€
It was a blueprint of what happened in the course of the war.
June 6, 2018 | Categories: Uncategorized | Tags: aviation photographer, Battle Of Midway, Palm Springs Air Museum, Palm Springs photographer, PBY Catalina, PSAirMuseum, social media manager | 1 Comment
Yes what I get to do is great fun! I am in one airplane, a T-28 Trojan shooting the video of this P-40 Warhawk. The purpose actually is to create “content”, the photographs, videos and features showing the excitement and fun of the Palm Springs Air Museum. “One of the best Air Museums in the World” – CNN. Thanks!
March 24, 2018 | Categories: Uncategorized | Tags: aviation photographer, aviation video, Fun With Purpose, GoPro, GoPro Hero6 Black, P-40 Warhawk, Palm Springs Air Museum, Palm Springs photographer, PSAirMuseum, social media manager | 1 Comment
This being the photographer and social media manager at the Palm Springs Air Museum is too much fun!
The 150th Canadian Anniversary Royal Canadian Air Force CF-18 Hornet arrived yesterday. This very special aircraft will be with us all day Saturday March 3rd for you to view along with the opportunity to meet it’s pilot, Major Erick O’Connor.
“This incredible Canada 150 CF-18 Hornet is a shining example of the teamwork and professionalism that is embodied by the men and women of the RCAF,” said Major-General Christian Drouin, Commander, 1 Canadian Air Division/Canadian NORAD Region, “and is just one of the many ways that the men and women of the RCAF are working to honour their rich heritage, and commemorating the 150th Anniversary of the Confederation of Canada.”
The CF-18 Hornet will be departing on Sunday March 4th at approximately 2:00pm.
March 3, 2018 | Categories: Uncategorized | Tags: aviation photographer, CF-18 Hornet, Palm Springs Air Museum, Palm Springs photographer, PSAirMuseum, RCAF, social media manager, VisitGPS | Leave a comment
I truly enjoy seeing our flight guests coming back from their adventures flying in vintage warbirds. Brings a smile to my face as big as their smiles! Among my duties as photographer and social media manager at the Palm Springs Air Museum.
January 12, 2018 | Categories: Uncategorized | Tags: aviation museum, aviation photographer, C-47, P-51 Bunny, P-51 Mustang, Palm Springs Air Museum, Palm Springs photographer, social media manager, Visit Palm Springs, VisitGPS, warbird rides | Leave a comment
OK! I am officially open for business again for 2018! Long time professional photographer in magazine and advertising extensively published around the world.
One of the most viewed and best known bodybuilding and fitness photographers. Fashion work from shoes to edgy nude, from designer to private commission. Also working extensively in aviation. Social Media manager for building and maintaining your business presence small and large.
Have something in mind for this new year? Send me a note, I would love to chat with you! Thanks! Ian@SecondFocus.com
January 2, 2018 | Categories: Uncategorized | Tags: ad photography, advertising photographer, aviation photographer, bodybuilding photographer, edgy photographer, fashion photographer, fitness photographer, magazine photographer, nude photographer, Palm Springs photographer, Porno Chic, social media manager, social networking | Leave a comment
Not often you will see me in front of the camera and also behind the camera at the same time. Watch for me in the red shirt in the back of an airplane, a T-28 Trojan.
Outstanding for the Palm Springs Air Museum to be featured in Warbird Digest with a great video by Air Show Vid and story by Scott Plummer about the Props & Hops Craft Beer Festival from this just past Saturday! So very much fun for everyone!
The Air Museum has been on a course to bring the best programming andexcitement to it’s guests and to share all of it on it’s Facebook to the largest audience possible. I am proud to say that as the social media manager for the Air Museum they have allowed me the latitude to really push to make that happen. And also the opportunity to create as much content as possible with my own photos and video.
So to watch for more and to participate in the fun please visit and Like the Facebook page for the Palm Springs Air Museum. Thanks!
November 20, 2017 | Categories: Uncategorized | Tags: Air Show Vid, aviation photographer, Palm Springs Air Museum, Palm Springs photographer, Props & Hops, social media manager, Visit Palm Springs, Warbird Digest, Warbirds News | Leave a comment
Not exactly like getting on a freeway onramp. Just made me think of it. I shot these photos from the backseat of a T-28 Trojan as we were waiting to takeoff at the “Wings Over Camarillo” airshow in August. One of my duties as Photographer and Social Media Manager for the Palm Springs Air Museum. Next stop is the National Championship Air Races in Reno coming up now! And I need your help with that please! Check it out at “Red Tails Race Team” and Thanks!
September 4, 2017 | Categories: Uncategorized | Tags: aviation photographer, Palm Springs Air Museum, Palm Springs photographer, Red Tails, Reno Air Races, social media manager, Tuskegee Airmen | Leave a comment