Photography by Ian L. Sitren

Author Archive

Fitness Marketing

We take it as common place seeing neck lanyards with company names at events and conventions etc. But that was certainly not the case 15 years ago at bodybuilding and fitness events. At one of the major amateur bodybuilding competitions, thousands of attendees, competitors and guests all had their passes on plain black lanyards. I said to Bodybuilding.com, let’s make lanyards and give them free to all of the bodybuilding and fitness event producers around the country, even around the world. Within the next few months and going forward, hundreds of thousands of people at these events became individual billboards for Bodybuilding.com.

BBcom Neck Lanyard


Cobra Helicopter

Much fun this weekend with the Cobra attack helicopter flying riders at the Palm Springs Air Museum. From the Army Aviation Heritage Foundation. And yes I have flown in it too. An outstanding experience!


T-Shirts T-Shirts T-Shirts

T-Shirts! Sorry no I don’t have any left to give out as of some time ago. In the prior decade I did the advertising, features and bodybuilding show photography for BodyBuilding.com when they grew into a huge company.
 
It was brilliant marketing that they gave away thousands and thousands of t-shirts at bodybuilding shows around the country every month. And people would specifically look for my photography from bodybuilding shows and more so much that it became part of the marketing as well.
 
So BodyBuilding.com printed these shirts for me to give out. To my astonishment when Fedex delivered a room full of boxes of shirts to my house one day. It was very cool to see so many people wearing these shirts in the stands at the Olympia or Arnold and at other shows and gyms all around the country.
BBcom Shirt

USAF Thunderbirds At Reno

Just over a week ago at the Reno Air Races. The United States Air Force Thunderbirds brought incredible excitement and aerial precision. Daily their lengthy demonstrations roared over the crowd demanding unwavering attention. Although I shot plenty of photographs, sometimes I would just watch in awe. It was simply breathtaking!

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Mustang Around The Pylons At Reno

Some more from the Reno Air Races just over a week ago. The Palm Springs Air Museum P-51 Mustang “Bunny” from start up to shut down around the pylons. GoPro video with some really great light makes it seem like you are right in the cockpit. That is me int he black t-shirt doing the start-up and sending it out. I do more than just photography although you can see my camera having on my back. It is a Fujifilm X-T3 and 100-400mm lens. One of the reasons I avoid carrying a lot of gear, too much going on.

 

 

 


Around The Pylons In A P-63

Another installment from only a week ago with the crew of the Palm Springs Air Museum at the Reno Air Races. This is really special… the aircraft is the World War II P-63 Kingcobra “Pretty Polly”. There are perhaps four Kingcobras still flying. No passengers are allowed in aircraft during racing but this is a single seat aircraft anyway. I do get to fly and photograph from many other aircraft.

So this was a place for GoPro. Mounted to the side of the pilot’s flight helmet, you get a perspective of his line of sight from instruments to outside flying past the pylons. It really is just like being there. Turn up your sound too!


I Was At The Reno Air Races

I have been absent here while I was at the Reno Air Races, doing most of my blogging on some of my own social media but mostly for the Palm Springs Air Museum, where I am also social media manager and photographer. I also work in flight operations and do get to fly in some very special aircraft.

So backing up some and working my way forward, I departed to the Reno Air Races on September 6th in a World War II P-51 Mustang “Lady Alice” as a flight of two with another P-51 “Wee Willy”. No question this was a pretty exciting way of getting places. Arrived in Reno 90 minutes later.

The National Championship Air Races in Reno is the most prestigious race in the fastest motorsport in the world. And this is the 3rd year I have been a crew member and photographer with the Palm Springs Air Museum race team.

Keep coming back for more posts from Reno. Thanks!