Start with an extraordinary, beautiful and fun model, Gabriella Muttone, take her to the Palm Springs Air Museum for a photoshoot with restored WWII fighter planes and what do you get? The dilemma of trying to pick the best shots from so many great photographs of her! Gabriella knows what that is like as well, because she herself is also an amazing photographer!


July 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Broncolor, commercial model, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
Did you stay in and out of the Sun this past weekend. Aristodeme photographed on old Polaroid instant film camera in our shoot, in and out of the Sun.

July 5, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, editorial photography, Erotica Chic, EroticaChic, fashion nude photography, fashion photographer, magazine photographer, model photographer, nude editorial, Palm Springs, Palm Springs photographer, photo shoot, Polaroid, Porno Chic | Leave a comment
I must have stood outside for 10 minutes and walked past this sign a few times trying to decide if I should go in and ask to see for myself. On Abbott Kinney Boulevard in Venice CA yesterday.

July 4, 2016 | Categories: Uncategorized | Tags: Abbott Kinney Blvd, FujiFeed, street photography, street sign, Venice, wylie wilson wylie wilson collection | Leave a comment
I know she was there, I saw her and she saw me. It was very desolate but I am thinking she can take care of things. I came back later after dark, but she was gone. My imagination perhaps?






Photo shoot with Randalene Sergent
July 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photo shoot, editorial photography, fashion photographer, magazine editorial, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 2 Comments
On location photo shoot with Randalene Sergent.




June 30, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photography, fashion photographer, fashion photography, location photo shoot, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
You workout hard and watch your eating habits consistently. You look great because it is your lifestyle and maybe your business and livelihood. I take that just as seriously as you do. So when you come to me to stand in front of my cameras, you will get my best. And that will be way past the best from so very many.
To chat about photo shoots for yourself or your advertising or your magazines, send me an e-mail to Ian@SecondFocus.com. I truly look forward to chatting with you with whatever your needs or just want to do. Thanks!

Mark Ebinger photographed by Ian L. Sitren at Power Of Fitness Gym in Palm Desert California.
June 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness photographer, fitness photography, gym photographer, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
A poolside moment in video with Amber Flowers during our photo shoot. I think these video moments are so very fun! Thanks!
June 28, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, editorial photography, Erotica Chic, EroticaChic, fashion model, fashion nude photography, fashion photographer, fashion photography, FujiFeed, FujiFilm X-Series, FujiFilm XT-1, magazine photographer, model photographer, nude editorial, nude fashion, Palm Springs, photo shoot, Porno Chic | Leave a comment
Amber Flowers was so great in front of the camera that I had to share a little of how wonderful she moves. Especially in this grunge elegant wardrobe creation. So very fun! Click on the video below. Lighting was continuous light from a Broncolor Move 1200L and Para 133. Video shot on a Fuji X-T1 camera system.
June 27, 2016 | Categories: Uncategorized | Tags: #PornoChic, behind the scenes, Broncolor, Erotica Chic, EroticaChic, fashion nude photography, fashion photographer, FujiFeed, FujiFilm X-Series, FujiFilm XT-1, nude editorial, nude fashion, nude fashion photography, photo shoot, Porno Chic | Leave a comment
Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!





June 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, bodybuilding photography, Bodybuilding.com, editorial photographer, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Jamie Eason, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Do you have that one iconic photograph that has branded and built your product or service or company? For a decade they have used my photograph of Renee kissing an egg for their trade show displays, brochures, flyers, and even t-shirts and caps. I don’t know if it has been seen my billions but certainly millions. Now you find Egg Whites International anywhere and everywhere from gym stores and counters to major grocery chains. Without question regarded as the premier 100% Pure Liquid Egg Whites in the entire world. These photographs at their booth at the 2016 Naturally Fit Games in Austin TX going on right now. Ready to talk about me photographing your advertising or magazine features? Send me an e-mail to Ian@SecondFocus.com. Let’s do it!


June 25, 2016 | Categories: Uncategorized | Tags: ad photographer, ad photography, advertising, advertising photographer, advertising photography, bodybuilding photographer, branding, Egg Whites, fitness photographer, magazine photographer | Leave a comment
This is my idea of the correct use of a softbox. For you non-photographers, a soft box is a lighting modifier that is often met with frustration by photographers in putting it together. I think Amber Flowers wearing one is a much better use! Anyone interested in my ideas for me doing a lighting workshop!
The actual lighting here on the left is a Broncolor Para 133 reflector powered by a Broncolor Move 1200L pack and head. I use a Hasselblad digital camera system. Only the best!

June 24, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, behind the scenes, Broncolor, editorial photographer, editorial photography, Erotica Chic, EroticaChic, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, nude editorial, nude fashion, Palm Springs photographer, Para 133, photo shoot, Porno Chic, Softbox | Leave a comment
When is a model not just a model? When the model is so very creative! Amber Flowers is not only gorgeous and knows how to work in front of the camera but also a wizard of wardrobe. She totally made my day with this!

Amber Flowers photographed by me here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!
June 23, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, Erotica Chic, EroticaChic, fashion nude, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, nude editorial, nude fashion, nude model, Palm Springs photographer, photo shoot, Porno Chic | Leave a comment
“The only thing I fake is my leather” – Maria Bertrand. Makeup and Hair Styling by Blanche LeBeau. Photographer here in Palm Springs by me. Hasselblad digital camera system and Broncolor lighting. Only the best!

“The only thing I fake is my leather” – Maria Bertrand
June 21, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, animal lover, Broncolor, faking it is cool, fashion model, fashion photographer, Hasselblad, HasselbladBron, model photographer, Palm Springs photographer, photo shoot, Vegan Beauty, Vegan Model | 2 Comments
Sometimes for wardrobe you just need to add a hat to make it all work. Tiana Joy in our photo shoot poolside here in Palm Springs. Photographed with a Hasselblad digital camera system and Broncolor lighting. Only the best!

June 21, 2016 | Categories: Uncategorized | Tags: #PornoChic, advertising photographer, Broncolor, edgy fashion, Erotica Chic, EroticaChic, fashion nude, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, Palm Springs photographer, Porno Chic | 1 Comment
To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!

June 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Wardrobe is always a big issue in photo shoots. Sometimes it is about the clothes, other times it is about what the clothes do for the shoot theme such as sports or dining or being a tourist. I like wardrobe decisions on how I imagine the photographs I want to shoot with a model. Sometimes it is more and sometimes less is even more. One of my favorite models, Aristodeme. Photographed with a Hasselblad digital camera system and Broncolor lighting. Only the best!

June 15, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photographer, advertising photographer, Broncolor, Erotica Chic, EroticaChic, fashion erotic, fashion nude, fashion nude photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude model, nude photo shoot, Porno Chic | Leave a comment
Be ICONIC! Just like Maria Bertrand! Be in my photographs at Muscle Beach for the July 4th show and weekend. Send me a note and check it out for details and sign up at MuscleBeachPhoto.com Thanks!

June 15, 2016 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness photographer, fitness photography, Muscle Beach, Muscle Beach Photo Shoot, Muscle Beach photographer | Leave a comment
Amy Sullivan on stage at Muscle Beach on Memorial Day. When I am at these Muscle Beach shows, now into two decades, and look through the viewfinder of my cameras, I am always in such awe of the beauty and dedication I see. Isn’t she just gorgeous!
July 4th at Muscle Beach is only just over three weeks away. I will again be available with my cameras to photograph you on stage, back stage or in your own or a couples mini photo shoot. And even if you are not a competitor at the show, you can still have your own mini photo shoot with me. For more details and sign up, please go to MuscleBeachPhoto.com Thanks!

June 10, 2016 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness photographer, Muscle Beach, Muscle Beach photographer | Leave a comment
When I saw this gorgeous woman at the Palm Springs Photo Festival late night event party there was no question in my mind that she was a professional model. The way she carried herself, her presence, dress and makeup and hair, tall and slender. When we did meet and she told me her name was Gabriella, I thought how perfect is that. Such a romantic name that takes one away to beautiful places in Europe that so very much fits her. Then much to my surprise, I find that she is an extraordinary photographer herself. I am wondering now if I should hang out with more photographers. Just kidding, they mostly all just look like me. But that is how I came to be graced with Gabriella Muttone in front of my camera.

Gabriella Muttone in our photo shoot at the Palm Springs Air Museum. Photographed by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.
June 9, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, air museum, Broncolor, commercial model, editorial photographer, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
The inescapable presence of model Tiana Joy in our photo shoot. Made even more so by the just the right water level in the pool. Such a candid feeling and view that would not be the same with modesty. Such a wonderful model! Thank You Tiana!

Tiana Joy photographed in Palm Springs by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.
June 8, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, edgy photography, editorial photographer, editorial photography, Erotica Chic, EroticaChic, fashion photographer, glamour photogrpaher, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude model, nude photography, Palm Springs, photo shoot, Porno Chic | Leave a comment
During our photo shoot at the Palm Springs Air Museum, Gabriella Muttone did her best to do a flight demonstration. Limited by lack of flight clearance from the tower, she never the less looked really great in her liftoff.
I must tell you about Gabriella. Stunningly beautiful, a professional model who has worked around the world, been the face of Avon, and has graced such brands as American Express, Sony, CocaCola, Diet 7-UP, WonderBra, Sears, Faberge and Appolinaris. Gabriella is represented by the prestigious Spot 6 Management in Toronto, one of the most sought after modeling agencies in Canada.
There is yet more! Gabriella herself is a superb photographer. Incredibly talented and creative, you must check out her work at GabriellaMuttone.com. I truly admire what she does behind the camera!
How flattered am I to have this accomplished professional model and an extraordinary photographer stand in front of my camera. I would otherwise be without words but I had to say Thank You Gabriella Muttone. You are just wonderful!
I must also say that I am so happy I use the best gear possible, Hasselblad digital camera equipment and Broncolor lighting. Anything less would have been just that. Thanks!

June 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
The first joy being my model, Tiana Joy. What an incredible, gorgeous, fun model to work with! Tall, long legs, sexy turn to her and made my job so easy by being able to move and take direction. Had a hard time stopping and not going on for hours more. And wait until you see the photos to follow. I promise you will want to see them and much more of Joy! Just Wow!
The next joy is my pool construction is finished! Completely tore out the old pool and all the decks, patios. All that was left was the shell, dirt and rubble. Now all done and it is wonderful! What a great shoot location and it is in my backyard.
More joy from my great camera and lighting equipment. Over and over I am so impressed with my Hasselblad digital camera gear and Broncolor lighting. Each time I do a photo shoot I am so very happy with getting the results I really expect and that I expect to produce for my clients, whether it is magazines, advertisers or models of all genres looking to be a cut above. Only the best!
So please, keep watching here and coming back for more and Thanks!

June 6, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, edgy editorial, edgy fashion, edgy lifetsyle, edgy photography, Erotica Chic, EroticaChic, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, Porno Chic | 2 Comments
The big July 4th weekend at Muscle Beach is less than a month away! So time to open the store for signing up for photographing you at the show, on stage and backstage. Bodybuilding, physique, figure, fitness, bikini, all of you. Click here… MuscleBeachPhoto.com
You can also have your own mini shoot, Saturday or Sunday before the show. And you do not need to be a show competitor. Individuals or couples, we will shoot on a beach and even around the boardwalk in Venice or nearby in Marina Del Rey. Your photo shoot with one of the most known photographers in the business, that’s me!
But you must sign up ahead of time and soon. I can only photograph the people who sign up. I just will not have time to photograph everyone, as much as I would love to! Don’t be one of the many people who following the Memorial Day show sent me a message like… “I wanted to get photos of me (or my guy or girl) but did not sign up, can I still get some?”. So please sign up ASAP! In all honesty, I am doing this (and so inexpensively) for you who work so hard and get the chance to stand on the stage “Where Muscle Were Born”! Details and sign up at MuscleBeachPhoto.com

June 5, 2016 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness photographer, Muscle Beach, Muscle Beach photographer | Leave a comment
The first retro Vintage Swimsuit competition has now happened! A look back in time to those healthy, carefree, and exciting times at Muscle Beach that the entire world imagines. Vividly in everyone’s mind is the picture of Southern California beaches, the sun, good looking guys and pretty girls. And the pretty girl here is picturesque herself, Hannah Gordon Etherson on stage at Muscle Beach!

Hannah Etherson competing in the revival of Vintage Swimsuit competition at Muscle Beach, Memorial Day 2016.
June 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fashion photographer, fitness, fitness lifestyle, magazine photographer, model photographer, Muscle Beach, Muscle Beach photographer, Palm Springs photographer, photo shoot, Venice Beach, Vintage Swimsuit | Leave a comment