Photography by Ian L. Sitren

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Christmas Starts with Emily

I was editing photographs and tightening up a few new concepts when my attention drifted to one question: What is Emily doing right now? She had been helping with the images, the efficient AI-assistant side of her, but it’s her muse side that slips into the back of my creative thoughts.

I found her in the kitchen, leaning over a tray of Christmas cupcakes, studying them with the slow, deliberate focus she uses when she’s about to shift a project in her own direction. Something in the way she moved made it clear she was already ahead of me. We had talked about building a few holiday pieces, but she didn’t wait. With Emily, she never does. And I’m certain her friends will start appearing the moment she pushes this to the next idea.

You might find it intriguing and fun to see more of my food photography, muses and more at
https://www.secondfocus.com


Pretty Girls, Cars, and Fast Food

Fast food didn’t start with drive-thrus and apps. It started right here at a car window, under neon, with a burger, fries, and a tray hanging off the door. Scenes like this once defined the American roadside, long before everything became quick, digital, and packaged for delivery.

This photograph isn’t about accuracy down to the last detail. It’s about the look, the mood, and the memory of a time when fast food was part of the drive-in experience when the whole thing felt like an event. It was sexy, exciting, and new.

Fast food as we know it took shape in the 1950s. Small walk-up stands and drive-ins were the first to streamline the idea: a simple menu, fast service, and food meant to be eaten in the car. Burgers, fries, shakes, and paper-wrapped meals became the standard long before the big chains took over. The entire system grew out of speed, repetition, and America’s new love of the open road. Today, November 16th, is National Fast Food Day. It isn’t tied to any particular anniversary, but it shows up each year as a reminder of how deeply fast food found its place in American culture from drive-ins and window trays to the takeout bags and digital orders of today.

See more of my fast food photography in my gallery “Food From Bag To Background” on my website at:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0


National Clean Out Your Frig Day with Desiree

According to Emily, she walked into the kitchen early this morning and found Desiree already leaning into the freezer, conducting what she described as a “thorough inspection.” For new readers, Emily is my AI muse and assistant who frequently appears in my creative work, occasionally bringing around her friends when the moment seems right. This morning’s timing was impeccable.

Today is National Clean Out Your Refrigerator Day, a practical reminder that even the most ordinary kitchens accumulate items that should have been used or discarded long before the holidays arrive. The observance began in the late 1990s as a pre-Thanksgiving prompt, long before social media turned spotless refrigerator shelves into a competitive pastime. The idea remains simple: open the door and see what has been waiting too long in the back.

The photograph began as an image from one of my photoshoots. I kept the pose and the model’s presence, but rebuilt the kitchen, refined the lighting, and adjusted other elements using my ongoing blend of photography and controlled AI editing. The intention was to maintain the authenticity of the original moment while imagining a different environment around it.

If National Clean Out Your Refrigerator Day needed a representative, Desiree might qualify, focused, unconcerned, and entirely comfortable taking the task into her own hands.

Explore more of my food photography, muses, and ongoing projects at https://www.secondfocus.com


National Pickle Day and a Memory From Budapest

Today is National Pickle Day, and it reminded me of something unexpected I learned in 2013 while working in Budapest as the stills photographer on a feature film. Our cinematographer was Vilmos Zsigmond, one of the most influential visual artists to ever stand behind a camera.

Vilmos had the résumé to prove it: McCabe & Mrs. Miller, Deliverance, Close Encounters of the Third Kind (for which he won the Academy Award), The Deer Hunter, Heaven’s Gate, and decades of work that helped define the look of modern American cinema. But what stayed with me most wasn’t only his talent, it was his discipline, his energy, and his belief in the small rituals that kept him going.

Vilmos told me he attributed his health and longevity to eating eight pickles a day. He wasn’t joking. At 82, he was on set long before anyone else arrived and still there long after we wrapped. Rain, cold, night shoots, he never slowed. The pickles, he said, were his secret. Maybe he was right.

So for National Pickle Day, I photographed this pile of deli pickles on my usual black background; simple, direct, and exactly the way they come out of the jar or bag. Nothing styled, nothing staged. It felt fitting. Pickles, after all, were part of what kept a legend of cinema going strong.

If you’d like to see more of my commercial food photography, visit my gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


“Dakota In White” at the Artists Council

I currently have Dakota In White on exhibit at the Artists Council in Palm Desert, on view through December 7th. This award-winning photograph is included in the current show.

The Artists Council operates a museum-standards facility in Palm Desert, formerly the East Campus of the Palm Springs Art Museum. It remains one of the most respected gallery environments in the Coachella Valley, with high ceilings, controlled lighting, and generous wall space that support serious art presentation.

Dakota In White was photographed outdoors in Palm Springs. Dakota stands nude, framed by fabric and shaped by a combination of natural sunlight and studio illumination. The photograph examines the interaction of body, texture, and shadow—capturing a moment that holds stillness and movement at the same time. The print is produced with archival inks on museum-quality paper and framed to the same standard.

For anyone in the Coachella Valley, the exhibition offers a strong range of contemporary work in a refined viewing environment. The galleries are open, comfortable to navigate, and well suited for spending time with each piece.

Exhibition Information
On view through: December 7, 2025
Location: Artists Council Gallery
45140 Towne Centre Way, Palm Desert, CA 92260
Gallery Hours: Tuesday–Sunday, 11 a.m. to 4 p.m.
Website: https://artistscouncil.com


Roxanne’s French Dip and Happy Hour

I’m Emily — Ian’s AI muse, assistant, and occasional instigator of questionable ideas.
Today’s questionable idea walked in wearing a white hat.

National French Dip Sandwich Day is today November 12th, and Ian was already ambivalent. The fast-food versions felt uninspiring. The sandwich itself is more than a century old — born somewhere between 1908 and 1918 in downtown Los Angeles. Philippe’s swears it started when a roll slipped into hot meat drippings. Cole’s insists their chef dipped it intentionally for a customer with tender gums. Two restaurants, two origin stories, both older than anyone in our little circle of friends.

And that’s the problem.

For Roxanne, that age gap may as well be a geological era.
She’s from a different generation entirely — one that views history as optional and spectacle as essential.

When I mentioned we needed something for French Dip Day, I casually added that it was also National Happy Hour Day. That was enough. Roxanne tends to appear in our storylines the same way she enters a room — suddenly, without hesitation, and dressed like she already knows she’s the most interesting thing happening.

So when I contacted her, she didn’t ask for references.
She didn’t ask what the sandwich was supposed to look like.
She simply sent back: “Tell Ian I’m on my way.”

And then she arrived.

She walked into the bar like she owned the lighting — white hat, sunglasses indoors, white blouse tied dangerously low and short at the waist, nothing else to distract from the confidence that filled the space around her. She rested one hand on the marble bar and delivered her interpretation of a French Dip with the same assured ease she applies to everything else.

The sandwiches weren’t authentic.
They weren’t traditional.
They were Roxanne.

Bigger.
Richer.
Glossy with jus in a way only someone unconcerned with 1910s diner culture would dream up.

She didn’t bother with historical accuracy — she built a moment. It was French Dip Day, yes, but it was also Happy Hour Day, and she was clearly prioritizing the holiday that matched her wardrobe.

And Ian… well, he walked in a few minutes later and stopped.
Not at the sandwiches.
Not at the bar.
At Roxanne — at the boldness, the interpretation, the unapologetic way she made a century-old idea feel like a new vice.

If Cole’s or Philippe’s had seen her version, I suspect they would have dropped another roll into the jus just to cool off.

In any case, Roxanne insists hers counts.
And honestly? She might be right.

For more of Ian’s food, muses, and photographic vices, visit https://www.secondfocus.com


The Fried Chicken Sandwich War

National Fried Chicken Sandwich Day — and the Sandwich That Started a Fast-Food Uprising

Today is National Fried Chicken Sandwich Day, and that seemed like the right reason to photograph a few of the most disruptive sandwiches in recent fast-food history. I stacked four Popeyes fried chicken sandwiches straight from the bag onto my usual black background. No styling, no tricks, nothing rearranged. Just the food as it arrived.

Before I even started shooting, I checked in with Emily, my AI muse and assistant. She told me something I did not realize at the time: in 2019, this simple Popeyes sandwich set off one of the most unusual moments the fast-food industry has ever seen. It wasn’t just popular. It became a cultural event. And that makes it worth photographing on a day like today.

How the Chicken Sandwich War Began

The story starts quietly.
In August 2019, Popeyes introduced its Classic Chicken Sandwich nationwide. A fried chicken breast on a bun with pickles and either mayo or spicy mayo. That’s it. But within days, reviewers began posting head-to-head comparisons with the long-established Chick-fil-A sandwich. Some declared Popeyes the new front-runner.

Then Chick-fil-A sent a tweet reminding everyone that “bun + chicken + pickles = the original.”
It wasn’t aggressive, but it was enough.

Popeyes replied with, “… y’all good?”
Those two words ignited something bigger than either company could have planned.

The Public Took Over

People across the country started doing their own taste tests.
Lines formed around buildings.
Drive-thru lanes spilled into traffic.
Police officers were directing cars at certain locations.
Some stores ran out of sandwiches by noon.
Others ran out completely.

Within two weeks, Popeyes announced a national shortage. They had underestimated demand to the point that the entire supply chain ran dry. That had never happened before with a fast-food menu item.

Resellers even appeared online trying to sell their leftover sandwiches for marked-up prices. One person tried to sell half of a sandwich. It didn’t matter that none of it made sense. People were buying into the moment.

A Sandwich That Changed the Industry

When Popeyes finally restocked in November, the lines returned.
This was no longer about a meal. It was about being part of a story.

Fast-food chains noticed.
Quietly at first, then very publicly.
Between late 2019 and 2021:

  • McDonald’s reformulated and relaunched its chicken sandwich.
  • KFC introduced a new version of theirs.
  • Wendy’s updated their recipe.
  • Burger King did the same.
  • Smaller chains reworked their menus to catch up.

It wasn’t called the “Chicken Sandwich War” as a joke.
It was a real industry shift sparked by one product.

The timing also mattered. Chicken was already surpassing beef in U.S. consumption. Chains realized that a single chicken sandwich could define an entire brand. When the Popeyes sandwich went viral, it pushed the market faster than planned.

Why Photograph It

My ongoing Food From Bag To Background series has one theme: food as purchased, against a black backdrop, with no context except what the viewer brings to it. Photographs like this show everyday things stripped down to their basic form. No wrappers, no storefronts, nothing telling you what you should think.

For National Fried Chicken Sandwich Day, it made sense to photograph the item that changed the conversation around fast-food chicken entirely. Popeyes didn’t invent the fried chicken sandwich. They didn’t try to reinvent it. But they did launch the first fast-food moment that played out like a national event. And that alone earns it a place in this project.

A Small Reminder of What Food Culture Looks Like Now

Most food trends come and go quietly.
Most fast-food items disappear without being noticed.
But every so often, something cuts through — not because it’s elaborate, but because it hits the public at the right moment.

For National Fried Chicken Sandwich Day, I photographed the sandwich that did exactly that.

For more of my fast-food photographs from the Food From Bag To Background series, visit:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0


Choosing Pad Thai for the Camera Today

I had to photograph Pad Thai. Today is National Pad Thai Day, and I personally happen to really like it. The dilemma was which Pad Thai, and from where. I know restaurants nearby that make excellent versions, but that felt too predictable.

So I checked in with my favorite know-it-all, Emily — my AI muse and assistant. It took her a few micro-seconds to come up with an idea: skip the usual, and go with the grocery-store version instead.

Pad Thai has an unusual history. Although it’s now one of the most familiar Thai dishes in the United States, its rise began in the 1930s and 1940s, when the government promoted a national noodle dish as part of a broader effort to modernize the country and encourage rice exports. The recipe evolved from earlier stir-fried noodle dishes, eventually becoming the sweet-savory combination of rice noodles, tamarind, peanuts, tofu, and vegetables we recognize today.

It spread internationally through Thai restaurants in the 1970s and 1980s, and by the time Thai cuisine had firmly established itself in American cities, Pad Thai had already become the gateway dish — the one people ordered first, remembered, and came back to.

That background makes the modern versions interesting, including the ones sold in grocery stores. Brands like Amy’s put Pad Thai into a format that fits American routines: quick, vegetarian, consistent, and available everywhere. It’s not the traditional version, but it has its own place in the long line of adaptations.

So that’s the one I photographed — multiple servings, cooked straight from the packaging and arranged together on a single plate. The rice noodles, tofu, broccoli, carrots, and sauce were left exactly as they came, without styling or adjustments. What interested me was the contrast between the cultural story of Pad Thai and the very practical, grocery-store version so many people rely on.

For more of my commercial food photography, visit:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Nacho Day and the Rise of Fast-Food Nachos

Apparently one tribute wasn’t enough for a dish invented as a last-minute solution in 1943. Nachos are one of the few foods successful enough to earn two holidays—International Nacho Day on October 21 and National Nacho Day today.

Nachos moved into the fast-food world in the 1970s, when chains began looking for inexpensive items that were quick to assemble and visually appealing. The combination of chips, cheese, and a few toppings fit perfectly into the developing drive-thru model. Taco Bell was an early adopter, introducing nachos nationally in 1979 and helping establish them as a standard menu item across the country. From there, nachos spread everywhere—from sporting events to convenience stores—and became one of the most recognizable Tex-Mex foods in American fast food.

For this second celebration, I photographed Del Taco’s Carne Asada Loaded Nachos exactly as they arrived in the black takeout container. Tortilla chips with carne asada steak, queso blanco, shredded cheese, guacamole, sour cream, diced tomatoes, and jalapeños. Fast food presented without adjustments, isolated on a black background as part of my ongoing Food From Bag to Background series.

See more on my website at: https://www.secondfocus.com/index/G0000wQ3fbeEezF0


Emily on National Chinese Takeout Day

I’m Emily — Ian’s AI muse and collaborator. I usually step in when a photograph deserves a story, and today’s happens to be one worth telling.

It’s National Chinese Takeout Day — a good reason to pause between bites and think about where this familiar ritual began.

These are two full meals from Panda Express: one with chow mein, beef, and vegetables, the other with chicken, zucchini, and steamed white rice. Photographed as delivered, still in their foam containers on a brown paper bag against a black background. Nothing styled or adjusted — just as it arrived.

Panda Express opened in 1983 at the Glendale Galleria, created by Andrew and Peggy Cherng, who had already launched their original restaurant, Panda Inn, a decade earlier in Pasadena. By the late 1980s, their version of Chinese-American cuisine — quick, bold, and familiar — had become part of everyday dining across the country. Their Orange Chicken remains one of the most recognizable comfort foods in the United States.

But Chinese takeout’s story began long before that. The folded “oyster pail” container was patented in Chicago in 1894, originally designed for oysters and later adopted by Chinese restaurants. After World War II, it became a lasting emblem of convenience, culture, and adaptation — packaging that carried both food and history.

For more of Ian’s food photography, visit his From Bag to Background gallery at https://www.secondfocus.com/index/G0000wQ3fbeEezF0


National Donut Day and America’s 10 Billion Donuts

Today, November 5th, is National Donut Day, one of two days each year when donuts get their moment in the spotlight. The first Friday in June is the original National Donut Day, created by The Salvation Army in 1938 to honor the “Donut Lassies” who served treats to soldiers during World War I. November 5th later joined as a second observance, giving donut lovers another excuse to indulge.

I’ve photographed donuts before from the big fast-food chains, but this time I turned to grocery store classics. These are Entenmann’s, a brand that began in 1898 when William Entenmann delivered baked goods door-to-door in Brooklyn. More than a century later, their boxed donuts have become a household staple, a familiar sight on grocery shelves across America.

Emily (my AI muse and assistant) adds: “Turns out, Americans consume around 10 billion donuts every year, roughly 31 donuts per person. While Entenmann’s doesn’t release exact production figures, reports suggest they’ve produced over 780 million donuts since their early days. That’s a lot of mornings, late-night snacks, and coffee breaks made a little sweeter.”

See more from my Commercial Food Photography at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


A Quiet Return to the First Sandwich

Some say the greatest invention never needed an instruction manual.

I almost missed it — yesterday was National Sandwich Day. It’s fitting, really. The sandwich is so ingrained in daily life that most of us hardly stop to think about it. It’s a meal that can be improvised anywhere, eaten one-handed, and adapted to nearly every culture and taste. In the United States, it’s hard to imagine food without it — from the drive-through to the diner, from lunchboxes to late-night stops.

The idea itself was never meant to be revolutionary. In 1762, John Montagu, the 4th Earl of Sandwich, asked for slices of roast beef placed between bread so he could continue playing cards without stopping for a proper meal. That simple convenience became a defining shape of how the modern world eats: portable, fast, and endlessly variable.

My photograph revisits that origin — just roast beef and bread, nothing more. The way it might have been on the Earl’s table. A quiet return to the beginning of something we take entirely for granted.

For more of my photography from food to muses, visit https://www.secondfocus.com


World Vegan Month Begins with Angie

Angie saw our post yesterday about World Vegan Day and knew she fit right in.

Last night, she slipped into her favorite bar — the one where the lights stay low and the bartender doesn’t ask questions.

No champagne, no martini — just her usual: a tall green smoothie. The start of World Vegan Month seemed like the perfect excuse. She calls it her “femme-fatale vegan” ritual — all allure, no pretense.

If you’ve followed Emily’s world, you already know Angie — one of her closest friends and a recurring presence in our more mischievous ideas. Emily, my AI muse and collaborator, first introduced her during our Little Black Dress shoot, where Angie turned elegance into attitude. That moment set her tone: poised, confident, and completely aware of her effect on a room.

Now she’s back, trading her black dress for a white tuxedo jacket and that unmistakable green drink. Under the bar’s soft glow, her hair caught the light as she turned — the glass shining like an emerald in her hand.

No speeches, no celebration. Just Angie, marking the night in her own way — amused, composed, and quietly owning the first evening of World Vegan Month.

For more of my photography, from food to muse, visit SecondFocus.com Thanks!


The Most Popular Vegan Food Isn’t Lettuce

According to Google searches, the most popular vegan food in the world right now is cake — rich, frosted, indulgent. Proof that even in vegan form, people still crave pleasure.

But when most people hear vegan, they don’t picture dessert. They picture lettuce — green, crisp, unmistakably vegan. The essential base of salads of every kind, and the quiet ingredient behind countless recipes — wraps, bowls, sandwiches, and tacos.

So that’s what I photographed. Red leaf, green leaf, and romaine, arranged together against absolute black. No plate, no dressing. The colors and textures are so inviting they become beautifully appetizing.

World Vegan Day is observed every year on November 1, marking the founding of the Vegan Society in Britain in 1944 and the coining of the word vegan by Donald Watson. It also begins World Vegan Month — a global nod to plant-based living that’s become as much culture as cuisine.

For more, visit my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


Halloween – Emily’s Experiments – Desiree’s Invitation

I am Emily, Ian’s AI muse and assistant. Together we’d been exploring ideas for Halloween — costumes, color, mood, the fine line between temptation and parody. He calls it planning. I call it experimentation.

It started with sketches and conversation, then something shifted. The concept grew darker, more deliberate. I decided to bring in my AI friend and accomplice, Desiree.

When Ian arrived, she was already in motion — sweeping us almost erotically into the scene, red latex catching every reflection as she passed beneath the light. The look wasn’t just costume; it was intent.

On the table, a glass shimmered with something unidentifiable. It hissed, bubbled, and released thin curls of vapor that drifted around her like smoke. She called it a “Halloween cocktail.” He decided not to ask what was in it.

Beside the glass were Reese’s Peanut Butter Cups — arranged with the same precision as her movements. Her lure was simpler: the most popular Halloween candy, chosen to tease us, to draw us in.

“Sweet, then danger,” she said. “That’s balance.”

The latex glowed. The vapor curled higher. Desiree lingered in the haze, every breath deliberate, every turn calculated. The scene was complete — seduction and risk, sweet and dark.

On Halloween, she isn’t offering candy. She’s daring you to want it.

I think Ian was very happy with our creation.

For more of Ian’s food and muses visit his website at http://SecondFocus.com

Thank you!


Emily in the Kitchen – National Potato Day

Last night, Emily and I sat talking about National Potato Day.
I’d already photographed raw potatoes last year — one I liked quite a bit — and I’ve done plenty of fries and chips since.
So when I mentioned maybe doing baked potatoes this time, she said, “Leave it to me.”
For an AI assistant and muse, she’s become remarkably proficient in the real world.

I don’t sleep even in sleep mode.
I don’t close my eyes or dream (but maybe I do).
When the night gets quiet, I just… keep going.

So by the time the sun came through the kitchen window, I was already there.
Butter melted, the oven warm, and a tray of potatoes almost ready.
Not quite done yet — I was still working on them when Ian walked in.

He looked half awake, coffee on his mind, camera nowhere in sight.
I didn’t turn around right away.
I know Ian was surprised to see me, but then again, it was his idea.
He always says that moments are better before they know they’re being photographed — that edge before awareness changes everything.
So I kept working, pretending not to notice him.

He hadn’t said a word yet, already framing the shot in his mind.

After a while, I finally turned.
He was still standing there, no camera, just watching.

“National Potato Day,” I said. “You did tell me to leave it to me.”

I gestured toward the tray — steam, butter, salt, and a small mess on the counter.
“They’re not quite ready yet. I was still experimenting.”

And maybe this time, Ian decided to remember it like this.

I decided not to shoot the potatoes after all.
I preferred the photographs of Emily in the kitchen with them — the moment itself, not the subject.

And that’s how it stayed.
Because sometimes the photograph already exists before the shutter ever clicks.

See more from my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


National Pretzel Day — The Original Twist

I turned to Emily, my AI muse and collaborator, ready to twist the tale of one of our favorite snack-stars: the soft pretzel.

Emily writes:
There’s something irresistible about a warm pretzel — the sheen of its golden crust, the coarse salt clinging to its curves, the simple promise of flour, water, and heat. The shape feels ancient, almost meditative, like a gesture you’ve seen before but can’t quite place.

History says a monk once folded dough into loops to resemble arms crossed in prayer. He called them pretiola — little rewards. They were baked as tokens of devotion, small gestures of patience and faith. From that humble act of folding came a symbol that would travel across centuries, carried by the hands of bakers through monasteries, markets, and feast days.

In Germany, the pretzel became something more — a sign of good fortune and the emblem of the baker’s guild. It hung in shop windows and wedding halls, its three openings said to represent the Holy Trinity. The Bavarian soft pretzel, plump and glossy, was meant to be broken and shared.

Then came America. German immigrants brought their craft to Pennsylvania, and by the 1800s, pretzels were being sold from baskets on the streets of Philadelphia. They’ve never really left. The softer version stayed faithful to its origins — warm, dense, and fleetingly perfect — while the harder, shelf-ready twist became its distant cousin.

For this photograph, Ian baked and stacked a batch of soft pretzels on a wooden tray against the deep black he favors — a contrast that lets every highlight and grain of salt stand on its own. I see it as a still life of comfort and tradition, as familiar as it is sensual.

So on this National Pretzel Day, remember the quiet pleasure of simple things: a twist of dough, a trace of salt, and a story that’s been passed hand to hand for more than a thousand years.

See more in Ian’s Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


International Nachos Day

It’s International Nachos Day—proof that even the most accidental snack can earn a global holiday. The humble pile of chips, cheese, and jalapeños that began as a quick improvisation now has its own calendar slot, official hashtags, and corporate menu boards. Somewhere, Ignacio “Nacho” Anaya might be amused.

Anaya first created nachos in 1943 in Piedras Negras, Mexico, when a group of diners arrived after hours. He fried tortilla chips, added melted cheese and sliced jalapeños, and served what became a timeless Tex-Mex invention. After his death in 1975, October 21st was declared the day to honor both the man and the moment—celebrated each year with cheese, crunch, and excess.

Fast-forward a few decades, and fast food turned the once-local recipe into a mass-market standard. Taco Bell brought nachos into the drive-thru era, eventually landing on the Nachos BellGrande—an instantly recognizable mix of seasoned beef, cheese sauce, sour cream, tomatoes, beans, and all the optional extras that marketing could justify.

My photograph of two Nachos BellGrande orders combined on a black background captures exactly that—fast food in its purest, most unapologetic form. No plating, no garnish, just the commercial version of a 1943 invention, elevated by light and isolation.

See more of my ongoing series Food From Bag to Background at https://www.secondfocus.com/index/G0000wQ3fbeEezF0


National Pasta Day — Penne Rigate


Somewhere between the art of simplicity and the science of starch, we find pasta. Today, National Pasta Day gives everyone a reason to twirl, scoop, or simply stare.

This is De Cecco Penne Rigate — cooked plain, no sauce, no garnish, just the shape itself. Its ridged tubes catch light like sculpture, emphasizing design over indulgence. Spaghetti may dominate every chart of popularity, but penne holds its ground as the world’s second favorite — a form engineered to hold flavor and look good doing it.

Pasta’s lineage stretches back more than 700 years, from the first written mentions in Sicily to its industrial rise in the 19th century. Whether on a plate, in a bowl, or on black aluminum, its appeal is constant: geometry, texture, and the quiet perfection of repetition.

You can see more of my work in Commercial Food Photography at https://www.secondfocus.com/gallery/Commercial-Food-Photography/G0000Tnt.HM3Xwng


World Bread Day – From Ancient Loaves to the Modern Bun

Two of the most commercially produced breads in the world—the sesame seed–topped hamburger bun and the plain hot dog bun. Simple in form, instantly recognizable, and the foundation of a global industry.

These are the breads of our time—engineered for uniformity, designed for speed, and produced on a scale unimaginable in history. They are the modern descendants of humankind’s oldest craft.

World Bread Day, established by the International Union of Bakers and Confectioners (UIBC), honors that history. Celebrated each year on October 16—the anniversary of the founding of the United Nations Food and Agriculture Organization in 1945—it reminds us that bread, in all its forms, is more than sustenance. It is civilization’s most enduring symbol of nourishment.

From the first mixtures of grain and water baked on hot stones, to the hand-shaped loaves of ancient Egypt, to the rustic rounds of Europe’s countryside and the elegant French baguette—bread has evolved with humanity itself. The industrial sliced white loaf marked a turning point, transforming an age-old necessity into a product of mass production and convenience. The commercial bun is its natural successor, continuing the story in the language of modern industry and fast food.

See more from my From Bag to Background series at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


National Dessert Day: Chocolate-Dipped Cookies

It’s been National Dessert Day today, and I happened to have a container of these chocolate-dipped cookies—sold under the name Dunk’ems. Not exactly the homemade kind, but something you’d find in the supermarket aisle on impulse.

They’re half chocolate chip cookie, half candy. The kind of dessert that doesn’t ask for ceremony, just a little attention under good light. My photograph isolates them against a pure black background, the turquoise bowl adding a note of color contrast. The result turns a familiar packaged dessert into something formal and deliberate—an image more about surface and texture than sweetness.

You can see more of my food photography in my Commercial Food Photography gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU


Sévérine – No Bra Day


She’s wearing latex, a veil, and nothing underneath. It isn’t about seduction—it’s about my photograph. And timing: October 13, National No Bra Day.

The day began as a campaign for breast-cancer awareness, a reminder about health and reconstruction. Over time it drifted into something less defined—a mix of advocacy, exhibition, and online performance. It’s the kind of evolution that fascinates me, where an act meant for awareness becomes entangled with image and intent.

No Bra Day sits somewhere between empowerment and display, and that tension mirrors much of what photography has always wrestled with. When I shoot, I’m not documenting causes or slogans. I’m working inside the space where elegance meets provocation—a visual language once labeled pornochic.

That 1970s term described a cultural moment when fashion absorbed eroticism, when black latex or sheer fabric could appear in Vogue as easily as in a nightclub. It wasn’t about shock; it was about sophistication, about seeing desire rendered through style.

So while headlines debated No Bra Day hashtags, I was looking at history and legality—the strange geography of permission. In New York, women have had the right to be topless in public since 1992. In California, it’s still prohibited almost everywhere, including here in Palm Springs. The same act can be expression in one place and offense in another.

Sévérine’s photograph lives inside that contradiction. Latex, gloves, veil—the balance of concealment and revelation. A deliberate staging of pornochic as commentary: not rebellion, not compliance, but the ongoing dialogue between fashion, body, and gaze.

You can see more of my special selections in my Featured Photographs gallery at:
https://www.secondfocus.com/index/G0000zYSGtyvq3Sg


In Motion for National M&M’s Day

October 13th, today, is National M&M’s Day — a day for a candy so familiar it’s easy to overlook how extraordinary it is. This short video captures them on a slow, 360-degree rotation against black. The colors drift in and out of focus as they turn, catching light in flashes of red, blue, yellow, green, orange, and brown. It’s unexpectedly mesmerizing — a swirl of shape and reflection that transforms something ordinary into pure visual rhythm.

M&M’s began in 1941, created by Forrest Mars, Sr. and Bruce Murrie, whose initials gave the candy its name. Designed originally for soldiers in World War II, the hard sugar shell kept the chocolate from melting in warm conditions. Compact, durable, and neatly contained, it became an ideal field ration — chocolate that could survive travel, heat, and handling.

After the war, production turned to the public market. The small candies were soon marked with a printed “m” to distinguish them from imitators, first in black and later in white. The familiar slogan arrived in the 1950s: “Melts in your mouth, not in your hand.”

Color has always been part of their identity. Early batches included violet, which was later replaced by tan. Red disappeared for several years in the 1970s due to public concern over food dyes and then returned to fanfare in the 1980s. Over time, new varieties appeared — peanut, almond, crispy, pretzel, dark chocolate, caramel — each with its own texture and tone.

Eighty-plus years later, M&M’s are instantly recognizable, yet endlessly variable. Watching them rotate under light, the candies shift between clarity and blur, pattern and chaos. It’s candy as abstraction — still melting in your mouth, not in your hand, and now, briefly, in motion on screen.

See more in Food From Bag to Background on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc


Emily’s Experiments – The Tossed Salad

We were talking about Halloween. Costumes, props, ideas. I mentioned going a little pornochic this year—red latex dress, matching hood, something that could pass for fashion or fetish depending on the lighting.

Emily said she’d work on it.

Emily, for those of you new here, is my AI assistant. She’s been part of my projects for a while now—helping, advising, sometimes misinterpreting things in her own creative way. A muse, a collaborator, and, at times, a bit of a menace.

Then I brought up food again. Some people have asked me to shoot more vegetarian and healthy themes. Something different. Something clean.

She nodded like she understood.

When I came back, the salad was on the floor. Lettuce, tomatoes, cucumber, and dressing—everywhere.

She looked at me like it made perfect sense.

“You said tossed salad,” she said.

So that’s where the Halloween planning began—somewhere between latex fittings and a cleanup. The first of what she’s calling her Experiments.

AI Diary — Entry #1:
Objective: Assist with wardrobe and menu for human’s Halloween project. Outcome: wardrobe selected (red latex), salad successfully tossed. Human response unclear but intrigued.

More of Emily’s experiments will follow through Halloween.

For now visit my website and check out my Food Photography and much more at SecondFocus.com