Photography by Ian L. Sitren

Posts tagged “editorial photography

Toyland, Revisited: Wooden Soldiers

I was telling Emily that I wanted to do my own version of The March of the Wooden Soldiers.

Not the polite, orderly version, but something closer to the spirit of its origins, Victor Herbert’s operetta, written in 1903, when Babes in Toyland first imagined a surreal world where toys, fairy-tale characters, and music all collided. Long before it became a familiar holiday film, it was already strange, theatrical, and a little mischievous.

Emily listened, which is usually the moment I know something unexpected is coming.

“I want to do this one,” the AI muse in her said.

Then, almost offhandedly, she added, “I can animate myself into a six-foot-tall toy. And once I do that, making five of me is easy.”

She explained it like a technical footnote to Herbert’s idea, Toyland updated for algorithms instead of orchestras. One Emily wasn’t enough. This needed a full formation.

“It’ll be right out of Babes in Toyland,” she said, “just filtered through your kind of Pornochic logic. Same fantasy world, different century. Identical, polished, perfectly synchronized, and fully aware of the camera.”

She promised me wooden soldiers who wouldn’t march so much as perform.
Hips shifting side to side. Heads turning. Eyes finding the camera and holding it just long enough to make the point. Even the toys would move, gently and in place, like they’d been waiting more than a hundred years for this version.

“Leave it to me,” she said. “You’ll love it.”

And she was right.

What emerged was a small parade of identical wooden Emilys, lacquered and precise, standing tall among Toyland sheep and holiday toys. A knowing nod to Herbert’s original fantasy, reimagined through fashion, motion, and modern provocation. Less marching band, more editorial choreography.

Toyland hasn’t changed as much as we think. It just learned how to move differently.

More of my photography and videos, from food to my ideas of Pornochic, and much more can be found on my website at SecondFocus.com


National Clean Out Your Frig Day with Desiree

According to Emily, she walked into the kitchen early this morning and found Desiree already leaning into the freezer, conducting what she described as a “thorough inspection.” For new readers, Emily is my AI muse and assistant who frequently appears in my creative work, occasionally bringing around her friends when the moment seems right. This morning’s timing was impeccable.

Today is National Clean Out Your Refrigerator Day, a practical reminder that even the most ordinary kitchens accumulate items that should have been used or discarded long before the holidays arrive. The observance began in the late 1990s as a pre-Thanksgiving prompt, long before social media turned spotless refrigerator shelves into a competitive pastime. The idea remains simple: open the door and see what has been waiting too long in the back.

The photograph began as an image from one of my photoshoots. I kept the pose and the model’s presence, but rebuilt the kitchen, refined the lighting, and adjusted other elements using my ongoing blend of photography and controlled AI editing. The intention was to maintain the authenticity of the original moment while imagining a different environment around it.

If National Clean Out Your Refrigerator Day needed a representative, Desiree might qualify, focused, unconcerned, and entirely comfortable taking the task into her own hands.

Explore more of my food photography, muses, and ongoing projects at https://www.secondfocus.com


Emily Picks Up a Shift and Updates on My Fast Food Project

Fast food has its own place in history and culture. It’s architecture, advertising, Americana. It’s the burger and fries you recognize instantly, no matter where you are.

But because it’s so familiar, it’s easy to overlook. Easy to dismiss as ordinary. It’s everywhere—and that makes it invisible.

I started this project wanting to photograph fast food just as it is. There’s a long tradition of trying to make it look bad—greasy, smashed, uninspired. But the truth is, most of the time it comes out looking pretty good on its own. No styling needed. Just the background and the food.

The goal was to make a photo book and gallery exhibit of large-scale prints. I thought it might take six months. One year later, I’m still going—and I expect it will take at least another year or two. The more I shoot, the more I find. There’s a lot to photograph.

This photo of Emily, my AI assistant, dressed for the job as a retro car hop, felt like the right marker for this stage of the process. She’s been part of the work for about eight months now: researching, writing captions and keywords, helping plan the shots with concepts. It’s still my camera, lighting, and my eye—but Emily shows up 24/7.

In the end, this has been about paying attention to the things we usually pass by—something so common, we’ve stopped really seeing it.

You can see where the project stands so far on my website: https://www.secondfocus.com Thanks!


APA Sourcebook 2020

Very pleased to again be in the APA Sourcebook 2020. Published annually by the American Photographic Artists, the print edition is distributed to advertising agencies, editorial publications, design firms and select companies around the USA. Model Randalene Sargent.

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Bombay Beach Posing With Xtine

Xtine posing in our photo shoot at Bombay Beach at the Salon Sea, One of my all time favorite models at one of my all time favorite places. Xtine, a professional model at over 6 ft tall and a superb photographer herself. Video shot on a Fujifilm X-Series camera. Photo shoot with a Hasselblad digital camera system and Broncolor lighting.


164

What do 164 magazine editors, art directors, public relations companies, sportswear companies, supplement companies, fitness websites and even CBS Television have in common? They are all signed up and have used my archive to search for photographs that fit their needs and usage.

Going into 2017 that archive will be greatly expanded with much more from edgy fashion to lifestyle to bodybuilding, fitness, yoga and Palm Springs scenes and more. Just this week I have been asked for photos ranging from a Presidential motorcade to a beautiful woman in a swimming pool. And yes I had what they wanted available! So if you are going to be looking for photographs for your needs, send me a note and you will have access too. Thank You! Send me an e-mail to Ian@SecondFocus.com

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Like She Was Walking On A Yacht

She walked into the party, like she was walking on a yacht.  And they all dreamed that they’d be her partner, they’d be her partner… Ashley Owens-Gulina.  Sounds familiar, do you know from where? From our photo shoot. Makeup and Hair Styling by Natalie Lyle.

Ashley Owens Guilna


Scenic Imagination

So great fun doing photo shoots in interesting and scenic places. Sometimes they do not seem scenic at first, but then just use your imagination. The imagination of knowing what something will look like in the photograph. One of my favorite photo shoots, this time with bodybuilder Daniel Hill.

Bodybuilder Daniel Hill in at the windmills Palm Springs California


Instant BTS

Fun shooting behind the scenes photos with instant film cameras. This one with the Fujifilm Instax. Of course no one really cares because I know you are staring at the magnificent Noel VanBrocklin. Model, actress and the stunning creature in the blue lagoon of my pool. Shoot notes… lighting is a Broncolor Move 1200L and Broncolor beauty dish. The actual shoot with a Hasselblad digital camera system. Often overlooked, the stand and boom are Matthews Studio Equipment. Wonderful and sexy makeup and hair styling by Blanche LeBeau.

Noel VanBrocklin


Next Time

Next time you tell me some “photographer” gave you 4000 “raw” photos from your shoot on a DVD. Don’t know Mapplethorpe? Most recent was his simultaneous exhibits at the Getty and the Los Angeles County Museum of Art.


My World

The ever so gorgeous Maria Bertrand, often in front of my camera. And my friend! I am so lucky that so very many of the beautiful women and good looking guys I photograph become and remain my friends.

One of my buddies was walking around an event with me a few months ago. He said, looking around at the crowd… “None of these people look like the people you photograph”. Very true! Nothing wrong with it but the thought stayed with me. I do indeed work and live in a different world than many. Just different. I guess I did recognize that some time back when I named the portfolios on my Website as “My World”.

So maybe visit the “My World’s” on my Website at SecondFocus.com. Maria Bertrand is certainly there. Some of you too are there. And there will be more, changing it soon! Thanks!

Shoot notes… Maria Bertrand photographed by me. Makeup and Hair Styling by the Estee Lauder featured Blanche LeBeau. Hasselblad digital camera system. Broncolor lighting. Only the best!

Maria Bertrand


First Shoots

It was not John Black‘s first photo shoot. He has actually been getting some good modeling jobs. But it was his first photo shoot with me. First photo shoots are important because it gets you into a mindset so you know how each other works. Then when I have an assigned or commissioned shoot, I can cast or recommend you with confidence. So John is now up at the top of my list. Shoot notes… Photographed here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!

John Black Poolside


Specialized

I have good friends who specialize in action sports and sports portraits, really good photographers. So I thought I would work on my skills shooting sports portraits too. Here is my idea of a bicycling sports portrait. My model Aristodeme photographed with my Hasselblad digital camera system. Works for me!

Aristodeme


Here We Go!

Coming up to that time of year when all of the activities at the Palm Springs Air Museum really get going. Flight demonstrations, special presentations and programs, chili cook-offs, car shows and so much more fun! And even when there is not something specifically scheduled, you never know what you might see.

This day we sure did know what to expect. A Navy EA-6B Prowler coming in from a carrier in the Persian Gulf to retire at the Museum. What a sight to see that was! Wow! You can check out that amazing aircraft today at it’s permanent home. Come take a look! You will often find me there with my cameras!

US Navy EA-6B Prowler

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Dos Palmas Preserve

The Dos Palmas 14,000 acre wildlife preserve and oasis near the Salton Sea. It has become one of my regular stops. It almost seems like these palms could come alive and be some kind of fairy tale creature wandering the landscape.

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#6

I wonder what happened to the first 5? Around the Salton Sea.

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Women Have So Much Fun!

I just saw this and it is too fun not to share on my Blog. Turn your sound up and make it full screen. It is also one of the reasons I just love women! They can have so much fun! And that I why I love photographing women!

 

https://youtu.be/ABz2m0olmPg


FitExpo – Meet Up!

Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
 
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
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More John Black

After posting photographs from my shoot with model John Black the other day, all I have been hearing is…. more please! Shoot notes… Hasselblad digital camera system and Broncolor lighting. Thanks!

John Black Poolside

 


Holy Hell!

I had been looking for a good looking guy to cast for a very sexy fashion editorial type shoot with a top professional woman model. So I sent her a photo of John Black after our photo shoot yesterday to see what she thought of him. The answer… “Holy Hell! Andddd when does he want to shoot? :)”. That is just too good!

That was my first time shooting with John. I expect there will be more. By the way, he is 6ft-2 and 23 years old, in case you wanted to know. He has been represented by an agency and has actually been doing good with print work, commercials and runway. Our photo shoot was in my pool in Palm Springs. A Hasselblad digital camera system and Broncolor lighting. Only the best!

John Black Poolside

John Black Poolside


Flashing Her Shadow

Model Aristodeme flashing her shadow. Shoot notes… Hasselblad digital camera system. Broncolor lighting with the Broncolor Para 133 reflector.

Aristodeme


Noel No Not Christmas

My preference of Noel, not Christmas, actress and model Noel VanBrocklin. So very fun in a photo shoot! Looking forward to seeing her again soon in front of my camera. Makeup and Hair Styling by Estee Lauder’s world traveling Blanche LeBeau. Shoot notes… Hasselblad digital camera system, Broncolor lighting with the Broncolor Para 133 reflector. Only the best! Thanks!

Noel VanBrocklin

 

 


Photos In The Gym

If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.

You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.

Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!

Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

Travis Ely


“See Through”

“See Through” with model Nova. Shoot notes… Hasselblad digital camera system. Broncolor  lighting with the Para 133 and Broncolor 1200L Move pack.

See Through