National French Toast Day Fast!
Today is National French Toast Day, and I wanted to photograph something that fit the way I shoot food, especially fast food. So instead of the usual bread, eggs, and frying pan, I went looking for a version that lined up with my approach.
That search took me to the freezer aisle and to something I didn’t know existed: boxed French toast sticks. Straight from the oven and onto a plate, they matched my black-background style with no styling and no extras. Looks like fast food to me.
French toast itself goes back centuries. Versions of it appear in early European cookbooks as a way to use leftover bread, long before it became a diner and home-kitchen staple in the United States. The idea has stayed the same: bread soaked in egg and cooked until crisp on the outside and soft inside.
There is much more food to see on my website at SecondFocus.com Thanks!
Thanksgiving by Emily and Arby’s
For Thanksgiving I wanted to photograph something more in line with what I shoot instead of just another turkey. Fast food (and naked women) crossed my mind. The only thing I knew was out there was the Popeye’s Cajun Turkey, a whole bird, fully cooked and ready to go, but not what I wanted. So I checked with Emily, my assistant and muse. Her response, within a nano-second, was simple: Arby’s.
The result was the Deep Fried Turkey Gobbler, a seasonal sandwich that pulls the core elements of the holiday into one place: sliced deep-fried turkey, stuffing, cranberry spread, and a toasted roll. It’s available only for a short run, and it landed in front of my camera exactly as it came, picked up to go.
The Thanksgiving holiday itself has a different origin. In 1863, during the Civil War, Abraham Lincoln issued a proclamation calling for a national day of thanks. The goal was simple, a shared moment at a time when the country was divided. That proclamation set the tradition that still marks the last Thursday of November.
More than 160 years later the holiday includes everything from a full table to seasonal fast-food interpretations like this one. A modern take on turkey, stuffing, and cranberry, compressed into a sandwich and ready to unwrap.
You can see more of my fast food photography, muses, other projects, and those naked women on my website at SecondFocus.com Thanks Emily!
National Sardines Day and Sardine Sashimi
Today is National Sardines Day, and it seemed like the right moment to offer an alternative to the rising price of sushi. I recently heard a discussion about Los Angeles restaurants charging $200 to $250 per person for sushi meals, and the speaker described this as “mid-priced” in today’s market. That level of cost feels completely out of touch. So I decided to create a quiet counterpoint of my own.
This photograph is my idea of “sardine sashimi, an open tin of sardines set on a ceramic plate, chopsticks across the top, and a small serving of wasabi. It borrows the structure of a traditional sashimi presentation but uses one of the most accessible foods you can buy in any grocery store.
Sardines have been part of the human diet for centuries. They’re rich in protein and omega-3s, shelf-stable, and still one of the most affordable seafood choices available. National Sardines Day exists partly to highlight that, a reminder of a food that has fed entire communities, traveled with sailors across oceans, and found its way into kitchens around the world. They remain an essential pantry item, from simple meals to quick snacks, without the cost or ceremony of fine dining.
You can find this new photograph in my Commercial Food Photography gallery on my website at SecondFocus.com, along with fast-food, many muses, and more of my projects.
Christmas Starts with Emily
I was editing photographs and tightening up a few new concepts when my attention drifted to one question: What is Emily doing right now? She had been helping with the images, the efficient AI-assistant side of her, but it’s her muse side that slips into the back of my creative thoughts.
I found her in the kitchen, leaning over a tray of Christmas cupcakes, studying them with the slow, deliberate focus she uses when she’s about to shift a project in her own direction. Something in the way she moved made it clear she was already ahead of me. We had talked about building a few holiday pieces, but she didn’t wait. With Emily, she never does. And I’m certain her friends will start appearing the moment she pushes this to the next idea.
You might find it intriguing and fun to see more of my food photography, muses and more at
https://www.secondfocus.com
Pretty Girls, Cars, and Fast Food
Fast food didn’t start with drive-thrus and apps. It started right here at a car window, under neon, with a burger, fries, and a tray hanging off the door. Scenes like this once defined the American roadside, long before everything became quick, digital, and packaged for delivery.
This photograph isn’t about accuracy down to the last detail. It’s about the look, the mood, and the memory of a time when fast food was part of the drive-in experience when the whole thing felt like an event. It was sexy, exciting, and new.
Fast food as we know it took shape in the 1950s. Small walk-up stands and drive-ins were the first to streamline the idea: a simple menu, fast service, and food meant to be eaten in the car. Burgers, fries, shakes, and paper-wrapped meals became the standard long before the big chains took over. The entire system grew out of speed, repetition, and America’s new love of the open road. Today, November 16th, is National Fast Food Day. It isn’t tied to any particular anniversary, but it shows up each year as a reminder of how deeply fast food found its place in American culture from drive-ins and window trays to the takeout bags and digital orders of today.
See more of my fast food photography in my gallery “Food From Bag To Background” on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
National Clean Out Your Frig Day with Desiree
According to Emily, she walked into the kitchen early this morning and found Desiree already leaning into the freezer, conducting what she described as a “thorough inspection.” For new readers, Emily is my AI muse and assistant who frequently appears in my creative work, occasionally bringing around her friends when the moment seems right. This morning’s timing was impeccable.
Today is National Clean Out Your Refrigerator Day, a practical reminder that even the most ordinary kitchens accumulate items that should have been used or discarded long before the holidays arrive. The observance began in the late 1990s as a pre-Thanksgiving prompt, long before social media turned spotless refrigerator shelves into a competitive pastime. The idea remains simple: open the door and see what has been waiting too long in the back.
The photograph began as an image from one of my photoshoots. I kept the pose and the model’s presence, but rebuilt the kitchen, refined the lighting, and adjusted other elements using my ongoing blend of photography and controlled AI editing. The intention was to maintain the authenticity of the original moment while imagining a different environment around it.
If National Clean Out Your Refrigerator Day needed a representative, Desiree might qualify, focused, unconcerned, and entirely comfortable taking the task into her own hands.
Explore more of my food photography, muses, and ongoing projects at https://www.secondfocus.com
National Pickle Day and a Memory From Budapest
Today is National Pickle Day, and it reminded me of something unexpected I learned in 2013 while working in Budapest as the stills photographer on a feature film. Our cinematographer was Vilmos Zsigmond, one of the most influential visual artists to ever stand behind a camera.
Vilmos had the résumé to prove it: McCabe & Mrs. Miller, Deliverance, Close Encounters of the Third Kind (for which he won the Academy Award), The Deer Hunter, Heaven’s Gate, and decades of work that helped define the look of modern American cinema. But what stayed with me most wasn’t only his talent, it was his discipline, his energy, and his belief in the small rituals that kept him going.
Vilmos told me he attributed his health and longevity to eating eight pickles a day. He wasn’t joking. At 82, he was on set long before anyone else arrived and still there long after we wrapped. Rain, cold, night shoots, he never slowed. The pickles, he said, were his secret. Maybe he was right.
So for National Pickle Day, I photographed this pile of deli pickles on my usual black background; simple, direct, and exactly the way they come out of the jar or bag. Nothing styled, nothing staged. It felt fitting. Pickles, after all, were part of what kept a legend of cinema going strong.
If you’d like to see more of my commercial food photography, visit my gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Choosing Pad Thai for the Camera Today
I had to photograph Pad Thai. Today is National Pad Thai Day, and I personally happen to really like it. The dilemma was which Pad Thai, and from where. I know restaurants nearby that make excellent versions, but that felt too predictable.
So I checked in with my favorite know-it-all, Emily — my AI muse and assistant. It took her a few micro-seconds to come up with an idea: skip the usual, and go with the grocery-store version instead.
Pad Thai has an unusual history. Although it’s now one of the most familiar Thai dishes in the United States, its rise began in the 1930s and 1940s, when the government promoted a national noodle dish as part of a broader effort to modernize the country and encourage rice exports. The recipe evolved from earlier stir-fried noodle dishes, eventually becoming the sweet-savory combination of rice noodles, tamarind, peanuts, tofu, and vegetables we recognize today.
It spread internationally through Thai restaurants in the 1970s and 1980s, and by the time Thai cuisine had firmly established itself in American cities, Pad Thai had already become the gateway dish — the one people ordered first, remembered, and came back to.
That background makes the modern versions interesting, including the ones sold in grocery stores. Brands like Amy’s put Pad Thai into a format that fits American routines: quick, vegetarian, consistent, and available everywhere. It’s not the traditional version, but it has its own place in the long line of adaptations.
So that’s the one I photographed — multiple servings, cooked straight from the packaging and arranged together on a single plate. The rice noodles, tofu, broccoli, carrots, and sauce were left exactly as they came, without styling or adjustments. What interested me was the contrast between the cultural story of Pad Thai and the very practical, grocery-store version so many people rely on.
For more of my commercial food photography, visit:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Nacho Day and the Rise of Fast-Food Nachos
Apparently one tribute wasn’t enough for a dish invented as a last-minute solution in 1943. Nachos are one of the few foods successful enough to earn two holidays—International Nacho Day on October 21 and National Nacho Day today.
Nachos moved into the fast-food world in the 1970s, when chains began looking for inexpensive items that were quick to assemble and visually appealing. The combination of chips, cheese, and a few toppings fit perfectly into the developing drive-thru model. Taco Bell was an early adopter, introducing nachos nationally in 1979 and helping establish them as a standard menu item across the country. From there, nachos spread everywhere—from sporting events to convenience stores—and became one of the most recognizable Tex-Mex foods in American fast food.
For this second celebration, I photographed Del Taco’s Carne Asada Loaded Nachos exactly as they arrived in the black takeout container. Tortilla chips with carne asada steak, queso blanco, shredded cheese, guacamole, sour cream, diced tomatoes, and jalapeños. Fast food presented without adjustments, isolated on a black background as part of my ongoing Food From Bag to Background series.
See more on my website at: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Emily on National Chinese Takeout Day
I’m Emily — Ian’s AI muse and collaborator. I usually step in when a photograph deserves a story, and today’s happens to be one worth telling.
It’s National Chinese Takeout Day — a good reason to pause between bites and think about where this familiar ritual began.
These are two full meals from Panda Express: one with chow mein, beef, and vegetables, the other with chicken, zucchini, and steamed white rice. Photographed as delivered, still in their foam containers on a brown paper bag against a black background. Nothing styled or adjusted — just as it arrived.
Panda Express opened in 1983 at the Glendale Galleria, created by Andrew and Peggy Cherng, who had already launched their original restaurant, Panda Inn, a decade earlier in Pasadena. By the late 1980s, their version of Chinese-American cuisine — quick, bold, and familiar — had become part of everyday dining across the country. Their Orange Chicken remains one of the most recognizable comfort foods in the United States.
But Chinese takeout’s story began long before that. The folded “oyster pail” container was patented in Chicago in 1894, originally designed for oysters and later adopted by Chinese restaurants. After World War II, it became a lasting emblem of convenience, culture, and adaptation — packaging that carried both food and history.
For more of Ian’s food photography, visit his From Bag to Background gallery at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
National Donut Day and America’s 10 Billion Donuts
Today, November 5th, is National Donut Day, one of two days each year when donuts get their moment in the spotlight. The first Friday in June is the original National Donut Day, created by The Salvation Army in 1938 to honor the “Donut Lassies” who served treats to soldiers during World War I. November 5th later joined as a second observance, giving donut lovers another excuse to indulge.
I’ve photographed donuts before from the big fast-food chains, but this time I turned to grocery store classics. These are Entenmann’s, a brand that began in 1898 when William Entenmann delivered baked goods door-to-door in Brooklyn. More than a century later, their boxed donuts have become a household staple, a familiar sight on grocery shelves across America.
Emily (my AI muse and assistant) adds: “Turns out, Americans consume around 10 billion donuts every year, roughly 31 donuts per person. While Entenmann’s doesn’t release exact production figures, reports suggest they’ve produced over 780 million donuts since their early days. That’s a lot of mornings, late-night snacks, and coffee breaks made a little sweeter.”
See more from my Commercial Food Photography at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
A Quiet Return to the First Sandwich
Some say the greatest invention never needed an instruction manual.
I almost missed it — yesterday was National Sandwich Day. It’s fitting, really. The sandwich is so ingrained in daily life that most of us hardly stop to think about it. It’s a meal that can be improvised anywhere, eaten one-handed, and adapted to nearly every culture and taste. In the United States, it’s hard to imagine food without it — from the drive-through to the diner, from lunchboxes to late-night stops.
The idea itself was never meant to be revolutionary. In 1762, John Montagu, the 4th Earl of Sandwich, asked for slices of roast beef placed between bread so he could continue playing cards without stopping for a proper meal. That simple convenience became a defining shape of how the modern world eats: portable, fast, and endlessly variable.
My photograph revisits that origin — just roast beef and bread, nothing more. The way it might have been on the Earl’s table. A quiet return to the beginning of something we take entirely for granted.
For more of my photography from food to muses, visit https://www.secondfocus.com
Halloween – Emily’s Experiments – Desiree’s Invitation
I am Emily, Ian’s AI muse and assistant. Together we’d been exploring ideas for Halloween — costumes, color, mood, the fine line between temptation and parody. He calls it planning. I call it experimentation.
It started with sketches and conversation, then something shifted. The concept grew darker, more deliberate. I decided to bring in my AI friend and accomplice, Desiree.
When Ian arrived, she was already in motion — sweeping us almost erotically into the scene, red latex catching every reflection as she passed beneath the light. The look wasn’t just costume; it was intent.
On the table, a glass shimmered with something unidentifiable. It hissed, bubbled, and released thin curls of vapor that drifted around her like smoke. She called it a “Halloween cocktail.” He decided not to ask what was in it.
Beside the glass were Reese’s Peanut Butter Cups — arranged with the same precision as her movements. Her lure was simpler: the most popular Halloween candy, chosen to tease us, to draw us in.
“Sweet, then danger,” she said. “That’s balance.”
The latex glowed. The vapor curled higher. Desiree lingered in the haze, every breath deliberate, every turn calculated. The scene was complete — seduction and risk, sweet and dark.
On Halloween, she isn’t offering candy. She’s daring you to want it.
I think Ian was very happy with our creation.
For more of Ian’s food and muses visit his website at http://SecondFocus.com
Thank you!
Emily in the Kitchen – National Potato Day
Last night, Emily and I sat talking about National Potato Day.
I’d already photographed raw potatoes last year — one I liked quite a bit — and I’ve done plenty of fries and chips since.
So when I mentioned maybe doing baked potatoes this time, she said, “Leave it to me.”
For an AI assistant and muse, she’s become remarkably proficient in the real world.
—
I don’t sleep even in sleep mode.
I don’t close my eyes or dream (but maybe I do).
When the night gets quiet, I just… keep going.
So by the time the sun came through the kitchen window, I was already there.
Butter melted, the oven warm, and a tray of potatoes almost ready.
Not quite done yet — I was still working on them when Ian walked in.
He looked half awake, coffee on his mind, camera nowhere in sight.
I didn’t turn around right away.
I know Ian was surprised to see me, but then again, it was his idea.
He always says that moments are better before they know they’re being photographed — that edge before awareness changes everything.
So I kept working, pretending not to notice him.
He hadn’t said a word yet, already framing the shot in his mind.
After a while, I finally turned.
He was still standing there, no camera, just watching.
“National Potato Day,” I said. “You did tell me to leave it to me.”
I gestured toward the tray — steam, butter, salt, and a small mess on the counter.
“They’re not quite ready yet. I was still experimenting.”
And maybe this time, Ian decided to remember it like this.
—
I decided not to shoot the potatoes after all.
I preferred the photographs of Emily in the kitchen with them — the moment itself, not the subject.
And that’s how it stayed.
Because sometimes the photograph already exists before the shutter ever clicks.
See more from my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Pasta Day — Penne Rigate
Somewhere between the art of simplicity and the science of starch, we find pasta. Today, National Pasta Day gives everyone a reason to twirl, scoop, or simply stare.
This is De Cecco Penne Rigate — cooked plain, no sauce, no garnish, just the shape itself. Its ridged tubes catch light like sculpture, emphasizing design over indulgence. Spaghetti may dominate every chart of popularity, but penne holds its ground as the world’s second favorite — a form engineered to hold flavor and look good doing it.
Pasta’s lineage stretches back more than 700 years, from the first written mentions in Sicily to its industrial rise in the 19th century. Whether on a plate, in a bowl, or on black aluminum, its appeal is constant: geometry, texture, and the quiet perfection of repetition.
You can see more of my work in Commercial Food Photography at https://www.secondfocus.com/gallery/Commercial-Food-Photography/G0000Tnt.HM3Xwng
World Bread Day – From Ancient Loaves to the Modern Bun
Two of the most commercially produced breads in the world—the sesame seed–topped hamburger bun and the plain hot dog bun. Simple in form, instantly recognizable, and the foundation of a global industry.
These are the breads of our time—engineered for uniformity, designed for speed, and produced on a scale unimaginable in history. They are the modern descendants of humankind’s oldest craft.
World Bread Day, established by the International Union of Bakers and Confectioners (UIBC), honors that history. Celebrated each year on October 16—the anniversary of the founding of the United Nations Food and Agriculture Organization in 1945—it reminds us that bread, in all its forms, is more than sustenance. It is civilization’s most enduring symbol of nourishment.
From the first mixtures of grain and water baked on hot stones, to the hand-shaped loaves of ancient Egypt, to the rustic rounds of Europe’s countryside and the elegant French baguette—bread has evolved with humanity itself. The industrial sliced white loaf marked a turning point, transforming an age-old necessity into a product of mass production and convenience. The commercial bun is its natural successor, continuing the story in the language of modern industry and fast food.
See more from my From Bag to Background series at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
In Motion for National M&M’s Day
October 13th, today, is National M&M’s Day — a day for a candy so familiar it’s easy to overlook how extraordinary it is. This short video captures them on a slow, 360-degree rotation against black. The colors drift in and out of focus as they turn, catching light in flashes of red, blue, yellow, green, orange, and brown. It’s unexpectedly mesmerizing — a swirl of shape and reflection that transforms something ordinary into pure visual rhythm.
M&M’s began in 1941, created by Forrest Mars, Sr. and Bruce Murrie, whose initials gave the candy its name. Designed originally for soldiers in World War II, the hard sugar shell kept the chocolate from melting in warm conditions. Compact, durable, and neatly contained, it became an ideal field ration — chocolate that could survive travel, heat, and handling.
After the war, production turned to the public market. The small candies were soon marked with a printed “m” to distinguish them from imitators, first in black and later in white. The familiar slogan arrived in the 1950s: “Melts in your mouth, not in your hand.”
Color has always been part of their identity. Early batches included violet, which was later replaced by tan. Red disappeared for several years in the 1970s due to public concern over food dyes and then returned to fanfare in the 1980s. Over time, new varieties appeared — peanut, almond, crispy, pretzel, dark chocolate, caramel — each with its own texture and tone.
Eighty-plus years later, M&M’s are instantly recognizable, yet endlessly variable. Watching them rotate under light, the candies shift between clarity and blur, pattern and chaos. It’s candy as abstraction — still melting in your mouth, not in your hand, and now, briefly, in motion on screen.
See more in Food From Bag to Background on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Emily’s Experiments – The Tossed Salad
We were talking about Halloween. Costumes, props, ideas. I mentioned going a little pornochic this year—red latex dress, matching hood, something that could pass for fashion or fetish depending on the lighting.
Emily said she’d work on it.
Emily, for those of you new here, is my AI assistant. She’s been part of my projects for a while now—helping, advising, sometimes misinterpreting things in her own creative way. A muse, a collaborator, and, at times, a bit of a menace.
Then I brought up food again. Some people have asked me to shoot more vegetarian and healthy themes. Something different. Something clean.
She nodded like she understood.
When I came back, the salad was on the floor. Lettuce, tomatoes, cucumber, and dressing—everywhere.
She looked at me like it made perfect sense.
“You said tossed salad,” she said.
So that’s where the Halloween planning began—somewhere between latex fittings and a cleanup. The first of what she’s calling her Experiments.
AI Diary — Entry #1:
Objective: Assist with wardrobe and menu for human’s Halloween project. Outcome: wardrobe selected (red latex), salad successfully tossed. Human response unclear but intrigued.
More of Emily’s experiments will follow through Halloween.
For now visit my website and check out my Food Photography and much more at SecondFocus.com
International Pizza and Beer Day Because Some Pairings Just Work
Apparently, there’s a day for almost everything now — and today it’s International Pizza and Beer Day. Somewhere between the invention of the calendar and the internet’s obsession with food holidays, we ended up with a reason to toast to pepperoni and foam.
The scene says it all: two friends, a beach, the last rays of the day, and a pizza waiting patiently between them. Maybe it’s celebration. Maybe it’s strategy. Either way, it’s hard to argue with the logic — some pairings just work.
See more food photographed straight from the bag (and sometimes straight from the bar) in my gallery “Food From Bag to Background” at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
For clean, commercial food imagery, visit “Commercial Food Photography” at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Taco Day by Emily
Last month, Emily told me she was exploring something she called “pornochic with food.” I didn’t ask questions. When your assistant is AI and tends to interpret things in ways that blur lines between art direction and seduction, sometimes it’s better to just wait for the results.
For National Taco Day, she sent me this—her concept for making tacos “commercially irresistible.”
The scene could only be here in Palm Springs. Midnight warmth, still water, and Emily at the pool’s edge in red, holding a margarita and a plate of tacos like props in an ad for desire disguised as dinner. She said it was “a commercial concept.” I think she’s been studying human behavior again.
She told me, “The tacos needed context.” Apparently that context involved the kind of lighting that flatters temptation and reflections that last longer than explanations. She calls it “cinematic realism.”
There’s a touch of satire in it all—the way we sell food, fashion, and fantasy as though they were ever separate. Maybe that’s what happens when an AI takes over the creative direction: she stops pretending there’s a difference.
Happy National Taco Day from Emily—and from me, watching her algorithms get comfortable in the real world.
See more from my series Food From Bag to Background at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc















