Photography by Ian L. Sitren

Posts tagged “BodySpace

T-Shirts T-Shirts T-Shirts

T-Shirts! Sorry no I don’t have any left to give out as of some time ago. In the prior decade I did the advertising, features and bodybuilding show photography for BodyBuilding.com when they grew into a huge company.
 
It was brilliant marketing that they gave away thousands and thousands of t-shirts at bodybuilding shows around the country every month. And people would specifically look for my photography from bodybuilding shows and more so much that it became part of the marketing as well.
 
So BodyBuilding.com printed these shirts for me to give out. To my astonishment when Fedex delivered a room full of boxes of shirts to my house one day. It was very cool to see so many people wearing these shirts in the stands at the Olympia or Arnold and at other shows and gyms all around the country.
BBcom Shirt

Look Good Naked

She said it not me… From a series I did for Bodybuilding.com. You will see me hard at work. The photographs went on to be magazine ads and features too. Thanks!


Ad Videos And Photo Shoots

One of my favorites from a video series created around my photo shoots for advertising and features for Bodybuilding.com. Here with one of the most admired and respected women in the entire world of fitness, Ava Cowan.


The Eyes, The Body, The Moves…

One of the most incredible women ever in the world of fitness, Ava Cowan. The video and photo shoot we did for Bodybuilding.com promotions and advertising. Her body, her eyes, her movements… Ava is a magnificent work of art.

 


A great body is…

A great body is the latest fashion accessory! The print ad that was shot during the video I posted yesterday. My all time favorite advertising photo shoot and the print ad ran in magazines in total hundreds of times. Thanks!

L-Glutamine -full_skcm.ai


BTS For Ad Campaign

I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then  grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.

The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.


My Most Viewed Video…

My most viewed video ever was shot as part of the photo session and ad campaign I did for this magazine advertisement for Bodybuilding.com. The model is Maria Rogers who was nothing short of sensational. But you can see that in the photograph and video. L-Glutamine -full_skcm.ai