This is fun… One of the extra cameras was in movie mode during our photo shoot for a couple of minutes. Tammy Neslund with Estee Lauder featured makeup artist, Blanche LeBeau. At the Coachella Movie Ranch; a superb shoot location.
January 25, 2019 | Categories: Uncategorized | Tags: behind the scenes, behind the scenes video, bodybuilding photography, bodybuilding posing, BTS video, famousbtsmag, fitness photo shoot, fitness women, women's bodybuilding | 2 Comments
Xtine posing in our photo shoot at Bombay Beach at the Salon Sea, One of my all time favorite models at one of my all time favorite places. Xtine, a professional model at over 6 ft tall and a superb photographer herself. Video shot on a Fujifilm X-Series camera. Photo shoot with a Hasselblad digital camera system and Broncolor lighting.
January 17, 2019 | Categories: Uncategorized | Tags: Bombay Beach, Broncolor, editorial photography, famousbtsmag, fashion editorial, fashion model, fashion photographer, Fujifilm video, FujiFilm X-Series, Fujifilm X-series Video, Hasselblad, Hasselblad photographer, HasselbladBron, model photo shoot, model photographer, model photography, model posing, Salton Sea, Salton Sea photo shoot | 1 Comment
Behind the scenes with Kerstin Schulze. An amazing athlete and actress currently starring in a YouTube produced original series. Featured in many major brand television commercials. A day spent creating publicity photos, and photos and videos and for an upcoming behind the scenes workout series. Watch for it, Kerstin is an inspirational and extraordinary woman!
Photo shoot notes… Makeup by the Estee Lauder featured artist Blanche LeBeau. The amazing hair styling by Phatara Chavis. My assistant for the day, the multi-talented behind and in front of the camera Shauna Toerner. Video shot on Fujifilm X-Series cameras and lenses. Photographs shot on a Hasselblad digital camera system. Lighting by Broncolor. Location, FD Photo Studio in downtown Los Angeles.
For shoot inquiries, feature and advertising, please contact me at Ian@SecondFocus.com Thanks!
July 30, 2018 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, amazon fitness, be yourself, behind the scenes, famousbtsmag, feature photographer, fitness photographer, fitness video, FujiFeed, Fujifilm X-H1, FujiFilm X-Series, Hasselblad, Hasselblad photographer, HasselbladBron, iso1200magazine, No Bullying, stand up for yourself, warrior nation, youtube series, youtubers | Leave a comment
Behind the scenes from our photo and video shoot yesterday, Sunday in Los Angeles. Video and comments by my assistant for the day, the very talented Shauna Toerner.
The incredible athlete, actress and standout personality, Kerstin Schulze. And Estee Lauder featured Makeup Artist Blanche LeBeau. At FD Studio, downtown Los Angeles.
The actual videos shot on Fujifilm X-Series cameras. Photographs shot on a Hasselblad digital camera system. Lighting with a Broncolor Move and Para 133. So much fun! Thank You All!

July 23, 2018 | Categories: Uncategorized | Tags: actress photo shoot, behind the scenes, Broncolor, famousbtsmag, FD Studio, Fitness Personality, fitness photo shoot, fitness photographer, fitness training, Fitness Video Shoot, FujiFeed, FujiFilm X-Series, Hasselblad, HasselbladBron, Natural Light Studio, No Bullying, Wet Photo Studio Shoot, YouTube Series Publicity Shoot | 2 Comments
I always have problems getting the softbox together. Lucky for me my model Amber Flowers knew exactly what to do with it. Shot on Hasselblad digital and Broncolor lighting.

March 27, 2018 | Categories: Uncategorized | Tags: behind the scenes, Broncolor, famousbtsmag, fashion photographer, Hasselblad, Hasselblad photographer, HasselbladBron, model photo shoot, model photographer, putting together a softbox, Softbox | Leave a comment
Not your typical behind the scenes setup, except maybe for me. Shooting the board of directors for the Palm Springs Air Museum in front of two aircraft, showing both fully and the sign on the hangar. Two rows of 19 people sitting and standing. And very simply it came out perfect. Will show the final photograph when it is released. Could not be happier with the results!
Lighting was the Broncolor 1200L Move, Broncolor Para 133 and a Broncolor Octabox for some fill. Had to balance it all out with the Sun in and out of some overcast, low behind me to my right. Camera was a Hasselblad H4D-40 with the Hasselblad HC 50mm lens.
Everything was all set up and ready to go before anyone got there. I shot 12 frames in succession in no more than two minutes.
March 22, 2018 | Categories: Uncategorized | Tags: behind the scenes, Broncolor, BTS, famousbtsmag, Hasselblad, Hasselblad photographer, HasselbladBron, Palm Springs Air Museum, Palm Springs photographer, PSAirMuseum | 2 Comments
Posing in black on Bombay Beach at the Salton Sea with Xtine. Behind the scenes in our photo shoot.
January 18, 2018 | Categories: Uncategorized | Tags: Bombay Beach, famousbtsmag, fashion editorial, fashion photographer, FujiFeed, FujiFilm X-Series, model photo shoot, model photography, Salton Sea, Salton Sea photo shoot | Leave a comment
My Bombay Beach photo shoot at the Salton Sea with model Xtine. Yesterday I shared a behind the scenes video of her posing here at this spot. This is one of the photos from that “take”.
The Sun was intense and almost directly behind her. My lighting was a Broncolor white beauty dish held by my assistant pointed 45 degrees to her from her right. It was powered by the Broncolor 1200L Move pack. I like the beauty dish out there to withstand the winds and for the power.
The camera is my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens. Without question my favorite Hasselblad lens.
Here is the link to the behind the scenes posing video here on my Blog… https://wp.me/pH8pO-2Hn

December 4, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photography, Bombay Beach, famousbtsmag, fashion editorial, fashion model, fashion photographer, Hasselblad, Hasselblad photographer, HasselbladBron, magazine photographer, Palm Springs photographer, Salton Sea, Salton Sea photo shoot | 4 Comments
Some more posing behind the scenes with model Xtine at Bombay Beach at the Salton Sea. The BTS video here was not lit. Sun directly behind her. Lighting the photo shoot was with a Broncolor white beauty dish held by my assistant with a Broncolor 1200L Move pack. I was using a Hasselblad digital camera system.
Note the very windy conditions. I have seen photographers bring soft boxes and umbrellas out here for light modifiers and try to put them on light stands. Not a good plan. The wind just turns that stuff into kites.
Another point is having a model who can pose without being micro-managed. The model will not be able to hear you over the wind noise. So your discussion of posing will all be between “takes”.
December 3, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photographer, behind the scenes, Bombay Beach, Broncolor, editorial photographer, famousbtsmag, fashion editorial, fashion model, Hasselblad, HasselbladBron, magazine photographer, model photographer, model photography, model posing, model posing video, posing fun, Salton Sea, Salton Sea photo shoot | Leave a comment
I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.
The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.
July 26, 2017 | Categories: Uncategorized | Tags: behind the scenes, bodybuilding, bodybuilding photography, Bodybuilding.com, BodySpace, famousbtsmag, fitness, fitness model, fitness photo shoot, fitness photographer, fitness photography, health, Palm Springs photographer | 2 Comments
I try to remember in photo shoots to create some Social Media safe work. A lot of my photography goes toward being “edgy editorial” or sometimes called “fashion nude” or “porno chic”, a term used to describe the photography of Helmut Newton, mainstream fashion photographer Mario Testino, and now most recently, the fashion house of Yves Saint Laurent . So here I asked Kajira to keep things covered up. It kind of worked.
July 25, 2017 | Categories: Uncategorized | Tags: #PornoChic, behind the scenes, Broncolor, edgy editorial, Famous BTS Magazine, famousbtsmag, fashion editorial, fashion nude, FujiFeed, FujiFilm X-Series, Hasselblad, HasselbladBron, nude photo shoot, Porno Chic, posing fun, social media safe | Leave a comment
More behind the scenes posing fun with Kajira. We have more videos that you will only be seeing here and not on social media. Somewhat revealing. Think chic. “Porno Chic”…
A term created by New York Times art critic Hilton Kramer in the 1970s to describe the work of fashion photographers Helmut Newton, Guy Bourdin and Chris von Wangenheim. Editorial and advertising photography that uses nudity, eroticism… sexual and sultry to be more than pornography. I also refer to it as “edgy lifestyle” and think it is great fun. That is why you see it in my photography. It is not just being naked.
Video on my Fujifilm X-Series X-T1. The strobes firing are Broncolor. The actual photo shoot on Hasselblad digital. Always the best! Thanks!
July 10, 2017 | Categories: Uncategorized | Tags: #PornoChic, behind the scenes, Broncolor, edgy fashion, edgy photo shoot, famousbtsmag, fashion photographer, FujiFeed, FujiFilm X-Series, Hasselblad, Hasselblad photographer, HasselbladBron, magazine photographer, model photo shoot, model posing video, nude photo shoot, Palm Springs photographer, Porno Chic | Leave a comment
Some fun with Kajira posing with background sounds by Broncolor strobes. Love having her in front of the camera! The actual photo shoot done with Hasselblad digital. Behind the scenes video with a Fujifilm X-T1 camera.
July 5, 2017 | Categories: Uncategorized | Tags: behind the scenes, Broncolor, famousbtsmag, Hasselblad, HasselbladBron, model photo shoot, model photographer, model posing, Palm Springs photographer, Porno Chic, posing fun, studio photo shoot | Leave a comment
Getting lots of questions about my studio shoot last week with NYC fashion model Nora Zainglein. It was in a studio near downtown Los Angeles at the Brewery Arts District which is very cool I must say. Had not been there in many years.
Some of the really important details are the people I get to work with. Blanche LeBeau is a premier Makeup Artist and Hair Stylist working around the world with Estee Lauder. I cannot begin to tell you how lucky I am to have her enjoy shooting with me. This shoot was even more fun with her talent of body painting! Very Thankful for Blanche LeBeau!
Then there is my newer buddy Harmoni Everett. Wow is she a find! Harmoni is best friends with another best friend of mine, a most gorgeous professional model, actress and beautiful woman. Harmoni has been a professional model, a successful actress and has worked in producing photo shoots. And is a wonderful photographer herself. She not only worked with me on this photo shoot as my assistant carrying and moving heavy stuff, but also wardrobe ideas and shooting behind the scenes photos. On top of all that we photographed Harmoni too and those photos are astonishing! She is wonderfully creative! You will see those photos soon.
Then there is Nora and she is wonderful. Blanche introduced me to photos of Nora probably a year ago or more and I said then that I really was looking forward to photographing her. This is now our second photo shoot together and she is just perfection. Nora looks incredible in front of the camera, knows her stuff, easy and so very fun to work with. I adore this woman!
It is the people you work with who are so very very important! Now people always say it is the photographer and not the gear that makes great photographs. And that is certainly true. But for me I do not like to short change what I do or what I do for my clients. So I go with the best gear possible. It is just what I do.
My camera system for these types of shoots for me is Hasselblad. I have always admired Hasselblad cameras and the images they produce. And the history of Hasselblad creating the photographs, the most memorable in history including going into Outer Space and to the Moon. Only sorry I didn’t start with Hasselblad sooner in my shooting. Then there is my lighting gear, Broncolor. For any number of reasons moving up to Broncolor is like going from a great car to a Rolls Royce or Ferrari. There is just nothing else like it.
I will not say that I am a great photographer but I can say I give it all I have got all the way around. So my results are quality, consistency and sometimes really great photographs. And I always try to make sure that everyone has fun doing it! That is my behind the scenes details on this and many of my photo shoots. Thanks!

June 14, 2017 | Categories: Uncategorized | Tags: advertising photographer, behind the scenes, body paint, Broncolor, BTS details, edgy fashion, famousbtsmag, fashion model, fashion photographer, Hasselbald, HasselbladBron, MUA, Palm Springs photographer, sexy photo shoot, studio photo shoot | Leave a comment
Harmoni Everett managed to get the almost exact moment when Nora Zainglein had her hair at the top of the her head swing and the strobe fired as I shot the photograph. Wow! That Nora a great model to work with and absolutely beautiful! I love her in front of the camera and she is fun to have around too!
Behind the scenes with the very professional New York City fashion model Nora Zainglein. Body painting, makeup and hair styling by premier Estee Lauder artist Blanche LeBeau. Photo assistant and behind the scenes photography by Harmoni Everett. She is also great with wardrobe and a great model herself! Hasselblad digital camera system and Broncolor lighting. Only the best!
Side note… my clothes are looking a little baggy, lost over thirty pounds since February. And more to go yet! I am liking this! Thanks!

June 13, 2017 | Categories: Uncategorized | Tags: behind the scenes, body paint, body paint photo shoot, Broncolor, edgy fashion, edgy photo shoot, famousbtsmag, fashion model, fashion photo shoot, fashion photographer, Hasselblad, Hasselblad photographer, HasselbladBron, NYC model, studio lighting, studio photo shoot | Leave a comment
Behind the scenes photography by my assistant for the day Harmoni Everett which clearly exhibits the incredible gorgeousness of our model from NYC, Nora Zainglein but also my increasingly declining hair volume. More ‘behind the scenes’ than I expected lol.
The incredible Makeup, Hair Styling and Body Painting (you will see that soon too) for the day by the premier Estee Lauder artist Blanche LeBeau. Studio photo shoot in Downtown Los Angeles, Hasselblad digital camera equipment and Broncolor lighting. Always the best!

June 12, 2017 | Categories: Uncategorized | Tags: #PornoChic, behind the scenes, Broncolor, edgy fashion, famousbtsmag, fashion editorial, fashion model, fashion nude, fashion nude photography, fashion photographer, Hasselblad, HasselbladBron, nude fashion photography, Porno Chic, studio photo shoot, studio photography | Leave a comment
Behind the scenes yesterday here in Palm Springs with two amazing and beautiful and wonderful women of fitness, Kerstin Schulze and Andrea Schulze! Double duty makeup styling by the premier Estee Lauder artist Blanche LeBeau! Photos soon!
June 2, 2017 | Categories: Uncategorized | Tags: behind the scenes, famousbtsmag, fitness lifetyle, fitness model, fitness photo shoot, fitness photographer, Hasselblad, Hasselblad photographer, HasselbladBron, lifestyle photographer, Palm Springs photographer | Leave a comment
Skin tones, white balance, color correct… part of what you look for when you are doing it right; photographs that is. Best verified and adjusted if needed with a known color source comparison like an X-Rite ColorChecker. However I must say that since shooting with my Hasselblad digital camera system and Broncolor lighting, getting skin tones and colors and white balance right have become what I have always wanted it to be… Perfect! And one of my most favorite models ever, Aristodeme deserves nothing less. For comparison, the full photograph and a closeup crop. Check out the details on the closeup!


March 1, 2017 | Categories: Uncategorized | Tags: #PornoChic, advertising photography, behind the scenes, Broncolor, ColorChecker, edgy model, famousbtsmag, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, nude fashion photography, nude model, Palm Springs photographer, Porno Chic, professional photographer, X-Rite | Leave a comment
Fun shooting behind the scenes photos with instant film cameras. This one with the Fujifilm Instax. Of course no one really cares because I know you are staring at the magnificent Noel VanBrocklin. Model, actress and the stunning creature in the blue lagoon of my pool. Shoot notes… lighting is a Broncolor Move 1200L and Broncolor beauty dish. The actual shoot with a Hasselblad digital camera system. Often overlooked, the stand and boom are Matthews Studio Equipment. Wonderful and sexy makeup and hair styling by Blanche LeBeau.

September 13, 2016 | Categories: Uncategorized | Tags: #PornoChic, actress photographer, ad photography, advertising photographer, advertising photography, behind the scenes, Broncolor, editorial photographer, editorial photography, famousbtsmag, fashion model, fashion nude, fashion nude photography, fashion photographer, fashion photography, Fujifilm Instax, Hasselblad, HasselbladBron, Instax, iso1200, magazine photographer, model photographer, nude editorial, nude fashion, nude model, Palm Springs photographer, photo shoot, Porno Chic | 2 Comments