That look you get when you tell them that you want 15 more reps at 405! Well not really but we had a photo shoot that was just superb. Chris Polityka could not have been better in front of the camera. He does make looking good in the gym work because he knows what he is doing. Check out his company MacrosEdge and you will understand why. https://macrosedge.com

Chris Polityka photographed in the gym with Broncolor lighting and a Hasselblad digital camera. Only the best! Photography by Ian L. Sitren
March 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, nutrition, photo shoot | Leave a comment
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com

March 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black belt, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
If you are blindfolded and nude, is your shadow also blindfolded and nude?
Model Aristodeme in our photo shoot. Photographed with Hasselblad digital and Broncolor lighting. Only the best!

Aristodeme in Blindfold and Shadow. Photograph by Ian L. Sitren
March 24, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, blindfold, Broncolor, edgy fashion, editorial photographer, editorial photography, fashion nude, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, photo shoot, shadow | 1 Comment
This is my idea of photographing home furnishings. Makes me want to buy those chairs! I think an entire home furnishing designer line or catalog photographed by me like this would be much better than what you usually see. Don’t you!
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. That is for you photographer type people. Only the best!

March 23, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion nude photography, fashion photographer, furniture photogrpaher, Hasselblad, HasselbladBron, home furnishings, home furnishings photographer, magazine photographer, nude fashion, nude fashion photography, Para 133, photo shoot, Scoro | 1 Comment
Never doubt for one moment the “Professional” part of “Professional Model”. One of the first things she said to me: “I love the fabulous lighting”. A Professional Model who has been photographed around the world, appeared on the most well known magazine covers and magazine features and is much in demand. The other comment she made to me during our photo shoot; “Is that a Hasselblad DIGITAL camera? Wow!” And yes the lighting is Broncolor with their Para 133 Reflector. And yes the camera is Hasselblad digital. Only the best!

Photographed on Hasselblad Digital. Lighting by Broncolor with a Broncolor Para 133 Reflector. Only the best.
March 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion nude, fashion nude photography, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, photo shoot, professional model, studio photographer, studio photography | 2 Comments
Of course Lisa Marino Sanders would arrive in her United States Air Force F-16 for her photo shoot with me at Venice Beach.
The high flying Makeup and Hair Styling by Natalie Lyle. Flight wear styling by April Ann Styles. And the real F-16 courtesy of the United States Air Force. Only at the real Muscle Beach for the real Muscle Beach/Venice bodybuilding and fitness shows.

March 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, F-16, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, photography, United States Air Force, USAF, Venice Beach | Leave a comment
The incredibly beautiful Ava Cowan in one of our photo shoots. Posing is also facial expressions and engaging your audience. Ava gets a solid 10 for that one and more!
March 15, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, model posing, Palm Springs, Palm Springs photographer, photo shoot, posing | Leave a comment
Some more posing fun from my photo shoot the other day. Watch for my best assistant walking in on the left to make sure everything is going OK. The actual photo shoot on a Hasselblad digital camera. Lighting with a broncolor Para 133 reflector and a broncolor Scoro pack.
March 14, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion photographer, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model posing, Palm Springs, Palm Springs photographer, Para 133, photo shoot, posing | 1 Comment
It’s all about the shoes. Or maybe it is all about the jacket from St. John Knits. Perhaps it is all about the superb lighting by Broncolor or the incredible image quality from the Hasselblad digital camera. Well actually we are all looking at her. That works!

March 12, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, Palm Springs photographer, photo shoot, photography, shoe fashion | Leave a comment
Video of some posing fun during one of my photo shoots. The actual photo shoot with Broncolor lighting and shot on Hasselblad digital.
March 11, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, posing, posing fun | Leave a comment
My idea of Mid-Centruy Modern pool cleaning. Mid-Century Modern architecture and Modernism style is very popular here in Palm Springs. However it can get somewhat redundant and boring. I think it needs my own photographic interpretation. Made a little more Mid-Century by being photographed with a 1960’s Polaroid Land Camera.

March 9, 2016 | Categories: Uncategorized | Tags: 1960's, advertising photographer, fashion nude, fashion nude photography, magazine photographer, Palm Springs, Palm Springs Modernism, Palm Springs photographer, photo shoot, Polaroid, Polaroid Land Camera | Leave a comment
This is where I try to get you to take advantage of me! On Memorial Day weekend I will be at Venice Beach for the huge bodybuilding and fitness competition at world famous Muscle Beach. Very simply, because I will be photographing so many people over that weekend and at the show, I go out of my way to make it as inexpensive as possible to shoot with me. You can have your own mini photo shoot at a cost I never can make possible otherwise. Check it out and please sign up as soon as possible so I can get you in. Any question please send me an e-mail to Ian@SecondFocus.com. And here is the link to SIGN UP! Thanks!

Jake Sawyer on the beach. Photography by Ian L. Sitren.
March 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilder, bodybuilding photographer, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
More from our photo shoot with Chris Polityka. Photographs that show that you really can work out in the gym as part of your fitness journey and have fun through your whole life. I like this! Thanks to Power of Fitness gym in Palm Desert for sharing their great gym with us. Thanks to Hassleblad digital and broncolor lighting. Only the best!

March 3, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
I really like this photograph of Chris Polityka we did at the Power Of Fitness gym the other day. It shows what I have been saying for years and what Chris promotes as well. If you want to be healthy, look good, be fit, it happens above your ears. Listen to these stupid talk show diets or go into the gym and just pretend that you know what you are doing and you will just stay fat and look the fool why you are at it. So seek out people like Chris who know what they are doing, go to a real gym and get some help like at Power of Fitness, and continue your journey above your ears. That is how you do it!

Chris Polityka at Power of Fitness gym. Photography by Ian L. Sitren. Photographed on Hasselblad. Lighting by broncolor. Only the best!
March 2, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, fitness lifestyle, fitness model, fitness photo shoot, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health club, healthy lifestyle, magazine photographer, photo shoot | Leave a comment
Chris Polityka told me that he wanted people to see that with good nutrition and exercise that is just good fun, after 40, you can look good and live healthy. That’s his business at MacrosEdge and I would suggest you check it out. From what I can see from our all day photo shoot, Chris has succeeded!

Chris Polityka photographed by Ian L. Sitren on Hasselblad digital. Only the best!
March 2, 2016 | Categories: Uncategorized | Tags: advertising photographer, fitness lifestyle, fitness model, fitness photography, Hasselblad, HasselbladBron, healthy lifestyle, nutrition | Leave a comment
You will not see another helicopter like this. But you can see this one at the Palm Springs Air Museum. “Take Me Home Huey” is the 2nd helicopter sculpture I have seen by artist Steve Maloney. This one is “Conceived to honor U.S. Vietnam veterans and to bring awareness and assistance to those suffering from Post-Traumatic Stress, the mixed-media sculpture created from the remains of a historic U.S. Army Huey helicopter that was shot down in 1969 during a medical rescue in Vietnam…” – Do read the story in The Desert Sun Feb. 23, 2016. It is really interesting. And then go out to the Air Museum and see for yourself.
March 1, 2016 | Categories: Uncategorized | Leave a comment
There was a big event the other night at the Palm Springs Air Museum. So many of the planes that are usually in the hangars got moved outside. I thought it might be a good time to go by and shoot some photos of these great historic aircraft in the bright sunlight.
February 29, 2016 | Categories: Uncategorized | Tags: air museum, airplane photographer, FujiFeed, FujiFilm X-Series, FujiFilm XT-1, magazine photographer, Palm Springs Air Museum | Leave a comment
Some of the over 600 antique, classic, sports and special interest cars on Saturday. At the McCormick’s Palm Springs Collector Car Auction. Very Fun!
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February 28, 2016 | Categories: Uncategorized | Tags: antique car, car auction, classic auto, FujiFeed, FujiFilm X, FujiFilm X-Series, FujiFilm XT-1, magazine photographer, Palm Springs photographer, vintage auto | Leave a comment
What a perfect photo shoot day! First off Chris Polityka. The guy looks outstanding! A worked out, all around healthy athlete kind of look. I had the guy hiking, running, jogging and later in the day pounding iron in the gym. And none of those pastel colored pretty weights either. He did it! And any guy who shoots with me will tell you that you don’t just get to stand around looking pretty on my photo shoots.
Then I must say we had one of those may perfect days we get in Palm Springs. Warm, beautiful skies, great scenery. Great sunlight too! Could not have been better.
I also have to say I love the camera I am shooting with here in this behind the scenes photo. Hasselblad digital, only the best!

Behind the scenes – photo shoot at desert windmill farms with Chris Polityka
February 27, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, healthy lifestyle, magazine photographer, nutrition, Palm Springs photographer, photo shoot, wind farms, windmill farm | Leave a comment
Not “Little Miho” in the dark alleyways of Sin City Old Town. Much more intriguing because she is real and in front of my camera, Stacey Naito.

Stacey Naito model. Makeup and hair styling by Blanche LeBeau. Photography by Ian L. Sitren.
February 25, 2016 | Categories: Uncategorized | Tags: advertising photographer, fashion photographer, fashion photography, fitness photographer, fitness photography, Katana, magazine photographer, photo shoot, Sin City | 1 Comment
I am really loving my new biz cards, big time! Any question about what I do lol? The camera is Hasselblad, only the best! The cards by Moo.com, triple thick with a red seam center around the edges. Designed entirely by my good buddy Dennis Johnson. I am going to say the best biz card I have ever had in my many years! If you want me to send you a couple, just send me a note with your address to SecondFocus@mac.com. They are really cool!

February 23, 2016 | Categories: Uncategorized | Tags: advertising photographer, biz cards, bodybuilding photographer, business cards, business promotion, fashion photographer, fitness photographer, graphic design, Hasselblad, HasselbladBron, magazine photographer, Moo.com | 2 Comments
Off in the distance you see them, a P-40 Warhawk and a P-51 Mustang closing fast. No, not an old photo I found, but this last Saturday in the sky at the Palm Springs Air Museum.

P-40 Warhawk and P-51 Mustang
A celebration of the Tuskegee Airmen of World War II and the 96th birthday of Lt. Col. Bob Friend, the oldest living Tuskegee pilot, having flown 140 combat missions over Europe. This is the Colonel sharing his times with some of the many visitors to the Air Museum. Tom Nightingale, the pilot flying the P-40 and often flying partner with the Colonel says that he remembers names and times and places of almost every photo that people can bring up to him. And that the Colonel can go hours on end, over and over talking to people, doing photographs and signing autographs.

Tuskegee Airman Lt. Col. Bob Friend on his 96th birthday
The P-51 here is an airplane that has been restored in commemoration to the Colonel’s P-51, nicknamed “Bunny”, that he flew over Europe during the war. But this Saturday “Bunny” had another very special guest, Tuskegee Airman Rusty Burns! At 90 years old I can personally say this man got in and out of that airplane like a 25 year old. Even after a number of high speed passes down the runway, he was all smiles as he left the airplane off the front of the wing, not the closer to the ground back of the wing. Just like he said he always did!

Tuskegee Airman Rusty Burns getting ready to fly in the P-51 “Bunny”
February 22, 2016 | Categories: Uncategorized | Tags: air museum, airplane photographer, FujiFeed, FujiFilm X, FujiFilm X-Series, FujiFilm X30, FujiFilm XT-1, magazine photographer, P-40, P-40 Warhawk, P-51, P-51 Bunny, P-51 Mustang, Palm Springs, Palm Springs Air Museum, Tuskegee Airmen, World War II, WW2, WWII | Leave a comment
In the 60’s I just do not remember any women I saw who would have worn this and looked great in it! This is pretty hot! At the Mad Men exhibit at CAMP at Modernism Week Palm Springs. This is all actual props and wardrobe from the series.

The Mad Men Exhibit at Palm Springs Modernism Week CAMP
February 20, 2016 | Categories: Uncategorized | Tags: Mad Men, Modernism, Modernism Week, Palm Springs, Palm Springs Modernism, Palm Springs photographer, wardrobe | Leave a comment