Photography by Ian L. Sitren

Posts tagged “health

BTS For Ad Campaign

I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then  grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.

The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.


Gym Motivator!

That is what you call Joanna Johnson, a Gym Motivator! And not just my words, others around World Gym in Palm Desert yesterday, men and women, walked up and congratulated her on the way she has worked so hard to build her body. Joanna drives the goals and admiration of others to be a better self. Go visit her, Joanna is a trainer there and she can be your Gym Motivator too!

This photograph was just a quick example I picked out from our photo shoot because it is so fun. Joanna’s first professional photo shoot, she warmed up and gave me some of her own posing. Good job!

Photo shoot notes… Makeup and Hair Styling by another gym motivator herself, Natalie Lyle. Hasselblad digital camera system. Lighting by Broncolor with the Broncolor Para 133 reflector and Move 1200L pack. Only the best!

Joanna Johnson

 

 


Beauty Dish – A Photo Lesson

To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!

Maria Bertrand Poolside


And Then She Shows Up

I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!

Ashley Owens Guilna

 


So Very Sexy, Fit And A Chocolatier

You can have your chocolate and look great too! Katie Madden at 56 years old in my pool on front of my Hasselblad camera. She is a Fitness Professional, a Corrective Exercise Practitioner, and to top it off, a Chocolatier  specializing in artisan white chocolates.  She is just so incredible and oh so very sexy and gorgeous. I am sure happy I shot photographs because I really don’t know what more to say! The superb day of Makeup and Hair Styling by the equally superb Natalie Lyle. Thank You!

Katie Madden


Basic Safety Rule

A basic safety rule to be followed at all times. Avoid looking at photographs of Sherry Goggin for more than 30 seconds or you may lose the ability to focus and concentrate on anything else for as long as 24 – 72 hours. There is no known cure at this time nor expected to be in the near future. From our photo shoot near the windmill farms and the bikini from her own Fit Girl Wear designs.

Sherry Goggin In The Desert


Got Your Attention!

So much fun getting your attention with my photography for Bodybuilding.com. The Bodybuilding.com Mission:”To help our visitors reach their health, fitness and appearance goals through information, motivation and supplementation.” “The largest online sports nutrition company and recently ranked the No. 1 most visited bodybuilding and fitness website in the world!”

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