Photography by Ian L. Sitren

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Four Days In The Gym With Ava

One of my favorite photo shoots ever. Spending four days in a gym and evenings poolside photographing Ava Cowan. The best!

There is an actual purpose for all of those mirrors in the gym. Just like IFBB Figure Pro Ava is doing here. Watch your form, the movement of the muscles as you do your lifts. It will get you in touch with actually what is happening and also keep you doing things right.

Ava was here at Palm Springs Fitness Center week doing a photo shoot for a workout magazine series. One of the most respected and admired women in the fitness business. Thanks Ava Cowan!

Ava Cowan


“Bunny” The Poster

So very fun to have my photograph of “Bunny” the P-51 Mustang on the official poster for the “Red Tails Race Team” going to the prestigious National Championship Air Races in Reno next week!

We are all very excited to have BUZZBOX Premium Cocktails as our title sponsor. They are truly a great partner and will actually be with us in the Race Pit itself with the Team and the Palm Springs Air Museum. We also will be very honored to have with us famed Tuskegee Airmen Lt. Col. BobFriend. The Colonel and other Tuskegee Airmen will be signing the poster for the fans at the Race.

You can join the “Red Tails Race Team” too and share the fun. Help us make it all happen and get yourself a signed poster or even an actual Team Crew T-Shirt. I would personally be appreciative for your help! Check it out and Thanks… https://www.indiegogo.com/projects/red-tails-race-team

I also want to Thank the Jones Agency for creating a truly remarkable poster!
https://www.facebook.com/TheJonesAgency

PSAM Reno Poster


Fitness Journey Transformation

I photographed and wrote a monthly feature for Bobdyuilding.com in Iron Man Magazine about some wonderful people on their fitness journey. It went on for three years and this story with Juliet Banks was the last. But way up there as one of the most wonderful! Photographed at my favorite gym, Palm Springs Fitness Center. Thanks!

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Juliet Banks spent her time devoted to helping others with very special needs. And indeed her own family had very special needs as well. It took a toll on her own health and well being. But there came a time when she realized that she would not be able to help anyone if she didn’t do something about helping herself.

Juliet never wanted to share her story, too ashamed about where she had been. But her involvement in the fitness world brought her to being selected for a feature as the BodySpace Physique Of The Month.


Paradise

Seen in all the finest places around Palm Springs. And no I did not put it there! One of my photos monthly on the front page of the Palm Canyon Paradise newspaper. This photo of an incredibly beautiful Maria Bertrand poolside.

PCP-Cafe-Maria


Labor Day Traffic

Not exactly like getting on a freeway onramp. Just made me think of it. I shot these photos from the backseat of a T-28 Trojan as we were waiting to takeoff at the “Wings Over Camarillo” airshow in August. One of my duties as Photographer and Social Media Manager for the Palm Springs Air Museum. Next stop is the National Championship Air Races in Reno coming up now! And I need your help with that please! Check it out at “Red Tails Race Team” and Thanks!

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EAT LIFT SLEEP REPEAT

“EAT LIFT SLEEP REPEAT” – Sometimes the fitness women I photograph wear very little clothes or none at all for our photo shoots. Sometimes, like Courtney Solomon did, they wear something that has some really good fitness advice on it!

One of the many photo shoots I have done at Palm Springs Fitness Center. That is where I work out and where I am also now their Social Media Manager. You will be seeing more of my photography and video on their Facebook page, so please check it out and “Like” it, just for me! Thanks! Right here at Palm Springs Fitness Center.

Cortney Solomon


I Love This Book Cover!

Yes I shot it and it is exactly what I had imagined. It was with Doug Brignole for his very successful book “Million Dollar Mu$cle – A Historical and Sociological Perspective of the Fitness Industry”.

In the fitness and bodybuilding world for over forty years, Doug has competed in bodybuilding all around the world since the age of 14! He is a very respected author, speaker, trainer and historian of the world of bodybuilding.

Photographed at Palm Springs Fitness Center where not only have I worked out for eleven years but where I have done many of my photo shoots. Also now the Social Media Manager there, you will be seeing much of my photography on their Facebook page. Please check it out and “Like” it! Thanks! Right here at Palm Springs Fitness Center.

Doug_Brignole-book


Did You Fly In For Labor Day?

Did you fly in for the Labor Day Weekend? Actually this was from the Air Fair at Big Bear Lake a week ago. I was there as the Photographer and Social Media Manager for the Palm Springs Air Museum. We had our World War II C-47 “Dakota”, our P-63 “Kingcobra fighter and our “Red Tail” P-51 Mustang “Bunny” there with us. And yes I flew there and back in the P-51 Mustang. OK, I have been told I am having way too much fun. I am not going to disagree! Next stop… The Reno Air Races. And you can help me with that please! Check this out… “Red Tails Race Team”

 


From Singapore

Reaching around the world, it was wonderful to have Joan Liew and Augustine Lee from Singapore for their United States gym photo shoot with me right here at Palm Springs Fitness Center. Founders of the Fitness Factory Gym in 2005, they are both International Bodybuilding Champions and among the most respected and best known in the fitness business.

I am also the Social Media Manager for Palm Springs Fitness Center and you will be seeing my photography, some new video features and some fun on their Facebook page. So please check it our and “Like” it! Thanks! Palm Springs Fitness Center On Facebook

Joan Liew and Augustine Lee


Palm Springs Fitness Center

You will now being seeing my photography on the Facebook page for the Palm Springs Fitness Center! And I will be managing their Social Media! It has been my gym of choice since they opened in 2006!

I have also done many many photo shoots along the way in that gym. And I will get to tell you many of the wonderful stories behind them. So go on over and read the first and ‘Like” the page for the Palm Springs Fitness Center! See you there and Thanks!

Amy Sedlatschek in the Gym

Her name is Amy but she has a special title too… Grandma! And a Mom of six!

Amy had been right here at Palm Springs Fitness Center to do a photo shoot for Iron Man magazine and Bodybuilding.com to celebrate her fitness journey. Amy got her start in fitness to keep up with her kids and to conquer her fight with alcohol.

“Part of my recovery plan as an alcoholic is based tremendously on avoiding depression. My love of fitness and thirst for knowledge has kept it at bay…”

Maybe not everybody will look like Amy but we can all be a better version of ourselves. So come on in and workout! If you are not sure how to go about it or feel like you are stuck, chat with one of our trainers. Fitness is a journey and we love having you taking that journey with us! Thanks!


Everyone Stops And Looks!

No matter what you are doing, when “Bunny” flies by you stop and look! At the opening for the “Wings Over Camarillo” airshow earlier this month. “Bunny” will be in the show opening again at the prestigious National Championship Air Races Reno, September 13th – 17th! And we are asking for your help today please!

JOIN OUR TEAM! The Red Tails Race Team by helping the Palm Springs Air Museum send the Tuskegee Airmen and “Bunny” the P-51 Mustang to participate in this huge honor. Be part of it along with our incredible “Bunny” pilot Tom Nightingale! Even Tuskegee Airmen Lt. Col. Bob Friend is going at the age of 97 years old!

Lots of cool stuff coming your way for helping  and it’s great fun! Please check it out and you truly have our biggest Thanks! Right here at… https://www.indiegogo.com/projects/red-tails-race-team

Bunny Flag Flyby


Evening Run Up

A little evening engine check before we left for the Air Fair at Big Bear Lake this past Saturday morning. This is the historic World War II fighter, the P-51 Mustang. This one named “Bunny”, it is dedicated to the famed “Red Tails” Tuskegee Airmen.

I am personally asking you to help me and the Palm Springs Air Museum in sending “Bunny” and the Tuskegee Airmen to the National Championship Air Races Reno in just a few weeks! Do it for me! Please! Every few bucks helps!

You will be a part of our “Red Tails Race Team” and get some cool stuff too! Check it out and Thanks… https://www.indiegogo.com/projects/red-tails-race-team


It Was A Playboy Bunny When I Was A Kid!

When I was a kid it was exciting to sneak a peek of a Playboy Bunny. Now I am with an entirely different “Bunny” and it is pretty exciting too! Also for a good cause!
 
Come join me and the Palm Springs Air Museum “Red Tails Race Team” sending “Bunny” and the Tuskegee Airmen to the National Championship Air Races Reno in just a few weeks! Even if you can’t be there in person we will be bringing the fun like this to you and you get some cool stuff too! Even our Crew Member T-Shirt! Check it out and Thanks… Red Tails Racing Team

Reno Bunny!

Thought this is pretty great! My photo of the P-51 Mustang “Bunny” used for the poster for the “Red Tails Race Team”! The Palm Springs Air Museum has “Bunny” entered in the huge and very prestigious National Championship Air Races Reno coming up September 13th – 17th. “Bunny” commemorates the famed Tuskegee Airmen of World War II. And actually you can join the “Red Tails Race Team” and help send “Bunny” and the Tuskegee Airmen to Reno! You can also get this poster and some really cool stuff! Check it out at “Red Tails Race Team“! Please do and Thanks!

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“Pretty Polly” Air To Air

“Pretty Polly” as we flew back from the “Wings Over Camarillo” airshow this past weekend. So many Thanks to so many people for a great event but here especially to pilot Patrick Nightingale for his flying at the show and for here in front of my camera. A special Thanks to pilot Mike Nightingale flying the T-28 Trojan with me in the back seat.

“Pretty Polly” is a very rare P-63 Kingcobra, one of the very very few still flying in the world. Maybe numbering five or six. One of our aircraft that makes it to Airshows for the Palm Springs Air Museum. This coming Saturday to the Air Fair at Big Bear Lake California. You will also see “Bunny” our P-51 Mustang and perhaps our C-47 “What’s Up Doc”.

I am really appreciative that so many tens of thousands of you liked my videos and photos from the Airshow in Camarillo on the Air Museum Facebook page and also on my Facebook page. I will be showing you more. Also I will continue to shoot photos and videos at the Airshows coming up, and at the Reno Championship Air Races. So keep visiting the Facebook pages and here for the excitement and please tell your friends! And stop on in when you get to Palm Springs please!

Pretty Polly In Flight

 


T-28 Flight Back From Camarillo

Great fun shooting for the Palm Springs Air Museum this past weekend at the “Wings Over Camarillo” airshow. Flew back from the show in a T-28 Trojan. I flew out to the show on last Friday in our P-51 Mustang “Bunny”. Check it out, I did live video of that flight on my Facebook page.


25,280 Wow!

Just found out that we had 25,280 live listens! That does not count listens since and downloads! Wow! Of course it was all because of my photo of the gorgeous Maria Bertrand on the Venice Boardwalk. Listen in at “Chatting With Sherri”

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Flying Boat Makes A Big Splash At Splash House!

The PBY Catalina World War II “Flying Boat” center stage for Splash House! A huge “chill” crowd having great fun at what has become one of the premier Palm Springs events known worldwide! And the Air Museum is a huge hit with people seeing it for the first time and fascinated with our incredible collection of aircraft. Over and over we heard “We have to come back to visit”! Outstanding!

By the way, I have recently been accused of having too much fun! Hey I am the Palm Springs Air Museum photographer! I have to do these things!


Day-O!

An incredibly great crowd on hand for the opening number of “Sofi Tukker” taking the Stage for Splash House last night at the Palm Springs Air Museum! Fun that the opening music and song is Harry Belafonte singing his famed Calypso “Day-O” from 1957! I was there as Museum photographer, social media guy and having fun!


Reno Air Races Here I Come!

I am going to the Reno Air Races with “Bunny”! Even I am excited about this! I am the photographer for the Palm Springs Air Museum and we are taking “Bunny” to fly in the prestigious and exciting Reno 54th National Championship Air Races coming up fast next month September 13 – 17 2017!! YES!!

The Reno Air Race is the most unique air racing event and aviation experience in the world, combining the world’s fastest motor sport with spectacular military and civilian aircraft. Over 150,000 people each day will be watching pilot Tom Nightingale fly “Bunny” through her paces!

Our P-51 Mustang “Bunny” is designed to honor the famed Tuskegee Airmen of World War II. And in that honor, the Reno Air Racing Association will be joining us with some very special Tuskegee Airmen events!

You too will be able to join with us! Shortly we will have the details about Sponsorship Opportunities that could also put you right in the racing pits with us! Or you could also be a part of our “Red Tail Race Team” right from home!

So keep watching here and if you cannot wait to hear more ASAP, send me an e-mail to Ian@SecondFocus.com.  Just WOW! Thanks!

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Golden Hour

The time at Sunrise and Sunset when the light is just right for photographs. I was asked yesterday in an interview if that is when I try to do most of my photography. The answer is yes and no. If it works out that way, ok. But more often than not it doesn’t, so you have to make it work. And especially when you have very bright hot overhead Sun much of the time.

The first step, someone gorgeous and fun in from of your camera, Maria Bertrand. Next step, an incredible Makeup and Hair Stylist, Blanche LeBeau. Third step, wonderful lighting and reliable equipment, Broncolor. Finally the superb Hasselblad digital camera system. See! Wasn’t that easy!

Maria Bertrand Poolside

 


Diner Date

Don’t you love it when you get to the Diner and your date is already waiting for you. A somewhat edgy style photo shoot. Thanks!

Diner Date


In Fitness And In Life

Andrea Schulze and Kerstin Schulze, twin sisters in life and and twin sisters in a life of fitness. Poolside lounging for our photo shoot in Palm Springs California.

Makeup by the Estee Lauder featured stylist, Blanche Le Beau. Hasselblad digital camera system. Broncolor lighting. Only the best!

Kerstin & Andrea Poolside


Yes!

Do I love photographing beautiful women with incredible bodies? Yes! My good buddy Stacey Naito. Thank You!

The Body In The Bikini Of Stacey Naito

Makeup and Hair Styling by the incredible Blanche Le Beau.