Photography by Ian L. Sitren

Posts tagged “IFBB

Fitness Marketing

We take it as common place seeing neck lanyards with company names at events and conventions etc. But that was certainly not the case 15 years ago at bodybuilding and fitness events. At one of the major amateur bodybuilding competitions, thousands of attendees, competitors and guests all had their passes on plain black lanyards. I said to Bodybuilding.com, let’s make lanyards and give them free to all of the bodybuilding and fitness event producers around the country, even around the world. Within the next few months and going forward, hundreds of thousands of people at these events became individual billboards for Bodybuilding.com.

BBcom Neck Lanyard


You Know This Guy

Six times Mr. Olympia, Phil Heath. This photograph from his very first pro bodybuilding show win, the 2006 IFBB Colorado Pro. The photographer, me on assignment for Bodybuilding.com. If you have ever read a bodybuilding and fitness magazine, visited Bodybuilding.com, you have seen my photographs from shows, magazine features and advertising more than you would ever know. All around the world. Ready for me to shoot for you… send me a note to Ian@SecondFocus.com. Thanks!

Phil Heath Winning the 2006 IFBB Colorado Pro


That Was Me

Thank You to so very many for your kind words in the last few days about my bodybuilding and fitness show photography. Not a new thing for me to shoot shows.

Actually I am the photographer who was very first credentialed for Bodybuilding.com to shoot their very first Olympia coverage about a dozen years ago. That’s right! Before me Bodybuilding.com never was allowed a photo press credential for the Olympia.

I went on to shoot over 20 shows per year for them all around the country including the Arnold, other pro shows and the bigger amateur shows. Remember when you would get up in the morning and see the show photos from the night before on the Bodybuilding.com website. That was me shooting the show, staying up all night along with one person back at Bodybuilding.com headquarters getting that all online. We pioneered that along with many other show reporting innovations. I could tell you some great and fun stories for sure about those times.

Of course you have seen my show photos in the magazines and on the magazines covers along the way too. But my favorites have always been the advertising, both online and print ads for Bodybuilding.com. Even Jamie Eason was first seen for Bodybuilding.com when I photographed her for them for the very first time.

This is a computer wallpaper that was done back then. There was one of those done weekly and for a few years almost all from my photos. It was all great fun and I still love doing it! Thanks Again!

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Sharing Is Good

Ava Cowan, one of the preeminent women in the world of fitness, shared a photograph on Facebook from one of our photo shoots. So I thought I would share it back. Because she is just too outstanding for words!

Ava_Cowan


Ready And One Of My Favorites…

When IFBB Professional Bodybuilder Tina Chandler showed up for her photo shoot with me she was not only ready for the photo shoot but also Olympia ready. It was one of my most favorite and created the most memorable of photographs. Here is just one of them…

IFBB Proferssional Bodybuilder Tina Chandler in Palm Springs


A Win From Venice Beach To Pittsburgh!

A few weeks ago she stood in front of my cameras at Venice Beach. Then on this last Saturday she stood on the bodybuilding stage in Pittsburgh and walked away with her IFBB Professional Bodybuilder Card! Congratulations to an astounding Lisa Marino Sanders! Just wonderful!

Lisa Marino Sanders at Venice Beach


The Perfection Of The Lines Of Her Body

Look at the perfection of the lines of her body in that dress! Good thing I had a camera or I would have stared endlessly! Sasha Brown in our photo shoot at the Salton Sea.

Sasha Brown