Photography by Ian L. Sitren

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The Beginnings Of An Icon

Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!

 

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Branded By A Kiss

Do you have that one iconic photograph that has branded and built your product or service or company? For a decade they have used my photograph of Renee kissing an egg for their trade show displays, brochures, flyers, and even t-shirts and caps. I don’t know if it has been seen my billions but certainly millions. Now you find Egg Whites International anywhere and everywhere from gym stores and counters to major grocery chains. Without question regarded as the premier 100% Pure Liquid Egg Whites in the entire world. These photographs at their booth at the 2016 Naturally Fit Games in Austin TX going on right now. Ready to talk about me photographing your advertising or magazine features? Send me an e-mail to Ian@SecondFocus.com. Let’s do it!

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Wearable Softbox

This is my idea of the correct use of a softbox. For you non-photographers, a soft box is a lighting modifier that is often met with frustration by photographers in putting it together. I think Amber Flowers wearing one is a much better use! Anyone interested in my ideas for me doing a lighting workshop!

The actual lighting here on the left is a Broncolor Para 133 reflector powered by a Broncolor Move 1200L pack and head. I use a Hasselblad digital camera system. Only the best!

Amber Flowers

When Is A Model Not Just A Model

When is a model not just a model? When the model is so very creative! Amber Flowers is not only gorgeous and knows how to work in front of the camera but also a wizard of wardrobe. She totally made my day with this!

Amber Flowers

Amber Flowers photographed by me here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!

The Only Thing I Fake Is My Leather…

“The only thing I fake is my leather” – Maria Bertrand. Makeup and Hair Styling by Blanche LeBeau. Photographer here in Palm Springs by me. Hasselblad digital camera system and Broncolor lighting. Only the best!

The only thing I fake is my leather

“The only thing I fake is my leather” – Maria Bertrand

Just Add A Hat

Sometimes for wardrobe you just need to add a hat to make it all work. Tiana Joy in our photo shoot poolside here in Palm Springs. Photographed with a Hasselblad digital camera system and Broncolor lighting. Only the best!

Tiana Joy

Beauty Dish – A Photo Lesson

To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!

Maria Bertrand Poolside

What To Wear… Or Not

Wardrobe is always a big issue in photo shoots. Sometimes it is about the clothes, other times it is about what the clothes do for the shoot theme such as sports or dining or being a tourist. I like wardrobe decisions on how I imagine the photographs I want to shoot with a model. Sometimes it is more and sometimes less is even more. One of my favorite models, Aristodeme. Photographed with a Hasselblad digital camera system and Broncolor lighting. Only the best!

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Be Iconic!

Be ICONIC! Just like Maria Bertrand! Be in my photographs at Muscle Beach for the July 4th show and weekend. Send me a note and check it out for details and sign up at MuscleBeachPhoto.com Thanks!

Maria Yvonne Bertrand at Muscle Beach

Always Muscle Beach

Amy Sullivan on stage at Muscle Beach on Memorial Day. When I am at these Muscle Beach shows, now into two decades, and look through the viewfinder of my cameras, I am always in such awe of the beauty and dedication I see. Isn’t she just gorgeous!

July 4th at Muscle Beach is only just over three weeks away. I will again be available with my cameras to photograph you on stage, back stage or in your own or a couples mini photo shoot. And even if you are not a competitor at the show, you can still have your own mini photo shoot with me. For more details and sign up, please go to MuscleBeachPhoto.com Thanks!

Amy Sullivan At Muscle Beach