Perfect Set Up
Still so very proud and excited to have shot this cover photograph of Doug Brignole for his book, co-authored with Adrian James Tan. Sure looking forward to doing the next one too! It was a photo I had in mind all along and it set up perfectly. It all worked from Doug looking great to following my directions and the lighting set up. Great fun! Check it out here at Cognella Publishing.
April 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Book cover photograph, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Lucky Tree
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!
April 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, photo shoot, Vegan Beauty, Vegan Fitness, Vegan health, Vegan Model, yoga fitness | Leave a comment
Sports Theme
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!
April 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude, fashion nude photography, fashion photographer, fitness, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, nude editorial, nude fashion photography, nude model, Palm Springs, Palm Springs photographer, Para 133, photo shoot, sports photography | Leave a comment
Polaroid and Palm Springs
Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.




April 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photography, fashion editorial, fashion nude, fashion nude photography, fashion photographer, Impossible Project, Instant Film, magazine photographer, nude editorial, nude fashion, Palm Springs, Palm Springs photographer, Palm Springs photographs, photo shoot, Polaroid, SX-70 | 2 Comments
The Tools Of My Work
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!
April 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, Palm Springs, Para 133, photo shoot | Leave a comment
Models Have Opinions Too
Jamie showing how to express an opinion during our photo shoot. Makes it so much fun!
April 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photo shoot, nude photography, photo shoot | Leave a comment
Blindfold Top Hat
My model for this photo shoot, Aristodeme, showing me some ideas and movement. The actual photo shoot with Hasselblad digital and Broncolor lighting. Only the best! Watch for the shadows as I turned on the modeling light to check out the concept. For the actual photographs, keep watching my Blog here and sign up at the bottom for updates. Thanks!
April 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photography, photo shoot | Leave a comment
Chain Link
It can be fun to go get around and photo shoot in places that you might not think would be great. But then it is. My model here the very beautiful Randalene Sergent.
April 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs, photo shoot | Leave a comment
Always Special!
I always try to make photo shoots something special. The locations here in Palm Springs sure help out. With Chris Polityka and my Hasselblad camera. Only the best! Thank You Chris, you looked outstanding!
March 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, wind farms, windmill farm | Leave a comment
Black Belt at Venice Beach
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com
March 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black belt, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Blindfold & Shadow
If you are blindfolded and nude, is your shadow also blindfolded and nude?
Model Aristodeme in our photo shoot. Photographed with Hasselblad digital and Broncolor lighting. Only the best!
March 24, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, blindfold, Broncolor, edgy fashion, editorial photographer, editorial photography, fashion nude, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, photo shoot, shadow | 1 Comment
Posing Your Face!
The incredibly beautiful Ava Cowan in one of our photo shoots. Posing is also facial expressions and engaging your audience. Ava gets a solid 10 for that one and more!
March 15, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, model posing, Palm Springs, Palm Springs photographer, photo shoot, posing | Leave a comment
It’s All About…
It’s all about the shoes. Or maybe it is all about the jacket from St. John Knits. Perhaps it is all about the superb lighting by Broncolor or the incredible image quality from the Hasselblad digital camera. Well actually we are all looking at her. That works!
March 12, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, Palm Springs photographer, photo shoot, photography, shoe fashion | Leave a comment
Posing Fun
Video of some posing fun during one of my photo shoots. The actual photo shoot with Broncolor lighting and shot on Hasselblad digital.
March 11, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, posing, posing fun | Leave a comment
Making The Pit Look So Good!
Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!
February 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
One Of My Favorites
One of my all time favorite Super Bowl commercials…

February 3, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Cindy Crawford, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, Pepsi, photo shoot, Super Bowl | Leave a comment
Hiking Wear
My friend Sherry Goggin with her selection of desert hiking wear from her own designs at FitGirl Wear at http://fitgirlwear.com/ So remember to wear the right clothes and bring water! Let me know and I will photograph you too!
February 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, photo shoot | Leave a comment
Lots Of T-34’s
Beechcraft T-34 “Mentor” military training aircraft at the Palm Springs Air Museum.
January 31, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Beechcraft, editorial photographer, editorial photography, flight training, formation flying, magazine photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, pilot training, T-34, training aircraft | Leave a comment
Iron Man Naturally Championships Competitors
Some great competitors who crossed my lens on stage at the Iron Man Naturally Championships 2016 at the FitExpo Los Angeles last weekend.
January 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, NPC, photo shoot, photography, physique | Leave a comment
That Was Me
Thank You to so very many for your kind words in the last few days about my bodybuilding and fitness show photography. Not a new thing for me to shoot shows.
Actually I am the photographer who was very first credentialed for Bodybuilding.com to shoot their very first Olympia coverage about a dozen years ago. That’s right! Before me Bodybuilding.com never was allowed a photo press credential for the Olympia.
I went on to shoot over 20 shows per year for them all around the country including the Arnold, other pro shows and the bigger amateur shows. Remember when you would get up in the morning and see the show photos from the night before on the Bodybuilding.com website. That was me shooting the show, staying up all night along with one person back at Bodybuilding.com headquarters getting that all online. We pioneered that along with many other show reporting innovations. I could tell you some great and fun stories for sure about those times.
Of course you have seen my show photos in the magazines and on the magazines covers along the way too. But my favorites have always been the advertising, both online and print ads for Bodybuilding.com. Even Jamie Eason was first seen for Bodybuilding.com when I photographed her for them for the very first time.
This is a computer wallpaper that was done back then. There was one of those done weekly and for a few years almost all from my photos. It was all great fun and I still love doing it! Thanks Again!
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Arnold, Arnold Sports Festival, bodybuilder, bodybuilding, bodybuilding photographer, Bodybuilding.com, editorial photographer, editorial photography, fitness photographer, fitness photography, IFBB, magazine photographer, Mr. Olympia, NPC, Olympia, photo shoot | Leave a comment
Winners!
From just this last Saturday, the Winners of the 2016 Iron Man Naturally Championships at the Los Angeles FitExpo. From left to right… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Prince Bada Lekan, Evina Del Pizzo Luna, Anthony Kurup, Victoria Gusto! A big round of applause well deserved. These people look outstanding. There is a lot of hard work for you! Thanks!

The winners of the 2016 Iron Man Naturally Championships. From L-R… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Bada Lekan, Evina Luna, Anthony Kurup, Victoria Gusto
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Bodybuilding Winner!
Bodybuilder Bada Lekan, originally from Nigeria, winning the 2016 Iron Man Naturally at the Los Angeles FitExpo this last weekend. A truly well deserved win!
January 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness photographer, fitness photography, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Mike And Jean
My friends Mike O’Hearn and Jean Carrillo Carrillo Muay Thai meeting on Saturday, after two decades, at the Los Angeles FitExpo. Jean had trained Mike in Muay Thai at Gold’s Gym Venice. Mike as an actor and fitness personality has been seen on the cover of hundreds of magazines and is a huge fan favorite. Jean is a world famous Muay Thai and self defense trainer, training people in his gym in Santa Ana as well as special police units in France and around the world. Great fun!
January 26, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness model, fitness photographer, fitness photography, LA FitExpo, magazine photographer, martial arts, Muay Thai, photo shoot | Leave a comment
Photos Like This
Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!
January 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot, Venice Beach | Leave a comment
























