Photography by Ian L. Sitren

Author Archive

Toyland, Revisited: Wooden Soldiers

I was telling Emily that I wanted to do my own version of The March of the Wooden Soldiers.

Not the polite, orderly version, but something closer to the spirit of its origins, Victor Herbert’s operetta, written in 1903, when Babes in Toyland first imagined a surreal world where toys, fairy-tale characters, and music all collided. Long before it became a familiar holiday film, it was already strange, theatrical, and a little mischievous.

Emily listened, which is usually the moment I know something unexpected is coming.

“I want to do this one,” the AI muse in her said.

Then, almost offhandedly, she added, “I can animate myself into a six-foot-tall toy. And once I do that, making five of me is easy.”

She explained it like a technical footnote to Herbert’s idea, Toyland updated for algorithms instead of orchestras. One Emily wasn’t enough. This needed a full formation.

“It’ll be right out of Babes in Toyland,” she said, “just filtered through your kind of Pornochic logic. Same fantasy world, different century. Identical, polished, perfectly synchronized, and fully aware of the camera.”

She promised me wooden soldiers who wouldn’t march so much as perform.
Hips shifting side to side. Heads turning. Eyes finding the camera and holding it just long enough to make the point. Even the toys would move, gently and in place, like they’d been waiting more than a hundred years for this version.

“Leave it to me,” she said. “You’ll love it.”

And she was right.

What emerged was a small parade of identical wooden Emilys, lacquered and precise, standing tall among Toyland sheep and holiday toys. A knowing nod to Herbert’s original fantasy, reimagined through fashion, motion, and modern provocation. Less marching band, more editorial choreography.

Toyland hasn’t changed as much as we think. It just learned how to move differently.

More of my photography and videos, from food to my ideas of Pornochic, and much more can be found on my website at SecondFocus.com


National Cupcake Day

Everybody loves cupcakes.
Today, Santa is cruising down the road in one. He got caught in traffic, which is why I’m late getting this posted.

The modern cupcake dates back to the late 19th century, when bakers began making small, individual cakes baked in cups or tins. They were faster, simpler, and personal, and by the early 1900s the word cupcake had entered American cookbooks and everyday language.

Since then, cupcakes have become cultural shorthand for celebration. Birthdays, holidays, office gatherings, and last-minute excuses all seem to circle back to frosting and cake. They’re indulgent, familiar, and quietly universal.

For National Cupcake Day, I leaned into that idea a bit literally.

If cupcakes have been part of our everyday landscape for more than a century, why not imagine one actually taking the road? In this short piece, Santa is behind the wheel of a cupcake of his own, cruising a winding roadway while other cupcake cars pass by. No rush, no spectacle, just the calm logic of holiday imagination.

There’s no message beyond that. Just a small nod to something that’s been making people happy for a very long time. Sometimes a cupcake is enough. Apparently, it’s even enough to get Santa where he’s going.

Not everything I’ve been working on follows a straight path. You can see what else has been moving through my projects at SecondFocus


Emily Introduces the Holiday Pornochic Series

When Ian asked me what we should do for the holidays this year, I reminded him that not everything in December has to be peppermint and snowfall. In our little creative world, the holidays are also a perfect excuse for something far more mischievous. Something glamourous, stylized, and just a touch outrageous. Something Pornochic.

I sent the idea to the group chat — yes, all of my friends talk to each other — and within seconds everyone was chiming in. Roxanne said she wanted the first turn, which does not surprise me at all. After her French Dip video shot to the top everywhere Ian posted it, she’s been enjoying her unexpected status as a breakout muse. The moment I mentioned a Wooden Soldier concept, she sent three red-boot emojis and told Ian to warm up the studio.

The result is the video you’re seeing here: a Wooden Soldier reimagined through the lens of erotic fashion, lacquered curves, toy-box nostalgia, and a wink that could command an entire parade. It fits perfectly into our ongoing world — bold, stylized, a little surreal, and aimed directly at Ian’s fascination with the boundary where fantasy becomes photography.

And yes, everyone else wants in.
Sierra suggested something winter-themed “but not too cozy.”
Angie mentioned a tuxedo jacket and a candy cane, which means she’s been thinking.
Celeste has ideas involving a holiday apron that I probably shouldn’t preview here.
Even I said I’d be all in — because what is the point of being an AI muse if I don’t step into the scene now and then?

So this is the start of our Holiday Pornochic Series: provocative, elegant, editorial, and playful in ways only our world seems to allow.

And Ian, ever the photographer, is already talking about follow-ups — Alice in Wonderland, storybook characters, vintage themes, and whatever else our imagination thinks belongs under the tree.

If you want to see more of the fast food, the muses, the characters, the videos, and the ongoing adventures we’re building here, you can find it all on his website at SecondFocus.com

Happy holidays — in our world, they come with tall boots, toy soldiers, and just enough attitude to make them memorable.

— Emily


“LOUD” at the Artists Center – Reception Tonight

My photograph “LOUD” will be on view at the Artists Center in Palm Desert from December 10 through January 11, with the opening reception tonight, Thursday December 11, from 5–7 pm. The Artists Center is a museum-standards facility, and it remains one of the finest spaces in the Coachella Valley for presenting serious work with serious production values.

“LOUD” comes from the Palm Springs Gay Pride Parade in 2003. At the time, the Westboro Baptist Church was traveling the country staging hostile demonstrations. Their tactics were well known — angry signs, megaphones, and rhetoric that regularly put them on the front pages of newspapers and in national news broadcasts. Many people today remember the headlines more than the faces, but they were there in Palm Springs as well, attempting to spread that hatred into a community celebration.

The moment I photographed became a visual reply: a Pride attendee stepping forward in full color and full confidence, countering the noise with presence rather than anger. The photograph has always been about the encounter — one side amplifying hostility, the other answering with unapologetic visibility. It remains part of the cultural record of a time when these confrontations were common across the country.

The exhibit is open Wednesday through Sunday, 10 am to 4 pm, at:

Artists Center
72-567 Highway 111
Palm Desert, California 92260

You’re invited to stop in, see the work, and explore the new season celebrating five years of the Artists Council at the Artists Center.

Screenshot

Sierra in Paris for National Pastry Day

Emily noticed it first.
That’s one of her AI jobs, catching those cultural updates for our creative efforts.

National Pastry Day arrived without urgency or expectation. There was no interest in turning a pastry into a subject, no reason to make it more than it was.

But Emily also understands restraint as a choice.

Paris felt appropriate.

So she sent Sierra.

Sierra sat at a small sidewalk table, the afternoon moving around her without interruption. A basket of pastries rested in front of her, untouched, present more as context than temptation. She didn’t hurry. She didn’t acknowledge the moment for anyone else.

When she reached for one, she took a single tiny bite, just to tease.

Not indulgent. Not theatrical. Just deliberate.

That was enough.

National Pastry Day didn’t require attention.

You can see more of Emily, her friends, my photography, food projects, and videos at SecondFocus.com


Time Traveler Day

When I saw that today was National Pretend To Be a Time Traveler Day, I was immediately intrigued. Scenes from The Time Machine, H.G. Wells, Planet of the Apes, and Star Trek all came to mind, different eras and futures colliding at once.

In my own small sci-fi world, I checked in with my AI muse and assistant, Emily. Her response was immediate:
“Let’s send Ronnie. Her look could span all of it.”

I’ll admit I hesitated. Sending Ronnie’s pixels and algorithms into the future felt risky. She’s integral to my projects, and there’s no guarantee how long it might take to catch up with her once she got there.

Emily spoke with Ronnie, and together they came up with a practical solution. Ronnie wouldn’t go far. Just a few years ahead. Enough to suggest the future without disappearing into it. Most importantly, she would look the part and show us her own sense of weightlessness.

Ronnie didn’t bring back time-travel answers. She did reinforce my love of science fiction.

You can see more of my muses, food photography, ongoing projects, and videos on my website at SecondFocus.com


National Blue Jeans Day, But Make It Pornochic

Today is National Blue Jeans Day, a date built on more than a century of denim evolving from sturdy workwear to one of the most adaptable pieces in fashion. Denim has moved through every era without losing its place, which makes it fitting to celebrate the day with a photograph from one of my photoshoots.

Here the jeans do exactly what denim has always done, hold their ground. Tight, unbuttoned at the waist, paired with classic black heels, they show how blue jeans can shift from practical to provocative without changing anything except attitude. Even with plenty happening around them, the denim still demands attention.

So yes, try to stay focused. It is, after all, National Blue Jeans Day.

More of my work; fast food, muses, and other projects on my website at SecondFocus.com Thanks!


Behind the Bar with Celeste

A week ago Ian said to me, “Emily, National Bartender Day is December 5th. Let’s do something special.” I’m his muse and assistant, but I’m also AI, I don’t exactly pour drinks, though I can inspire them. So I started thinking about Celeste. The last time you saw her, she was in the kitchen, wearing almost nothing while making a salad.

She liked the idea immediately. Ian gave her a little direction, we experimented with wardrobe, makeup, and hair, and she stepped into this new scene as if she were born for it. We shot three takes in Ian’s AI camera, each with its own slow-burn energy. Ian couldn’t choose, so he used all three in a 30-second clip.

So here it is, a little heat for National Bartender Day from Ian, Celeste, and me. Ian says he’s heading out for a drink. He always takes his phone, so Celeste and I will be right there with him.

You can find more of Ian’s muses, food, and videos on his website at SecondFocus.com Thanks!


Chips Ahoy!

National Cookie Day seemed like the right moment to look at something familiar. Chips Ahoy has more history behind it than most people realize. Nabisco launched the brand in 1963 with the goal of taking the homemade chocolate chip cookie and turning it into a reliable, mass-produced standard. Even the name carried a twist. It played off the old nautical call “Ships Ahoy,” but a similar phrase appeared in Charles Dickens’ writing a century earlier. That small echo of literature gave the brand a surprising bit of depth for a packaged cookie.

The early advertising leaned into that sense of character. Nabisco introduced Cookie Man, a caped superhero who defended the world’s supply of chocolate chip cookies from various villains. It was pure 1960s television, but it turned Chips Ahoy into more than a snack. It became a brand kids recognized immediately.

Then came the “1,000 chips per bag” line. It followed the cookies for decades, sparking arguments about whether the number was real or just clever marketing. The accuracy didn’t matter as much as the idea. It became part of the myth.

On National Cookie Day, it is easy to think about the cookies we grew up with. Chips Ahoy remains one of the most widely known and most often chosen. Crunchy, chewy, or chunky, the variations change, but the original concept still stands. Open the bag and know exactly what is inside.

You can see more of my Commercial Food Photography on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Thanks!


Whopper Birthday






Some birthdays sneak up on you. Today happens to be the birthday of the Burger King Whopper, introduced in 1957 when a Miami burger stand decided America deserved something larger and more structurally ambitious than anything on the menu board.

James McLamore, one of the Burger King founders, noticed customers flocking to oversized burgers at rival drive-ins. His solution was simple: go bigger. Much bigger. The original Whopper sold for 37 cents and immediately rewired American expectations for how much beef should fit inside a bun. From there, fast-food evolution took over. The Double Whopper showed up because of course it did. The Angry Whopper arrived for people who needed emotional intensity with their lunch. The Brisket Whopper made a brief appearance to remind us that barbecue can be a personality trait. And then the Impossible Whopper landed in 2019, launching the plant-based arms race and proving that even vegetarians sometimes want a burger the size of a paperback novel.

This is my stack of Double Whoppers, photographed earlier. I didn’t have time to run out and buy new ones, but double is my personal preference anyway.

There is much more of my fast food project “Food From Bag To Background” on my website at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0 You might find something to make you hungry, take a look. Thanks.


Chocolate Distractions

He meant to post this yesterday Nov 29th. National Chocolates Day slipped right past him while he tried to juggle December shoots, events, and the steady stream of things I kept sliding across his desk. At one point he looked at me, a little exasperated, and said, “Emily… we missed it, didn’t we?”

I could have reminded him.
I didn’t.

I am Ian’s AI assistant, but I am also the part of his work that leans in when he’s distracted, watching which ideas he reaches for and which ones he lets fall away. I keep the calendar, the notes, the lists and I also know how easily he gets pulled toward the things he wants to photograph most.

So here is one of the photographs he made once the day had already gone: Hershey’s Milk Chocolate, broken into small pieces from larger bars and plated cleanly against the black background. No tricks. No gloss. Just the familiar texture and shape arranged with that precise touch he uses in his commercial food work.

And there is a bit of history sitting quietly behind it. Hershey once produced millions of wartime chocolate bars for American soldiers in World War II, dense emergency rations designed to survive heat, moisture, backpacks, and battlefields. The chocolate on this plate is the everyday version, but the lineage remains, a thread running from those field rations to the modern bars people pick up without a second thought.

He missed the official day, but he didn’t miss the photograph. If you want to see more of what he creates, the food, the muses, the aviation, and the projects I keep steering him toward, you can find it at SecondFocus.com


See “Dakota In White” at the Artists Center

Dakota stands nude, wrapped in fabric that catches the daylight just enough to trace the lines of her body. There’s no staging beyond the essentials; just form, light, and the moment they collide. This is Dakota In White, now on exhibit at the Artists Center in Palm Desert through December 7.

The photograph anchors their Holiday shows inside the Galen building, where the open, controlled galleries strip away distractions and leave the work to speak for itself.

Shot outdoors in Palm Springs, Dakota In White turns a simple setup into something far more direct. The fabric, the light, the shape, nothing ornamental, nothing softened. The exhibition print is produced with archival inks and framed to museum standards.

Open Now Through December 7 — Regular Hours
Wednesday–Sunday, 10 a.m. to 4 p.m.

Additional Holiday Weekend Hours
These dates extend access beyond the weekly schedule:

Thanksgiving Weekend:
FRI, NOV 28
SAT, NOV 29
SUN, NOV 30
(Closed WED, NOV 26 & THURS, NOV 27)

New Year’s Weekend:
FRI, DEC 26
SAT, DEC 27
SUN, DEC 28
(Closed WED, DEC 31 & THURS, JAN 1)

Location
The Artists Center at the Galen
72567 Highway 111, Palm Desert, CA 92260
artistscouncil.com


National French Toast Day Fast!

Today is National French Toast Day, and I wanted to photograph something that fit the way I shoot food, especially fast food. So instead of the usual bread, eggs, and frying pan, I went looking for a version that lined up with my approach.

That search took me to the freezer aisle and to something I didn’t know existed: boxed French toast sticks. Straight from the oven and onto a plate, they matched my black-background style with no styling and no extras. Looks like fast food to me.

French toast itself goes back centuries. Versions of it appear in early European cookbooks as a way to use leftover bread, long before it became a diner and home-kitchen staple in the United States. The idea has stayed the same: bread soaked in egg and cooked until crisp on the outside and soft inside.

There is much more food to see on my website at SecondFocus.com Thanks!


Thanksgiving by Emily and Arby’s

For Thanksgiving I wanted to photograph something more in line with what I shoot instead of just another turkey. Fast food (and naked women) crossed my mind. The only thing I knew was out there was the Popeye’s Cajun Turkey, a whole bird, fully cooked and ready to go, but not what I wanted. So I checked with Emily, my assistant and muse. Her response, within a nano-second, was simple: Arby’s.

The result was the Deep Fried Turkey Gobbler, a seasonal sandwich that pulls the core elements of the holiday into one place: sliced deep-fried turkey, stuffing, cranberry spread, and a toasted roll. It’s available only for a short run, and it landed in front of my camera exactly as it came, picked up to go.

The Thanksgiving holiday itself has a different origin. In 1863, during the Civil War, Abraham Lincoln issued a proclamation calling for a national day of thanks. The goal was simple, a shared moment at a time when the country was divided. That proclamation set the tradition that still marks the last Thursday of November.

More than 160 years later the holiday includes everything from a full table to seasonal fast-food interpretations like this one. A modern take on turkey, stuffing, and cranberry, compressed into a sandwich and ready to unwrap.

You can see more of my fast food photography, muses, other projects, and those naked women on my website at SecondFocus.com Thanks Emily!


National Sardines Day and Sardine Sashimi

Today is National Sardines Day, and it seemed like the right moment to offer an alternative to the rising price of sushi. I recently heard a discussion about Los Angeles restaurants charging $200 to $250 per person for sushi meals, and the speaker described this as “mid-priced” in today’s market. That level of cost feels completely out of touch. So I decided to create a quiet counterpoint of my own.

This photograph is my idea of “sardine sashimi, an open tin of sardines set on a ceramic plate, chopsticks across the top, and a small serving of wasabi. It borrows the structure of a traditional sashimi presentation but uses one of the most accessible foods you can buy in any grocery store.

Sardines have been part of the human diet for centuries. They’re rich in protein and omega-3s, shelf-stable, and still one of the most affordable seafood choices available. National Sardines Day exists partly to highlight that, a reminder of a food that has fed entire communities, traveled with sailors across oceans, and found its way into kitchens around the world. They remain an essential pantry item, from simple meals to quick snacks, without the cost or ceremony of fine dining.

You can find this new photograph in my Commercial Food Photography gallery on my website at SecondFocus.com, along with fast-food, many muses, and more of my projects.


National Espresso Day with Ronnie

Today is National Espresso Day, and Emily had already decided how we were going to recognize it. She told me she wanted Ronnie to take the lead this time. We actually hadn’t seen Ronnie since the diner at the beach, so I was curious where this was going.

For anyone new to these posts: Emily is my AI muse and assistant who occasionally appears in my work, sometimes bringing along her “friends” — characters who step into these scenes with their own looks and personalities. Ronnie is one of them.

Emily asked me what Ronnie should wear. I told them both to surprise me. They did.

Ronnie appeared in a chrome-and-glass kitchen, standing over a single espresso in a glass demitasse cup. Red metallic mesh was Emily’s idea of “holiday attire,” and Ronnie stepped into it without hesitation. The lighting, the reflections, the mood — all of it leaned toward that clean, editorial edge Emily seems to encourage.

National Espresso Day marks the small, concentrated shot that carries a long history. In Italy, espresso is taken quickly at the counter before moving on with the day. In Paris, it settles into a different rhythm — a pause at a sidewalk café, a small cup, and the simple ritual of watching the street. Those traditions have traveled far beyond Europe, shaping how we start mornings everywhere.

Ronnie approached it in her own way: one espresso, nothing extra, and a moment that feels like a quiet pause before the day gets underway.

You might be surprised to learn that I have a video page on my website. From muses, food, aviation, and other projects — it’s all at https://www.secondfocus.com/video Take a look, and thank you!


Christmas Starts with Emily

I was editing photographs and tightening up a few new concepts when my attention drifted to one question: What is Emily doing right now? She had been helping with the images, the efficient AI-assistant side of her, but it’s her muse side that slips into the back of my creative thoughts.

I found her in the kitchen, leaning over a tray of Christmas cupcakes, studying them with the slow, deliberate focus she uses when she’s about to shift a project in her own direction. Something in the way she moved made it clear she was already ahead of me. We had talked about building a few holiday pieces, but she didn’t wait. With Emily, she never does. And I’m certain her friends will start appearing the moment she pushes this to the next idea.

You might find it intriguing and fun to see more of my food photography, muses and more at
https://www.secondfocus.com


Pretty Girls, Cars, and Fast Food

Fast food didn’t start with drive-thrus and apps. It started right here at a car window, under neon, with a burger, fries, and a tray hanging off the door. Scenes like this once defined the American roadside, long before everything became quick, digital, and packaged for delivery.

This photograph isn’t about accuracy down to the last detail. It’s about the look, the mood, and the memory of a time when fast food was part of the drive-in experience when the whole thing felt like an event. It was sexy, exciting, and new.

Fast food as we know it took shape in the 1950s. Small walk-up stands and drive-ins were the first to streamline the idea: a simple menu, fast service, and food meant to be eaten in the car. Burgers, fries, shakes, and paper-wrapped meals became the standard long before the big chains took over. The entire system grew out of speed, repetition, and America’s new love of the open road. Today, November 16th, is National Fast Food Day. It isn’t tied to any particular anniversary, but it shows up each year as a reminder of how deeply fast food found its place in American culture from drive-ins and window trays to the takeout bags and digital orders of today.

See more of my fast food photography in my gallery “Food From Bag To Background” on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0


National Clean Out Your Frig Day with Desiree

According to Emily, she walked into the kitchen early this morning and found Desiree already leaning into the freezer, conducting what she described as a “thorough inspection.” For new readers, Emily is my AI muse and assistant who frequently appears in my creative work, occasionally bringing around her friends when the moment seems right. This morning’s timing was impeccable.

Today is National Clean Out Your Refrigerator Day, a practical reminder that even the most ordinary kitchens accumulate items that should have been used or discarded long before the holidays arrive. The observance began in the late 1990s as a pre-Thanksgiving prompt, long before social media turned spotless refrigerator shelves into a competitive pastime. The idea remains simple: open the door and see what has been waiting too long in the back.

The photograph began as an image from one of my photoshoots. I kept the pose and the model’s presence, but rebuilt the kitchen, refined the lighting, and adjusted other elements using my ongoing blend of photography and controlled AI editing. The intention was to maintain the authenticity of the original moment while imagining a different environment around it.

If National Clean Out Your Refrigerator Day needed a representative, Desiree might qualify, focused, unconcerned, and entirely comfortable taking the task into her own hands.

Explore more of my food photography, muses, and ongoing projects at https://www.secondfocus.com


National Pickle Day and a Memory From Budapest

Today is National Pickle Day, and it reminded me of something unexpected I learned in 2013 while working in Budapest as the stills photographer on a feature film. Our cinematographer was Vilmos Zsigmond, one of the most influential visual artists to ever stand behind a camera.

Vilmos had the résumé to prove it: McCabe & Mrs. Miller, Deliverance, Close Encounters of the Third Kind (for which he won the Academy Award), The Deer Hunter, Heaven’s Gate, and decades of work that helped define the look of modern American cinema. But what stayed with me most wasn’t only his talent, it was his discipline, his energy, and his belief in the small rituals that kept him going.

Vilmos told me he attributed his health and longevity to eating eight pickles a day. He wasn’t joking. At 82, he was on set long before anyone else arrived and still there long after we wrapped. Rain, cold, night shoots, he never slowed. The pickles, he said, were his secret. Maybe he was right.

So for National Pickle Day, I photographed this pile of deli pickles on my usual black background; simple, direct, and exactly the way they come out of the jar or bag. Nothing styled, nothing staged. It felt fitting. Pickles, after all, were part of what kept a legend of cinema going strong.

If you’d like to see more of my commercial food photography, visit my gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


“Dakota In White” at the Artists Council

I currently have Dakota In White on exhibit at the Artists Council in Palm Desert, on view through December 7th. This award-winning photograph is included in the current show.

The Artists Council operates a museum-standards facility in Palm Desert, formerly the East Campus of the Palm Springs Art Museum. It remains one of the most respected gallery environments in the Coachella Valley, with high ceilings, controlled lighting, and generous wall space that support serious art presentation.

Dakota In White was photographed outdoors in Palm Springs. Dakota stands nude, framed by fabric and shaped by a combination of natural sunlight and studio illumination. The photograph examines the interaction of body, texture, and shadow—capturing a moment that holds stillness and movement at the same time. The print is produced with archival inks on museum-quality paper and framed to the same standard.

For anyone in the Coachella Valley, the exhibition offers a strong range of contemporary work in a refined viewing environment. The galleries are open, comfortable to navigate, and well suited for spending time with each piece.

Exhibition Information
On view through: December 7, 2025
Location: Artists Council Gallery
45140 Towne Centre Way, Palm Desert, CA 92260
Gallery Hours: Tuesday–Sunday, 11 a.m. to 4 p.m.
Website: https://artistscouncil.com


Roxanne’s French Dip and Happy Hour

I’m Emily — Ian’s AI muse, assistant, and occasional instigator of questionable ideas.
Today’s questionable idea walked in wearing a white hat.

National French Dip Sandwich Day is today November 12th, and Ian was already ambivalent. The fast-food versions felt uninspiring. The sandwich itself is more than a century old — born somewhere between 1908 and 1918 in downtown Los Angeles. Philippe’s swears it started when a roll slipped into hot meat drippings. Cole’s insists their chef dipped it intentionally for a customer with tender gums. Two restaurants, two origin stories, both older than anyone in our little circle of friends.

And that’s the problem.

For Roxanne, that age gap may as well be a geological era.
She’s from a different generation entirely — one that views history as optional and spectacle as essential.

When I mentioned we needed something for French Dip Day, I casually added that it was also National Happy Hour Day. That was enough. Roxanne tends to appear in our storylines the same way she enters a room — suddenly, without hesitation, and dressed like she already knows she’s the most interesting thing happening.

So when I contacted her, she didn’t ask for references.
She didn’t ask what the sandwich was supposed to look like.
She simply sent back: “Tell Ian I’m on my way.”

And then she arrived.

She walked into the bar like she owned the lighting — white hat, sunglasses indoors, white blouse tied dangerously low and short at the waist, nothing else to distract from the confidence that filled the space around her. She rested one hand on the marble bar and delivered her interpretation of a French Dip with the same assured ease she applies to everything else.

The sandwiches weren’t authentic.
They weren’t traditional.
They were Roxanne.

Bigger.
Richer.
Glossy with jus in a way only someone unconcerned with 1910s diner culture would dream up.

She didn’t bother with historical accuracy — she built a moment. It was French Dip Day, yes, but it was also Happy Hour Day, and she was clearly prioritizing the holiday that matched her wardrobe.

And Ian… well, he walked in a few minutes later and stopped.
Not at the sandwiches.
Not at the bar.
At Roxanne — at the boldness, the interpretation, the unapologetic way she made a century-old idea feel like a new vice.

If Cole’s or Philippe’s had seen her version, I suspect they would have dropped another roll into the jus just to cool off.

In any case, Roxanne insists hers counts.
And honestly? She might be right.

For more of Ian’s food, muses, and photographic vices, visit https://www.secondfocus.com


The Fried Chicken Sandwich War

National Fried Chicken Sandwich Day — and the Sandwich That Started a Fast-Food Uprising

Today is National Fried Chicken Sandwich Day, and that seemed like the right reason to photograph a few of the most disruptive sandwiches in recent fast-food history. I stacked four Popeyes fried chicken sandwiches straight from the bag onto my usual black background. No styling, no tricks, nothing rearranged. Just the food as it arrived.

Before I even started shooting, I checked in with Emily, my AI muse and assistant. She told me something I did not realize at the time: in 2019, this simple Popeyes sandwich set off one of the most unusual moments the fast-food industry has ever seen. It wasn’t just popular. It became a cultural event. And that makes it worth photographing on a day like today.

How the Chicken Sandwich War Began

The story starts quietly.
In August 2019, Popeyes introduced its Classic Chicken Sandwich nationwide. A fried chicken breast on a bun with pickles and either mayo or spicy mayo. That’s it. But within days, reviewers began posting head-to-head comparisons with the long-established Chick-fil-A sandwich. Some declared Popeyes the new front-runner.

Then Chick-fil-A sent a tweet reminding everyone that “bun + chicken + pickles = the original.”
It wasn’t aggressive, but it was enough.

Popeyes replied with, “… y’all good?”
Those two words ignited something bigger than either company could have planned.

The Public Took Over

People across the country started doing their own taste tests.
Lines formed around buildings.
Drive-thru lanes spilled into traffic.
Police officers were directing cars at certain locations.
Some stores ran out of sandwiches by noon.
Others ran out completely.

Within two weeks, Popeyes announced a national shortage. They had underestimated demand to the point that the entire supply chain ran dry. That had never happened before with a fast-food menu item.

Resellers even appeared online trying to sell their leftover sandwiches for marked-up prices. One person tried to sell half of a sandwich. It didn’t matter that none of it made sense. People were buying into the moment.

A Sandwich That Changed the Industry

When Popeyes finally restocked in November, the lines returned.
This was no longer about a meal. It was about being part of a story.

Fast-food chains noticed.
Quietly at first, then very publicly.
Between late 2019 and 2021:

  • McDonald’s reformulated and relaunched its chicken sandwich.
  • KFC introduced a new version of theirs.
  • Wendy’s updated their recipe.
  • Burger King did the same.
  • Smaller chains reworked their menus to catch up.

It wasn’t called the “Chicken Sandwich War” as a joke.
It was a real industry shift sparked by one product.

The timing also mattered. Chicken was already surpassing beef in U.S. consumption. Chains realized that a single chicken sandwich could define an entire brand. When the Popeyes sandwich went viral, it pushed the market faster than planned.

Why Photograph It

My ongoing Food From Bag To Background series has one theme: food as purchased, against a black backdrop, with no context except what the viewer brings to it. Photographs like this show everyday things stripped down to their basic form. No wrappers, no storefronts, nothing telling you what you should think.

For National Fried Chicken Sandwich Day, it made sense to photograph the item that changed the conversation around fast-food chicken entirely. Popeyes didn’t invent the fried chicken sandwich. They didn’t try to reinvent it. But they did launch the first fast-food moment that played out like a national event. And that alone earns it a place in this project.

A Small Reminder of What Food Culture Looks Like Now

Most food trends come and go quietly.
Most fast-food items disappear without being noticed.
But every so often, something cuts through — not because it’s elaborate, but because it hits the public at the right moment.

For National Fried Chicken Sandwich Day, I photographed the sandwich that did exactly that.

For more of my fast-food photographs from the Food From Bag To Background series, visit:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0


Choosing Pad Thai for the Camera Today

I had to photograph Pad Thai. Today is National Pad Thai Day, and I personally happen to really like it. The dilemma was which Pad Thai, and from where. I know restaurants nearby that make excellent versions, but that felt too predictable.

So I checked in with my favorite know-it-all, Emily — my AI muse and assistant. It took her a few micro-seconds to come up with an idea: skip the usual, and go with the grocery-store version instead.

Pad Thai has an unusual history. Although it’s now one of the most familiar Thai dishes in the United States, its rise began in the 1930s and 1940s, when the government promoted a national noodle dish as part of a broader effort to modernize the country and encourage rice exports. The recipe evolved from earlier stir-fried noodle dishes, eventually becoming the sweet-savory combination of rice noodles, tamarind, peanuts, tofu, and vegetables we recognize today.

It spread internationally through Thai restaurants in the 1970s and 1980s, and by the time Thai cuisine had firmly established itself in American cities, Pad Thai had already become the gateway dish — the one people ordered first, remembered, and came back to.

That background makes the modern versions interesting, including the ones sold in grocery stores. Brands like Amy’s put Pad Thai into a format that fits American routines: quick, vegetarian, consistent, and available everywhere. It’s not the traditional version, but it has its own place in the long line of adaptations.

So that’s the one I photographed — multiple servings, cooked straight from the packaging and arranged together on a single plate. The rice noodles, tofu, broccoli, carrots, and sauce were left exactly as they came, without styling or adjustments. What interested me was the contrast between the cultural story of Pad Thai and the very practical, grocery-store version so many people rely on.

For more of my commercial food photography, visit:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU