The incredibly beautiful Ava Cowan in one of our photo shoots. Posing is also facial expressions and engaging your audience. Ava gets a solid 10 for that one and more!
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More Posing Fun…
Some more posing fun from my photo shoot the other day. Watch for my best assistant walking in on the left to make sure everything is going OK. The actual photo shoot on a Hasselblad digital camera. Lighting with a broncolor Para 133 reflector and a broncolor Scoro pack.
It’s All About…
It’s all about the shoes. Or maybe it is all about the jacket from St. John Knits. Perhaps it is all about the superb lighting by Broncolor or the incredible image quality from the Hasselblad digital camera. Well actually we are all looking at her. That works!
Mid Century Modern Pool Cleaning
My idea of Mid-Centruy Modern pool cleaning. Mid-Century Modern architecture and Modernism style is very popular here in Palm Springs. However it can get somewhat redundant and boring. I think it needs my own photographic interpretation. Made a little more Mid-Century by being photographed with a 1960’s Polaroid Land Camera.
Take Advantage Of Me
This is where I try to get you to take advantage of me! On Memorial Day weekend I will be at Venice Beach for the huge bodybuilding and fitness competition at world famous Muscle Beach. Very simply, because I will be photographing so many people over that weekend and at the show, I go out of my way to make it as inexpensive as possible to shoot with me. You can have your own mini photo shoot at a cost I never can make possible otherwise. Check it out and please sign up as soon as possible so I can get you in. Any question please send me an e-mail to Ian@SecondFocus.com. And here is the link to SIGN UP! Thanks!
The Fit Life Journey
More from our photo shoot with Chris Polityka. Photographs that show that you really can work out in the gym as part of your fitness journey and have fun through your whole life. I like this! Thanks to Power of Fitness gym in Palm Desert for sharing their great gym with us. Thanks to Hassleblad digital and broncolor lighting. Only the best!
It Happens Above The Ears!
I really like this photograph of Chris Polityka we did at the Power Of Fitness gym the other day. It shows what I have been saying for years and what Chris promotes as well. If you want to be healthy, look good, be fit, it happens above your ears. Listen to these stupid talk show diets or go into the gym and just pretend that you know what you are doing and you will just stay fat and look the fool why you are at it. So seek out people like Chris who know what they are doing, go to a real gym and get some help like at Power of Fitness, and continue your journey above your ears. That is how you do it!
Over 40 Fit & Healthy
Chris Polityka told me that he wanted people to see that with good nutrition and exercise that is just good fun, after 40, you can look good and live healthy. That’s his business at MacrosEdge and I would suggest you check it out. From what I can see from our all day photo shoot, Chris has succeeded!

Chris Polityka photographed by Ian L. Sitren on Hasselblad digital. Only the best!
Take Me Home Huey
You will not see another helicopter like this. But you can see this one at the Palm Springs Air Museum. “Take Me Home Huey” is the 2nd helicopter sculpture I have seen by artist Steve Maloney. This one is “Conceived to honor U.S. Vietnam veterans and to bring awareness and assistance to those suffering from Post-Traumatic Stress, the mixed-media sculpture created from the remains of a historic U.S. Army Huey helicopter that was shot down in 1969 during a medical rescue in Vietnam…” – Do read the story in The Desert Sun Feb. 23, 2016. It is really interesting. And then go out to the Air Museum and see for yourself.




