Photography by Ian L. Sitren

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Loving My New Biz Cards

I am really loving my new biz cards, big time! Any question about what I do lol? The camera is Hasselblad, only the best! The cards by Moo.com, triple thick with a red seam center around the edges. Designed entirely by my good buddy Dennis Johnson. I am going to say the best biz card I have ever had in my many years! If you want me to send you a couple, just send me a note with your address to SecondFocus@mac.com. They are really cool!

Biz_Cards-DJ


Tuskegee Airmen Heroes Of WWII

Off in the distance you see them, a P-40 Warhawk and a P-51 Mustang closing fast. No, not an old photo I found, but this last Saturday in the sky at the Palm Springs Air Museum.

PSAM_Tuskegee_DSF0810-VC-sm

P-40 Warhawk and P-51 Mustang

A celebration of the Tuskegee Airmen of World War II and the 96th birthday of Lt. Col. Bob Friend, the oldest living Tuskegee pilot, having flown 140 combat missions over Europe. This is the Colonel sharing his times with some of the many visitors to the Air Museum. Tom Nightingale, the pilot flying the P-40 and often flying partner with the Colonel says that he remembers names and times and places of almost every photo that people can bring up to him. And that the Colonel can go hours on end, over and over talking to people, doing photographs and signing autographs.

Tuskegee Airman Lt. Col. Bob Friend

Tuskegee Airman Lt. Col. Bob Friend on his 96th birthday

The P-51 here is an airplane that has been restored in commemoration to the Colonel’s P-51, nicknamed “Bunny”, that he flew over Europe during the war. But this Saturday “Bunny” had another very special guest, Tuskegee Airman Rusty Burns! At 90 years old I can personally say this man got in and out of that airplane like a 25 year old. Even after a number of high speed passes down the runway, he was all smiles as he left the airplane off the front of the wing, not the closer to the ground back of the wing. Just like he said he always did!

Tuskegee Airman Rusty Burns

Tuskegee Airman Rusty Burns getting ready to fly in the P-51 “Bunny”


60’s Hot From Mad Men

In the 60’s I just do not remember any women I saw who would have worn this and looked great in it! This is pretty hot! At the Mad Men exhibit at CAMP at Modernism Week Palm Springs. This is all actual props and wardrobe from the series.

Mad Men Display

The Mad Men Exhibit at Palm Springs Modernism Week CAMP


Models In The Sun

I am always considerate with my models about being in the Sun. Especially here in Palm Springs. After all, it is a desert resort. Aristodeme photographed with a classic Polaroid Land Camera on Instant Film from FujiFilm.

Aristodeme


Mr. Natural Olympia And The Iron Guru

From our photo shoot, my friend John Hansen featured in the book “Vince’s Secret Locker” by Karl Coyne. The story of the “Iron Guru” from the Golden Age of Bodybuilding, Vince Gironda. Vince’s Gym was central to the world of bodybuilding and among the people you could find in that gym in North Hollywood were Cher, Denzel Washington, Clint Eastwood, and James Garner. Vince Gironda will be posthumously inducted into the real Muscle Beach Hall Of Fame on Labor Day this year on September 5th.

John Hansen himself a legend in the world of bodybuilding, the very first Mr. Natural Olympia. Recognized as an eminent bodybuilder and historian of the world of bodybuilder.

JH-VG


Phil Collen, Def Leppard And Me!

One of the coolest things I have done as a bodybuilding and fitness photographer. Photographing Phil Collen, of the legendary rock group Def Leppard. And yes I wrote the story too!

Phil_Collen-IM


Hawk!

Wow Nice! A Studebaker Hawk yesterday at the Palm Springs Modernism Car Show.

Hawk-DSCF0688


Valet Park Or Not?

A very custom paint job on this Bentley parked in front of the Palm Springs Convention Center during the Fine Art Fair for Modernism Week.

Bentley Custom


Fine Art Samurai

Samurai sculpture by Marek Zyga at the Evan Lurie Gallery display. A powerful force at the Palm Springs Fine Art Fair yesterday. For Palm Springs Modernism Week.

Samurai

 


Presidential Uber

President Obama in a motorcade of Chevrolet Suburbans about to drive past me in Palm Springs this morning. Funny thing is that here in Palm Springs the “Uber Black” choice of vehicles seems to be mostly the Chevrolet Suburban. Maybe he could have just gone Uber.

President's Motorcade

President Obama in a motorcade of Chevrolet Suburbans


Air Force One Is Here

President Obama arriving on board Air Force One this morning at 11:30 here in Palm Springs on a very warm, bright sunny, blue sky day! Very Fun!

Air Force One Arriving

President Obama arriving on board Air Force One in Palm Springs


On The Go!

What better than to be on the go! Good that I can get my models to carry something to help out. Good that I carry the camera to capture the moment!

Aristodeme

Model Aristodeme Photographed On Hasselblad. Only The Best!


Rescue Ready!

A Coast Guard helicopter overhead. Had one of my models needed a rescue out of my swimming pool during a photo shoot we are ready!

Coast Guard Helicopter


Art Is On The Street

Sometimes the art is on the street, you only have to see it. I wonder what people 100 years from now would think of this scene in the photograph. That seems interesting to me. On Highway 62 in Joshua Tree CA.

Art Queen

On the street at Art Queen in Joshua Tree CA


Photo Shoot Vehicle

How about this for a photo excursion vehicle! Plenty of room for lots of gear, wardrobe changing or just a few guys out on a Route 66. Maybe the rest of the time I could be an Uber driver with it!

Photo Excursion Vehicle


My Date

My date this weekend! There is someone for everyone!

Date


My New Friend

I can make friends too! A baby goat only 5 days old at Pioneertown CA.

Baby_Goat


Thunderbolt Tomorrow!

Check out this P-47 Thunderbolt flying tomorrow at the Palm Springs Air Museum! 2300HP, a top speed of 433mph and a service ceiling of 40,000 ft. You have to go see this airplane! Do you think the person in the back seat got photos as detailed as my photo of them taking photos?

P-47 Thunderbolt

P-47 Thunderbolt over the Palm Springs Air Museum


Must Be Some Nice Shirt!

I have received a few e-mails from people I know this week about an ad running for Inside Fitness Magazine looking for “Inside Fitness Ambassadors”.  All asking what I thought about it. So I will let you tell me what you think about it.

Let’s start with the “Benefits” all directly quoted from them…

  • Opportunity to be a part of the Inside Fitness Women’s Team of ambassadors
  • Exposure at Inside Fitness Women’s events, trade shows, OPA shows as a brand ambassador of Inside Fitness Women
  • Exposure on Inside Women’s social media
  • Opportunity to appear in the Inside Fitness Women’s Magazine
  • Potential to appear on the Inside Fitness Women’s website
  • IFM Shirt

Then “Duties Of An Inside Fitness Ambassador”…

  • Be a part of Inside Fitness Women’s team and help push an active lifestyle brand to women across the globe
  • 1 -2 post a week on Social media sharing or promoting Inside Women’s content. Sample post ideas: share specific article from print or digital, post about them doing a workout, post of them making a recipe from the magazine, etc.
  • Send us photos of you training based on an article in the magazine or website, recipes you have made from the magazine or website, competing, wearing Inside Fitness Women’s gear/with the magazine
  • Be available to cover OPA shows at Inside Fitness booth
  • Be available to cover trade shows and Inside Fitness events specific to your region
  • Potential to be a part of online content collaborations Inside Fitness Women’s social media (Instagram, guest blog posts, Pinterest, YouTube etc.)
  • Create 1 monthly video on a certain topic that will be edited and potentially posted on the Inside Fitness Women’s website
  • Add ‘IFM Ambassador’ to social media feeds
  • Potential to be part of Inside Fitness events, be part of and promote seminars, IFM events and boot camps at the Inside Fitness Centre

And what do you get for all this work? … Nothing, Zero, No Money.

And what do you get for all the money you spend to do all this? … Nothing, Zero, No Money.

And what do you have to do for them? … A Lot!

Oh wait… You do get the shirt!

What does Inside Fitness get? A lot of content, free labor, your money making the content, your hopes and dreams and hard work.

What else does Inside Fitness get? The opportunity to sell advertising and pay all of their salaries and expenses, meals and trips, drinks at the bar (the best drinks), buy their cars and travel nicely and stay in nice hotels. Of course while you are standing in their booth at some shows in your high heels for 9 hours. And in some ways you are working for it and financing it for them.

But you get the shirt! Must be some nice shirt!

IFM-Yellow_Pad

What do I think Inside Fitness Magazine should do? Pay people! If you don’t have the money, go get a loan at a bank, borrow on your house, sell one of your cars, get out your credit cards. Do not be scamming these people into working for you for free and putting up their money with your vague representations about potential, opportunity and exposure. Wear your own shirt!

 


Making The Pit Look So Good!

Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!

Maria Bertrand In The Pit At Muscle Beach

Maria Bertrand In The Pit At Muscle Beach


One Of My Favorites

One of my all time favorite Super Bowl commercials…

Screen Shot 2016-02-03 at 8.34.07 AM


Hiking Wear

My friend Sherry Goggin with her selection of desert hiking wear from her own designs at FitGirl Wear at http://fitgirlwear.com/ So remember to wear the right clothes and bring water! Let me know and I will photograph you too!

Sherry Goggin

Sherry Goggin In The Desert near Palm Springs


Another T-34 For Now

So much fun and so many great photos yesterday at the Palm Springs Air Museum watching the T-34’s fly! So here is one more for now!

T-34 Formation Flying


Lots Of T-34’s

Beechcraft T-34 “Mentor” military training aircraft at the Palm Springs Air Museum.

T-34 Formation Flying

T-34 formation flying over the Palm Springs Air Museum