Photography by Ian L. Sitren

Posts tagged “Food Photography

Building a Stack: Sonic Grilled Cheese x10

A slow build of melted cheese and toasted Texas toast.

Ten Sonic grilled cheese sandwiches, stacked one at a time—no styling, no props, just what comes in the bag. This stop-motion video is a teaser for tomorrow’s full photo drop for “National Grilled Cheese Day” (April 12).

Fast food. Black background. Nothing extra.

📸 Watch the stack come together—
🧀 Come back tomorrow for the final shot.
🔗 http://SecondFocus.com


Twinkies, Twenty of Them


Twinkies, twenty of them for National Twinkie Day today!

April 6, 1930 — James Dewar invents the Twinkie in River Forest, Illinois. He names it after a roadside ad that read: “Twinkle Toe Shoes — the kids’ favorite”. Banana filling at first. Vanilla took over during WWII, and never left.

Since then, they’ve been everywhere: bunkers, lunchboxes, courtrooms, campaign speeches, urban legends. They were discontinued in 2012, mourned like pop stars, then brought back in 2013. This is nostalgia. And a little bit of history.


Stacking Burritos

“From Bag to Background”

This video shows how I work—no styling, no tricks, no gimmicks. Just the food, exactly as it comes. These are Taco Bell Bean Burritos, unwrapped and arranged by hand, straight out of the bag and onto the black background.

Nothing added. No fake grill marks, no glue, no tweezers. The beans, the cheese, the sauce—it all looks exactly like this when you open the bag.

Twelve identical burritos, photographed for National Burrito Day. More of my “From Bag to Background” at http://SecondFocus.com Thanks!


Twelve Bean Burritos For Today


Twelve Bean Burritos. Photographed for today, National Burrito Day!

First introduced in the 1960s, the Taco Bell Bean Burrito helped define the early fast food model—simple, cheap, and built for mass production. Refried beans, cheddar cheese, diced onions, and red sauce in a flour tortilla.

Today, it’s still on the menu—now customizable like everything else—but the basic version hasn’t changed much. It’s one of the few original items to survive decades of rotating trends, rebrands, and limited-time hype. A quiet icon in the story of how fast food reshaped what we eat.

See more of my Food Photos at http://SecondFocus.com Thanks!


Something On A Stick!

Today is National Something on a Stick Day, and nothing fits the description better than the corn dog. First patented in 1927 and made popular at state fairs in the 1940s, it remains one of the most recognizable American foods on a stick.

This is my latest photo—Foster Farms Honey Crunchy Corn Dogs, shown sliced and stacked against black. It’s part of my ongoing series examining fast food as cultural artifact.

View more from the series here at SecondFocus.com Thanks!


Today is International Waffle Day!

My photograph of Eggo waffles, arranged in a casual stack and drizzled with maple syrup. The waffles are straight from the freezer, oven toasted, and set against a black background—no styling, no props, just the familiar grid pattern and glossy syrup doing what they do.

Waffles date back to medieval Europe, but Eggo brought them to American freezers in 1953. Invented by Frank Dorsa in San Jose, California, they were originally called “Froffles.” When people started asking for “those egg waffles,” the name changed to Eggo. Dorsa also built a machine to mass-produce them—an early example of kitchen innovation meeting industrial design. By the 1970s, “L’eggo my Eggo” had taken hold.

More in my “From Bag to Background” gallery at http://SecondFocus.com Thanks!


National Crunchy Taco Day With Tiny Tacos

Happy National Crunchy Taco Day! 🌮🔥

Jack in the Box Tiny Tacos, stacked high and ready to devour. Crispy shells, seasoned filling, melted cheese, and just enough mess to make them irresistible. Introduced in 2020, these bite-sized tacos quickly became a fan favorite—perfect for snacking, sharing, or just indulging in a pile of crunch.

National Crunchy Taco Day celebrates the hard-shell taco, a staple of Tex-Mex cuisine since the early 20th century. While tacos have deep roots in Mexican history, the crunchy variety became widely popular in the U.S. thanks to fast-food chains and mass production, making them an icon of Americanized taco culture.

Hungry now? Maybe you will like my Food Photography and other projects. Visit my website at http://SecondFocus.com Thanks!


Ruffles: The 2nd Most Popular Potato Chip—But Who’s #1?

Another look at Ruffles for National Potato Chip Day—because one post wasn’t enough. Ruffles aren’t just any potato chip; they’re the 2nd most popular brand in the U.S. With their signature ridges adding extra crunch and flavor, it’s no surprise they’ve been a favorite since 1958.

But if Ruffles are #2, what’s #1? (You probably already know.)

🥔 See more of my food photography at http://SecondFocus.com Thanks!


A Deli Icon for National Reuben Day and My St. Patrick’s Day Favorite

March 14 – National Reuben Sandwich Day

A true deli icon. My photograph of a Reuben sandwich—layered with corned beef, Swiss cheese, sauerkraut, and Russian dressing on crispy grilled rye. A sandwich with history, tracing its roots to early 20th-century America. Some say it was created in Omaha during a late-night poker game in the 1920s, while others credit Reuben’s Delicatessen in New York City. Either way, it’s been a staple for over a century.

And with St. Patrick’s Day around the corner, this is my way to enjoy corned beef, instead of corned beef and cabbage, which I don’t like a lot!

See more of my food photography and other intriguing photo projects at http://SecondFocus.com Thanks!


Ruffles Have Ridges: A Crisp Drop for National Potato Chip Day

Today, March 14th, is National Potato Chip Day—celebrating the snack that’s been crunching since 1853. Americans eat over 1.85 billion pounds of chips a year, but Ruffles stand apart. Since 1958, their signature ridges have delivered extra crunch, extra flavor, and a chip built for serious dipping.

🎥 Watch as “Ruffles Have Ridges” in action—dropping onto the black background, catching the light, and landing with crisp perfection.

See more of my food photography and intriguing projects at SecondFocus.com Thanks!


The Evolution of Meatballs: Celebrating National Meatball Day

My photograph of Meatballs for today,  National Meatball Day! 

While the exact origins of National Meatball Day are unclear, it’s believed to have started in the United States as a way for restaurants and meatball enthusiasts to celebrate this comfort food. Over the years, the holiday has grown in popularity, with eateries offering specials and home cooks sharing their favorite recipes.

In Italy, meatballs—known as polpette—are typically small, made from a blend of pork, beef, or veal mixed with breadcrumbs, garlic, and Parmesan. Unlike the American tradition, they’re rarely served with pasta, instead enjoyed on their own or in broths.

When Italian immigrants arrived in the United States in the late 19th and early 20th centuries, they adapted their recipes to the abundance of meat available, creating larger meatballs paired with spaghetti and marinara sauce—an entirely American invention. The meatball sub soon followed, packed with marinara and melted cheese, becoming a deli staple.

See more of my Food Photography and intriguing photo shoots on my website at http://SecondFocus.com Thanks!


McDonald’s Hash Browns: A Fast-Food Icon

Happy National Hash Brown Day! McDonald’s hash browns have been a breakfast favorite since their introduction in 1977. These golden, crispy patties are made from grated russet potatoes, offering a satisfying crunch on the outside and a fluffy interior. Each hash brown contains 140 calories, making it a popular choice to complement breakfast sandwiches or enjoy on its own.

Over the years, McDonald’s has played a significant role in shaping the fast-food breakfast landscape. As of 2024, McDonald’s holds approximately 34.8% of the U.S. breakfast market share, leading the industry ahead of competitors like Starbucks (16%) and Dunkin’ Donuts (14.3%).

However, recent price increases have sparked customer feedback. In some locations, the price of a single hash brown has risen to over $3, leading to discussions about affordability. McDonald’s CEO has acknowledged these concerns, emphasizing the company’s commitment to maintaining value for customers. I will say that by using the McDonald’s app to order, I personally saved $16 buying this stack of 20 to photograph.

McDonald’s hash browns remain an iconic breakfast item, symbolizing the brand’s influence on morning routines nationwide. Visit my website for more of my delicious Food Photographs and other intriguing photography. Thanks! http://SecondFocus.com


Celebrating National Oreo Cookie Day: A Look at the World’s Best-Selling Cookie Through My Lens

It’s National Oreo Cookie Day! Since their debut in 1912, Oreo cookies have become the world’s best-selling cookie, with over 34 billion consumed annually across more than 100 countries. Originally created by the National Biscuit Company (now Nabisco), the first Oreos sold for just 25 cents a pound. From the classic chocolate and creme combo to countless limited-edition flavors, Oreos have cemented their place as a global snack icon.

My photograph captures a pile of these beloved cookies, showcasing their signature design and creamy filling against a deep black background. Explore more of my food photographs and other intriguing projects on my website at http://SecondFocus.com Thanks!


M&M’s in Motion: A Study in Color & Texture

Some things are so familiar that we rarely stop to look at them differently. In my latest video, M&M’s take center stage—not as a snack, but as a mesmerizing display of motion and texture. Shot in close-up, the candy-coated chocolates rotate, filling the frame with an endless blur of color. With no background or outside context, the viewer is fully immersed in their movement.

The History Behind M&M’s

M&M’s were first introduced in 1941, designed specifically for U.S. soldiers in WWII who needed a chocolate treat that wouldn’t melt in their hands. The sugar shell coating solved that problem, making them a practical ration. In 1954, their branding became legendary with the introduction of the slogan: “Melts in your mouth, not in your hands.”

Over the decades, M&M’s evolved. The colors have changed (tan was replaced by blue in 1995 after a public vote), and flavors expanded beyond the classic milk chocolate. Today, Mars Inc. produces over 400 million M&M’s every single day.

Exploring Motion in Food Videography

This piece is an exercise in minimalism. By removing distractions, the focus remains solely on the candy’s glossy texture, uniform shape, and movement. The rotation creates an almost hypnotic effect—what is normally a static object becomes dynamic, alive.

Food photography often emphasizes stillness, but motion transforms perception. Whether it’s steam rising, a sauce dripping, or candies rotating, movement brings a new layer of engagement to an otherwise simple subject.

For more of my striking food photography and other visual work that challenges the expected, visit SecondFocus.com.

How does movement change the way we experience everyday objects? Let me know your thoughts in the comments.


National Pizza Day x Super Bowl Sunday—A Perfect Pairing 🍕🏈

Today marks the rare overlap of National Pizza Day and Super Bowl Sunday, two occasions that bring people together—one for the love of football and the other for the love of pizza.

Pepperoni pizza isn’t just a favorite; it’s the most popular pizza in the U.S. While pizza’s origins go back to Naples, Italy, it evolved into something uniquely American when it arrived in the States. By the mid-20th century, the combination of crispy, spicy pepperoni and melted cheese became the go-to order, cementing its place in food culture.

One company played a major role in making pepperoni pizza a household staple: Domino’s. What started as a small operation in 1960 grew into the largest pizza chain in both the U.S. and the world, delivering millions of pizzas every day.

My photograph captures a fresh Domino’s pepperoni pizza—golden crust, bubbling cheese, and plenty of pepperoni, set against my signature black background. It’s a simple yet timeless image of the world’s favorite pizza on a day when millions will be enjoying a slice.

See more of my food photography and other work at SecondFocus.com


National Tater Tot Day: A Classic Fast-Food Favorite


Tater tots are more than just a side dish—they’re an American fast-food icon. Originally created by Ore-Ida in 1953 as a way to repurpose leftover potato scraps, tater tots quickly found their way into school cafeterias, diners, and eventually, fast-food chains.

One of the biggest champions of tater tots has been Sonic Drive-In, which has served them since at least the 1960s. Unlike many fast-food chains that focus solely on fries, Sonic made tots a signature menu item, offering them plain or loaded with cheese, bacon, ranch, or chili. Their crisp texture and deep-fried appeal make them the perfect companion to burgers, hot dogs, and milkshakes.

To mark National Tater Tot Day, I photographed Sonic’s signature tater tots, capturing their rich golden-brown color and crispy edges against a dramatic black background. You can see this shot and more of my food photography at http://SecondFocus.com Thanks!

What’s your favorite way to enjoy tater tots? Let me know in the comments.


A Look at Raising Cane’s Chicken Fingers

Raising Cane’s Chicken Fingers with their Cane’s Sauce are a staple for many fans of fast food. This Louisiana-based chain started in 1996, built on the idea of focusing on one thing and doing it well—chicken fingers. Founder Todd Graves not only launched a successful business but also created National Chicken Finger Day, celebrated every year on July 27, as a way to highlight this simple, satisfying meal. See this more of my food photography and much more on my website at SecondFocus.com.


National Fast Food Day!

Fast food has become a cornerstone of modern dining—fast, affordable, and familiar. No brand represents this phenomenon better than McDonald’s, and at the center of their menu is the Big Mac.

First introduced in 1967, the Big Mac has become a global symbol of fast food. With its two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and sesame seed bun, it’s a recipe so well-known that it has become part of pop culture.

For National Fast Food Day, I wanted to capture the essence of this icon. My latest photograph showcases a pile of Big Macs against a stark black background. The image highlights the layers and textures that have made this burger instantly recognizable.

Fast food often represents more than just a quick meal—it’s a cultural experience, a shared memory, and a symbol of indulgence. Today, we celebrate its most famous ambassador: the Big Mac.

What’s your favorite fast food memory? Share it in the comments! More of my Food Photography on my website at http://SecondFocus.com Thanks!


Big Tacos

Excited to share that my photograph “Big Tacos” is featured in the “Off The Wall” exhibition at the Artists Center at the Galen in Palm Desert, California! The exhibition is open now through December 8, 2024.

Join us for the opening reception on **Thursday, November 14th, from 4–6 PM**. The Artists Center is a stunning, museum-standard space, formerly the East campus of the Palm Springs Art Museum. Hope to see you there—thank you for your support!


360º Of Snickers

The other day I posted my photograph celebrating what many call mankind’s greatest culinary invention—chocolate! And what better way to honor it than with a look at the world’s best-selling candy bar: **Snickers**. First created in 1930 by Mars Inc. and named after the Mars family’s favorite horse, Snickers has been satisfying cravings for nearly a century. With layers of chocolate, creamy caramel, crunchy peanuts, and nougat, it’s no wonder it’s America’s top choice and the world’s best selling candy bar. I also shot this video of Snickers rotating in front of us. I think it makes them look even more compelling! Visit  http://SecondFocus.com to see more of my food photography and much more! You will like it. Thanks!


Happy National Chocolate Day!

Today, we’re celebrating what many call mankind’s greatest culinary invention—chocolate! And what better way to honor it than with a look at the world’s best-selling candy bar: **Snickers**. First created in 1930 by Mars Inc. and named after the Mars family’s favorite horse, Snickers has been satisfying cravings for nearly a century. With layers of chocolate, creamy caramel, crunchy peanuts, and nougat, it’s no wonder it’s America’s top choice and the world’s best selling candy ba

Check out this shot and head over to http://SecondFocus.com to see more of my food photography and much more!


Giant Taco Alert

When it comes to big and delicious, these “Giant Tacos” at Crazy Coyote Tacos live up to their name and then some. This is three of these massive tacos loaded… it’s a lot of food. Hidden away in an easy-to-miss shack of a building at the end of the road by Morongo Outlet Mall, this spot has been serving outdoor drive -up food for 25 years. If you know, you know… and if you don’t, you need to find out. My Food Photography and more on my website at http://SecondFocus.com Thanks!


Burger Box

Proud to share the latest in my Fast Food photography series. Burger Box, established in 1954, is the oldest restaurant in the Coachella Valley. A true roadside gem with outdoor window service that even featured a gas station back in the day. Pictured here are their iconic double cheeseburgers, cheeseburgers with pastrami, and freshly made fries, all grilled to order and served in simple brown bags. The taste and aroma bring back the nostalgia of an era that’s fast disappearing. Sadly, this beloved spot will be closing its doors at the end of the month. For more of my food photography, visit http://SecondFocus.com. Thanks!


Arby’s Classic Roast Beef

Watch as six Arby’s Classic Roast Beef Sandwiches rotate on a platform, showcasing the simple yet iconic design of this sandwich. Founded in 1964 by brothers Forrest and Leroy Raffel, Arby’s name actually stands for ‘Raffel Brothers,’ not ‘roast beef’ as many believe. There are approximately 3,500 Arby’s fast food restaurants worldwide. My Food Photography and much more on my website at http://SecondFocus.com Thanks!