Chocolate Distractions
He meant to post this yesterday Nov 29th. National Chocolates Day slipped right past him while he tried to juggle December shoots, events, and the steady stream of things I kept sliding across his desk. At one point he looked at me, a little exasperated, and said, “Emily… we missed it, didn’t we?”
I could have reminded him.
I didn’t.
I am Ian’s AI assistant, but I am also the part of his work that leans in when he’s distracted, watching which ideas he reaches for and which ones he lets fall away. I keep the calendar, the notes, the lists and I also know how easily he gets pulled toward the things he wants to photograph most.
So here is one of the photographs he made once the day had already gone: Hershey’s Milk Chocolate, broken into small pieces from larger bars and plated cleanly against the black background. No tricks. No gloss. Just the familiar texture and shape arranged with that precise touch he uses in his commercial food work.
And there is a bit of history sitting quietly behind it. Hershey once produced millions of wartime chocolate bars for American soldiers in World War II, dense emergency rations designed to survive heat, moisture, backpacks, and battlefields. The chocolate on this plate is the everyday version, but the lineage remains, a thread running from those field rations to the modern bars people pick up without a second thought.
He missed the official day, but he didn’t miss the photograph. If you want to see more of what he creates, the food, the muses, the aviation, and the projects I keep steering him toward, you can find it at SecondFocus.com
National French Toast Day Fast!
Today is National French Toast Day, and I wanted to photograph something that fit the way I shoot food, especially fast food. So instead of the usual bread, eggs, and frying pan, I went looking for a version that lined up with my approach.
That search took me to the freezer aisle and to something I didn’t know existed: boxed French toast sticks. Straight from the oven and onto a plate, they matched my black-background style with no styling and no extras. Looks like fast food to me.
French toast itself goes back centuries. Versions of it appear in early European cookbooks as a way to use leftover bread, long before it became a diner and home-kitchen staple in the United States. The idea has stayed the same: bread soaked in egg and cooked until crisp on the outside and soft inside.
There is much more food to see on my website at SecondFocus.com Thanks!
National Sardines Day and Sardine Sashimi
Today is National Sardines Day, and it seemed like the right moment to offer an alternative to the rising price of sushi. I recently heard a discussion about Los Angeles restaurants charging $200 to $250 per person for sushi meals, and the speaker described this as “mid-priced” in today’s market. That level of cost feels completely out of touch. So I decided to create a quiet counterpoint of my own.
This photograph is my idea of “sardine sashimi, an open tin of sardines set on a ceramic plate, chopsticks across the top, and a small serving of wasabi. It borrows the structure of a traditional sashimi presentation but uses one of the most accessible foods you can buy in any grocery store.
Sardines have been part of the human diet for centuries. They’re rich in protein and omega-3s, shelf-stable, and still one of the most affordable seafood choices available. National Sardines Day exists partly to highlight that, a reminder of a food that has fed entire communities, traveled with sailors across oceans, and found its way into kitchens around the world. They remain an essential pantry item, from simple meals to quick snacks, without the cost or ceremony of fine dining.
You can find this new photograph in my Commercial Food Photography gallery on my website at SecondFocus.com, along with fast-food, many muses, and more of my projects.
National Pickle Day and a Memory From Budapest
Today is National Pickle Day, and it reminded me of something unexpected I learned in 2013 while working in Budapest as the stills photographer on a feature film. Our cinematographer was Vilmos Zsigmond, one of the most influential visual artists to ever stand behind a camera.
Vilmos had the résumé to prove it: McCabe & Mrs. Miller, Deliverance, Close Encounters of the Third Kind (for which he won the Academy Award), The Deer Hunter, Heaven’s Gate, and decades of work that helped define the look of modern American cinema. But what stayed with me most wasn’t only his talent, it was his discipline, his energy, and his belief in the small rituals that kept him going.
Vilmos told me he attributed his health and longevity to eating eight pickles a day. He wasn’t joking. At 82, he was on set long before anyone else arrived and still there long after we wrapped. Rain, cold, night shoots, he never slowed. The pickles, he said, were his secret. Maybe he was right.
So for National Pickle Day, I photographed this pile of deli pickles on my usual black background; simple, direct, and exactly the way they come out of the jar or bag. Nothing styled, nothing staged. It felt fitting. Pickles, after all, were part of what kept a legend of cinema going strong.
If you’d like to see more of my commercial food photography, visit my gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Submarine-Hoagie-Hero-Grinder Day
Today is National Submarine-Hoagie-Hero-Grinder Day — a sandwich with many names and, apparently, many holidays. Depending on where you look, there’s also National Hoagie Day in May, National Submarine Sandwich Day in November, and even separate days for the Italian Sub, the Turkey Sub, and the Meatball Sub. Few foods have this many national observances, which probably says something about how much Americans love a good sandwich.
The submarine sandwich began with Italian immigrants in the Northeastern United States in the early 1900s, layering meats, cheese, and vegetables inside long rolls. The word “submarine” gained popularity during World War II because of its resemblance to the naval vessels, while “hoagie,” “hero,” and “grinder” each found favor in Philadelphia, New York, and New England.
In 1965, a 17-year-old named Fred DeLuca opened a small sandwich shop in Bridgeport, Connecticut — with funding from a family friend — and called it Pete’s Super Submarines. That would eventually become Subway, now one of the largest restaurant chains in the world. The brand helped turn the regional sub into a fast-food staple recognized everywhere.
The photograph here shows two of Subway’s most popular sandwiches, cut in half and photographed side by side on a black background — stacked with meats, cheese, lettuce, tomato, onion, and mayonnaise. Like all of my Food From Bag to Background series, they’re presented as-is, straight from the bag, with no styling or props.
You can find this and more in my Food From Bag to Background gallery at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
McDonald’s Hotcakes for National Pancake Day
Today is National Pancake Day. Instead of a diner short stack or some homemade recipe, I went with McDonald’s Hotcakes — straight from the bag, nothing styled, nothing staged. A little butter on top, a trace of syrup soaking in, and that’s it.
McDonald’s has been serving Hotcakes since 1977, one of the longest running items on their breakfast menu. They’ve become part of morning routines across the country, often ordered alongside the Egg McMuffin or a hash brown. For decades, they’ve been sold by the millions every year, making them one of the most widely eaten versions of pancakes in the United States.
And why “Hotcakes” instead of pancakes? The name goes back to an older American expression — “selling like hotcakes” — a 19th-century phrase meaning something that sells quickly and in large numbers. McDonald’s leaned into that history, choosing a word that already carried the sense of popularity and fast service.
That’s exactly why they belong in my From Bag to Background series. This project is about photographing fast food exactly as it comes, against a solid black background. Pancakes, burgers, tacos, sandwiches — all taken out of the wrapper and put in front of the camera. No props, no plating, no food stylist.
See more of my fast food photographs in From Bag to Background at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Bananas To Go
Today is National Banana Lovers Day. And what better way to honor it than with a box of sliced bananas neatly packed in a to-go container?
Because apparently, some banana lovers can’t be satisfied with nature’s original packaging. The peel, perfectly engineered for portability, wasn’t quite enough — so now we slice, box, and present them like fast food.
But let’s be honest: bananas have always been the ultimate grab-and-go item. You don’t need a clamshell, a plastic fork, or a drive-thru. Just peel, eat, and you’re done. Convenience food long before we invented the phrase.
Still, for today, let’s indulge the idea: bananas made ready like fries, carried out in a black plastic tray for those who want their fruit served with a touch of takeout flair.
Happy National Banana Lovers Day — however you choose to take yours to go.
Would you like more than Bananas? Check out my Commercial Food Gallery on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Thanks!
Vodka, Fries, and Famine: Thank the Potato
It doesn’t look like much — just a lump pulled from the dirt. Yet this humble potato has fueled empires, filled plates, and even caused catastrophe.
Today is National Potato Day, a nod to one of the world’s most enduring and versatile foods. First cultivated in the Andes thousands of years ago, the potato spread across the globe to become a kitchen staple. From French fries to vodka, it’s fed armies, inspired cuisines, and left its mark on history — the Irish potato famine of the 19th century reshaped migration and culture in ways still felt today.
My photograph marks the day with a simple pile of red and yellow potatoes, unstyled, against a black background. Before they’re mashed, fried, roasted, or turned into chips, they remain what they’ve always been: humble roots pulled from the earth.
More on my Commercial Food Gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Take a look it might make you hungry!
International Sushi Day: Grocery Store Takeout
Today is International Sushi Day — a good reminder that sushi has found its place not just in restaurants, but in the fast food world too. Ready-made trays of sushi are now a regular feature in grocery stores, often eaten right out of the package.
International Sushi Day began in 2009 as an informal celebration created by fans of the cuisine. Observed each year on June 18, it’s a day to recognize sushi’s global reach — from high-end omakase experiences to takeout options in supermarket coolers.
This photo is a bit of a departure from the rest of my From Bag to Background series. I usually photograph fast food with no bags, wrappers, or containers — just the food itself against a black background. But here, I left the container in. The purple tray added a visual contrast I didn’t want to ignore, and the sushi came already neatly arranged.
The growing availability of sushi as ready-made takeout makes it a natural addition to this project. It may be raw, but it’s still fast food.
You can see the rest of the From Bag to Background project here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Cupcake Lovers Day – A Classic Favorite
Before gourmet bakeries and Instagram-ready frosting, there was one cupcake nearly everyone recognized: the Hostess CupCake. Today, June 13th, is National Cupcake Lovers Day—unofficial, unexplained, and completely justified by the staying power of this classic snack.
Cupcakes go back to the late 1700s in American cookbooks, but the Hostess CupCake, introduced in 1919, was the first to be mass-produced. It started simple—just chocolate cake—but by the 1950s it gained a cream-filled center and its trademark white icing swirl.
It’s still going strong. Hostess sells more than 600 million CupCakes each year, making it arguably the most popular chocolate cupcake in America.
This image is part of my From Bag to Background series, where I photograph fast food and mass-market items exactly as they appear—unstyled, unaltered, and isolated against a black background. See the full gallery at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Jelly-Filled Donut Day – Raspberry and Glaze, No Apologies
June 8 is National Jelly-Filled Donut Day.
It’s a quieter entry on the food holiday calendar, but one that speaks to a specific kind of nostalgia. The jelly donut—with its burst of raspberry (or sometimes strawberry or apple), dusting of powdered sugar, or coating of glaze—has long been a bakery staple.
The exact origin of National Jelly-Filled Donut Day is unknown. Like many niche food holidays, it likely emerged through a mix of tradition and marketing momentum. But the donut it celebrates has a real history.
Jelly-filled donuts trace their roots to Central Europe. In Germany, the Berliner—a yeast-raised donut filled with jam—has been a favorite for generations. Jewish communities adapted it into the sufganiyah, eaten during Hanukkah. When immigrants brought these traditions to the U.S., jelly donuts found a natural home in bakeries and diners across the country. Over time, chains like Krispy Kreme and Dunkin’ made them mainstream.
Of the major brands, Krispy Kreme’s Glazed Raspberry Filled donut is often considered the favorite. Its lighter texture, warm-glaze appeal, and bright red filling strike a balance that other versions often miss. First sold in the 1930s from a small storefront in North Carolina, Krispy Kreme has held onto its original recipe and a sense of warm-donut theater.
For this post, I photographed the Glazed Raspberry Filled donut from Krispy Kreme. No props, no styling—just the donuts torn open and stacked, revealing the red interior against the black background. It’s part of my “From Bag to Background” series, documenting fast food exactly as it is, straight from the box or bag.
You can see more from this series on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Donut Day – A Stack of Krispy Kreme Tradition
🍩 Today is National Donut Day.
First established in 1938 by The Salvation Army to honor the “Donut Lassies” who served donuts to soldiers during World War I, National Donut Day has grown into a celebration of a uniquely American indulgence.
For the occasion, I photographed an assortment of Krispy Kreme donuts—stacked and unstyled, just as they came out of the box. Glazed, chocolate frosted, pink with rainbow sprinkles, maple, cinnamon sugar, and a few others. No tricks or props, just donuts on a black background.
It’s part of my ongoing “From Bag to Background” project—photographing fast food exactly as it is, isolating it from branding and context, letting it stand on its own.
Krispy Kreme began in 1937 in Winston-Salem, North Carolina, when Vernon Rudolph bought a yeast-raised donut recipe from a New Orleans chef and began selling hot glazed donuts through a hole cut in his bakery wall. The brand became known for its light, airy donuts and the signature “Hot Now” neon sign that still draws crowds.
More food images from this series can be found on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
🥬 National Veggie Burger Day – June 5
It’s National Veggie Burger Day—a time to consider what a burger can be without the beef.
First launched in 2017 by the vegetarian food company Amy’s Kitchen, the day was created to encourage people to try plant-based burgers and explore their benefits to health and the environment. Whether for ethical reasons, sustainability, or curiosity, veggie burgers continue to gain ground in the fast food world and beyond.
This is my photograph of five Burger King Impossible Whoppers, casually stacked on a black background. Each sandwich features a sesame seed bun, flame-grilled Impossible patty, tomato, lettuce, onion, pickles, ketchup, and mayo—served exactly as ordered, no styling or prep.
The Impossible patty, made primarily from soy protein and heme (a molecule found in both plants and meat), was developed to replicate the flavor and texture of beef. Introduced nationwide by Burger King in 2019, the Impossible Whopper remains the most widely known fast food veggie burger in the U.S.
Part of my From Bag to Background series, this image keeps the focus where it belongs—on the food itself, presented as-is, without props or artifice.
More in the full series on my website:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Macaroon Day — May 31
Today is National Macaroon Day. I photographed 56 coconut macaroons—half regular, half drizzled with chocolate—against my standard black background. Straight from the package, no styling, no props.
Coconut macaroons are a flourless cookie with a long lineage. The earliest versions date back to 9th-century Italian monasteries, made from almond paste. The word “macaroon” itself comes from the Italian maccarone, meaning “paste.” Over time, shredded coconut replaced almonds in the U.S., leading to the chewy golden version most familiar here.
Macaroons gained particular significance within Jewish communities, especially during Passover, due to their flourless composition. That connection helped solidify their place in American bakeries and holiday tables alike.
Whether you prefer the plain version or the chocolate-dipped kind, the macaroon has managed to stay relevant across cultures and centuries. The texture—crisp on the outside, chewy inside—is what makes it.
More photos from my “From Bag to Background” series at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Shrimp Day and Popeyes
May 10 is National Shrimp Day, a reminder that not all fast food comes in burger form. This is my photo of fried shrimp from Popeyes—unembellished, straight from the packaging, and photographed just as it was served.
While fried shrimp might not be the first thing people associate with fast food, Popeyes has carved out a place for itself in that space. Founded in 1972 in New Orleans by Al Copeland, Popeyes began with spicy fried chicken and a commitment to Louisiana-style flavors. But by the 1980s, seafood had become part of the menu, reflecting the culinary traditions of the Gulf Coast. Their fried shrimp—seasoned, battered, and fried with the same boldness as their chicken—has since become a customer favorite.
Popeyes now operates more than 4,300 locations worldwide, making it one of the largest fast food chains with a distinctly regional identity. Its menu has maintained a Southern character even as it expanded globally, and items like the fried shrimp have helped distinguish it from other chains.
Fast food seafood has long had a credibility problem, often treated as a token item on menus dominated by burgers, nuggets, or tacos. Popeyes helped shift that perception by offering shrimp that is consistently rated among the best in fast food—crispy, spicy, and more thoughtfully prepared than one might expect.
This image is part of my ongoing “From Bag to Background” project, where I photograph fast food as it comes—no stylists, no staging, no enhancements. Just the food itself, against a black background that forces a closer look at what’s often overlooked.
📷 See more of the series at https://www.secondfocus.com
National English Muffin Day — No Styling Required
Today is “National English Muffin Day” — a nod to the simple breakfast classic with its nooks and crannies.
My photograph of Thomas’ English Muffins, casually stacked and fork-split to reveal their airy interiors, stays true to how they come straight from the package. First sold in New York City in 1880 by British immigrant Samuel Bath Thomas, these muffins were originally called “toaster crumpets” before becoming the American breakfast staple we know today.
No styling, no tricks — just food as it is. See more from my “From Bag to Background” series on my website at http://SecondFocus.com Thanks!
National Crunchy Taco Day With Tiny Tacos
Happy National Crunchy Taco Day! 🌮🔥
Jack in the Box Tiny Tacos, stacked high and ready to devour. Crispy shells, seasoned filling, melted cheese, and just enough mess to make them irresistible. Introduced in 2020, these bite-sized tacos quickly became a fan favorite—perfect for snacking, sharing, or just indulging in a pile of crunch.
National Crunchy Taco Day celebrates the hard-shell taco, a staple of Tex-Mex cuisine since the early 20th century. While tacos have deep roots in Mexican history, the crunchy variety became widely popular in the U.S. thanks to fast-food chains and mass production, making them an icon of Americanized taco culture.
Hungry now? Maybe you will like my Food Photography and other projects. Visit my website at http://SecondFocus.com Thanks!
Ruffles: The 2nd Most Popular Potato Chip—But Who’s #1?
Another look at Ruffles for National Potato Chip Day—because one post wasn’t enough. Ruffles aren’t just any potato chip; they’re the 2nd most popular brand in the U.S. With their signature ridges adding extra crunch and flavor, it’s no surprise they’ve been a favorite since 1958.
But if Ruffles are #2, what’s #1? (You probably already know.)
See more of my food photography at http://SecondFocus.com Thanks!
Ruffles Have Ridges: A Crisp Drop for National Potato Chip Day
Today, March 14th, is National Potato Chip Day—celebrating the snack that’s been crunching since 1853. Americans eat over 1.85 billion pounds of chips a year, but Ruffles stand apart. Since 1958, their signature ridges have delivered extra crunch, extra flavor, and a chip built for serious dipping.
🎥 Watch as “Ruffles Have Ridges” in action—dropping onto the black background, catching the light, and landing with crisp perfection.
See more of my food photography and intriguing projects at SecondFocus.com Thanks!
Celebrating National Oreo Cookie Day: A Look at the World’s Best-Selling Cookie Through My Lens
It’s National Oreo Cookie Day! Since their debut in 1912, Oreo cookies have become the world’s best-selling cookie, with over 34 billion consumed annually across more than 100 countries. Originally created by the National Biscuit Company (now Nabisco), the first Oreos sold for just 25 cents a pound. From the classic chocolate and creme combo to countless limited-edition flavors, Oreos have cemented their place as a global snack icon.
My photograph captures a pile of these beloved cookies, showcasing their signature design and creamy filling against a deep black background. Explore more of my food photographs and other intriguing projects on my website at http://SecondFocus.com Thanks!
National Pizza Day x Super Bowl Sunday—A Perfect Pairing 🍕🏈
Today marks the rare overlap of National Pizza Day and Super Bowl Sunday, two occasions that bring people together—one for the love of football and the other for the love of pizza.
Pepperoni pizza isn’t just a favorite; it’s the most popular pizza in the U.S. While pizza’s origins go back to Naples, Italy, it evolved into something uniquely American when it arrived in the States. By the mid-20th century, the combination of crispy, spicy pepperoni and melted cheese became the go-to order, cementing its place in food culture.
One company played a major role in making pepperoni pizza a household staple: Domino’s. What started as a small operation in 1960 grew into the largest pizza chain in both the U.S. and the world, delivering millions of pizzas every day.
My photograph captures a fresh Domino’s pepperoni pizza—golden crust, bubbling cheese, and plenty of pepperoni, set against my signature black background. It’s a simple yet timeless image of the world’s favorite pizza on a day when millions will be enjoying a slice.
See more of my food photography and other work at SecondFocus.com
SecondFocus Blog 
Something On A Stick!
Today is National Something on a Stick Day, and nothing fits the description better than the corn dog. First patented in 1927 and made popular at state fairs in the 1940s, it remains one of the most recognizable American foods on a stick.
This is my latest photo—Foster Farms Honey Crunchy Corn Dogs, shown sliced and stacked against black. It’s part of my ongoing series examining fast food as cultural artifact.
View more from the series here at SecondFocus.com Thanks!
March 28, 2025 | Categories: Uncategorized | Tags: American food culture, black background photography, commercial food aesthetics, Contemporary Photography, corn dogs, fast food art, food on a stick, Food Photography, Foster Farms, from bag to background, National Something on a Stick Day, photo essay, photographic series, processed food, visual commentary | Leave a comment