Photography by Ian L. Sitren

Latest

The Power Of No!

In follow up to my post below about getting paid for your work and not working for free or cheap. This is a quote from top model Patti Hansen from 1975. It appears in the book “Arthur Elgort, The Big Picture“. A photo essay of this most famous and respected of photographers. Sometimes you just have to say No!

$75 Mostly Naked Booth Babe, Is That You?

I have talked with so many of you about my opinion of working for cheap or free as models for supplement ads or magazine features and more. Basically if someone is making money using you, then you should be paid. And not in $50 of supplements or standing around mostly naked for $75 as some booth babe all day. A company making like $40 million a year can afford to pay you. Time to just say NO! This is what top models are making for the last year per Forbes Magazine 2015. Yes they are at the very top but hey, this is a very very long way from free. In between would be much better for most of you I would guess. If you want to chat about it, just send me message and I will try to help you out. My E-Mail is SecondFocus@mac.com

Veterans Day

The World War II Submarine USS Pampanito as I shot this photograph the other day from the deck of the Liberty Ship SS Jeremiah O’Brien in San Francisco. Another perspective of Veterans Day and history that should not be forgotten. Whether it was the right war, the wrong war, the right mission or the wrong mission, sitting behind a desk, under the water, on horseback, in the air, responding to a natural disaster or any number of special times in a far off land, the members of our armed services go when ordered and do their best. So on Veterans Day they all, past and present, deserve our honor.

I’m Back

I am back home from San Francisco courtesy of Virgin America. Sure an easy fight. I had no idea that Monster Children Magazine produced such interesting videos. Virgin has much more off the beaten path in flight entertainment.

Running Amok!

Ok if you are going to jog down Embarcadero in San Francisco when it is warm and sunny this is sure a good way to do it!

Sleeping With Torpedoes

Nothing better than sleeping just above a torpedo so you can jump on down and blow something up when necessary. Onboard the USS Pampanito, a World War II United States Navy submarine. First commissioned November 6, 1943. Completed six war patrols from 1944 – 1945. A Naval Reserve Training ship from 1960 – 1971. Touring this submarine was really interesting! In San Francisco.

I’m Here At The Republican Debates

Got to San Francisco yesterday. Happened to walk in on the next Republican Primary Debate! Actually at the Musée Mécanique, the interactive museum of penny arcade games and artifacts located at Fisherman’s Wharf.

A CPA To Keep You Afloat

My idea of a CPA! My buddy Greg Barton know his business and is smart enough not to be uptight about it LOL! Great guy, great fun and the go to CPA for sure! His firm has also been named as one of “Intuit’s Top 20 Firms of the Future”. Is that too cool or what! From our photo shoot. Thanks!

Dedication

It is dedication in all walks of life that makes us not just look good but to also be a better self. And in turn makes those better around us as well. Greg Tully from our photo shoot.

Photographed on Hasselblad. Only the best.

The Mask Behind The Shoes

The masked woman behind my photographs for Shoe Envy, Maria Bertrand. In front of one of the mesmerizing unique art works by Emma Ferreira. I love the Shoe Envy tag line… “Because Finding The Perfect Pair Should Be Easier Than Finding Your Perfect Date”. Shoe Envy from Envy Inc., “The Data Platform For The Fashion Industry”. The Booties and Poncho courtesy Skingraft. Art and Mask and Studio courtesy of Emma Ferreira. Thank You!

Photographed on Hasselblad digital and Broncolor lighting. My choice for superb detail and accurate colors. Only the best.