From one of my photo shoots with IFBB Pro Bodybuilder Dan Decker. Dan has always been one of the most consistent and admired bodybuilders around and been published in more magazines than I am sure he can even tell you. At Palm Springs Fitness Center.

October 4, 2017 | Categories: Uncategorized | Tags: bicep curl, bodybuilder, bodybuilding photography, fitness photographer, Gym Photo Shoot, gym photographer, IFBB Pro, Palm Springs Fitness Center, Palm Springs photographer | 2 Comments
You will now being seeing my photography on the Facebook page for the Palm Springs Fitness Center! And I will be managing their Social Media! It has been my gym of choice since they opened in 2006!
I have also done many many photo shoots along the way in that gym. And I will get to tell you many of the wonderful stories behind them. So go on over and read the first and ‘Like” the page for the Palm Springs Fitness Center! See you there and Thanks!

Her name is Amy but she has a special title too… Grandma! And a Mom of six!
Amy had been right here at Palm Springs Fitness Center to do a photo shoot for Iron Man magazine and Bodybuilding.com to celebrate her fitness journey. Amy got her start in fitness to keep up with her kids and to conquer her fight with alcohol.
“Part of my recovery plan as an alcoholic is based tremendously on avoiding depression. My love of fitness and thirst for knowledge has kept it at bay…”
Maybe not everybody will look like Amy but we can all be a better version of ourselves. So come on in and workout! If you are not sure how to go about it or feel like you are stuck, chat with one of our trainers. Fitness is a journey and we love having you taking that journey with us! Thanks!
September 1, 2017 | Categories: Uncategorized | Tags: fitness lifestyle, fitness photographer, fitness women, gym, Gym Photo Shoot, gym photographer, Palm Springs Fitness Center, Palm Springs photographer, social media manager | Leave a comment
One of my most favorite gym fitness photographs of one of my most favorite incredibly beautiful models, Randalene Sergent. Makeup and hair styling by yet another favorite Natalie Lyle.

March 16, 2017 | Categories: Uncategorized | Tags: fitness beauty, fitness model, fitness photo shoot, fitness photographer, fitness wear fashion photography, gym fashion shoot, Gym Photo Shoot, gym photographer | Leave a comment
Been waiting to do your gym photo shoot with me? Time to get it going! To this day I am still one of the best known and most published bodybuilding and fitness photographers on the planet. Let’s do it! Send me an e-mail to Ian@SecondFocus.com. Thanks!

Robert Hatch during a photo shoot which became the cover photo and multi page feature in Planet Muscle Magazine.
March 14, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, fitness photo shoot, fitness photographer, Gym Photo Shoot, magazine photographer | Leave a comment
BTS, that means Behind The Scenes. I thought you might want to see what goes on in a few snapshot photos. The photo shoot with a worked out and wonderful personal trainer, Joanna Johnson. The location is World Gym in Palm Desert California. The tall blonde, also very worked out, is my long time Makeup and Hair Stylist Natalie Lyle. She is as well, a marvel with posing and wardrobe.
The camera is Hasselblad digital. My lighting is Broncolor with the Para 133 reflector with the Move 1200L pack. Even the light stand is important, it is a Matthews roller stand. Can’t have things breaking and falling over, despite carrying a multi-million dollar insurance policy. I make it an important point to use only the best gear. I want everything to work right and the best every time. Thanks!
By the way, these photos were shot by my very able assistant Clyde Sawyer. The guy who make sure that it all goes right from loading the car to setting it up to taking it down. Gets it all done!










November 9, 2016 | Categories: Uncategorized | Tags: behind the scenes, Broncolor, fitness model, fitness photo shoot, fitness photography, Gym Photo Shoot, gym trainer, Hasselblad, HasselbladBron, model photogrpahy, Move 1200L, Palm Springs photographer, Para 133, personal trainer | Leave a comment