BTS For Ad Campaign
I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.
The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.
And Then…
Spokesperson and fitness model for Bodybuilding.com made her one of the most famous and respected and admired women in fitness, Jamie Eason. Her first photo shoot for Bodybuilding.com for their advertising, online and magazine features and so much more that followed… photographed by me.
You Know This Guy
Six times Mr. Olympia, Phil Heath. This photograph from his very first pro bodybuilding show win, the 2006 IFBB Colorado Pro. The photographer, me on assignment for Bodybuilding.com. If you have ever read a bodybuilding and fitness magazine, visited Bodybuilding.com, you have seen my photographs from shows, magazine features and advertising more than you would ever know. All around the world. Ready for me to shoot for you… send me a note to Ian@SecondFocus.com. Thanks!
So Many!
The subject came up about all of the photo shoots I did for Bodybuilding.com. Having become one of the most visited websites in the world, sales for the company had grown to exceed a half billion dollars per year. During those growth years, I photographed their advertising, online and print magazine features and endless bodybuilding and fitness competitions around the country. Most memorable for me, so many, very many. But way at the top was the advertising, video and features that came out of my photo shoot with Maria Rogers. “A picture is worth a thousand words” and way more!
The Beginnings Of An Icon
Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!
That Was Me
Thank You to so very many for your kind words in the last few days about my bodybuilding and fitness show photography. Not a new thing for me to shoot shows.
Actually I am the photographer who was very first credentialed for Bodybuilding.com to shoot their very first Olympia coverage about a dozen years ago. That’s right! Before me Bodybuilding.com never was allowed a photo press credential for the Olympia.
I went on to shoot over 20 shows per year for them all around the country including the Arnold, other pro shows and the bigger amateur shows. Remember when you would get up in the morning and see the show photos from the night before on the Bodybuilding.com website. That was me shooting the show, staying up all night along with one person back at Bodybuilding.com headquarters getting that all online. We pioneered that along with many other show reporting innovations. I could tell you some great and fun stories for sure about those times.
Of course you have seen my show photos in the magazines and on the magazines covers along the way too. But my favorites have always been the advertising, both online and print ads for Bodybuilding.com. Even Jamie Eason was first seen for Bodybuilding.com when I photographed her for them for the very first time.
This is a computer wallpaper that was done back then. There was one of those done weekly and for a few years almost all from my photos. It was all great fun and I still love doing it! Thanks Again!
My Most Viewed Video…
My most viewed video ever was shot as part of the photo session and ad campaign I did for this magazine advertisement for Bodybuilding.com. The model is Maria Rogers who was nothing short of sensational. But you can see that in the photograph and video. 
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