Are We Done With Mediocrity?
My Buddy Randalene
I do not know how many times I photographed Randalene Sergent. I first photographed her for a feature in Iron Man Magazine for Bodybuilding.com. I remember being speechless, she was so breathtakingly beautiful as I looked through the camera. We became steadfast friends and I went on to photograph her for more magazine features, advertising, company promotions and fashion editorials. Makeup and hair styling in this photo shoot by another of my steadfast best buddies, Natalie Lyle.
Cheat Day At Women.com
Very excited to see my photo shoot appear on Women.com. That covers a huge part of the population! For my client “Cheat Day Land“.
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Introducing L.A.’s Newest Interactive Pop-Up Museum, Cheat Day Land Pop-up museums have become the new norm in L.A.
From the Museum of Ice Cream to Happy Place, not a month goes by where there isn’t a new one to check out. October is no exception.
This month, the immersive new exhibit Cheat Day Land will open its doors in the L.A. Arts District. For those of you who were lucky enough to visit MOIC, you’ll find the space deliciously familiar.
Unlike its predecessor, Cheat Day Land is dedicated to, you guessed it, cheat days. With rooms dedicated to everything from donuts and chocolate to burritos and cereal, there are no shortage of photo ops for your social media or things for the kids to climb on or jump in.
Check it out and go visit! https://cheatdayland.com
Thanks!
And Thank You to the people who made the photo shoot work so well. The incredible featured Estee Lauder MakeUp Artist Blanche LeBeau. And my assistant for the day who also shot much of the video, Shauna Toerner.
Shauna Naked And Restless
I think Shauna Toerner does naked and restless very well indeed. Her dilemma helped with Makeup and Hair Styling by Natalie Lyle. An extra series on Fujifilm Instax instant film from our photo shoot at FD Photo Studio in downtown Los Angeles. Thanks!
Shoot With Me
Most of you know me from my extensively published work in Bodybuilding and Fitness. I have photographed and done video with some of the most famous as well the up and comers. To say the least my favorites include the incredible Ava Cowan; featured in magazines, ads and on stage at the Olympia and Arnold.
I would love to work with more of you, it is always great fun too. So whether it is for your own portfolio, your fitness career, your company ads, or magazine features; send me a note here or an e-mail to Ian@SecondFocus.com. And Thanks!
Over 17,000 And 21,000 So Far
I’m Not There But I Am
The Arnold Sports Festival 2018 in Columbus OH is underway and the huge Expo is about to open tomorrow Friday. Hundreds of thousands of people will fill the convention center among 1000 booths from fitness related companies. Although I am not there, my photographs fill some of those booths and displays.
My all time favorite and longest running… Renee kissing the egg for Egg Whites International. They just set up their booth and if they had tried to shoot a photograph of it tomorrow you never would have seen because of all of the people around it. If you just count all of the people who have seen this display at Arnold Sports Festivals in Columbus Ohio, it would be millions.
The Arnold Sports Festival, most known for it roots as a premier bodybuilding competition is actually 20,000 athletes participating in 75 sports and events from 80 nations around the world. “We are very proud to provide the opportunity for athletes, a majority of them youth, to compete at the largest multi-sport festival in the world.”
